Aalto on Waves

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AALTO ON WAVES A story about 110 people from Aalto University who wanted to see the world in a different way.




INDEX Editor’s word - A once in a lifetime journey Organising Aalto on Waves Funders Statistics - How to bring an idea forward Why Brazil Our route Helsinki - Lisbon Aalto on Waves in Lisbon Gran Canaria &Tenerife Las Palmas Tenerife Cruising Passenger ship architecture & cruise experience workshop Future of Learning Chill, fun and creative workshops aboard Aalto - Unicef workshop Crew environment Life on the boat Outotec on Waves Collective painting workshop Wärtsilä workshop Creative social enterprises: an IDBM perspective to teaching social business modeling TedxAalto University - finding a perfect wave Design Factory PD6 workshop Recife - first stop in Brazil Cruising continues

4 6 7 8 10 12 14 16 18 20




23 25




30 33








40 42



70 72


74 75






81 83 86 88 92 94 96 99 100 101 102 104


The future of labour Consumer Ethicality & Sustainable Production workshop Service design: a fresh new perspective for creating excellent services “No fate, but what we make”: brainstorming workshop for MIDE Salvador The rhythm of Salvador Cruising continues Aalto social living PD6 World Design Capital workshop Rio de Janeiro Rio de Janeiro Federal University and the Innovation Agency Feijoada da Boa Cepel visit On the way to São Paulo Power plant visit Visit to little Finland, Pequena Finlândia São Paulo Exhibiting Aalto on Waves Independence day celebration Volunteering in Favela Valtra do Brazil São Paulo University, Zona Leste Sitsit OF(F) Waves Aalto on X Trip Brazil Aalto on Waves song Personal experience Aalto on X




Imagine that you are going to spend two weeks on a cruise ship crossing the Atlantic Ocean and going to Brazil with 100 Aalto students. What would be you fi rst thought? Right, what a crazy idea! —

THAT’S WHAT I thought at the beginning.

I would never have imagined having the chance to go to Brazil with a bunch of talented, open-minded Aalto students, having some courses, visiting Brazilian universities and companies and enjoying a wonderful summer during November and December. Like the previous project, Aalto on Tracks, Aalto on Waves had an unusual learning environment, this time it was on a ship. The atmosphere was very inspiring and creative. Without doubt, Aalto on Waves has shown that learning does not have to be boring and traditional. Participants were able to take courses from different disciplines, participate in many workshops and combine those with a lot of parties! The project was organized completely by students. The organizing process was open for everybody and involved a lot of people from different backgrounds. The combination of the multidisciplinarity and the participants’s initiative opened up a lot of possibilities for the program and events: we had photography workshops as well as marine technology seminars and many others. The sky was the limit! In total there were 11 courses and almost 30 workshops. Aalto on Waves was a unique opportunity to explore the wonderful country that is Brazil. During our journey we went along the Brazilian coast, from Recife, our first stop in the north, to São Paulo, the biggest city in Brazil.

We also spent one week in Rio de Janeiro, enjoying the hot weather, delicious food and endless beaches. This publication is created by the participants and presents their perception of the Aalto on Waves project. I would like to thank all participants, companies and funds that supported us as well as our Brazilian partners without their help, this project would not have been possible. I hope that Aalto on Waves will be an inspiring project for many people and that the “Aalto on...” tradition will be continued! It didn’t take long for me to understand that a friendship which is born during a trip might be a lifetime friendship. An amazing trip is about amazing people. It will stay in my heart forever. Nargis Guseynova, Chief Editor



ORGANIZING It was an amazing learning time about team dynamics, leadership and motivation in a voluntary environment and I would like to thank all my organizing colleagues for their dedication as without them Aalto on Waves would not have been possible. —


ORGANIZING Aalto ON WAVES was a truly multidisciplinary project. When I came to Finland, I heard about Aalto on Tracks and it immediately caught my attention. As soon as I got to know that a group is forming to create a successor of Aalto on Tracks, I wanted to contribute to organise it. It turned out to be a very diverse group of people who got together to create a project with the same concept, however the aims were very different. Coming from all schools of Aalto University the organizing team was a mixture of engineers, designers and business studies students. Some of them knew each other already from the previous projects, others joined the organizing team out of curiosity and interest in the project. As I didn’t know anyone except Adalgisa Santos, my colleague co-leading the program team together with me, I got to know a lot of interesting people and became friends with during the project. Consequently the different motives and expectations of the journey imposed challenges to the team starting the question of organising a diverse group of volunteers from people who did not know each other. The solution was the formation of so called ‘subteams’ such as program, communications, partners & fundraising as well as practicalities. After several month of iteration, getting to know each other and debates due to different views of the world (cultural and among disciplines), an informal working structure crystallised out of the initial organisation, which wasn’t corrected anymore in the official organisation chart.


Despite or even because of various misunderstandings the different working styles and approaches to the project made Aalto on Waves itself a multi-facetted and very successful and truly international and multidisciplinary project – in which finding a mode to work together was one of the greatest learning processes. In my role as a communications team leader together with Lasse Korpela and the program team together with Adalgisa Santos I can say that organising Aalto on Waves was foremost fun. This exceptional project kept the motivation level high, although the organisation was very demanding and time-consuming –there was a lot of work besides studies and it lasted a year. Nevertheless, upon seeing the project growing into shape and finally experiencing the journey together with all participants, all the effort was paid back in full! During the ship journey, courses worth of 42 ECTS have been taught both from lecturers, researchers and professors from Aalto University and also from two Brazilian guests, Cesar Nunes and Fernando Secomandi. Furthermore, more than 30 workshops were organised by the Aalto on Waves participants. In Brazil, the Federal University of Rio de Janeiro (UFRJ) and the University of São Paulo created together with us a joint program, helping to connect people from Brazil and Europe. I hope you enjoy finding out more about what we did through reading this publication! Thomas Abrell Program-team leader & Communication-team leader AALTO ON WAVES




Tekniikan edistämissäätiö




DECEMBER 2010 First ever official meeting held on December 19th 2010 with 5 Aalto on Tracks (AoT) participants present from which Timo Salo, Inna Pirkanniemi and Tuure Laurinolli stayed. Active email discussion also with other AoT participants. During this meeting we decided on the destination from the options we had and drew up a tender request that was sent to Royal Caribbean before New Year 2011. This would eventually lead to Aalto on Waves. JANUARY 2011 Reply from Royal Caribbean on the 6th - they are excited about our project!


FEBRUARY 2011 Timo Salo, Niina Gromov and Liisa Itkonen are selected as chief organizers. Aalto on Waves identity created by Jyri Tuulos. Ship reservation paid and the participant number is confirmed to be 110 - this is becoming more and more real now. MARCH 2011 Organizing the project into groups each with a team lead: Program (Adalgisa Santos, Thomas Abrell), Practical and Participants (Liisa Tervinen, Tuure Laurinolli), Partners and Fundraising (Tuukka Mattila), and Communications (Lasse Korpela). APRIL 2011 Working on the the application form. Building interest in Aalto University to e.g. get the University to send lecturers to hold courses/workshops on the ship. MAY 2011 First application period ends after wappu and selected participants are informed and invoiced - there’s no turning back anymore. TEDxAaltoUniversity licence approved - thank you Juhani Polkko! All interested are given the opportunity to hold an inspirational talk on the boat.


JUNE 2011 Juha Paltila from TripBrasil contacts us and proposes collaboration which we accept. Inna starts handling accommodation and transportation in Brasil with Juha and learns a lot about the ways of doing in Brasil :) Otto Virenius comes around! He and Inna start really working on getting funding from the many funds that in the end jumped in to support this project. JULY 2011 Harri Sarsa takes over Tuukka Mattila as Partners and Fundraising team lead and has a master plan all set to encourage our participants to contact companies and co-create program for everyone. Bruno Sousa joins as cultural adviser SEPTEMBER 2011 Participants from the second application round are selected. Aalto School of Arts, Design & Architecture 18 % Aalto Schools of Technology 59 % Aalto School of Economics 15 % Other 8 % We got most of the funding! NOVEMBER 2011(TRIP) 110 Aalto community members are going to Brazil! 11 courses with the total number of 42 credits 30 workshops and events in total A once in a lifetime journey is going to get started!





AALTO ON WAVES is project initiated by

a group of students from Aalto University who wanted to see the world in a different way. For that, the great idea of crossing the Atlantic by ship to reach the “New World” was chosen as an exciting deed, maybe bringing the feeling of unraveling the world. Inspired by Aalto on Tracks – the previous project and first of its kind – brought Aalto University students from Helsinki to Shanghai by train. Aligned with this sense of journeyadventure, our team decided that Aalto on Waves could go farther; it could bring Finland (thus Europe) to Brazil (i.e., Latin America) as a symbolic act in order to inspire social impact between both parties. It is no doubt that Brazil is an immense country and lately it has been targeted in the media as a rising nation due to its recent economic growth and current position in the international socio-political sphere. Brazil represents a big melting pot and for centuries it has been an example of multiculturalism and syncretism. Moreover, it presents many contradictions, such as the huge size of its urban areas and the greatness of its vast and diverse biomes, as well as its huge social differences cohabiting in the same area. For that, Brazil is an extremely exciting place for tourism, a unique environment for cooperation in several fields of studies, and

a “big entrance” door for the whole continent. In particular, the creation of cooperation in many related fields such as the arts, business and technology, and the opening of dialogue involving pertinent topics between these nations, not only create social impact, but also represent deep-rooted values of the Aalto community. Finally, these aspects represent the establishment of permanent links between universities, companies and partners from both sides. For the official programme of Aalto on Waves, the student-led AoW organizing team, with the help of AoW participants, designed nearly one hundred different activities involving multidisciplinary thematic cultural content, and a great dose of initiative to create and solidify bonds between both regions. That happened by contacting potential sponsoring companies as well as universities and interested independent professionals for collaboration and partnership in the proposed events. These institutions open their facilities so that a great part of the proposed activities were viable. In addition, Aalto University made possible the execution of ECTS (European Credit Transfer and Accumulation System) courses during the boat trip, which granted participants up to 7 ECTS credits. This event could not have been richer or more diverse than it was!


BRAZIL PROFILE COUNTRY FACTS FULL COUNTRY NAME: Federative Republic of Brazil AREA: 8,547,403 sq km POPULATION: 195 million (UN, 2010) CAPITAL CITY: Brasilia LANGUAGE: Portuguese RELIGION: Roman Catholic (73.6%), Pentecostal (15.4%), Other (11%) CURRENCY: Real


Brazil is larger than the continental US and Australia. It is the fi fth largest country in the world. With a population of 195 million, Brazil is also the fi fth most populous country and fourth largest democracy. São Paulo is the second most populous city in the world, with almost 11 million people and nearly 22 million in the metropolitan area. Brazil is also one of the most unequal societies. 5% of the population own 85% of the wealth.


Brazil is the world’s largest exporter of iron ore and soya; it will soon be the largest exporter of frozen meat. Brazilian industry produces more cars than Mexico, more steel than Italy, the same amount as India.


Brazil is technically self-suffi cient in oil and if recently discovered reserves are all proven, is likely to become a major oil exporter in the future.


Brazil is the country outside the G8 with the best science base (as measured by the frequency its scientifi c papers are quoted).


Brazil is one of the most biodiverse in the world. Its six major biomes — Amazon rainforest, wetlands (including the world’s largest inland wetland, the Pantanal), semi-arid areas (caatinga), savannah (cerrado), Atlantic forest and marine and coastal areas — are home to between 20 and 30% of world’s biodiversity.

Foreign & Commonwealth Offi ce, 2011 http://www.fco.gov.uk


After all these events, going from museum guided tours, to power plant technical visits, to cachaça-tasting experiences, to courses to be graded, to volunteer work in construction field and several workshops held in Universities in Rio de Janeiro and São Paulo, Aalto on Waves deeply changed the lives of its participants and organizers and was a very friendly vehicle of getting different people together. Nowadays, I feel very happy when several Brazilian students ask me how they can apply to study or have a professional experience in Finland as well as Finns question me about Portuguese language courses and tips to visit, study and live in Brazil. AoW contributed for this growing interaction. I think that this is the Aalto on Waves’ spirit and I think that this project has made a big step toward a permanent partnership between Finland and several institutions in Brazil. AoW has also made a big step toward the understanding of a more flexible academic institution where students amplify their own experiences, and bring their expertise to the world in a positive way. Bruno Sousa Aalto on Waves cultural advisor







Lisbon was the fi rst port of our epic journey over the Atlantic Ocean all the way to southern Brazil – the city where we would really meet each other and where a legend would be born. —


AT THE TIME, little did we know what was ahead, and all of us were anxious to find out. Lisbon offered us the perfect environment for the first tastes of the AoW spirit. In the city, there were still traces of the controlled and precise manner of how Scandinavian cities work, yet it gave us a hint of how a county could work in an out-of-control way. And what’s more, the first our countless epic stories were written here. The time was limited to three days in the town. Little of it was wasted after the arrival at our excellent hostel, even though the hostel itself invited you to stay in, grab a drink and sit down for a chat in the characteristic and spacey hostel lounge. However, we were anxious to see the city and took off to see the downtown area right next to the hostel. As would be the case in many a town later during the trip, yellow t-shirts swarmed the streets and made you feel like you belonged right there with your new yellow family. After a look at the historical and relaxed, yet modern and lively downtown, our affable hostel staff prepared the first of many enjoyable dinners together. That wasn’t the end of us as affable Lisbon dwellers or the end of the night, as a local group of students came to take us to tour Bairro Alto – the Lisbon district dedicated to nightlife. A pub crawl prepared by the locals took us to a lot of different places, different tastes and lots of extra points, which provided an excellent evening and a rough morning for some the day after. Much was still left to be discovered and experienced in the city, and to lend us a hand, the local students prepared a city rally – a kind of a competition, while sightseeing the worthiest places. The historical Alfama district with a castle offering a view all over the city, the modern and impressive Parque das


Nações world expo -98 site, and the historical and atmospheric Belem district – three of the must-see places in Lisbon were included. In the evening we gathered to dine, this time with the local students in a restaurant. On the downside, it resembled a gas station a little, but on the upside the food, wine, beer and sangria came in unlimited amounts. It was also the night when a living legend was born, our local guide who was kind enough to prepare all this for us. He if anyone was happy to see all the unlimited sangria around us, and wanted to share this joy. And so the joyful phrase “full your glasses” was heard enough times to be inevitably burnt into our memories. The last of the Lisbon days was reserved for getting to our glorious ship, and that’s what we did. Nothing like walking to a Love Boat to Stockholm, embarking the American cruiser proved peculiar. It was a little frustrating, with a system of taking bags in before passengers creating a slow-moving hundred-metre-long line. But, enjoyably, it did lead to one of us wearing a port staff uniform for a while and all of us to value the comfort of the ship even more. Tired but happy, we were ready to take on the great blue ocean all the way over the equator. Tuomas Haggren


LAS PALMAS We had only one day to experience Las Palmas de Gran Canaria and we had decided to make the most of it! —


OUR FIRST STOP of the cruise was in Las Palmas de Gran Canaria. Cold Finland was only a slight memory when our group got off the boat and onto the sunny island. Lisbon was behind us and we were ready to see new places again. Aalto on Waves got on to the real waves when the surfing course started. The waves of Las Canteras beach were massive and we started to think about whether we were really going to surf here. Would it even be possible on waves which were bigger than we could ever have believed. But we weren’t going to quit that easily, and after couple of hours out there, we knew what it felt like to be in a washing machine. We were wet and tired but nevertheless we rode the big ones! At the same time, in the heart of the old town, another group of Aalto on Waves people were experiencing the secrets of Salsa,


Batchata, Merengi and Reaggeton. The salsa group was really keen to learn new tropical rhythms from the South. Most of the people in the group were guys, who after the lesson could happily shine on the dancefloor of the Viking Grown, with the Brazilian boat travellers stared in amazement at the awesomenes of the Aalto on Waves people. Besides surfing and dancing some of us also had the time to make a city tour around Las Palmas. There was much more to see than was first thought. In the old town in Vegeta there was a cathedral and buildings from the Spanish conquistador era. Most of the people didn’t know that Christopher Columbus came first to Canaria before exploring the New World. There is still the original log book from his first trip to America in the Casa de Colon museum. Las Palmas is a vivid town and there is much more to see than only museums. Some of us found out that there was

“Las Palmas was great, I will never forget what I saw from the back seat of a Suzuki!”

also a sailing race going on, on the shores of Las Palmas. Maybe next time we will have an Aalto on Sails to Las Palmas! In the afternoon we gathered around the Aalto on Waves flag on Las Canteras beach and enjoyed the company of the local BEST group. Someone had brought speakers and Canarian water to the beach, and that was enough to get the party started. Together with the BESTies we learned new dances and new ways to live our life. Our group started to look like one big happy family. Sami Soininen

Thousands of photos and experiences later we had to say goodbye to Las Palmas. But I’m sure we’ll meet again...



TENERIFE “I don’t know if it was the lack of oxygen or the couple sips of rum we had taken, but it felt like time would have stopped when we admired the awesome nature on the top of teide and we almost forgot to come down.” —


WE HAD still Las Palmas in our mind when we headed towards the shores of Santa Cruz de Tenerife. After fast breakfast we gathered in our meeting place in front of the Conference rooms. Despite the early morning, most of the people were on time and eager to see the wonders of Teide national park. Raindrops were falling when we walked away from the boat. Our guide Domingo was waiting for us and he was ready to explain every little detail about Tenerife while we slowly fell to sleep on the soft seats of our bus. But when we woke up, our bus had climbed up the misty mountain and just in front of us we could see one of the most beautiful scenery of all time. But that was not all, our journey kept on going higher and higher. And on the way to the top we stopped to take photos which would capture the moment. Finally we entered the Teide national park where the scenery literally looked like it was from the moon. Some of us wanted to get even higher and we took a cable chart up to 3500 meters to feel the light air of the volcano.

On the way down from the volcano we stopped to eat at a tourist restaurant. Between the top and the residential districts we entered a cloud which provided us with some amazing, misty (and kind of spooky) views to photograph. We continued the trip trough the especially beautiful neighbourhood of La Orotava and finaly back to Santa Cruz de Tenerife. One of the main shopping streets of Tenerife was filled with the art. We started a conversation about Spanish art in general and found it to include a lot of graphic representations of genitalia. We found it amusing and interesting at the same time. The lovely weather and art of Tenerife caused us to get lost in the moment and almost forget to get back onboard. The ship crew didn’t look surprised when the last yellow shirted Aalto student ran along the deck, sweating and carrying loads of shopping bags, arriving just in time before the gate was shut. We had made it back to the ship and our group was ready to cross the Atlantic. The ship was full with legendary “water of the house” and new adventures were ahead of us. Sami Soininen





Prices from...............................

299 EUR

Prices from are per person in EUR and include: cruise in a double occupancy (inside category), all inclusive meals, entertainment and most activities onboard in addition service charge, taxes and fees are included. The price doesn’t include flights. The price example is of 8.5.2012 departure. We reserve the right to change prices. Liberty of the Seas was built in Finland. Ship’s 15 decks are full of action, entertainment, restaurants, shops and activities. There’s for example Rock-climbing wall, Ice-skating rink, Gym and Surf simulator on the ship. F R A N C E




Livorno Civitavecchia

of interesting destinations, gourmet food, highquality entertainment and excellent service. The only thing you need to do is to pack your suitcase.


For more information and bookings contact your travel agency or Royal Caribbean directly: Web: www.royalcaribbean.fi E-mail: infono@rccl.com – Tel.: 020 386 386 AALTO ON WAVES WWW.ROYALCARIBBEAN.FI


The passenger ship architecture course held on the Aalto on Waves cruise was a compressed version of the original course. The original multi-disciplinary course is organized by Aalto University’s School of Engineering in the marine technology unit. It’s a part of the cruise & ferry experience study module that aims to educate multitalented professionals for the marine industry. —

THE COURSE was divided in two parts.

Firstly, five lectures to introduce the marine industry, trading and design cruise ship, cruise ship functions and product development, passenger functions and cruising experience, Finnish marine technology and then concepting group work with final presentations. The aim of the group work was to develop in multi-disciplinary groups future cruise ship concepts from the given topics: branding, cabin, experiential structure and community. The lectures were compressed into 2 ECTS from the original Passenger Ship Architecture courses 5 ECTS due to time limitations as the lecturer was only taking part for the cruise section of the Aalto on Waves trip. Lectures were organized in conference spaces on the Vision of the Seas. As per usual in spaces used for many different events, the experience was not inspiring and the course team decided to utilize the ship as a whole and took the lectures onto outside decks, the swimming pool and even the jacuzzi. Due to a project-based work life, including requirements for capabilities to work within an international community having people

from different professional backgrounds, the education is mostly based on problem-basedlearning methods within small groups consisting of 2-5 students. Each group consisted of students from different disciplines (economics, design, architecture and engineering). The aim of multi-disciplinary groups is that group members from different disciplines are providing different perspectives on the concepting process and learning to communicate with each other before they move into working life where communication skills are essential. Furthermore, the final presentations were given on the outside deck, where a white wall of the ship was utilized as a canvas for the projections. The audience consisted of course participants, a professor of Marine technology from Aalto University and The Finnish Maritime Cluster Programme director. The experimental atmosphere provided an opportunity to try different teaching methods and at many times, lectures were held simultaneously in adjacent rooms and so we decided to incorporate together with the IDBM (International Design Business Management program) course and mix the groups and topics to gain new perspectives for the assignments. The experimentation was interAALTO ON WAVES



esting as the groups of the IDBM course were developing business plans for topics unrelated to concepts developed in the Passenger Ship Architecture course. Although the concept creation part was great fun, there was a serious purpose for the playful assignment to develop imaginary plans and communication in unexpected situation where two totally different features was connected into one. Groups were given only a topic, a few arguments and keywords to establish their own briefs. In this manner, creativity and data acquisition developed as groups had to define what could be a current approach to a given topic. The aim of the concepting was to define a future ship’s mission, market and target group. Concepting work was facilitated with defining the innovation and creativity, introducing and practicing tools and methods used in innovation processes. Four multidisciplinary groups were constituted from students from the different Aalto University Schools. One group provided an action ship concept for people enjoying extreme sports, where the aim was to use the travelling time for different activities, such as skateboarding,


BMX, rollerblading and surfing. The concept was somehow counter to the current slow life movement, where “bullet proof” decoration provides an excellent and safe environment to perform extreme sports and facilitate one’s own program making. The Future Cabin concept group’s assignment was to develop a cabin area and cabins. The group was asked to think about the cabin as a first touch point of cruising, as passengers are stepping on board and the relation between the cabin’s intimacy and public spaces should be that of open to everybody. The group’s approach to the given topic was to enhance customization of the cabins so that passengers are able to add their individual personality into cabin decoration in different levels. This would increase the cabin satisfaction and rejuvenate the target group focus of the cruises. WoW-architecture concept was created around keywords of: wow-architecture, square, appropriateness, incredible and experience. The aim was to create a concept that emphasizes the ship as a destination instead of ports on the sailing route. The exterior


design of the ship should also exemplify functionality, thus every design solution has a clear function.The group created a concept where the ship features luxurious cottage-style apartments. The aim was that passengers are spending their cruise vacation more independently, e.g. providing their own food and without an organized program. Restaurants are mostly replaced with food stores that are changing selection according to the culture of the sailing route and only some bars exist. In the Community oriented ship concept, the group was asked to research different communities on board. What could be the relevant community size that one can handle and how the layout of the ship should support this? The group approached the topic with a floating city concept. In this concept, cabin areas are lively neighbourhoods where services and accommodation are mixed as in real cities and similar inhabitants are living in various sized blocks, which is strengthening the togetherness. From a teachers perspective the Aalto on Waves event was delightful experience. Something that I learned and will utilize in my future lectures is the affect of environment in a teaching situation. During the course we tried different places for the lectures that proved to be an efficient way to inspire students and keep the mental agility at a good level. Turning the traditional learning environment upside down showed it strengths: motivation was at a high level, students were more engaged in the taught sub-

jects, which they were able to choose without discipline constraints and a certain informality encouraged students to involve themselves more in teaching. I believe the main reason for the above mentioned factors was that the event was organized by the participants themselves. Students chose an interesting environment, courses and teachers for their own learning and provided funding to enable the event, and affordable participation for the volunteers. Afterwards, the Aalto on Waves cruise concepts were presented in co-operation between Aalto University and COPPE/UFRJ Seminar in Rio de Janeiro. Here, the Cruise & Ferry Experience program was introduced along with Aalto University’s maritime research. Also, course participants introduced their concepts to Brazilian and Finnish academia and marine industry representatives. The course work and the Aalto on Waves venture gained a positive reception and interest. Markus Ahola


Cruise & Ferry Experience program, Cruise & Ferry Experience. http:// www.cruiseferry.Aalto.fi , 2011.


FUTURE OF LEARNING How many of us have sat on a lecture, struggling to stay awake and focused? —


The Vision of the Seas had just set sail from Lisbon the previous day, and our course was set for the Canary Islands and beyond. The conference center on board the ship was still new and unfamiliar as we flip-flopped on the fitted carpeting into conference room #1. We were a few over ten people attending the kickoff lecture for Future of Learning workshop led by Teemu Leinonen from the Aalto University School of Art, Design and Architecture and Cesar Nunes from the University of São Paulo (http://www.usp.br/). To me the subject seemed interesting and the problems were partly what every student on any educational level is familiar with. Helping to develop and sustain a wellfunctioning educational system felt like valuable work. It was also exciting to get into some conceptual thinking having spent the past year and a half in graphic design BA studies doing illustration assignments, binding books and solving problems in the scale of “which typeface should I use for this poster?”. After the first couple of lectures, we were split into two groups of four people to work on the assignment. The groups worked well together and it was interesting and exciting to be working in a multidisciplinary cross-Aalto team where the each member had unique strengths.

One of the more interesting concepts introduced and applied during the workshop was using rubrics for self-assessment. It involved deciding as a group what were the characteristics that defined good quality of participation on this particular course and then self-evaluating against them at key intervals during the course. This immediately got me thinking not only about the current course but also about the teaching situations at the graphic design department, particularly our critiques. Our group came up with a device that was designed to make large university-level lecture situations easier to manage by the lecturer and easier to focus on by the students. The other group designed a completely tabletbased elementary school system where each student would be given a tablet computer that would have all the materials and applications needed for their studies. A few weeks later, we presented our proposals at the Aalto on Waves exhibition organized in University of São Paulo. One of the more interesting feedbacks was that an ubiquitous Internet connection required by both proposals in varying amounts would not available in most Brazilian universities, so the ideas would probably not work in the Brazilian context. After the exhibition, the groups dispersed and eventually we all found our way back to Finland. In February, we got together with Teemu for a review session where we reported our findings and results. We heard from Teemu that there were similar products and services being developed right here in Finland. Tom Engström









How do you get a group of technology and business students to send bottled messages and shave anchor-shaped patterns into one another’s heads? —

FIRST, YOU PUT them on a cruise ship to

Brazil to lower their guard, and then you fill them up with a glass of your finest house-water before luring the unsuspecting victims into one of the Chill, Fun & Creative workshops! Terms like cross-disciplinary synergy, accelerated learning processes and environmental sustainability can sometimes seem very business-minded and oppressive – like the kind of talk that gets thrown around in board rooms and executive offices. Most of the time, people seem to forget that fun and spontaneous creativity can produce equally fascinating – if not performanceoriented – results. This was the incentive behind the Chill, Fun & Creative workshops organized by Oona Colliander and Liisa Tervinen. The sessions introduced students from Technology and Business courses to more creative disciplines like drawing, painting and photography to gain new insights and discover previously unknown talents. We wanted to show these students other ways to approach any subject that was dealt to them. We wanted to not only give them a look into our world and how things get done there, but also to make them look for skills

or ideas that they never knew they had. And since we believe that enjoying something is the quickest way to learn about it, we wanted to make sure that fun was the primary factor in the process. If that meant we had to take them out of their comfort zone and throw them in the deep end of the pool, then that’s what needed to happen. The deep end included creative workshops like portrait drawing and photography, the results of which formed a big contribution to the exhibition of all collected creative works at the University of Sao Paolo (FAU). The atmosphere of the workshops and the prospect of a final exhibition also motivated people to make spontaneous contributions outside of the sessions. Even after the workshops ended, people were coming up with light-paintings, pictures of decorated cabin doors and even a parkour video shot aboard the ship! That was really cool to see – how those sessions provided a creative spark that lasted long after our workshops were over. A memento of the Chill, Fun & Creative workshops is currently floating North somewhere along the Southern Equatorial Current. It bobs along on the waves in the form of a



message in a bottle, which is most likely heading toward either Mexico or Cuba. The indestructible aluminium flask holds a USB-stick with a selection of pictures and an Aalto On Waves sea shanty called ‘Ride The Big Ones’ (that’s a sailor’s song, you landlubber), a handwritten letter with 110 signatures that explains what it’s doing there, and finally my email address and mobile phone number. If the bottle doesn’t float ashore in Mexico or the US, there’s a really tiny chance that the Norwegian Current catches it. That means that someday, it could eventually end up back in Finland. You never know! We’ll be on the lookout for you.



Feeling Good Photography Task: Pair up and make portraits of each other in black and white. Try and catch the essential of the personality. The fi nal picture should please the photographer and the model.


Life Drawing Task: Three hours of intensive drawing. Draw portraits of each other, while learning about the basics of life drawing and different techniques.


Art Installation Task: Present the artworks made on the boat in Sao Paulo together with Collective Painting, Collective Drawing, Pimp my Peter, Pro-parkour on Boat, Light Drawing and other results of creative workshops.


Message in a Bottle Task: Create a way to leave a mark in the way of a message in a bottle. There is different materials offered (bottle, toy planes, GPS-transmitter, USB-stick, paper, pens, plastic, etc...)


Crossing the Equator Ceremony Diplomas and signing of The Message Launch of The Message with Aalto on Waves sea shanty “Ride the Big Ones” Sailor Baptism: Everybody in the pool - group photo with AoW t-shirts

Oona Colliander



AALTO-UNICEF WORKSHOP The objective of the project is to create a community-owned business model for culturally appropriate and sustainable human waste disposal and management in rural schools of Uganda. — THE TWO Aalto-UNICEF FINLAND Workshops, held on Aalto on Waves, are part of the project Aalto University and UNICEF Finland and were started about a year ago. On the 2010 Human Development Index Uganda ranks among the “low human development” countries. The aim of the project is to contribute to the wellbeing of the Ugandans. Education is one of the most crucial things that affects their wellbeing. For being able to go to school children need to be healthy. Hygiene and sanitation are factors impacting on their health. Participants of the two workshops got an opportunity to help these children in Uganda by contributing to the ideation and concept creation process at hand in the project. Through examples from real field work experiences participants got an insight into the main challenges and opportunities in conducting development co-operation. Speaking about sanitation, which was one of the themes of the workshop, we started by sharing some of the most unforgettable “toilet moments” of our lives. Then it was time to sit back and begin a trip to Gulu, a town in the north of Uganda. After familiarizing themselves with the situation, the participants accepted a complex design challenge that is to design “a sanitation system”. Within the next one and half hours the participants got new bits of information about the situation helping and sometimes complicating the challenge. This way we were able to

simulate the information flow and ways of working as in practice. The end results of the two workshops surprised me with their practicality and some of them could be put into operation directly. However understanding the whole environment surrounding the sanitation system is still a challenge for me. I learned that anyone can design a latrine, but understanding the local conditions is the key to make the system sustainable. And the idea for an important breakthrough in the innovation process might be found from an unexpected place… Heini Salovuori



CREW ENVIRONMENT The crew environment project was done in collaboration with Royal Caribbean cruises and the main aim was to identify design opportunities for the public spaces on board. — A MULTICULTURAL team of three students


(Adalgisa Santos, Thomas Abrell, Nargis Guseynova) from the International Design Business Management program of Aalto University, spent two weeks on the Vision of the Seas cruise ship researching the public spaces for the crew on board. The timeframe for the project was rather interesting. It started in Finland before the trip with series of lectures, then continued in Brazil, then, after coming back to Finland, the team presented research findings in Turku office and by the end of the Spring the concept development will be finished and presented in Royal Caribbean’s Miami office. In general, the proj-

ect was divided into three main parts. The first teaching part in Finland included different lectures. Those were held by several professors of the Aalto University School of Art, Design and Architecture in order to get an overview of the design process, design methodology and ethnography practices. The second part, research, was very intensive and included different collaborative methods. The idea behind the research part was to involve the Crew of the ship as much as possible in order to get insights and deeply emerge into their working life. For immersing into the crew’s life, the team used various methods of collaborative research such as


probes, empathy and affinity mapping as well as ethnographic methods such as shadowing and observation, participatory design (Lego Serious Play). The Lego Serious Play workshop was an exiting event that engaged the Vision of the Seas crew members and Aalto on Waves participants. At the end of the research phase, key findings as well as opportunities were presented to the ship management team, which consisted of the captain, the hotel director, chief engineer, staff captain and HR manager and got an initial positive feedback. The third part, concept development, is going to concentrate on various topics related to the crew environment: communication, atmosphere, physical places and emotional well-being. These four areas were chosen due to our observations, various interviews and the workshop outcome. From the beginning of our project we realized that we are not only guests on the ship but also a part of the crew team. After two weeks of intensive work almost every crew member knew us. What we were doing was very interesting and new for the crew. Quite often some of the crew members were coming and talking with us about the project, they were curious and motivated to help us. Design probes, interviews and a co-creation workshop gave crew members a bit of fresh air and in their routine work environment. We hope that our concept that we are going to create during the Spring 2012 will be implemented in 2013 when the Vision of the Seas is going to be docked for further renovation.

www.idbm.fi www.idbmonthego.com

We would like to thank all the professors involved in the course and crew members of the Vision of the Seas without whose help the project would have been impossible.

Prof. Dr. Jack Whalen Aalto School of Arts, Design and Architecture (Design Ethnography) Prof. Dr. Turkka Keinonen / Aalto School of Arts, Design and Architecture (User-Inspired Design) Dr. Tuuli Mattelmäki / Aalto School of Arts, Design and Architecture (Design Probes) Prof. Dr. Mikko Koria / Aalto School of Economics (Design Management) Fernando Secomandi / TU Delft (Service Design) Jarno Soinila (Royal Caribbean Cruises Ltd) Marjo Keiramo (Royal Caribbean Cruises Ltd) Samar Kamulkar (HR, Vision of the Seas) Sreco Ban (Captain, Vision of the Seas) Crew members of the Vision of the Seas (Lisbon - Rio de Janeiro cruise 2011)

Nargis Guseynova

“It is diffi cult. We are so used to it [the crew environment], I don’t know what could be changed.” Crew member

“It is the small things that make us happy.” Crew member “People make the ship.” Crew member





ROYAL CARIBBEAN’S Vision of the Seas is a luxurious cruise ship. It has it all: a sun deck, swimming pools, hot tubs, fine dining, theatre, spa and a gym. There is even a running track and a climbing wall! Technically it would have been possible to exercise and eat healthy but somehow the hot tubs and the desserts were more appealing. Dining on the ship was royal-like with waiters making sure that we have an enjoyable dinner. There was a different menu every night and to our delight it was possible to order for example three entrees or two desserts. Dress codes were to be followed at dinners. They were either casual, smart casual or formal. Of course the Aalto on Waves (AOW) participants had an innovative way to interpret the dress codes. One smart casual night 100 hundred accordingly dressed students marched into the din-

ing room. There was one alteration: men were dressed as women and vice versa since we had decided that it was cross-dressing night. After leaving Salvador da Bahia the dinner’s dress code was casual/all white. Because our crossdressing night had amused others we decided it was time for another practical joke. When people started to walk into the dining room wearing togas made out of bed sheets other passengers gave applause - again Aalto on Waves had made an impression. In addition to the company workshops held to our sponsors we had countless workshops for fun. For example when crossing the equator there was a ceremony where everybody put their yellow Aalto on Waves T-shirts on and went outside to the deck. We all got a certificate of awesomeness, which was also a certificate of crossing the equator. Then it was time to send a AALTO ON WAVES

message in a bottle into the ocean. The bottle contained information and pictures about Aalto on Waves and, of course, contact information. The organizers are still waiting for someone to contact them. After the message was sent, everybody went to the swimming pool and jumped in with their T-shirts on. It was fun to do and to watch (said the other passengers). After taking over the swimming pool, it was time for the hot tubs. It turns out that 30 students can be fit into one hot tub at the same time. Other activities arranged were a samba workshop, games and competitions. A competition between groups of 4-6 people was declared after leaving the Canary Islands. Every group had the same tasks and they were to complete them as quickly as possible. The tasks involved singing to non-AOW passengers, taking a picture of 10 people in a shower booth and a piece of a crew member’s uniform. There was also a pick pocket competition where the participants were to steal the name tags from the key cards of one another. The winner was able to steal six tags. Of course Finnish people need to arrange a Christmas party in November. It raised eyebrows since the celebration was held the day after American Thanksgiving.

People dressed up “Christmassy” and went to the ship’s buffet to have a sitsi-party. We even had a Christmas tree in one table! We wished Merry Christmas to other passengers and continued the party in the ship’s top floor disco. Officially it was Brazilian night but the DJ played some Finnish bands for us, for example Tik Tak. The Finnish customs were also noticed elsewhere. For example the ships saunas tended to get a lot roomier when Finnish students went in to throw water on the stove. All in all the cruise to Brazil was a wonderful experience. It offered interdisciplinary education, work and fun for 110 Aalto on Waves participants. It was a true once-in-a-lifetime experience for all the participants and left a yearning for more. Siiri Friström



OUTOTEC ON WAVES When company is open-minded and is welcoming fresh ideas, and students are seeking for a new experience and willing to contribute then the successful collaboration is born. —

THE IDEA for workshop was to use “future


employees” for getting new innovative ideas for their new headquarters. It all started in August when I first contacted the company, thus commencing a careful planning and concept procedure. Eventually, it was chosen to be collecting ideas from a group of students who were to represent the taste of future employees of Outotec. Two weeks before departure me, Thomas Miyauchi and Otto Virenius visited Outotec to plan the workshop further and to see their premises of that time. The actual workshop was held on the ship on the day after leaving Lisbon, 19th November. Outotec had sent two advocates, Janne Korhonen and Matti Luukkonen, aboard to instruct and encourage the enthusiastic students. We had total of 17 participants representing almost every of the six schools of Aalto University. The workshop started with Matti

and Janne introducing Outotec and explaining the goal of the day. Getting the people warmed up they assigned a task of making as many ideas as possible in three minutes. Later we analyzed the ideas and the students were divided into three groups according to their preferences. Some planned disposition of the sections, some worked on the interior and the rest focused on details. Six hours later dozens of Post-Its®, drawings and freely flown ideas were exhibited, discussed and documented. Personally, I think that the workshop on the ship was well organized and I enjoyed it greatly. In January, long after I had arrived in Finland, I had a second look at the documented material. We had agreed on a final presentation in Outotec’s “old” premises. The presentation was put on 30th January with Outotec representatives: Anna Toiva, who was a contact person for Aalto On Waves, Matti Luukkonen and Director of Communications, Director of Property Management and two consultants. In the end Outotec’s representatives seemed quite contended with the summary. In the end, I am sure both Outotec and Aalto On Waves project benefitted greatly from their collaboration and I hope Outotec will be a desirous partner to future Aalto On initiatives. I learned much in the process and had a great time working with this real life project. My special compliments to Otto Virenius for his effort for the workshop. Niklas Ilkka






Making art is usually even more exciting, enlightening and enjoyable than just experiencing works created by others, and a fuzzy and amoebic artistic process can be tackled also by people who would never consider themselves artists. —


NO MATTER how much one is working with

fellow art students, artists and other more or less like-minded people, an art educator never gets to forget that for many people ”art” is an impressive, skillfully made object that has no other purposes than to look good, and sometimes to convey a deep philosophical message from the Artist to the audience. From a more contemporary viewpoint the artistic process can be considered more important than the final result, an art object. Not everyone is an artist, but nobody should feel shy or refrain from picking up a paintbrush or a pen just because they think that they cannot draw. I wanted to conduct a workshop on collective drawing and painting during Aalto on Waves for both (art) education and social reasons – the latter meaning creating another chance to get to know one’s shipmates better, and most of all, to have fun together. The workshop consisted of four separate drawing and painting sessions, three onboard and one during the Aalto on Waves exhibition at the University of Sao Paulo. For participants, no prior drawing or painting experience was required and the workshop was flexible and informal. Some of the works created during the drawing sessions were to be exhibited in Sao Paulo, but otherwise the focus of the workshop was on the working itself, on leaving traces of oil pastels on paper, on the social interaction in and by the drawings, and aiming for a state of group flow in the working process. The first meeting opened with a bodily exercise studying the relations of body movements and the experience of time passing. After the

exercise the participants started drawing portraits of each other, without looking at the paper they drew on – a technique that eliminates the sheer likeness as a criteria for a good drawing. The rest of the meeting was spent collectively improvising on a big sheet of paper, making mostly abstract colorful strokes to Brazilian jazz composer Hermeto Pascoal’s music. The second session produced a series of collective psychedelic and surreal ball-point pen and neon paint A4 mashups of whatever was lurking in the participants’ subconscious. The same approach was used in the third session, although in a much larger scale. Dance-like movements to the music were transferred to large papers on the wall with oil pastels and watercolor crayons, and little by little the resulting abstract expression was turned into figurative, although very surreal images. At FAU/USP the collective painting got even bigger. One 4m by 1,2m composition of the participants’ symbolic self-portraits was painted in three hours in the exhibition space during the AoW exhibition. The collective drawing and painting workshop, as far I see it, accomplished to reach its four goals: to offer a glimpse into one kind of artistic process; to contribute to the creative and social environment of the AoW project; to provide fun and enjoyment for the participants (and the bystanders); and to create a body of work that would be as colorful, crazy, lively and multivocal as the group who created it. Juho Hellsten Student of art education






While crossing the Atlantic on board the Royal Caribbean’s Vision of the Seas, we had an intriguing assignment given by the fi nnish power systems company Wärtsilä: how would a cruise ship look like in 2020 in terms of power technology and solutions related to the sustainability of the operations? —

45 “My perception of Wärtsilä is a Finnish forerunner technology company, kind of a one-stop-shop for power systems.”

WÄRTSILÄ is a global leader in complete lifecycle power solutions for the marine and energy markets and a significant Finnish high-technology company. In practice, the company designs and delivers power systems for ships and power plants, and provides services both in the power plant and marine markets. As international regulations and customer preferences will have an impact on the requirements set for the future cruise and cargo ships, Wärtsilä is keen on envisioning the most feasible and efficient energy technologies utilized on them. Our workshop participants, a team with diverse backgrounds ranging from shipbuilding to material science and from business to industrial design were to consider the task from the perspectives of technological, design and financials.

After two days of brainstorming, sketching, discussing, reassessing ideas and concluding, our group ended up with two alternative ship concepts: The first one suggested the cruiser to have the shape of a floating hotel operated by wind power through a separate tugboat. The other design was a biogas-operated vessel which generates solar power in order to cover its own energy consumption. We would like to give a warm thank you to Wärtsilä for supporting the Aalto on Waves project and giving us the interesting assignment as well as to our workshop participants for the creative efforts in concepting the future cruise ship. Venla Pouru and Eero Järvenpää Workshop facilitators




Instead of relying on the traditional top-down approach, where the learning objectives are already defi ned by the teacher, one should focus on the bottom-up perspective where the learners defi ne what they wish to learn within the framework set by the lecturer. —

THIS IS A SUBJECTIVE account of what happened on the boat from Portugal to Brazil during the course Business Model Management. What began as a plan to teach the course the same way we usually do on land, turned out to be something completely different. So, during this short vignette I will show you what we did, how we did it, and what was the purpose of all this was. And who am I? I was teaching the course from Lisbon, Portugal to Recife, Brazil. During the course we had not only students, but also industry participants, which was a great bonus, because this added to the diversity of perspectives for this course. Over the course of the workshop, I started to get to know the participants better and it was fascinating to hear about their studies and work, past experiences, and so on. This, I believe, is one of the initial points where

teaching during Aalto on Waves differed from that of the more ‘conventional’ teaching on land. As you can see, we had a diverse group of participants and me and my professor, Mikko Koria, who taught the final leg of this workshop in Sao Paulo, agreed to leave room for iteration. Instead of teaching something that I thought the participants wanted, I decided to collectively design the content, teaching space and methods because in the end, I was there for the participants, not the other way around. But what did we talk about during the workshop, and in what kind of environments? Our kick-off session was somewhat traditional, taking place in one of the boat’s seminar rooms, although I did ask the participants to create their own BS (bullshit, that is) signs. I thought they could use these to stop me from talking BS, and here’s how it works: if a participant


thinks I’m talking BS, they raise the sign and we stop to discuss why they thought what I said was BS. This way, I believe, both the facilitator and the participants are more aware of what is said and at the same time the participants can reflect on why they didn’t find something convincing. Three social enterprise business models formed the foundations for the course. What professor Koria and I thought was that during the boat trip we would be disassembling existing business models, while in Sao Paulo the participants would be creating new business models. Shifting from theory to practice, we initially argued, would help the participants grasp the essentials of business models by first looking at how other people have done it, after which they would be better equipped to come up with their own ideas. To conclude, what did we – both facilitators and participants – learn from the workshop? First, it’s all about the right mindset and environment. If you force people to learn in an environment they don’t feel comfortable with, you’re bound to make learning one miserable and painful experience. Furthermore, instead of relying on the traditional top-down approach, where the learning objectives are already defined by the teacher, one should focus on the bottom-up perspective where the learners define what they wish to learn within the framework set by the lecturer. Second, methods are crucial in taking the learning experience to the next level. What we at IDBM are doing is focussing on utilizing methods

that enable students to break away from conventions in order to maximize learning. Furthermore, instead of relying on the traditional top-down approach, where the learning objectives are already defined by the teacher, one should focus on the bottom-up perspective where the learners define what they wish to learn within the framework set by the lecturer. Second, methods are crucial in taking the learning experience to the next level. What we at IDBM are doing is focussing on utilizing methods that enable students to break away from conventions in order to maximize learning. Furthermore, we strongly believe that impact is achieved only through mastering both theory and practice. Miikka Lehtonen





The recipe for a ted talk is simple: a presentation, speech or performance can be a maximum of 18 minutes. It can be supported by presentation slides, videos, pictures – or instruments, artefacts and other props. — AALTO ON WAVES

FINDING THE PERFECT WAVE ON MONDAY morning, November 28th , we

woke up to the gentle waves of the South Atlantic Ocean. After the first day on shore of the South America, exploring the beautiful yet rugged neighborhoods of Recife and Olinda it was good be back on our friendly and comfy boat. This day was special for many of us –a dozen speakers were getting ready for their first exposure to the world of TED – a world-famous, non-profit conference and event series, devoted to ideas worth spreading. It was the day of much anticipated, first-ever TEDxAaltoUniversity The immensely successful concept has taken the world by storm and brought to everyone’s attention already over a thousand TED Talks, both from already famous speakers – such as ex. U.S. Vice President Al Gore who delivered his momentous climate change speech at TED – and upcoming bright minds who are spanning the seeds for better life for every human being. The speakers at the first TEDxAaltoUniversity were: Herkko Hietanen (PhD); Nargis Guseynova, Adalgisa Santos and Thomas Abrell, Pentti Kujala (PhD) and Mervi Pitkänen; Antti Virolainen; Annina Piekkari; Tuure Parkkinen; Tapani Alasaarela (PhD); Henrik Forsgård; Mikko Ikola. The Talks reflected well the variety of background of the people at Aalto on Waves – from intellectual property and marine technology to team psychology, crowdsourcing and nanotechnology. The Talks will become available online as part of the TED community. This day was also the start for the TEDxAaltoUniversity journey. While there are now hundreds of TEDx events (extensions for the

TED conferences) that are held annually in over 60 countries, we are planning to make it truly “Aalto” – something that is strikingly unique and punchy, and which will be well known beyond our own university community. This event, as well as its predecessor TEDxAaltoUniversityOnTracks (which was organized under a separate licence and as part of Aalto on Tracks in 2010) showed the way: Thoughtprovoking environment – middle of an ocean or on-board a private train in Siberia – and carefully selected TED Talks held in English by speakers from the Aalto community and other academic institutes. Typically TED talk is presented by a single person, but not always. Panels are not accepted. The stage is an open space, allowing movement and wide gestures. There’s always a live audience, but the Talks are recorded and the videos and distributed online. The sessions are meant to spur discussion afterwards among the audience; however there are no Q&A sessions. The most important thing about a TED Talk is to share ideas which are your own, you believe in and you’d like to share to the world. A TEDx event is one of the best places to do it today, but it’s also up to you to make your idea fly by spurring conversations online and at other events afterwards. Juhani Polkko

juhani@tedxAalto.com facebook.com/tedxAalto twitter.com/tedxAalto ted.com

AaltoUniversity AALTO ON WAVES


DESIGN FACTORY IN THE MIDDLE of the ocean and atop the


Vision of the Seas, Aalto Design Factory (ADF) set up its workshop. As it turned out, during the longest leg of our trans-Atlantic trip between sun, fun, Jacuzzi, and never-ending lunch buffets was a perfect time for a bit of creative work. Aalto Design Factory was greatly involved during the organization of the trip, in that many meetings and participant events were held on its premises. Therefore, it was obvious to have ADF also present during the trip. On the first day we covered the ways and methods of working at ADF: brainstorming, group work, ideation and prototyping, or shortly put – learning by doing. One of the most exciting parts of the workshop was The Marshmallow Challenge, which threw the participants back to the times of kindergarten, where building, trying and failing were part of the daily schedule. But all of that was just a prelude to the

PD6 WORKSHOP second day’s activity called PD6, or Product Development in 6 hours. Here, our focus was to work on creativityenhancing spaces and looking beyond the existing solutions. For this task we teamed up with the Aalto Campus team as the topics were so similar. With five teams in all, each worked on a slightly different task. It was exciting to see just how much a group of people can accomplish when given a vague topic and a 6-hour time limit to deliver. Some of those ideas may even soon become a reality, such as instant communication devices between universities placed in toilets, a round-shaped creative working area concept, or Aalto-on-GO, a toolbox to borrow for your group-work activity. Mikelis Studers


RECIFE Recife is a city of contradicting charms. Though named after the coral reef surrounding its coastline, this city full of high-rises and run-down colonial architecture is no surfer’s paradise. — AFTER FIVE full days of facing the (mirror-


calm) waters of the Atlantic — on our special trans-Atlantic experience including jacuzzis onboard, a toga party, an equator-crossing ceremony, workshops from morning till night, and spotting flying fish over morning coffee — we arrived at our first stop in Latin America: Recife, Brazil. The pretty, main beach Boa Viagem (meaning “happy journey”) is lovely for a walk on the seaside, but do not venture to swim in the waves: there be sharks. At high tide, though, a little pool forms on the beach side of the wave breakers — perfect for a safe swim. Most tourists on their visit to Recife spend little time in the city itself, and head on straight to the nearby village of Olinda, a picturesque UNESCO World Heritage site. So did we. After taking a good look at Recife’s old town — the colorful cream-cake-decorated buildings from the colonial era, with their ancient beauty still visible under the soot — we hopped on taxis in fours and fours, and drove off to Olinda. Olinda, a pretty little village on a hill, was just as described in the guidebooks: colorful, peaceful and picturesque. We walked up the narrow streets to the top of the hill, engaged in some philosophical discussions. Far below on the distant coastline,

we could see our home ship, Vision of the Seas, gleaming in the sunlight. Our friend from Olinda, Pedro Marinho, joined our group for lunch. He was one of the locals who replied to our message posted on the CouchSurfing site that our 100-headed group would be landing in Recife. Pedro was a very friendly fellow, eager to learn more English and meet foreigners. We made our first encounter with some local treats, including feijoada, a bean stew. This vegetarian-sounding dish surprised some of us, being cooked with pork for added flavor. A very strong flavor, indeed. Speaking of local treats, it must be, though I cannot recall exactly... that some of our AoWsome travel companions tasted here, for the first time, some authentic caipirinha. Returning safely from the day trip — despite all prior warnings of theft that made us try to hide our expensive Canon SLR’s in plastic bags as suggested in the guidebooks — to Vision of the Seas, we were amused to find that the stream of people arriving last to the ship were all from Aalto on Waves. One of us very nearly missed the boat... But in the end, all securely back onboard, we were off to our next destination. Salvador! Riitta Toivonen



Olinda, a pretty little village on a hill, was just as described in the guidebooks: colorful, peaceful and picturesque.


THE FUTURE OF LABOUR The way young people view work, pursue their professional goals and go about building their careers is changing rapidly. —


MANY INSTITUTIONS are evolving to reflect these changes, and with the workshop we organized on board the Vision of the Seas with TEK, SEFE and Ornamo, we got to give our input on the direction that evolution should perhaps head to. Professional and labour organizations have traditionally been strong in social democratic Finland, and not just with factory workers. Almost all technology and economics students in Finnish universities are members of either TEK or SEFE. The problem is that once the students graduate as Masters of Science or Economics, the membership is no longer free, so many of them choose not to continue their membership. Finding ways that these organizations could develop and change themselves to increase their student-to-graduated retention rates was the task we were given. Additionaly, we set out to ponder the very nature of professional and labour market organizations: what role should they play in the lives of highly trained professionals in 2020? We also set out to help Ornamo, a 100-year old professional organization for designers to find ways to get more members and be more relevant to students. Ornamo fills in to a slightly different niche from TEK and SEFE in that it doesn’t do any lobbying but rather seeks to improve the professional situation of Finnish designers via other channels, many of those are similar to what TEK and SEFE do. In the end, many of our suggestions were applicable to all three organizations. While we discussed several solutions and suggestions that could be implemented today, our musings on the future of work and thus the future of professional and labour market organizations makes for a more exciting read.

The whole labour movement is based on a very strong juxtaposition between the workers and the employers. It fixes a perceived and at times very real lack of trust between the two parties: the employers are not looking out for the workers’ best, and vice versa. However, the most successful contemporary companies are moving away from this mindset, as are the best employees. People want to feel they can trust their bosses, and a motivated and engaged workforce is sure to work harder and be more productive. This is especially true for highly trained professionals: the Masters of Science, Economics and Art that the three organizations represent. With regard to lobbying, it is good that someone is keeping an eye on the industry as a whole, taking part in figuring out fair starting wages and helping out when someone acts like a crook. However, we feel that the whole discourse should be done in a more positive and equal atmosphere. An increasing number of young people is going to be entrepreneurs themselves, or at least in manager positions. Should these people stop being members of TEK and SEFE, when the organizations are negotiating from the ‘opposite side of the table’? We feel that there is a great improvement to be made in the relationship between companies’ managers and professional and labour organizations. Of course, the institutions at play are massive and change slowly. We still feel that a conscious effort should be taken to move these organizations and others in their networks more towards a trust-building, win-win environment. Harri Sarsa


Tervetuloa maailmaan, jossa työurasi saa lentävän lähdön.



TEK Academic Engineers and Architects in Finland TEK’s aim is to safeguard the interests of its members in the labour market and to promote education and technology policy. TEK offers practical support to its members from the very beginning of their studies and throughout their professional careers. TEK represents over 70 per cent of working graduate engineers. With a membership of 73,000 TEK is the second largest organisation affi liated to Akava, the Confederation of Unions for Academic Professionals.


SEFE the Finnish Association of Business School Graduates is a central organisation for graduates and students in economics and business administration. With a membership of about 33,000 graduate members and almost 16,000 students, altogether approximately 48,000 members, SEFE is the fourth biggest affi liate of Akava, the Confederation of Unions for Academic Professionals.SEFE supports its members throughout their careers as well as defends and improves their interests on the labour market, in society and education policy.

ORNAMO The members of Ornamo are professionals specialized in industrial design, fashion, textile and furniture design, interior architecture, craft art and textile art as well as researchers of the fi eld. Varying education and skills obtained in professional life make it possible for the members to work on numerous areas of design, of which design management is one of the most challenging. The members of Ornamo are among the best of their profession through their work experience and strong professional knowhow. Good sense of form and strong knowledge of materials are characteristic for all members. Ornamo was founded in 1911 which makes it the world´s second longest established design sector organisation.


Opiskelija! Liity muotoilijoiden ammatilliseen yhdistykseen! www.ornamo.fi www.finnishdesigners.fi



CONSUMER ETHICALITY “What will the world be like in 2020? What kind of consumption decisions will the ‘consumer citizens’ of the future face? How to change the world towards more sustainable direction through influencing consumer decisions?” —

THESE WERE some of the questions for which


the participants of the workshop were trying figure out answers while crossing the Atlantic Ocean. In short, the purpose of the workshop was to grasp what ‘ethicality’ means in the context of everyday life, now and in the future. To do this, our first objective was to look at what ethicality could mean for the consumers of today regarding the mundane, everyday consumption decisions. Second, these were to be projected into the future: Given the key economic, political, and ecological trends shaping the world today, what decisions will consumers be faced with 10 or 20 years from now? Elina Koivisto and Antti Vassinen, both researchers from the Department of Marketing at Aalto School of Economics, were joined by six students for a series of afternoon discussion sessions. To add academic rigor to the syllabus and broaden their views, students were supported by a collection of academic articles to introduce the perspectives of ethicality found in consumer and marketing research. Equipped with these new views and their own strong opinions on the topic, participants shared and examined their personal perspectives to consumption, spurring intense discussion on questions of ethics and morality. In particular, the relationships between the physical, functional and economic effects of personal choices were juxtaposed with the social and symbolic functions of ethical consumption practices.


In the second session, the workshop moved from general consumer ethics to consider two future scenarios developed by the students. While the exact content of the decisions future consumers will be faced with may evolve from the present, the fundamental consideration remains. The effects of one’s choices are rarely, if ever, clear and unambiguous. In the final session, the group built on previous observations to deconstruct the ethicality of bio-fuels and related industries. Using mapping techniques and insights from the previous sessions on the high complexity and subjectivity of ethical implications, the group discussed the implications of bio-fuels for consumers, industry stakeholders, activist groups, and more broadly on different groups of people and different ecological systems around the world. Perhaps, during these three workshops and numerous out-side-of-workshops discussions, the group was not able to solve all the environmental problems in the world, but certainly it made all of us think about the consequences of our consumer decisions. Elina Koivisto, Antti Vassinen



Service design combines various methods and disciplines; many see it as a way of thinking rather than a brand new academic discipline. — Aalto ON WAVES students took the

opportunity to participate in service design pioneer Fernando Secomandi’s course. The team focused on analyzing and improving the cruise services. The course was taught by Fernando Secomandi (fernandosecomandi.com), a PhD candidate at the Department of Product Innovation Management at TU Delft (www.tudelft.nl). The team of students consisted of designers spiced up with a few engineers. The course book was This Is Service Design Thinking (www.thisisservicedesignthinking.com) by Jakob Schneider and Marc Stickdorn, which – being true to service design thinking - has been co-created with dozens of service designers. Our task was to evaluate and improve one of the cruise services and we decided to go with the pool area since it plays a large part in the customer’s cruise experience. Everything seemed to be nice and sunny, but when we started interviewing the customers there seemed to be a bit of bubbling under the surface. Our methods included shadowing customer groups, plain observation and semi-structured interviews. After the first student presentations the pool experience was divided into five subcategories: soundscape, service staff, spatial design & view, personal space & belongings,

and the pool. In the final session we invited a few cruise customers to participate in a 90-minute workshop to discuss and co-create improvements to the pool service. There were many good suggestions, especially for the chair reservation problem near the swimming pool. The team learned a whole set of new skills: tools for getting data, the importance of service touchpoints, how to visualize a customer journey and how to lead a successful co-creation workshop. Since service design thinking is a relatively new way of doing things, emphasis was put on educating the service users, i.e. personnel and the customers. From the designer’s point of view one of the dilemmas of service design is that once you start looking for improvements in the service, it is hard to experience it as a customer. In the end, though there is a lot of improvement in almost any service, there is nothing negative about rethinking, improving and being critical about services. Pekka Hartikainen

“Service design is all about making the service you deliver useful, usable, effi cient, effective and desirable.” –UK Design Council 2010





Digitalisation and Energy) is a program aimed at increasing the competitiveness of Finnish business and industry. It provides support for eleven Aalto University research projects from a variety of scientific areas. The goals of MIDE include building cooperative multidisciplinary groups and facilitating innovations. MIDE was one of the sponsors of Aalto on Waves and in exchange we performed a two-day brainstorming workshop solving four real-life challenges for MIDE during the trip. The challenges were: new services in shopping malls (for MIDE’s 4D space project), ideas for new social media services (OtaSizzle project), using augmented reality glasses and real-life search engines (for UI-Art project) and collaboration between different MIDE projects (for the MIDE institute). All of the topics were extremely interest-

ing, but the audience award was without doubt taken by the augmented reality glasses, a device which allows the user to see the world around them combined with a computer-generated visual input. The UI-Art project suggested to us the challenge: to find where the glasses could be used. The answers of the workshop participants were various: instant translation (especially needed for travellers), fetching relevant information about people with whom you are talking with (for dating, networking, business meetings) and shopping (seeing the information about products on the shelves). Another part of the workshop was devoted to collaboration between the different research projects. Participants of the workshop, mostly students from Aalto University, tried on the shoes of the leaders of the research projects and were answering the questions: How do we enhance collaboration between different MIDE projects? How do we use the existing collaborative network? Which business product can be made on the basis of the existing research results? The group suggested several ideas, for example selecting participants from each of the groups to act as ambassadors between the projects or gamifying the research scene by encouraging other things than just publications. Hopefully, the brainstorming session participated in by the Aalto on Waves participants (who don’t know the word ‘impossible’) helped to clarify more options for possible futures for MIDE and its projects. Anna Korolyuk, Meri Kuikka, Antti Virolainen

Amazing ideas! MIDE Research Program 4D Space - Smart 4D Space CNB-E - Carbon nanobuds for energy applications E-Wood Exergy - Minimization of exergy losses in combustion processes HighLight - Optimized LED technology HybLab - Hybridization of non-road mobile machinery IPPES - Biofuel cell system for portable electronics applications ISMO - Intelligent structural health monitoring system OtaSizzle - How social media and people interact? UI-ART - Digital contextual information VinCo - Collaboration in 3D environments





Now this is Brazil! The very much african influenced Salvador had all the bustle and noise that make are an essential part of latin america being so lively, colorful and full of life. — THE ARCHITECTURE is impressive as the city

stands in rugged once-wealthy colonial glory with a history of massive slave-trade exceeding by tens of thousands that of the United States. We met our guide Aija Jantunen at the Cayrú Square, at the side of which stands the Mercado Modelo building that once held thousands of slaves in the catacombs that spread beneath the square but that is today a market for typical Bahían handicrafts. Aija, the cousin of one of Aalto on Waves participants, Heini Salovuori, works as a volunteer for the Capim Grosso-based Non-Profit Organization called the AEC-TEA Association (www. aec-tea.org) that organizes educational and cultural events for children and young people. She was very excited to tell about the history and culture of Salvador de Bahía and to take over 60 Aalto on Wavers around the city with the help of her two friends from the same NGO. Aija delighted us right away by being her smiling and positive self which contributed to the tour passing in a relaxing and fun atmosphere. Like many cities around the world, Salvador de Bahía is a mixture of new and old, only here the commerce and business center is situated in the “lower city” which spreads underneath when looking over the city from the historic center situated in the “upper city”. These two parts are connected by the Elevador Lacerda whose functioning is essential for the city’s daily life and business. On the day of our visit, the other of the two elevators was out of order with the city providing free bus




transportation up and down the hill which comes to show that it is indeed critical to ensure the movement of the masses of people to avoid complete standstill. Salvador de BahĂ­a is known as the city of churches: the historic center of Pelourinho has a whopping 300 plus churches, the most famous ones being the Igreja de San Francisco with its entire interior covered in gold, and the Nossa Senora do Rosario dos Pretos, the first church in the New World that the slaves were allowed build for themselves in their free-time, taking about a hundred years, or the whole 18th century. Since it was a very sunny and humid day, as soon as the afternoon free-time began, a line formed outside the Cuban ice-cream bar that Aija had recommended during the tour. While enjoying the sun a group of capoeira dancers started to gather up and suddenly the air was filled with the intense rhythm of atabaque drums and the amazing movements of the performers! But the best part was still to come: lunch in a small restaurant under some mango trees away from the bustle of the streets where we started off with sweet and juicy mangos, oranges and guavas followed by a typical African-influenced moqueca fish and coconut milk stew with rice and black-eyed bean salad. It was a very interesting day and I believe that the participants including myself learned a lot and enjoyed the one short day that we had in Salvador de BahĂ­a! Inna Pirkanniemi


W W W.W D C H E L S IN K I 2 0 12 . F I / A P P




Tiesitkö, että designpääkaupunki mahtuu puhelimeesi? Lataa mobiilisovellus osoitteesta

AALTO SOCIAL LIVING PD6 In order to develop world changing innovations Aalto University needs fresh tools to facilitate a highly social campus life. Inspired by the social setting of Aalto on waves, multidiciplinary student teams developed ideas using the pd6 format. —

WORLD DESIGN CAPITAL WORKSHOP BUILDING THE NEW Aalto University Campus means a big change in the social fabric of the university. The vision of Aalto University is to build a social platform for the development of world-changing innovations. Aalto on Waves proves the power of interdisciplinary collaboration in education, research and creativity. We have the unique chance to continue this spirit by helping design the future campus, to design a breakthrough product, service or an environment that redefines social living on the Aalto University Campus. Aalto Design Factory’s Mikelis Studers and Peter Tapio facilitated the PD6 workshop, one of Aalto’s WDC projects, with the help of Aalto students Thomas Miyauchi and Timo Salo. The day started at 10 am with the brief about the PD6 format after which the two

teams were given the design brief on Social Living on Aalto’s future campus in Otaniemi. Teams quickly scattered around the corridors, restaurants and lounges of the RCCL cruise ship Vision of the Seas to experiment with a lot quick-n’-dirty prototyping with in the 6 hour time limit. After the first checkpoint set by the facilitators the schedules and the roles in the teams were clarified and some good advice was given on different brainstorming methods and which direction go to with the ideas etc. Because good ideas die young if they are poorly presented, the teams started early on to work with their presentations as scheduled. At the presentation “Galaì”, the teams presented their ideas using the methods of theatre and powerpoint, but also materials such as moldable plastics, cardboard and office supplies in order to convince the others of the potential of their innovation/prototype. Lastly facilitators and teams rated each others ideas and presentations on a scale from 1 to 10 to determine the best ideas overall. The presentations and ideas were all awesome much like the whole innovative spirit set in motion by the effective collaboration. Thomas Miyauchi

Product Development in 6 hours





During the stay in Rio de Janeiro, Aalto on Waves continued to build a partnership with UFRJ (Rio de Janeiro Federal University) and the Innovation Agency in the form of two integration days bringing together a group of AoW participants and UFRJ’s professionals and students. —


THE PARTNERSHIP and the events involved

hard work with countless e-mails and Skype meetings between some Aalto on Waves members: Adalgisa Santos, Thomas Abrell, Nargis Guseynova and Tommi Vatanen, and the Brazilian organizers: Paulo Reis and Iris Maraguardi from Innovation Agency’s Entrepreneurship and Social Innovation Crew, and Thalita Knupp, a post-graduate marketing student and volunteer. Innovation Agency is linked to the PostGraduation Rectory and Research (PR2) and as such is responsible for UFRJ’s innovation initiatives and applications. It follows the Intellectual Property and Technology Transfer and innumerous other activities that benefit aca-

demic research and support entrepreneurship and social innovation projects. The main objective of the partnership was to share experiences in the field of creative entrepreneurship between Brazilian and Finnish professionals and students. In spite of the differences between Aalto University and UFRJ, some common points were vital to stimultate the partnership, like the interest in integrating and sharing professional experiences and cultures differences in the creative fields of art, design, technology, social services and cultural promotion. In this exchange of thoughts and ideas the high points were sharing of the works, solutions and experiences faced by the students and professionals in their socio-economic and cultural contexts. The exchange events happened in Rio de Janeiro during two days starting with a guided visit to UFRJ campus on December 1st. It included the Fine Arts School ateliers (EBA Escola de Belas Artes), the D. João VI Museum, the COPPE / UFRJ Company Business Incubator. In addition, the group had a talk about the functioning of the Oceanic Technological Labora-

tory’s (LabOceano) Waves Simulator in Rio’s Technological Park which makes studies and researches for petroleum procedures and submarine’s equipment for international and national clients like Petrobras. On December 2nd the event Open Talks: Creative Entrepreneurship offered to AoW and UFRJ students, showed short talks about creative business and initiatives, presented by Finnish and Brazilian students and professionals. The Aalto University presented the following talks: Aalto Design Factory, Aalto Entrepreneurship Society, Aalto School of Art and Design, Aalto on Waves, Kassi, A-talent Recruiting and ”Marketing skills for commercializing ideas” presented by Antti Vassinen from Aalto University. The Brazilian talks included Innovation Agency, Fluxo Consultoria (UFRJ), Catapulta Social, Cinerock, Bernardo Senna - DESIGN, and ”Brand Positioning - Think Fuzzy” by ESPM’s marketing professor Atônio Morim. Thalita Knupp





In the heat of Rio de Janeiro, with Brazilian music and colorful drinks, participants got a taste of the carioca way of life and culture. — AALTO ON WAVES

DURING THEIR stay in Rio de Janeiro, the participants of Aalto on Waves had the opportunity to join a traditional Brazilian “Feijoada da Boa”, held as a farewell party to celebrate the successful first half of the journey. The concept was idealised as a way for international students to immerse in the Carioca (the person who is originally from Rio de Janeiro) way of chill out. It explored all the senses (touch, hearing, smell, sight, and of course the taste). With good food, music, art, lots of Brazilian culture, and an amazing view the event was a success! In the heat of Rio de Janeiro, with Brazilian music and colorful drinks, participants got a taste of the Carioca way of life and culture. A starter, main course, and dessert typical from Brazilian culture, were prepared by award-winning chef Pablo Vidal. The starter was a tasty Purê de Batata Baroa (Brazilian Mashed Potato) followed by a very traditional Feijoada (Bean Stew with Beef and Pork), or a modern and bold vegetarian version created by the chef. To conclude, a Canjica (Sweet Hominy with Cinnamon) was for desert. Caipirinhas were served all night long, made with different types of fruit and very good Cachaça (the famous Brazilian liquor made from fermented sugar cane). The party was held in a house on Alice Street, heart of Laranjeiras´ night life, where the artist, Dila Vidal, takes inspiration for her works. Dila is a Carioca who tries to show extremely colorful and cheerful Brazilian themes in her paintings. Dila opened the doors of her studio to Aalto on Waves participants, and the atmosphere of the party was fulfilled by her art. While the food was served, everyone could enjoy the beautiful view of Christ the Redeemer and Sugar Loaf, some drinks and a visit to the arts studio and shop of Dila Vidal. The event brought a little bit of the Carioca mood to the students and gave everyone a pleasant evening.


Caetano Vidal


CEPEL VISIT One of our days in Rio de Janeiro, december 2nd, included a visit to a research center for electricity conservation called Cepel (Centro de pesquisas de energia eletrica) run by the Brazilian electricity company Eletrobras. —


THE CENTER is situated in the heart of

Rio’s educational scene on the campus of Universidade do Rio de Janeiro (UFRJ), and just a short bus ride away from other AoW happenings at the UFRJ Centre of Innovation. Apart from the introductions to CEPEL and Eletrobras, we were shown how Brazilian households and businesses save energy by insulating buildings and improving the efficiency of electrical appliances. In CEPEL’s showroom we saw how using frequency converters can save electricity and what effect window glass transparency has on the heat insulation of a building. CEPEL’s staff was very excited about our trip, and this generated discussion about our experiences in Finland, as well as differences

Around 10-15% of consumed electricity in Brazil is spent on cooling or air conditioning.


between the two countries and our energy consumption habits. We also learnt about the complexity of supplying electricity to remote regions of Brazil where the population density is too low to justify delivery over wires – cases for which CEPEL specifically develops green energy strategies. Here, locally generated renewable energy is the only feasible option for such distant regions. We discovered that due to remoteness, 5% of Brazil’s population is still without access to the electrical grid, which translates to about 10 million people. Yes, Brazil is big… Mikelis Studers



POWER PLANT VISIT Visit to the Brazilian Nuclear Power Plant in Angra dos Reis - Central Nuclear Almirante Alvaro Alberto (Usina de Energia Nuclear de Angra) —


On our last day in Rio de Janeiro, 15 members of Aalto on Waves went to visit the Angra Nuclear Power Plant. Organized by CDIOX*, Aalto on Waves had the chance to explore many interesting areas of a nuclear power plant and understand how energy is produced, and the importance of power plants for Brazil. The whole visit started at Centro de Informações da Eletronuclear (Nuclear Power Plant Information Centre), in Itaorna, where we had a small presentation about the Power Plant and about CDIOX and their innovation projects. After that we moved to the Environmental Monitoring Laboratory (Laboratório de

*CDIOX A technology-based company, CDIOX is grounded on the joint efforts of researchers from Technology and Environmental Risk Analysis Group (GARTA), Graduate Engineering Program Coordination Unit, Rio de Janeiro Federal University (COPPE/UFRJ) and former White Martins executives, since 1996. After several years of research, they have developed systems and equipment for use in the defense and security areas.


Monitoração Ambiental) where we got to know how they monitor the radioactivity in the surrounding environment. It all ended in one of the amazing beaches of Angra dos Reis. While waiting for our bus to São Paulo, we explored the beach and relaxed while enjoying the nature around us. Adalgisa Santos

SPECIAL THANKS TO: Moacyr Duarte Pesquisador Senior - Coordenador Técnico Garta Luiz Carlos Siqueira Gabinete da Presidência - Eletronuclear Orlando Christino Ferreira Técnico em química - Eletronuclear


Ponsse on tavaralajimenetelmän metsäkoneiden myyntiin, tuotantoon, huoltoon ja teknologiaan erikoistunut yritys. Ponsse kehittää ja valmistaa kestävän kehityksen mukaisia, innovatiivisia puunkorjuuratkaisuja asiakastarpeiden mukaisesti. Metsäkoneyrittäjä Einari Vidgrén perusti yhtiön vuonna 1970, ja sen kotipaikka on Vieremällä.


Metsäkoneyrittäjän paras ystävä www.ponsse.com



PEQUENA FINLÂNDIA ORGANIZING THIS Aalto on Waves excursion was not that easy, neither was getting to the target itself. There was not only one traffic accident on our way but several. It was planned that we travelers would make a quick stop in Penedo during our transition of 300 km to the south to Sao Paulo. Of course, those big metropolises are unpredictable and anything can happen. We waited for our bus for an hour and it took us almost 2 hours to get out of the city of Rio de Janeiro. It was so exhausting that we had to stop immediately in a kilo restaurant. Luckily we had a guide with us. Even if her stories were really entertaining, it was still a long day… However, driving to Penedo was not weird compared to the place itself. We couldn’t believe it was like that for real... even without any expectations.

There were no people, not even tourists, in the whole village except for a couple of bar owners. One of them sold “Finnish ice cream” (we realized after tasting it that it was not, except for the price). We also found a Casa Oficial de Papai Noel (Santa Clause). We wanted to eat cinnamon rolls, but they were sold out. Too bad the Koskenkorva vodka bar was closed too. We heard that almost all of the locals had traveled to Rio to celebrate the Independence Day. The tourists were not there either. The whole place seemed more like a Moominland… but it was really quiet and empty. Our guide Maija told us the history of this odd place. Before it became this tourist attraction it used to be a real Colônia Finlandesa (Finnish colony). First inhabitants came there in the 1920´s by boat because they wanted to live in a beautiful place with a nice climate and in peace. The immigrants were vegetarians and lived very ascetically too. It was hard to believe what kind a place AALTO ON WAVES

it used to be. We couldn’t believe our eyes, so dramatically the place had changed. Still, because of the excellent location, the beautiful nature and the huge national park, Penedo had become a big tourist magnet. We were told that only a few people who speak Finnish live there now. The third generation has already grown up in Penedo. It’s really interesting they’re willing to find their roots. That’s why many young people leave their home country and fly to Finland to study our language and culture. Everybody was really tired when we finally left Penedo behind and arrived to our destination, Sao Paulo. But again people cheered up when Maija started to tell all the amazing stories about the Brazilians. She also warned us about the thieves, but added quickly we shouldn’t worry because we didn’t seem that rich. To show our appreciation, we gave her a glass of self-made caipirinha. She said we had definitely learned something on Waves. Katja Tuomola





EXHIBITING AALTO ON WAVES During three days, 7. – 9.12.2011, University of São Paulo was hosting the exhibition which consisted of a visual representation of the onboard courses in a gallery space, workshops, students’ own work and a wide variety of lectures. —


THE Aalto on Waves Exhibition was complet-

ed by the end of the trip at the University of São Paulo, in impressive building of Faculty of Architecture and Urbanism (USP/ FAU). The lectures were ongoing during the three days, the main objective was the exchange of views upon new research and practice within design in the interdisciplinary realm. The idea for an exhibition was started by Electrical Engineering Master’s student Bruno Sousa, who was joined in by Production Design student Seera Rytkölä and Sound in New Media student Iréne Poutanen. When sharing experiences and having the process as the seeing the process of the journey as the learning outcome, documentation is crucial. It is our way of understanding the world, to reflect and make sense.

Another reason for making the exhibition was to be able to connect the two universities from Helsinki and Sao Paulo while working together. To exhibit and create something which others create experiences, so that those experiences in turn could be shared and made into new ones. The exhibition was completed because of tremendous preparations and effort for connecting people. The connections in Sao Paulo were taken care by Rosana Vasques, Elisa Quartim Barbosa, Rafael Gianesella Galvão and Patricia Barbosa, with the help of many others. Their preparations a few months before the actual three day event were made more tough by an ongoing strike in the university which had started a few weeks before.



The actual exhibition was built together for Thursday. On the bottom floor of FAU was the lecture floor space, cinema corner for showing student films and a stand for Helsinki World Design Capital 2012, for which Aalto on Waves has been a satellite project. Posters and a picture story showed the process and outcomes of the project but also depicted the ongoing continuation of meeting cultures. On the exhibition day art education student Juho Hellsten organized a collective painting workshop which drew a lot of attention to the passers-by who also joined in. At the same time two graphic designers, Tuomas Saikkonen and Tom Engström, painted live a whole wall with pictures of all the participants. The cinema space was a dark cosy corner where there were projections of students’ own artistic work and screenings of films from ELO Helsinki Film School and Medialab Helsinki. Oona Colliander and Liisa Tervinen curated Chill, Fun and Creative workshops on the cruise and curated this series in the final exhibition. There was also workshops done for Wärtsilä and Design Factory. The lecture program consisted of lectures held by specifically invited professors, professionals as well as participants of the trip, experts in their own research. Finnish architecture was presented (by Tommi Miyauchi) as well as Finnish education (by Laura Lundell) systems to open up discussions about simi-

larities and differences. A funny connection was found when Antti Virolainen and Rosana Vasques found out while presenting their projects regarding sharing economy how similar they were. One of the talks that tied the topics of the trip together was held by professor Luís Cláudio Portugal, who gave a philosophical talk followed by discussion on the need of restoring the balance between multidisciplinary and disciplinarily in the field of design and design education. Furthermore was discussed by Egil Fujikawa Nes “How to bootstrap a company in Brazil”. Fernanda Sarmento was adding to the big topic of creative sustainability when presenting her research topics about sustainable development of ecotourism in the Amazon. Professor Maria Cecília Loschiavo dos Santos in turn had a great talk about trends and sustainability in Brazilian design. The event ended on Friday which was followed by a relaxed get-together in form of a party on one of the high floors of São Paulo buildings. A very suitable place to watch over a seemingly never-ending city landscape, that of a 20 million São Paulo. The atmosphere that jumped through from all corners of discussion was that the most valuable thing from working together was beyond knowledge, people justl oved to meet each other. Hopefully this trip inspires further exploration into other cultures, new environments. Have fun learning from others, by spending time with them! Iréne Poutanen Sound in New Media MA TAIK student

“For me, the important thing was all the preparation. And to see our mistakes, and what we could have done better.” Elisa Barbosa


INDEPENDENCE DAY CELEBRATION On the 6th of November all Aalto on Waves participants were invited to join the Finland’s independence day celebration. —



We were welcomed by the Finnish Ambassador in Brazil and a nice evening has started. We spent a couple of hours enjoying delicious food, traditional drinks and mingling with a lot of finnish and Brazilian people. A nice relaxing evening was combined with the Nordic Design exhibition that made this day one of the highlights of the journey.






What could be the reason that half of the participants of Aalto on Waves woke up at 6:30 am the morning after the farewell party and then all day were carrying large blocks of wood? —

IT WAS NOT a party, not an official must-

attend event, not an excursion in the city. It was – volunteering in communities (or favelas, Brazilian slums). The event was the result of many coincidences and small bits of luck which all came together to form this unusual experience. Everything started on the 24th of May 2011 when the Global Impact Seminar – a component of the 2011 Master of Arts – was held at the Aalto University. Myself and other board members of Aalto Social Impact – the community of people who want to create a better world – were invited to the seminar, at which Ignacio Gonzalez Nappa from Un Techo para mi País was one of the speakers. This NGO (non-governmental organisation) with a mission to activate youths to “build a Latin America without poverty,” helps the poorest people by constructing houses for them. On weekends, volunteers (usually students of universities and willing employees of supporting companies) visit favelas and build housing there. However, “building” in this case means carrying wooden blocks that later become the roofs, walls and floors of the houses, digging holes in the ground for the supporting logs and other physical work. At the same time, in May 2011, I applied to the Aalto on Waves trip to Brazil. After I got the acceptance e-mail it was obvious what I had to do. So, Ignacio put me in contact with Ricardo Montero from Un Techo para mi País office in Sao Paulo, and we started to arrange the event. One of the most difficult questions was “how many people will come?” I opened



the application process and e-mails started to arrive, saying things like: “Count me in, I’d love to take part in the volunteering project!”, “I’d love to join the visit and volunteering in favela!”, “I’d like to enroll to the favela working.” After all the last minute applications and cancellations, 49 AoW participants were waiting for the bus in the early morning of December 10th in Sao Paulo, Brazil. Who are we helping, really? Maybe not the ones with satellite receivers and motorcycles? We needed to meet the people and hear some stories! A middle-aged couple that was cooking lunch for me and some others was helped because the man had lost his job. Doing really hard work carrying wood panels along the narrow and muddy ‘streets’ felt like it would deserve big thanks from the community and especially from the people whose houses we were helping to build. But at least the local volunteers were really thankful, so let’s hope that this was forwarded thanks from the community, too. The question “should rich people help poor people?” is (and always had been) a very controversial one. Not even trying to answer it, still I give one comment. A few days before the event we met Julia, our guide, and she gave us the overview of what we will do. During the conversation she said “students from the Universities are volunteering in favelas now. And later, when they will work in big business or in the government, they will know about reality”. Here I agree with her completely – to become acquainted with the real world was the reason why we came to Brazil.”


Anna Korolyuk

“It was unforgettable to play football with local Ronaldinho in favella…and the ball was taken from roll on deodorant bottle…but the game was still as fun as always!” Sami Soininen, Aalto on Waves participant

“The favela day was one of the best experiences during the whole trip. It was really interesting to see the conditions in there and to help the NGOs contribution. The work itself was a nice change to our regular activities and the experience was inspiring – hopefully I can work with a similar NGO in the future as well.” Tuukka Pykalainen, Aalto on Waves participant



VALTRA DO BRAZIL In the late 50s the Brazilian government was looking for foreign companies to establish operations in Brazil, and among others they also invited the fi nnish state-owned metal corporation which at that time had the name valmet. —

A FINNISH company that has been in Brazil for a long time already is the tractor manufacturer Valtra. The first Brazilian Valmet tractor got into production 1960. Nowadays Valtra is owned by the American agricultural company AGCO, and the Finnish and the Brazilian tractor productions make out two different companies inside AGCO. Valtra is the number two on the Latin American tractor market. On the basis of this we found it interesting to have a visit to Valtra do Brasil, and since it’s a big company that is used to hosting a lot of visitors, arranging the visit was not hard. Two minivans from Valtra picked us up from our hotel in São Paulo at the agreed time, and took us to the plant located in Mogi das Cruzes, about one hour from São Paulo. Our host of the day, a young marketing guy, was waiting for us there. The visit started with a traditional company presentation, after which we could ask questions about the company. Since our group consisted of people interested in agricultural and technical issues, and also business students interested in business strategies of foreign companies, we had a lot of questions. Our host was quite surprised how much we were asking, and how deep the questions were. Before the factory tour we were asked to pose in front of their biggest tractor, to take a group picture. The printed photos of the group were then handed out to everyone at the end of the visit. Our guide on the factory tour was the continuous improvement supervisor of the factory who liked to emphasize how efficient the factory is, and how well they apply Japanese production philosophies. The visit ended with a lunch. But it wasn’t any normal factory cafeteria lunch,



but an incredible buffet at a restaurant near the plant, consisting of a large variety of salads and potatoes, and grilled meat of all different kinds served to the table. During the lunch we could continue our discussion with our hosts, and discuss everything from Brazilian studies to the São Paulo night life. The visit was really successful. When heading back to the hotel, there were big smiles on everyone’s faces. We had learned a lot of new things about business and culture in Brazil, we had seen a lot of interesting things in the factory, we had eaten a delicious lunch, and finally got nice gifts as a memory of the visit. The most important thing we had learned during the day was maybe that Valtra in Brazil and Valtra in Finland have quite little in common nowadays - they have more contact with the American owner than with each other. Technically the Brazilian tractors are much more simple than the European ones, and it was interesting to see how little people stay up-to-date with European technical innovations. Markus Storsjö


Oppimista ja osaamista edistämässä. Koulutusta ja kehitystä tukemassa.




USP Leste is located in one of the poorest areas of São Paulo (Zona Leste) and the projects were developed during a design thinking course for and with the community. — SOCIAL ENTREPRENEURSHIP was a three-

day course composed of lectures, field work and workshops. It was organized in collaboration with the IDBM (International Design Business Management) from Aalto University and the Textile and Fashion, and Marketing courses from EACH (School of Arts, Science and Humanities) of USP Leste (São Paulo University in the eastern part of the city of São Paulo). As a continuation of the IDBM course that took place at the ship, Social Entrepreneurship made it possible for participants to have

a practical and holistic view of business modeling generation. By joining the ongoing projects already started by the Brazilian students with the nearby community, the Aalto on Waves participants could bring some insights on how to add value, find the stakeholders and generate revenue. There were three interesting projects that the Aalto on Waves students could choose to take part in: Alzheimer; Mobile Banking; and CRIA. The first project was related to the Alzheimer disease and aimed to inform people


from Zona Leste and increase their awareness of how to deal with the illness and how to help people with the problem. The second project was called Mobile Banking and it was about creating a self sustainable bank that would lend money with very low interests to the community. Based on a virtual currency, it allows people to make their dreams come true and keeps the local economy alive. The third and the last project, CRIA, was about a community center that would aim to enhance quality of life in the area of Zona Leste. After talking with the projects team leaders, visiting and talking with people from the community, and brainstorming, Aalto on Waves participants designed a presentation with some interesting ideas that were very helpful for the continuation of the projects. It was a great and unique experience, and all participants left with a completely different perspective on how to develop business models in a complex environment, such as a huge poor area in São Paulo. On the last day, Aalto on Waves participants visited a very successful project called “Costurando o Futuro” that gives sewing training to unemployed women so they can start their own business or join other companies.

EACH (School of Arts, Science and Humanities), USP - http://each.uspnet.usp.br/site/index.php International Design Business Management, Aalto University - http://idbm.Aalto.fi / Aalto on Waves and Costurando o Futuro http://www.prefeitura.sp.gov.br/cidade/ secretarias/trabalho/noticias/?p=36108 IDBM and Costurando o Futuro – http://each.uspnet.usp.br/site/conteudoimprensa-noticia?noticia=1007

Adalgisa Santos





The biggest realization that I got out of this event was the effect of a common singing culture on the unity and collective selfesteem of a society and I became convinced that the whole Aalto society needs one! One that does not try to replace or diminish the existing traditions, but combines those and also creates something new that belongs to everyone from the start. — AALTO ON WAVES

FOR THOSE unfamiliar with the term “sitsit”,

it could be described as a table feast involving eating, drinking and, most notably, lots of singing. The concept originates from Swedish student traditions and there is lots of variety in the culture among different Finnish student groups. In my personal view, a better analogy than a party (it is often called a “sitsit party”) would be a big drinking game, as parties often involve socializing, whereas during the official part of a sitsit there isn’t much time for chatting and getting to know many people. Following common rules and singing together does however make for a rich social experience and builds good spirit for deeper socializing during the afterparty – the actual party following the game – or during the breaks incorporated into some forms of sitsit culture. Even before the trip began there had been a lot of discussion on having a traditional Finnish sitsit on Waves. By the first days of the trip, we had confirmed permission from the ship’s Aquarius restaurant to have “a traditional Finnish dinner party involving singing” there. However, eventually we relented as we felt that it might be too disruptive to the other guests on the ship. Also, the acoustics of the venue would have been quite challenging, and thus it was decided to hold a proper sitsit on shore instead. The one word to describe the result would be phenomenal. In the end, the Sitsit of(f) Waves wasn’t planned and executed — it emerged. It emerged out of the versatile cultural backgrounds and personalities of the 85 participants, but foremost out of the compassion they had developed for each other and the spirit of the project they had all accomplished together. We ended up not having a teekkarisitsit (a technology-student-style traditional and pseudo-formal dinner-type drinking game led by dictatorial song leaders) or a kylterisitsit (an economics-student-style wet and wild drinking game where order is kept by fear of punishment) but an Aalto on Waves sitsit, which blended songs, performances and games from existing cultures with completely new songs, equally fresh and dear for all participants.


Almost all songs were presented by a new person, which made every “donkey’s bridge” fresh and different and had everyone reacting to each clinging of the glass with inquisitive ears. These speeches gave people a chance to share their feelings about the trip that was now ending and the ideas that it had spurred. All of this created a presence unlike any other sitsit I have been to. The afterparty included some further singing and guitar playing above a nearby highway. Tuure Parkkinen


TRIP BRAZIL OUR OFFICIAL part of Aalto on Waves has come to an end and what a journey it has been! On behalf of all the participants and organizers of Aalto on Waves I would like to take this opportunity to warmly thank TripBrasil travel agency and especially Juha Paltila, CEO of TripBrasil for the great service that we have enjoyed in the organization of accommodation for 100 people both in Rio de Janeiro and Sao Paulo, as well as bus transfers. I have been collaborating with Juha for many months starting in Finland and he has been extremely attentive to the various needs, requirements and changes that a project of this size has from budget to location and safety. It was very important to have everyone accommodated in the same place in order to continue with the discussions and project work that we had started during the cruise, and despite not being an easy task we have been very pleased with Edificio Jucati in Rio and Hotel 155 in Sao Paulo that Juha negotiated for us. I would also like to thank our guide Maija Vartia who welcomed us at the Rio port with her interesting stories and useful tips and also accompanied us on the bus ride from Rio to Sao Paulo. Thank you TripBrasil and have a safe journey Aalto on Waves participants whether it is home or travelling further!


Inna Pirkanniemi


AALTO ON WAVES SONG No epic journey would be complete without its own special theme song! Luckily we had Tuure Parkkinen aboard who composed a song for us for those unforgettable group moments. —



You can download Mp3 at www.Aaltoonwaves.com



I was the only one who has never been to fi nland, yet and now I was going on a one month trip with a group of fi nns. Challenge accepted! — THINK WE ALL have that one place where most of our interesting stories start. It might be a bar, your university, your granny’s place... Well for me it’s Romania. There was this one time in the summer of 2011, when I went to Romania and I met Mikko – a really cool guy from Finland. He had a lot of stories to tell and a lot of experiences to share. One of them was how he organized a trip from Helsinki to Shanghai by private train for almost 100 students... And how this year they decided to do something even more crazy: going to Brazil by boat... He even invited me to

join them, but of course, I kindly declined his invitation. I can’t just go somewhere for one month? I don’t have time, I have obligations, it’s too expensive and so on and so forth... When I returned back home, I often thought about the opportunities you have in life, about the people you meet, moments that you remember, and experiences that change your life. I changed a lot in the last year and Aalto on Waves was actually almost a complete description of my life philosophy, I just didn’t realize that before.


Suddenly I couldn’t see a single reason why I wouldn’t apply for it! In late August all I could think about was AoW and in early September I got an e-mail stating that I had been accepted! I live and study in Slovenia, a small but very nice country. I expected that the participants would be from all around Europe, but soon I realized that more than 90% of them were Finnish and all the others also lived in Finland because they study or work there. It was always funny when I wanted to help with something and usually the response was “Ok, let’s meet at some place and we will discuss it”, and I had to explain to everyone that I’m a bit different – I don’t live in Finland. The next days were all about searching for cheap tickets, getting recommended vaccines, planning what to do after the trip, etc. It was one crazy month and before you could imagine, it was the 11th of November and I was flying to Helsinki! Meri, also one of the participants, was kind enough to host me that night and even took me on a nice evening of sightseeing. I spent the whole of the next day exploring the city, even though it was freezing cold. I had no really warm clothes with me (why? Because we were going to Brazil!!) and I even lost my gloves at the airport. In the late evening it was time to begin our journey! At the airport I finally started meeting all the amazing people joining me on the trip. I believe I don’t have to write about how amazing the trip itself was. Spending time with so many Finnish people while going to Brazil was rather interesting, because I got to know two completely different cultures at the same time from two different perspectives. Even though I only knew Mikko before this trip, I was never bored. There were more than 100 students on the trip, so you always found the kind of company that you wanted. There was everything from relaxed movie nights to private cabin parties on a boat, or funny

random situations like going to a McDonalds drive-thru in the middle of a night with a taxi! After the official part of the trip, I continued travelling for two more weeks. In almost every city we visited we found some of our Aalto on Waves friends, so we had small reunions every few days. But also people were leaving one by one, so we also had farewells almost every day. I had my flight back home on the 24th of December, so I spent my Christmas eve somewhere above the Atlantic ocean. Three boats, four buses, five trains, seven flights and 42 days later I am back in Slovenia now. My head is full of memories and unforgettable experiences. I’ve met many amazing people! Now I am already planning my trip to Helsinki to visit them all! Matic Jesenovec



AALTO ON X Are you looking for a challenge? Are you dreaming of discovering new places, putting into action something you never thought was possible, getting to know inspiring people? —


Aalto on Waves was about learning, collaborating, building bridges between people, disciplines and continents - and having fun while doing it. Now, take a moment to think about the next life-changing experience you would like to have. Is there something new and strange you would like to try? It’s your turn to make it happen - tune in and join the crew! Asta Länsimies




CHIEF EDITOR Nargis Guseynova nara@aaltoonwaves.com WRITERS Adalgisa Santos, Tuure Parkkinen, Mikelis Studers, Oona Colliander, Juho Hellsten, Elina Koivisto, Antti Vassinen, Miikka Lehtonen, Nargis Guseynova, Anna Korolyuk, Caetano Vidal, Tom Engström, Sami Soininen, Siiri Friström, Tuomas Haggren, Meri Kuikka, Antti Virolainen, Niklas Ilkka, Markus Ahola, Katja Tuomola, Matic Jesenovec, Riitta Toivonen, Inna Pirkanniemi, Pekka Hartikainen, Juhani Polkko, Harri Sarsa, Thalita Knupp, Heini Salovuori, Iréne Poutanen, Markus Storsjö, Venla Pouru, Eero Järvenpää, Thomas Miyauchi, Thomas Abrell, Bruno Sousa, Asta Länsimies PHOTOGRAPHERS Tuure Laurinolli, Thomas Abrell, Mikelis Studers, Eero Järvenpää, Timo Salo, Joonas Ala-Karvia, Meri Kuikka, Emilia Rantala, Otto Virenius, Pawel Puszcz, Reina Magica, Juho Hellsten, Meri-Helene Mikkola, Tom Engström, Antti Virolainen, Vesa Luusua

COVER PHOTO Thomas Abrell GRAPHICS Jyri Tuulos DRAWINGS Tom Engström LAYOUT DESIGN Anna Muchenikova www.muchenikova.com PRINTED BY InPrint Kengaraga iela 10A Riga LV 1063 Latvia www.inprint.lv 3000 copies March, 2012