Aalto Design Factory Annual Report 2015-2016

Page 13

Irena Bakić, student, Department of Chemical Technology

#74 Irena Bakić “Empathy is deliberately putting oneself into someone else’s position. For example, in planning a successful design it is essential that the designer can examine the product or service he or she has designed, or the individual decisions related to it, from the perspective of other people. This kind of design thinking would be welcome in Finnish decision making too. Recently it has felt as if most decision makers have completely lacked the ability to put themselves in the position of the people who are most affected by the decisions they take.”

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