Issuu on Google+

Photo: Louis Jouve, Esoko

Succeeding at the Base of the Pyramid

Inclusive Business Management Executive Course April 28 — June 16, 2014

Inclusive business refers to sustainable business solutions that go beyond philanthropy and expand access to goods, services, and livelihood opportunities for low-income communities in commercially viable ways. These ventures deliver high socio-economic value by engaging the poor as producers, distributors, suppliers, or consumers, and present an exciting opportunity for the private sector because they are good for business. A variety of commercial returns–market entry, market share, secure supply chains, product line innovation, and competitive advantage–all help to build market value.

“I strongly recommend this course for a 101 on inclusive business, including very insightful experiences from experienced professionals in this field.” - Tatiana Fedotova, WBCSD

Program Benefits This course targets technical and middle management professionals. It offers: • Practical advice on developing inclusive business based on cutting-edge research • Overview of state-of-the-art literature and experts • Real-life insights from leading companies • Peer-to-peer networking • Feedback on own project

Program Contents The dynamic, web-based course is built around eight sessions delivered once every week. The major themes of the course are: • Inclusive Business Innovation • Market Understanding and Marketing • Last Mile Distribution • Financing • Partnering • Measuring and Managing Results

— ——›   F o r m o r e i n f o r m a t i o n , p l e a s e v i s i t  <— — — 

Photo: Louis Jouve, Esoko

Succeeding at the Base of the Pyramid D e l i v e r y o f t h e c o u r se Each module consists of an online session, preparatory reading, homework and coaching. • Online session, Monday, from 4-5.30pm CET: A representative from the WBCSD or a European BoP Learning Lab will be responsible for sharing their expertise in the six content modules. In addition, company representatives will share their experience with building inclusive businesses. • Preparatory reading: Reading materials and class contents will be summarized in an interactive course book. • Homework and Coaching: Participants have the opportunity to apply the contents of the course to their own company and project. Each participant will have a personal coach to discuss ideas and receive feedback and input. Participants will also have a chance to exchange ideas and questions with each other in a LinkedIn Group. Participants will receive a certificate upon completion of the course. App ly i n g f o r t h e C o u r se This program is designed for company representatives at the technical or middle management level, and ideally suited to those who have little experience with inclusive business but are tasked to create solutions or are interested in working in the area. As this course is offered online, participants from all regions are highly encouraged to attend in order to facilitate a diverse and rich exchange of ideas. English is the language of instruction.

Inclusive Business Management Executive Course April 28 —June 16, 2014 “This course helped ‘intrapreneurs’ like me gain access to BoP knowledge and experiences and enables companies to create access through impactful business solutions. The course & coaching help produce high outcomes for BoP business development in low-income markets!” - Stefan Koch, Bayer AG

Please visit to apply online. Applications must be received no later than April 7, 2014. The number of participants is limited to 20. The program fee of EUR 2,380 (including 19% VAT) covers tuition and all learning materials.

C o n ta c t Us If you have any questions, don’t hesitate to contact Ms. Alyssa Rivera at +49 30 2758 39 85

The European BoP Learning Labs and the World Business Council for Sustainable Development (WBCSD) are partnering to offer this executive education course for the second time, designed to help you plan and implement inclusive business models that will succeed in the unique and challenging conditions of low-income markets.

— ——›   F o r m o r e i n f o r m a t i o n , p l e a s e v i s i t  <— — — 

Inclusive business on line course