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www.royalrich.co.in


THE CORPORATE LOGO SIGNAGE Our logo is the bulding block of our identity, the primry visual element that identifies us. The signageis a combination of the symbol itself and ur company

name - they have a fixed relationship that should never be changed in any way.


THE CORPORATE FONTS AND TYPOGRAPHY 1) The Logo Mark

THE FULL LOGO TYPE The Royal Rich Corporate Logo comprises two elements, the logo symbol and logo type. The logo mark is a powerful image evolking the Royal and Premium product - The connection between the customer and the Brand. It has a particular relation with the ROYAL RICH name. The logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced as per need to match the Logo Mark. The initial typeface was Nova and has been choosen to compliment and balance perfectly with the Logo Mark. The corporate logo is presented through the use of colors as well as shape form. The two corporate colors used are Gold and Grey. It is a fresh and Royal blend of colors choosen for their strong combination Modern - Classic - Timeless.

1

The logo mark is a powerful image evolking the Royal and Premium product - The connection between the customer and the Brand. 1) The Logo Type

2

The General Logo The main logo is the one used on white background

The logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced as per need to match the Logo Mark.

3) Logo Light Version

LOGO LIGHT VERSION

LOGO DARK VERSION

Will be used when the background color is light colored. 4) Logo Dark Version Will be used when the background color is dark colored. Recommended Formats

The colors have been selected according to international standards and are easly implimented.

.eps | .ai | .png | tiff | .pdf Attention: 3

4

Use of any stilized, animated, hand drawn or other version f the inofficial logo is not permited. Pleaseconsult with TRIDZ Technologies if you have any questions or need further help


LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION It is important to keep any corporate arks clear of any other graphic elements.To regulate this, an exclusive zone has been established around the corporate mark. This xclusion zone indicates the closest any

CLEARSPACE

CLEARSPACE

Logo Mark

Full Logo

other graphic element or message can be positioned in relation to the symbol itself and our company name. Thy have a fixed relationship that should never be changed.

Definition

Computation

When ever you use the logo, it should be Surrounded with clearspace to ensure the visibility and impact. No graphic element of any kind should invade this space

To workout the clearspace take the hight of the logo and divide it in half. ( Clearspace + Height / 2 )

x

x

2x

2x

x

x


APPLICATION ON A BACKGROUND

VERSION 1

VERSION 2

VERSION 3

VERSION 4

Color

Color

Black and White

Black and White

MINIMUM LOGO SIZES Full Logo Minimum Size: 20mm x 8.2mm 40mm

30mm

20mm

15mm

10mm

5mm

Logo Mark Minimum Size: 5mm x 4.5mm


THE CORPORATE TYPOGRAPHY Typography plays an important role in communicating the overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony to the brand communication.

We have selected Museo Sans, which helps inject energy and enthusiasm into the entire communication, as the primary corporate typeface.


THE CORPORATE FONTS AND TYPOGRAPHY FOR ADVERTISEMENTS Jos Buivenga lives in Arnhem. He started designing type in 1994 and started his exljbris Font Foundry ten years later. He is most known for his Museo font family and also for the way he markets his typefaces.

Museo Sans is based on the well-known Museo. It is a sturdy, low contrast, fairly geometrical, highly legible sans serif typeface very well suited for any display and text use.

MUSEO SANS Museo Sans 100

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk 0 1 2 3 4 5 6 7 8 9

Museo Sans 300

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk 0 1 2 3 4 5 6 7 8 9

Museo Sans 500

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk 0 1 2 3 4 5 6 7 8 9

Museo Sans 700

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk 0 1 2 3 4 5 6 7 8 9

Museo Sans 900

Aa Bb CC Dd Ee Ff Gg Hh Ii Jj Kk 0 1 2 3 4 5 6 7 8 9


THE CORPORATE COLOR SYSTEM Color plays an important role in the ROYAL RICH corporate identity program. The colors given are recommendations for various media.A palette of primary colors have been developed which comprise

the one “Royal� color scheme. Consistant use of this colors will contribute to the cohesive and harmonius look of the brand across all relevent media.


PRIMARY COLOR SYSTEM Explanation:

Usage:

ROYAL RICH as two official colors: Gold and Gray. These colors have become recognizable identifier for the compony.

Use them as the dominant color for all internal and external visual presentation of the company.

PRIMARY COLOR YELLOW

PRIMARY COLOR YELLOW

COLOR CODES

COLOR CODES

CMYK : C20 M36 Y78 K01 Pantone : 7407C RGB : R205 G160 B83

CMYK : C49 M41 Y39 K04 Pantone : 424 UP RGB : R137 G137 B139

COLOR TONES

COLOR TONES

THE GRADIENT

THE GRADIENT


THE CORPORATE STATIONERY Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity. There is only one approved design format for all corporate and business unit stationery, although there are slight variations in size and content for different regions of the world.

It includes specifications for typography, color, printing method, paper stock and word processing Stationery brand management guidelines do not include invoices, bills of lading, credit letters, business forms, checks, e-mail tags or other business processes


THE COMPANY BUSINESS CARD

PARAMETERS Dimensions 90mm X 55mm

Print Offset CMYK

Explanation:

Usage:

This shows the approved layouts with the primary elements of the Royal Rich stationery system for the front- and backside of the Business Card.

Use them as the dominant color for all internal and external visual presentation of the company.


THE CORPORATE LOGO USAGE • The logo shouldnt be color changed except in dark surface.

• Logo should have a breathable clear space.

• Logo shouldnt be used in a mirrored position.

• Logo Shouldnt be cropped out of the certain medium.

• The logo can be used by reducing the opcaity.

• One logo shouldnt overlap the other.


THE CORRECT LOGO USAGE Explanation:

Usage:

One Brand’s identity relay on the correct usage of the Logo

Use them as the dominant color for all internal and external visual presentation of the company.

CORRECT USAGE

CORRECT USAGE

INCORRECT USAGE

INCORRECT USAGE


THE UI STYLE GUIDELINE Displayed here are the visual interface guidelines for planfox. The guidelines should be followed and xecuted as shown without variation in order to

establish and preserve brand ntegrity for the planfox brand.


COLOR

#C29953

#EABA75

#2F3237

#50555C

#C0C0C0

#E6E6E6

TYPOGRAPHY HEADING

aA

BODY TEXT

Roboto // Bold // 36px - 24px

Typography is the..

aA

Roboto // Light // 16px - 14px Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor


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