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Style Guide


Table of Contents

H i s to r y • • • • • • • • • • • • • • • • • • • • • • • • • • • • 8 Ma r k G ui d el i nes • • • • • • • • • • • • • • • • • • 1 0 Typ o g ra p hy• • • • • • • • • • • • • • • • • • • • • • • 1 4 Pr i nt Ap p l i c at i o n• • • • • • • • • • • • • • • • 1 6 Env i ro nment a l Ap p l i c at i o ns • • • • 2 2 D i g i t a l Ap p l i c at i o ns • • • • • • • • • • • • • 2 6

4


History

6


“We want to be as playful as possible, and have a good time with our customers.”

If it seems like Remedy is a continual party, that’s just what creators R.J. and Jerrod Melman want. After attending University of Kansas and recieving a Bachelor of Arts in Political Science they both decided to follow in their fathers foot steps. Their dad, Lettuce founder Rich Melman, and always told them that the restaurant business should be fun, and, as Jerrod now interprets that advice, “We want to be as playful as possible, and have a good time with our customers and the people we work with.” “Our goal for the menu was to create food that is healthy and we like to eat,” says R.J. They loaded it up with sushi, salads, sandwiches and spreads. Great salads and appetizers like the arugula Caesar and Flat Bread and Hummus appeal to the bar crowd, while the filet mignon Spinach Salad and the charred sake salmon wrap serve notice that Remedy is providing both a great time and wonderful food. With dozens of beers, wines and sakes, Remedy is all about what you like. Remedy becomes an exclusive concert venue on weekends on the killer patio, while space in the main space it is also available for private parties and semi-private events.

“Our goal for the menu was to create food that is healthy and we like to eat”

8


Mark

10


Color

Logo The color green is suppose to represent the Emerald gemstone. The Emerald give healing which also bounces off the name.

CMYK 85,10,100,10 RGB 0,147,68 HEX 009344

s

and the name will always be in green.

ee gr

HEX 231F20

will be black with a green boarder

De

RGB 35,31,32

in green and black. The shape itself

45

CMYK 0,0,0,100

The mark will always be depicted

CMYK 0,0,0,0 RGB 255,255,255 HEX FFFFFF

General Information X: 4.9 inces and Y: 2.1 inches

Spaces between each letter is a “e” space apart, besides the space between the R and E there is two “e”with spacing.

There are only three ways to show case this mark:

The R is a vector image while the rest of the type is Myraid Light Font.

Square Shape will always have a digainal cut in upper right hand corner at

• Square Shape with name centered • Square Shape with name centered with ba r& grill centered and located underneath name • Name by it-self always in green

12


Logo Usage

Typography

Myriad Romain

Bar & Grill

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Condensed

Lettermark

ABCDEFGHIJKLMNOPQRSTUVWX YZ abcdefghijklmnopqrstuv wx yz 1234567890

This is only used for the logo and is always lowercase

Body text and Headlines . This is only center or right aligned. Type Face size is 9 pt with either 10.6 pt. or 16 pt leading.

Only used in Titles. Type Face size is 15 pt with 100 tracking. This is always in green.

14


Print Application

16


Business Card

Letterhead 7” 1/4 inches

1” 3/4 inches

2” inches

3 “1/2 inches

3” 3/4 inches

5o -4

5o -4

1” gap

.79 “ inches

11” inches

1” inch

2” inches

.125 inches

3” inches

1” inch

3” inches

5” 1/2 inches

53 W Hubbard Chicago, IL 60654 312-456-8910 53 W Hubbard Chicago, IL 60654 312-456-8910

Type Face : Myraid Romain always right aligned. Font Size: 9pt Leading: 16 pt. This text is always in green (C: 85 M: 10 Y: 100 K: 10).

remedy.com

remedy.com

Type Face : Myraid Romain always right aligned. Font Size: 9pt Leading: 10.8 pt. This text is always in green (C: 85 M: 10 Y: 100 K: 10).

Type Face: Myraid Romain always ceter aligned. Font Size: 9 Leading: 16 This text is always in green (C: 85 M: 10 Y: 100 K: 10).

1” inch 53 W Hubbard Chicago, IL 60654 312-456-8910 • remedy.com

8 “1/2 inches

18


Envelope

Publication

9 “1/2 inches

1” 5/8 inches

4 “1/4 inches

1” inch

1” 5/8 inches

Type Face : Myraid Romain always center aligned. Font Size: 9pt Leading: 16 pt. This text is always in green (C: 85 M: 10 Y: 100 K: 10).

4 “1/4 inches

53 W Hubbard Chicago, IL 60654 312-456-8910 remedy.com

9 “1/2 inches

20


Environmental Application

22


Restaurant Exterior

Outdoor Advertising Cont. bar & grill

53 W Hubbard Chicago, IL 60654 312-456-8910 remedy.com

bar & grill

Outdoor Advertising

53 W Hubbard Chicago, IL 60654 312-456-8910 remedy.com

bar & grill

bar & grill 312-456-8910 • remedy.com

53 W Hubbard Chicago, IL 60654 312-456-8910 remedy.com

24


Digital Application

26


Mobile App

i-Pad App

28



Remedy