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AMERICAN ADVERTISING AWARDS TOLEDO

CELEBRATING CREATIVITY

MARDI GRAS STYLE


2017 AMERICAN ADVERTISING AWARDS TOLEDO THURSDAY, FEBRUARY 23


INTRODUCTION

A LETTER FROM THE PRESIDENT ABOUT THE AWARD SILVER MEDAL AWARD

AWARDS

SALES & MARKETING OUT-OF-HOME & AMBIENT MEDIA ONLINE / INTERACTIVE FILM, VIDEO & SOUND CROSS PLATFORM ELEMENTS OF ADVERTISING STUDENT AWARD

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6 6 8 10 14 20 22 26

MEET THE JUDGES 28 JUDGE’S CHOICE

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BEST OF SHOW

38

SPONSORS

40

OFFICERS & BOARD OF GOVERNORS

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THANK YOU

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A LETTER FROM THE PRESIDENT

Congratulations to the winners of the 2017 American Advertising Federation (AAF) of Toledo American Advertising Awards (ADDYs). The high-quality work on display this year proves once again that Toledo is home to some of the country’s best and brightest advertising and marketing talent. AAF Toledo believes it is important to honor and recognize our members through the ADDY Awards as we aim to support the attraction and retention of top marketing talent in Toledo. The ADDYs are the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AdClub competitions. The mission of the ADDYs competition is to recognize and reward the creative spirit of excellence in the art of advertising.

INTRODUCTION

Conducted annually by the AAF, the local AdClub phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – and the recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the ADDY Awards. Entry in your local AdClub competition is the first step toward winning a national ADDY. Entering the ADDYs supports the entire advertising industry because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness. Selection of the most creative entry is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries. Entries that are also considered outstanding and worthy of recognition receive a SILVER or BRONZE ADDY. The number of awards given is determined by the judges based on the relative quality of work in every category. We would like to thank everyone who entered this year’s ADDY Awards, as well as our generous sponsors and volunteers who made this celebration possible. To learn more about AAF Toledo or to get more involved, visit aaftoledo.org or call 419-866-4199.

MATT RUBIN

2016-2017 AAF Toledo President

A LETTER FROM THE PRESIDENT

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ABOUT THE AWARD

SILVER MEDAL AWARD

The American Advertising Awards (ADDYs), is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in the AAF Toledo competition is the first step toward winning a national ADDY. Entering the American Advertising Awards supports the entire advertising industry because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness. The most creative entry in each category is determined by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence.

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community.   For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.  Candidates are nominated by AAF Toledo members and the recipient is selected by a panel of judges (three previous winners).

CRITERIA CONTRIBUTION TO HIS / HER COMPANY

The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service. CREATIVE ABILITY

The recipient must have shown a consistent, high degree of original thinking in their field. CONTRIBUTIONS TO THE GENERAL ADVANCEMENT OF ADVERTISING

The recipient must have worked to increase the stature and raise the standards of the advertising profession. CONTRIBUTIONS TO THE COMMUNITY

The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

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ABOUT THE AWARD

SILVER MEDAL AWARD

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SILVER MEDAL AWARD

STEVE HANSON Steve Hanson is a digital marketing pioneer and a video visionary. When he established Hanson Productions in 1991, the firm was specializing in film and video production. In 1996, he renamed the company Hanson Inc., as Internet use was in its infancy. As online commercialization took root, Steve saw the unlimited potential of interactive marketing for his clients. Under Steve’s guidance, the interactive group joined Hanson’s expert video and live production staff to create a formidable, full-service digital agency. Steve began his career as a photojournalist. While working for a regional newspaper, he took on additional freelance work that was published by United Press International, the Associated Press, Time, Newsweek and Sports Illustrated. Steve further honed his communication skills as Assistant Director of Public Relations for BGSU, as the university photographer. From public relations, Steve segued into advertising and sales promotion as a producer for film, video and multimedia presentations at Stephenson & Taylor, before becoming one of the founding partners of Packo, Mitchell, Hanson, & Comer. Steve’s other creative passions beyond the agency are rooted in story telling and cinema. In 2009, he led a group that secured the film rights to “The Prophet” by Kahlil Gibran, one of the bestselling books of the 20th century. The animated film previewed at the Cannes Film Festival and later premiered at The 2014 Toronto International Film Festival. An overarching priority for Steve has always been the nurturing and strengthening of client partnerships. He oversees Hanson’s executive management team and directs the company’s long-range vision. “My job is to make sure our clients get the very best of what we have to offer, which is a lot,” Steve says. “I help them look beyond their day-today business to figure out what market conditions can impact them the most. We then determine which new technologies can positively impact their bottom line. This approach, I believe, has helped us forge immensely successful and rewarding client relationships and made Hanson a significant presence in our field.” Throughout his career, Steve has made generous contributions of time, money and/or professional services to a varied list of regional community organizations, including: The Toledo Fire Department, The Ability Center, The Sight Center, BGSU, TEDxBGSU, The Toledo Museum of Art, SunBridge Academy, and The ProMedica Foundation as a Mission Partner.

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SILVER MEDAL AWARD

SILVER MEDAL AWARD

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DIRECT MAIL

10A

DIRECT MAIL 3-D MIXED

10C

I APPROVE THIS MESSAGE DIRECT MAIL CLIENT: THE TOLEDO MUSEUM OF ART BRONZE ADDY AWARD ENTRANT: THE TOLEDO MUSEUM OF ART CREDITS: ALIA ORRA JAMESON STANELUIS HARRIETT LEVIN BALKIND

SALES & MARKETING

ECHELON LOGO DIRECT MAILER CLIENT: OLDCASTLE ARCHITECTURAL GOLD ADDY AWARD ENTRANT: INTERRUPT CREDITS: EMILY JOHNSON ERIN KUNZ STEPHANIE JONES SUZANNE SILVA

ANITA HOLMAN DAVE HOCHANADEL SHANNON YOCOM KRISTIE UPTON

SALES & MARKETING

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OUT-OF-HOME INSTALLATION

25A

EVENT

26A

POSTER CAMPAIGN

27B

STEAM PLANT WINDOW OVERLAY CLIENT: PROMEDICA SILVER ADDY AWARD ENTRANT: PROMEDICA CREDITS: LISA MILLER VALERIE THOMPSON OFF CONTACT PRODUCTIONS

OUT-OF-HOME & AMBIENT MEDIA

IGNITE CLIENT: OWENS CORNING SILVER ADDY AWARD ENTRANT: ULRICHPINCIOTTI CREDITS: JOE PINCIOTTI NICK ULRICH

MAD AVE COLLECTIVE POSTERS CLIENT: MAD AVE COLLECTIVE SILVER ADDY AWARD ENTRANT: MADISON AVENUE MARKETING GROUP CREDITS: DESIGN2INFLUENCE TERRY LESNIEWICZ GREG STAWICKI

OUT-OF-HOME & AMBIENT MEDIA

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CONSUMER WEBSITE

37A

FLEETWOOD'S TAP ROOM WEBSITE CLIENT: TOLEDO MUD HENS AND WALLEYE GOLD ADDY AWARD ENTRANT: MADHOUSE CREDITS: MADHOUSE KIM MCBROOM ANDI ROMAN DAN ROYER NATHAN STEINMETZ

ONLINE / INTERACTIVE

EP WELLNESS CENTER WEBSITE CLIENT: DWYER PHILANTHROPY/ESTES PARK MEDICAL CENTER FOUNDATION SILVER ADDY AWARD ENTRANT: ULRICHPINCIOTTI CREDITS: JOE PINCIOTTI NICK ULRICH

THE ARTS COMMISSION WEBSITE CLIENT: THE ARTS COMMISSION BRONZE ADDY AWARD ENTRANT: MADHOUSE CREDITS: MADHOUSE THE ARTS COMMISSION

ONLINE / INTERACTIVE

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37B

BUSINESS-TO-BUSINESS WEBSITE

RLGBUILDS.COM CLIENT: RUDOLPH LIBBE GROUP

DIGITAL PUBLICATION

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ECHELON MODERN MASONRY MAGAZINE CLIENT: OLDCASTLE ARCHITECTURAL

SILVER ADDY AWARD

SILVER ADDY AWARD ENTRANT: HANSON INC. CREDITS: TAMMELA STRAIT IAN MCCLELLAN AMY FRYE JOE HOLUB

ENTRANT: INTERRUPT DAVE RODRIGUEZ CHARLES RYDER SALLY STEARNS

PERENNIALS RUGS CLIENT: PERENNIALS AND SUTHERLAND, LLC

CREDITS: EMILY JOHNSON ANITA HOLMAN ERIN KUNZ CHRIS GRAVER MAUREEN MURRAY SHANNON YOCOM ASHLEY YOUNG KRISTIE UPTON

SILVER ADDY AWARD ENTRANT: HANSON INC. CREDITS: ALLEN EVANS MELISSA TETENS TOM NYNAS RON SHREWSBERY SPENCER CRISSMAN MARIA SIMMONS CHRIS SCULTHORPE SCOTT DECA JENNY KOEPPEL AMY FRYE KELLY SULLIVAN

MI WINDOWS WEBSITE CLIENT: MI WINDOWS AND DOORS BRONZE ADDY AWARD ENTRANT: INTERRUPT CREDITS: MARK NOWOTARSKI ANITA HOLMAN MATT DAVIS

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ONLINE / INTERACTIVE

ONLINE / INTERACTIVE

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LOCAL TELEVISION COMMERCIAL :30 SECONDS

51B

SUMMER AT TMA CLIENT: TOLEDO MUSEUM OF ART SILVER ADDY AWARD ENTRANT: MADHOUSE CREDITS: MADHOUSE LEVEL 2 AUDIO TOLEDO MUSEUM OF ART, OFFICE OF MARKETING & COMMUNICATIONS

“2016 FOOTBALL PROMO” VIDEO CLIENT: BOWLING GREEN STATE UNIVERSITY

FILM, VIDEO & SOUND

SILVER ADDY AWARD ENTRANT: HART CREDITS: RANDY PHIPPS ZACH ZOLLARS LOGAN HECKLINGER NICHOLAS P. CARR NICK ARMY

RICH KRETZ MATT KARLOVEC TOM MOELLER DAVE JAKES

LOCAL TELEVISION COMMERCIAL CAMPAIGN

51D

“2016 FALL SPORTS” VIDEO CAMPAIGN CLIENT: BOWLING GREEN STATE UNIVERSITY SILVER ADDY AWARD ENTRANT: HART CREDITS: RANDY PHIPPS ZACH ZOLLARS LOGAN HECKLINGER NICHOLAS P. CARR NICK ARMY

RICH KRETZ TOM MOELLER DAVE JAKES MATT KARLOVEC

FILM, VIDEO & SOUND

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52A

REGIONAL / NATIONAL TELEVISION COMMERCIAL

UT - LOOKING FOR STARS CLIENT: UNIVERSITY OF TOLEDO SILVER ADDY AWARD

INTERNET COMMERCIAL

55A

LAUNCH VIDEO CLIENT: CATERPILLAR SILVER ADDY AWARD

ENTRANT: MADHOUSE

ENTRANT: HART

CREDITS: MADHOUSE THE UNIVERSITY OF TOLEDO OFFICE OF MARKETING & COMMUNICATIONS LEVEL 2 AUDIO

CREDITS: RANDY PHIPPS BRIAN NEWBERRY LESLIE BLOOM NICHOLAS P. CARR RICH KRETZ NICK ARMY BRIAN DICKMAN LOWING LIGHTING

“WIN FOR LIFE” VIDEO CLIENT: OHIO LOTTERY

SILVER ADDY AWARD

TOLEDO REGION CLIENT: TOLEDO REGIONAL CHAMBER OF COMMERCE

ENTRANT: HART CREDITS: RANDY PHIPPS CHRIS ROGERS PATTY GRAY SARAH WRIGHT JILL NISSEN RICH KRETZ

BRONZE ADDY AWARD MATT KARLOVEC BRIAN DICKMAN NICK ARMY ANIMAL VFX CENTRAL GRIP & LIGHTING

ENTRANT: MADHOUSE CREDITS: MADHOUSE TOLEDO REGIONAL CHAMBER OF COMMERCE NORTH DESIGN MADSAM STUDIO

“PICTURE THIS” BARIATRICS TV SPOT CLIENT: PROMEDICA BRONZE ADDY AWARD

ENTRANT: HART CREDITS: RANDY PHIPPS CHRIS ROGERS PATTY GRAY ESTHER FABIAN MATT RUBIN

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FILM, VIDEO & SOUND

RICH KRETZ MATT KARLOVEC BRIAN DICKMAN TOM MOELLER DAVID JAKES

FILM, VIDEO & SOUND

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PUBLIC SERVICE ONLINE FILM, VIDEO & SOUND

AUDIO / VIDEO SALES PRESENTATION

OC FIBERGLAS CORVETTE CLIENT: OWENS CORNING GOLD ADDY AWARD

SHARING THE STORY CLIENT: BITTERSWEET FARMS SILVER ADDY AWARD

ENTRANT: MADHOUSE

ENTRANT: HANSON INC.

CREDITS: MADHOUSE SUE BURKETT ANGIE GROSJEAN MATT SCHRODER

CREDITS: JODI FARSCHMAN SHANNON SOLT ERIK PORTER JOHN RERUCHA PAUL MOLNAR REBECCA MAAG

ARROWWOOD LODGE - FLIPPIN’ TV CLIENT: ARROWWOOD LODGE BRONZE ADDY AWARD ENTRANT: MADISON AVENUE MARKETING GROUP CREDITS: SCOTT GREGGORY CHRIS ZAHARIAS ANDREA POTEET BOB SEYBOLD AMY SCOTT

66

PUBLIC SERVICE TELEVISION COMMERCIAL

HOPE IS REAL

68

ADVERTISING INDUSTRY SELF-PROMOTION FILM / VIDEO / SOUND

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HELLA COCKTAIL CO & CENTURY LABEL

CLIENT: CENTURY LABEL

BRONZE ADDY AWARD ENTRANT: CMC GROUP/CENTURY LABEL CREDITS: LEASA LEE MIKE RANKIN JASON DROLL MEGAN IHNAT TODD STANTON SUSAN RAMOS

CLIENT: UNISON HEALTH BRONZE ADDY AWARD ENTRANT: ULRICHPINCIOTTI CREDITS: JOE PINCIOTTI NICK ULRICH NICK AMRHEIN

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FILM, VIDEO & SOUND

2016 MADHOUSE REEL CLIENT: MADHOUSE CREATIVE BRONZE ADDY AWARD ENTRANT: MADHOUSE CREDITS: MADHOUSE

FILM, VIDEO & SOUND

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INTEGRATED BRAND IDENTITY CAMPAIGN

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I APPROVE THIS MESSAGE BRAND CLIENT: TOLEDO MUSEUM OF ART GOLD ADDY AWARD ENTRANT: MADHOUSE CREDITS: MADHOUSE TOLEDO MUSEUM OF ART, OFFICE OF MARKETING & COMMUNICATIONS

THE SIT&TELL PROJECT CLIENT: AIGA TOLEDO

CROSS PLATFORM

SILVER ADDY AWARD ENTRANT: AIGA TOLEDO CREDITS: JENN STUCKER AIGA TOLEDO BOARD

AD CLUB OR MARKETING CLUB ADVERTISING

77

ADDY AWARDS 2016 CLIENT: AAF TOLEDO GOLD ADDY AWARD ENTRANT: HART CREDITS: RANDY PHIPPS MATT ROWLAND ZACH ZOLLARS JEFF PAYDEN LOGAN HECKLINGER NICK ARMY DAVID JAKES

CROSS PLATFORM

21


LOGO DESIGN

80

FLEETWOOD'S TAP ROOM LOGO CLIENT: FLEETWOOD’S TAP ROOM SILVER ADDY AWARD

ENTRANT: HENSVILLE CREATIVE SERVICES CREDITS: DAN ROYER

PHOTOGRAPHY, DIGITALLY ENHANCED

83C

WINTER IS COMING

ELEMENTS OF ADVERTISING

CLIENT: TOLEDO WALLEYE SILVER ADDY AWARD ENTRANT: MADHOUSE CREDITS: MADHOUSE ANDI ROMAN

PHOTOGRAPHY CAMPAIGN

83D

LIBBEY PHOTOGRAPHY SERIES CLIENT: LIBBEY FOODSERVICE SILVER ADDY AWARD ENTRANT: R/P MARKETING PUBLIC RELATIONS CREDITS: SUSAN GDOWIK JESSICA LASHLEY JIM ROHMAN PHOTOGRAPHY

ELEMENTS OF ADVERTISING

23


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ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS

TOLEDO WALLEYE OPENER VFX BREAKDOWN CLIENT: TOLEDO WALLEYE GOLD ADDY AWARD ENTRANT: MADHOUSE CREDITS: MADHOUSE

90

SOUND DESIGN

TOLEDO WALLEYE 2016 OPENER CLIENT: TOLEDO WALLEYE GOLD ADDY AWARD ENTRANT: LEVEL 2 AUDIO CREDITS: LEVEL 2 AUDIO MADHOUSE CREATIVE

BGSU FOOTBALL 2016 CLIENT: BOWLING GREEN STATE UNIVERSITY BRONZE ADDY AWARD ENTRANT: LEVEL 2 AUDIO CREDITS: LEVEL 2 AUDIO HART BGSU TAIKO DRUM ENSEMBLE AND MARCHING BAND DRUM CORPS

24

ELEMENTS OF ADVERTISING


INTEGRATED BRAND IDENTITY CAMPAIGN

S22

VOLANTI • ARTSX 2016

SCHOOL: BOWLING GREEN STATE UNIVERSITY SILVER ADDY AWARD ENTRANT: ARTD 4060 GRAPHIC DESIGN PRACTICUM CREDITS: KALIA JOHNSON ALY KRAJEWSKI VICTORIA NUSS AMY FIDLER, PROJECT ADVISOR

STUDENT ADDY AWARD

STUDENT ADDY AWARD

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REVIEWING JUDGES

PETER ROTH ASSOCIATE CREATIVE DIRECTOR GO2 ADVERTISING

Peter Roth has over 17 years of professional ad agency experience. He has developed award winning ad campaigns, interface designs, web sites, event graphics, corporate identity systems, and other print/multimedia materials for leading fortune 500 companies. GlaxoSmithKline, Johnson & Johnson, Pfizer, Boeing, Xerox, Sallie Mae, Sherwin-Williams, and Cub Cadet are among the many clients Peter has worked with. As a strategic creative, Peter strives to push every medium by creating honest, unique work that has a purpose.

MEET THE JUDGES

TSVETANA ROUSSEVA SENIOR ART DIRECTOR FLEISHMANHILLARD

With over 10 years of design experience, Tsvetana Rousseva has worked in a variety of creative industries and design disciplines ranging from print, web, photography and most recently social media. A Wayne State University Graphic Design graduate, Tsvetana has specialized on print/marketing campaigns and photo enhancements with clients including Beaumont Hospitals, General Motors and Chrysler. In addition to print design, Tsvetana has thorough experience in web design, content management systems and electronic campaigns for clients ranging in size of emerging musicians to powerhouse automotive companies. In most recent years, she has switched gears to designing for social media by fully embracing the possibilities of what social media platforms can offer and how designs can be viewed and absorbed by the social media savvy viewer.

MEET THE JUDGES

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REVIEWING JUDGES

MARK ZAPICO ASSOCIATE PROFESSOR AND CHAIR, ADVERTISING DEPARTMENT COLLEGE FOR CREATIVE STUDIES

Mark Zapico is Associate Professor and Chair of the Advertising Department at the College for Creative Studies. Professor Zapico is constantly seeking out new methods of teaching and inspiring the next generation of advertising creative professionals. In addition to pushing for excellence in traditional media, his focus is on moving the department curriculum ahead of the curve in digital advertising, social media, video, content creation and consumer engagement. In his professional career as creative director and art director in Detroit, he created campaigns for clients such as General Motors, Pontiac, Cadillac, Mr. Goodwrench, FTD, American Plastics Council, AAA, Dow Chemical Company, Pulte Homes, Detroit Lions, Harvey’s Bristol Cream, Ford, Lincoln-Mercury, Exxon, Warner-Lambert, Saginaw Spirit Hockey Club, PGA of America, and Tom’s Oyster Bar Restaurants. He directed awardwinning commercials for Meals on Wheels and the National Center for Missing and Exploited Children. His commercials have been seen on the Super Bowl and recognized internationally. He also works as a creative consultant and product designer. He is also self-taught painter. His work has been exhibited in numerous exhibitions and competitions and is held in many private and public collections including the Henry Ford Hospital Healing Arts Center in Detroit. Zapico’s debut solo exhibition was held at the Detroit Reparatory Theater in 2011. His work has been exhibited in CCS Alumni and Faculty exhibitions, the Detroit Wine Auction, Noel Night, the Grosse Pointe Center for the Arts, Art Works Detroit, Art for God’s Sake, WYZ Bar at Aloft Hotel in Detroit and the Detroit Artists Market. His most recent exhibition “TEXTRS” was held in the CCS Alumni and Faculty Hall in November/December 2016.

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MEET THE JUDGES

JUDGE’S CHOICE & BEST OF SHOW


JUDGE’S CHOICE

OUT-OF-HOME INSTALLATION

25A

"REALLY ENJOYED THE BOLD COLORFUL GRAPHICS. I LIKED HOW THEY TOOK AN OLD IDENTIFIABLE GRAPHIC (SMPTE COLOR BARS) AND MADE IT FEEL FRESH. IT WAS NICE TO SEE ALL OF THIS TIED TOGETHER BASED OFF OF THE SMPTE COLOR BARS AS WELL; FROM THE TIMELINE DESIGNS TO THE FUN T-SHIRT DESIGNS. YOU COULD TELL THERE WAS A LOT OF THOUGHT AND CREATIVE PROCESS INVOLVED WITHIN THIS PROJECT.”

I APPROVE THIS MESSAGE EXHIBITION

ENTRANT: THE TOLEDO MUSEUM OF ART

CLIENT: THE TOLEDO MUSEUM OF ART

CREDITS: ADAM LEVINE HARRIETT LEVIN BALKIND THINC DESIGN JET DESIGN LLC MADHOUSE CLAUDE FIXLER LORI MOTT PAULA REICH JAMESON STANELUIS CGS IMAGING VISTA COLOR IMAGING, INC.

JUDGE'S CHOICE & GOLD ADDY AWARD

PETER ROTH ASSOCIATE CREATIVE DIRECTOR GO2 ADVERTISING

JUDGE’S CHOICE

33


JUDGE’S CHOICE

PUBLIC SERVICE NON-BROADCAST AUDIO / VISUAL

69

“I HAD CHILLS WHILE WATCHING IT. MADE SUCH AN IMPACT DESPITE HAVING NO VOICEOVER AND ONLY A FEW LINES OF STATEMENTS. PERFECTLY EXECUTED SOUND EFFECTS THAT MAKE THE VIEWER FULLY ENGAGED IN THE MESSAGE. IMPECCABLY CAPTURED THE TONE AND SERIOUSNESS OF THE SUBJECT MATTER.” TSVETANA ROUSSEVA SENIOR ART DIRECTOR FLEISHMANHILLARD

HOPE IS REAL CLIENT: UNISON HEALTH JUDGE'S CHOICE & SILVER ADDY AWARD

ENTRANT: ULRICHPINCIOTTI CREDITS: JOE PINCIOTTI NICK ULRICH NICK AMRHEIN

JUDGE’S CHOICE

35


JUDGE’S CHOICE

INTEGRATED BRAND IDENTITY CAMPAIGN

S22

"STRONG SENSE OF COMMUNITY GROWTH. STRONG CONCEPT THAT TOUCHES AN EMOTION. WELL THOUGHT DESIGN, FROM GRAPHICS, PACKAGE DESIGN TO WRAPPING PAPER. A DIRECT MAIL PIECE THAT'D BE HARD TO THROW AWAY (YOU MIGHT HURT SOMEONE).” MARK ZAPICO ASSOCIATE PROFESSOR AND CHAIR, ADVERTISING DEPARTMENT COLLEGE FOR CREATIVE STUDIES

BRICK X BRICK SCHOOL: BOWLING GREEN STATE UNIVERSITY JUDGE’S CHOICE & STUDENT SILVER ADDY AWARD

ENTRANT: ARTD4070 GD SENIOR THESIS CREDITS: CHRIS HATFIELD JENN STUCKER, FACULTY ADVISOR

JUDGE'S CHOICE

37


BEST OF SHOW

BRANDED CONTENT & ENTERTAINMENT - NON-BROADCAST

60

"WELL EXECUTED VIDEO WITH DYNAMIC SPECIAL EFFECTS. CAPTIVATING STORYLINE DEVELOPED WITHIN THE VIDEO. I LIKED HOW IT HAD A SERIOUS TONE TO IT BUT ALSO INCORPORATED SOME FUNNY MOMENTS (ELEVATOR SCENE/MAN OPENING DOOR THAT HOCKEY PLAYER RUNS INTO).” PETER ROTH ASSOCIATE CREATIVE DIRECTOR GO2 ADVERTISING

“AMAZING SPECIAL EFFECTS. LOADS OF ENERGY CREATED WITH TENSION RISING THROUGHOUT THE STORYLINE. IMPACTFUL TRANSITIONS TO TIE IN DIFFERENT ENVIRONMENTS TOGETHER.” TSVETANA ROUSSEVA SENIOR ART DIRECTOR FLEISHMANHILLARD

TOLEDO WALLEYE OPENER CLIENT: TOLEDO WALLEYE

“BIG IDEA, GETS ATTENTION. FUN TO WATCH MORE THAN ONCE, KEEPS ATTENTION. PRETTY SEAMLESS SFX.”

BEST OF SHOW & GOLD ADDY AWARD

ENTRANT: MADHOUSE CREDITS: MADHOUSE LEVEL 2 AUDIO KIM MCBROOM ANDI ROMAN DAN ROYER

MARK ZAPICO ASSOCIATE PROFESSOR AND CHAIR, ADVERTISING DEPARTMENT COLLEGE FOR CREATIVE STUDIES

BEST OF SHOW

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SPONSORS


2016-2017 OFFICERS & BOARD OF GOVERNORS

OFFICERS

BOARD OF GOVERNORS

PRESIDENT MATT RUBIN HART

JAN AGUILAR GALLON, TAKACS, BOISSONEAULT & SCHAFFER CO., L.P.A.

1ST VP CASEY POGAN FRANKLIN PARK MALL

DEBBRA COOPER THE UNIVERSITY OF TOLEDO

2ND VP RYAN HALL COOPER-SMITH ADVERTISING TREASURER MELANIE DUNN CUTTLEFISH GRAPHICS

OFFICERS & BOARD OF GOVERNORS

JEAN DREES HARBOR BEHAVIORAL HEALTH STEPHANIE ELTON TOLEDO MUSEUM OF ART SCOTT GROSTEFFON IMPACT PRODUCTS, LLC REBECCA JOHNS PROMEDICA

EX-OFFICIO PATRICK BRUEN WTOL

PRESIDENT'S ADVISORY COUNCIL AUBREY HORNSBY LOUISVILLE TITLE KAREN HOPKINSON ARAMARK UNIFORM SERVICES

GREG REECE H.O.T. GRAPHIC SERVICES KATELIN REINHART THE BLADE MALLORY TARR THE ABILITY CENTER MIKE TOTH JUPMODE ROBERT WAGNER MADHOUSE

5TH DISTRICT AAF EXECUTIVE BOARD MEMBER MICHAEL SEAY MADISON AVENUE MARKETING GROUP

EXECUTIVE DIRECTOR PATTY SCHOEPF

OFFICERS & BOARD OF GOVERN0RS

69


THANK YOU TO THE FOLLOWING

MADISON AVENUE MARKETING GROUP

DINNER MUSIC PROVIDED BY

DESIGN2INFLUENCE

NOT FAST ENÃœFF

HOMEWOOD PRESS H.O.T. GRAPHIC SERVICES

EVENT PHOTOGRAPHERS

MAIL WORKS

JEREMY ALLEN

MADHOUSE

LUCAS SIGURDSON

OFF CONTACT PRODUCTIONS PENTA CAREER CENTER

PENTA CAREER CENTER

2020 EXHIBITS

PRESENTATION TEAM

COMMERCE PAPER

NATASHA BAKER

PRESIDENT TUXEDO

JULIAN CHERRY

TOLEDO MUSEUM OF ART

CATHERINE KING

AIM SPECIALISTS

MORGAN MCCORMICK

THE UNIVERSITY OF TOLEDO

RUSS GRYCZA, INSTRUCTOR

CREATIVE SOLUTIONS GROUP

THANK YOU

HILTON GARDEN INN

JUDGING ASSISTANT

STARBOUND TALENT

KATHY JEX, IN-HOUSE COMMUNICATIONS

VALENTINE THEATRE FRANKLIN PARK LINCOLN

HOSTS

TERRY LESNIEWICZ

MATT RUBIN

GREG STAWICKI

ROB WAGNER

MATT LENTZ

GREG REECE

ROB WAGNER

AUBREY HORNSBY

JASON CROCKETT

MICHAEL SEAY

CHRYS PETERSON

THANK YOU

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7230 SAWMILL RUN HOLLAND, OH 43528 419.866.4199 DIRECTOR@AAFTOLEDO.ORG

AAFTOLEDO.ORG

2017 ADDY Winners' Booklet  

AAF Toledo - 2017 ADDY Awards Winners' Booklet

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