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4 1 20 Y D A D R D Sll a A B e d W A asquera M PensacolaADDYs.com


Thank You

2013-2014 Board of Directors Megan Prawdzik Gonzalez, President Beau Vignes, Vice President Michelle Rushing, Treasurer Stacie Dice, Secretary Robin Kelly, Immediate Past President Annina Dahlstrom, ADDY Entry Chair Forrest Dixon, Fundraising & Sponsorships Chair Jahna Jacobson, Communications Chair Jarrett Moore, Education Chair Lindsey Braxton Shook, ADDY Gala Chair Mike Bates, Legislative Chair Mike Craney, President’s Council Chair Phil Baker, Programs & Networking Chair Riannon Boven, Public Service Chair

ADDY Sponsors

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2014 Ad dys


President ’s Message Welcome to the 2014 AAF Pensacola American Advertising Awards! Tonight would not have been possible without our incredible ADDY Entry Chair, Annina Dahlstrom and ADDY Gala Chair, Lindsey Braxton Shook. They both went above and beyond to make this evening exceptional. The quality of this year’s entries was impeccable. Our panel of judges faced extremely difficult decisions as they reviewed each one the entries. They repeatedly remarked at the impressive displays of advertising mastery demonstrated in every category. A highlight of this year’s American Advertising Awards was our new student judging process. We solicited a few of Pensacola’s creative directors and designers to judge the student entries, in an effort to introduce the students’ work to the local industry. I was inspired by the amount of talent shown from our future industry leaders, and the dedication and support our judges gave to the integrity of their work. Finally, I am thrilled to present Mona Amodeo with the Silver Medal Award this evening. This award recognizes those who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern. I could not think of a better person to honor this year. I would like to thank each and every one of you for all of the hard work, dedication and hours of volunteer time you have given to our community, the advertising industry and AAF Pensacola. I can’t begin to list every one of you who has made this year absolutely incredible, but I sincerely thank you. Thank you. Megan Prawdzik Gonzalez President, AAF Pensacola

2014 Ad dys

3


Jason Craig

Judges

Senior designer at Wier/Stewart, has been in the creative field for more than 15 years. Originally from the Midwest, Jason got his start as a colorist in the comic book industry before moving to Augusta, Georgia to pursue his design and illustration career. Through most of the 2000’s, Jason learned the industry from the inside, managing graphics departments of screen printers, digital printers and sign shops until becoming Creative Director for Portico Publications. At Portico, Jason received multiple awards including numerous ADDY awards for his art direction and design of multiple publications including the 24,000 circ alt weekly, Metro Spirit. In 2010, Jason joined the team at Wier/Stewart where he currently leads a team of designers on projects ranging from local rebrands to national advertising campaigns and product packaging. Jason is also a celebrated fine artist and illustrator, showing his works in solo and group exhibitions from Augusta to San Francisco.

Leslie Saunderlin

is owner of Dollilop Designs, a branding and design studio located in Richmond, VA. Her studio is dedicated to building holistic, innovative and multi-faceted brands that grow her clients businesses. Leslie’s faavorite thing about what she does, interacting with clients and other talented creatives along the way. And of course finding out what makes her clients businesses tick. With more than 14 years of advertising and agency experience, her other clients have included MOMA, Target, AIDS foundation, Pier 1, Library of Congress, Disney and Apple. Leslie has a BFA in Graphic Design and Photography from Longwood University.

Bayne Million

is the Vice-President of Sales & Marketing at Wendy’s of Bowling Green and oversees 44 locations in Kentucky, Indiana, Tennessee, and Alabama. He has been a Field Marketing Manager on Wendy’s corporate side for 17 years and supervised 11 advertising agencies. Under his direction, franchises in his district have received both the 2011 Founder’s Award, the top Wendy’s franchise in the world, and the 2010 Legacy Award, the top Wendy’s franchise for employee treatment. Among numerous sales and local promotion awards, Bayne has also been a two-time winner of the National Marketer of the Year award with Bowling Green and with Wendy’s International.

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2014 Ad dys


Professional

Best of Show

116 N. Tarragona St.

(behind Caldwell Associates)

Downtown Pensacola Tues-Sat 10am-5pm Sun 1-5pm 9 3 7

6 3 7 7

1-877-YES-MESS www.PensacolaMESSHall.org

B est of S how : O verall Appleyard Agency Pensacola MESS Hall MESS Hall Branding Campaign Joe Vinson, Creative Director / Photographer JP Roberts, Animator Bart Rowell, Production Manager

2014 Ad dys

5


Professional

Best of Show

best of show : print

Emagination Unlimited Pensacola International Airport Where Business Takes Flight Meredith Taylor, Creative Concept/Director Aaron Holck, Photographer Chip Henderson, Account Executive Dlux Printing & Publishing, Printer

B est of S how : I nteractive

idgroup McKenzie Law Firm McKenzie Law Firm Website Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Sr. Account Manager Andrya Crossland, Interactive Producer / Lead Copywriter Jared Granger, Lead Designer / Art Director

B est of S how : B roadcast

Appleyard Agency Levin Papantonio City of Champions Video Dick Appleyard, Creative Director / Copywriter Joe Vinson, Cinematographer / Editor Bart Rowell, Production Manager JP Roberts, Motion Designer / Animator

6

2014 Ad dys


Professional

Judges choice

judges

idgroup Pensacola Humane Society Pensacola Humane Society Brand Rollout Meredith Taylor, Creative Concept/Director Aaron Holck, Photographer Chip Henderson, Account Executive Dlux Printing & Publishing, Printer

judges choice

Ideawรถrks Levin, Papantonio, Thomas, Mitchell, Rafferty & Proctor P.A. All You Need Is Love Invitation Kimberly Davion, Graphic Designer Michelle Ortiz-Miguez, Creative Director Caron Sjรถberg, Client Director UVIAUS, Printer

judges choice

idgroup McKenzie Law Firm McKenzie Law Firm Brand Rollout Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Associate Strategist/Sr. Account Manager Gail Spruill-Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director

2014 Ad dys

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Professional

SILVER

Elephant Seasoning is an exotic blend of 50 herbs and spices that will enhance grilling, stewing, frying and steaming. Sells great in seafood markets, specialty grocery stores, butcher shops, and gift shops.

Rub It On Your Meat Sprinkle It On Your Eggs Mix It In Your Soups Put It On Your Shelves TRY ELEPHANT SEASONING IN YOUR STORE.

www.elephantseasoning.com

Introductory Offer For New Retailers:

855.452.9226

ORDER NOW // GET TWO FREE use coupon code: 2FREE // minimum case qty is 12

S ales P romotion

MC2 Creative Marketing Group Elephant Seasoning Elephant Seasoning Sample Rack Card Michelle Sarra, Creative Director Beth Dryden, Graphic Designer

S ales P romotion

Appleyard Agency

GOLD

The Armored Frog

RUSTIC ELEGANCE

The Armored Frog Informational Brochure Old Growth Wood Designs

Chitra Carroll, Art Director Riannon Boven, Creative Director Heather Carroll, Copywriter Susan Suggs, Project Manager

MS1304-Armored Frog Product Booklet.indd 1

2/27/13 9:14 AM

S ales P romotion

Appleyard Agency National Flight Academy

GOLD

Flight Academy Fundraising Video Joe Vinson, Director / Editor Bart Rowell, Production Manager Chase Gatyas, Production Assistant Rick Appleyard, Production Assistant

8

2014 Ad dys


Professional

B rochure , F our - color

Emagination Unlimited Pensacola International Airport

Meredith Taylor, Creative Director Aaron Holck, Photographer

GOLD

When Business Takes Flight

Chip Henderson, Account Executive Dlux Printing & Publishing, Printer

P ublication D esign , C over

Duncan McCall The Aircraft Collection Michael Duncan, Art Director/Photographer Erin Kaylor, Project Director

SILVER

Flight Deck Museum Store

P ublication D esign , E ntire

Stephanie Boerjan The Olde Farm Magazine 2013 Stephanie Boerjan, Writer / Editor Sarah Dockrey Dyess, Designer

2014 Ad dys

SILVER

T H E O L D E FA R M M A G A Z I N E 2 0 1 3

The Olde Farm

9


Professional

P ublication D esign , book

Emagination Unlimited Covenant Hospice SILVER

10 Steps Handbook Meredith Taylor, Creative Director Chip Henderson, Account Executive Dlux Printing & Publishing, Printer

P ublication D esign , B ook

Duncan McCall Flight Deck Museum Store

SILVER

Blue Angels: A Pictorial History Michael Duncan, Art Director/Photographer Mason Guttery, Graphic Designer Jahna Jacobson, Copywriter/Research Erin Kaylor, Project Director

P ublication D esign , B ook

University of West Florida BLUE &GREEN

UWF Student Affairs

And Everything in Between

UWF Traditions Book GOLD

Jennifer Peck, Graphic Designer Pola Young, Creative Director Margaret Roberts, Copywriter UN I VE RSI T Y of W E ST FLO RI DA

Traditions Book

10

2014 Ad dys

Sarah McCartan, Copywriter


Professional

S pecial E vent M aterial

Emagination Unlimited New York New York Mask Gala Meredith Taylor, Creative Director Chip Henderson, Account Executive

SILVER

Covenant Hospice

Gulf Coast Office Products, Printer

S pecial E vent M aterial

Emagination Unlimited Covenant Hospice

Meredith Taylor, Creative Director Chip Henderson, Account Executive Gulf Coast Office Products, Printer

SILVER

A Chocolate Affair

S pecial E vent M aterial

Ideawรถrks Perdido Key Chamber of Commerce and Visitor Center

Michelle Ortiz-Miguez, Creative Director Caron Sjรถberg, Project Manager/Copywriter

2014 Ad dys

SILVER

Perdido Key Kayak BBQ & Blues

11


Professional

D irect M arketing

MC2 Creative Marketing Group SILVER

Greenscape Irrigation Greenscape Irrigation Michelle Sarra, Creative Director Beth Dryden, Graphic Designer

S pecialty A dvertising

Columbia Southern Education Group SILVER

Columbia Southern Education Group "Keep It Up" Student Engagement Campaign Columbia Southern Education Group Marketing Team

O ut- O f - H ome

the prodigal bun returns

Appleyard Agency McDonald's

McRib

®

SILVER

"Prodigal Bun Returns" McDonald's McRib

12

Limited Time. At Participating McDonald’s. ©2013 McDonald’s. DR PEPPER is a Registered Trademark of Dr Pepper/Seven Up, Inc.

Chitra Carroll, Art Director Heather Carroll, Copywriter Mike McDuff, McDonald's Team Lead

2014 Ad dys


Professional

O ut- O f - H ome , D igital

Lamar Graphics Inlet Harbor - Diesel Fuel Mitchell Esser. Graphic Designer

SILVER

Inlet Harbor

Michelle Dietze, Account Executive

O ut- O f - H ome

Duncan McCall Gulf Winds Office Mural Michael Duncan, Art Director/Photographer Mason Guttery, Graphic Designer

SILVER

Gulf Winds Federal Credit Union

Kurt Stenerson, Historic Research

O ut- O f - H ome

Lamar Graphics Lamar Outdoor Advertising

Lauren Westwood, Senior Graphic Designer Namrata Advani, Art Director Joyce Walz, Programmer

SILVER

Naughty or Nice Twitter Campaign

Matthew Snow, Programmer

2014 Ad dys

13


Professional consumer P ublication

idgroup Pain Consultants of West Florida SILVER

Pain Consultants of West Florida Print Campaign Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Sr. Account Director/LeadCopywriter Gail Spruill-Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director

consumer P ublication

idgroup Pensacola Humane Society

SILVER

Pensacola Humane Society Print Campaign Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Sr. Account Manager/LeadCopywriter Gail Spruill-Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director

C onsumer P ublication

idgroup Henghold Skin Health & Surgery Group Henghold Print Campaign GOLD

Mona Amodeo, Ph.D., Sr. Strategist

14

Kris Poore, Sr. Account Manager/LeadCopywriter Gail Spruill Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director

2014 Ad dys


Professional M aga z ine S elf - P romotion

Appleyard Agency The Armored Frog Ad Chitra Carroll, Art Director Jami Sanderson, Graphic Artist

SILVER

The Armored Frog

Heather Carroll, Copywriter Riannon Boven, Project Manager

W ebsites , P roducts

Ideawรถrks QMotion Industries

Kimberly Davion, Graphic Designer Matthew Day, Developer

GOLD

QMotionShades.com

Brittany Miller, Project Manager/Copywriter

W ebsites , services

Luke Infinger Luke Infinger

Luke Infinger, Creative Director Justin Hual, Developer

2014 Ad dys

SILVER

Fixed on Fitness Website

15


Professional W ebsites , C onsumer

Baptist Health Care Corporate Marketing Baptist Health Care SILVER

JoinBaptist.org Robert Burr, Web Developer Nick Seabrook, Web Developer Lori Zavada, Multimedia Marketing Manager Craig Granger, Creative Director

W ebsites , C onsumer

Ideawรถrks Eden Condominiums EdenCondominiums.com SILVER

Kimberly Davion, Graphic Designer Matthew Day, Developer Brittany Miller, Project Manager/Copywriter Caron Sjรถberg, Client Director

W ebsites , C onsumer

Ideawรถrks Pensacola Bay Center PensacolaBayCenter.com SILVER

Kimberly Davion, Graphic Designer

16

Caron Sjรถberg, Client Director Carbonhouse + SMG, Developer

2014 Ad dys


Professional

W ebsites , C onsumer

Ideawรถrks SixReasons.net Michelle Ortiz-Miguez, Creative Director Caron Sjรถberg, Project Manager/Copywriter

SILVER

OHM Concessions Group

Motto Creative, Developer

W ebsites , C onsumer

idgroup McKenzie Law Firm McKenzie Law Firm Website

Kris Poore, Sr. Account Manager Andrya Crossland, Interactive Producer / Lead Copywriter Jared Granger, Lead Designer / Art Director

GOLD

Mona Amodeo, Ph.D., Sr. Strategist

M icrosites , S ervices

idgroup University of West Florida University of West Florida My UDUBLife Microsite

Jared Granger, Lead Designer / Copywriter The Web Craftsmen, Development

2014 Ad dys

GOLD

Mona Amodeo, Ph.D., Sr. Strategist Andrya Crossland, Interactive Producer

17


Professional

O nline P ublication , E mail

Appleyard Agency Elebash's Jewelry Company SILVER

Annual Sale eBlast Chitra Carroll, Art Director Riannon Boven, Project Manager Liz Pelt, Account Manager

V ideo , W ebisodes

Baptist Health Care Corporate Marketing Baptist Health Care

GOLD

Join Baptist Webisode: Norman Craig Granger, Creative Director Emagination Unlimited, Creative Production Partner Liz Branch, Marketing Director

I nternet C ommercials

Kinematic Entertainment Pensacon Ben Galecki, Executive Producer

SILVER

Stephen Wise, Director/Producer

18

Will Phillips, Director/Producer Manda Manning, Producer

2014 Ad dys


Professional V ideo , B randed C ontent

Baptist Health Care Corporate Marketing Make a Change Craig Granger, Creative Director

SILVER

Baptist Health Care

Emagination Unlimited, Creative Production Partner Liz Branch, Marketing Director

V ideo , B randed C ontent

University of West Florida UWF Biomechanics & Motion Lab Donor Video Lauren Smith, Producer, Director, Cinematographer, Editor

SILVER

UWF Division of Advancement

V ideo , B randed C ontent

Duncan McCall Creative Learning Academy

Michael Duncan, Videographer/Editor Jahna Jacobson, Copywriter Vicky Wonders, Project Director

2014 Ad dys

SILVER

Welcome to CLA

19


Professional V ideo , B randed C ontent

idgroup The Ray C. Anderson Foundation

GOLD

Gray Notes Mona Amodeo, Senior Strategist/Account Manager J Dane MacKendrick, Writer/Director/Animator Jared Granger, Scene Designer Somi Choi, Scene Designer

V ideo , B randed C ontent

Luke Infinger Luke Infinger Pex - A History of Quality GOLD

Luke Infinger, Creative Director Brandon Sugiyama, Lead Animator Joel Goddard, Sound Designer

D igital A dvertising

Luke Infinger Luke Infinger

SILVER

Fixed on Fitness Campaign

20

Luke Infinger, Creative Director Blake Jones, Photographer

2014 Ad dys


Professional

D igital A dvertising

Romjue Advertising & Company Advertising and Promotion Trudy Romjue, Creative Team Craig Farris, Creative Team

SILVER

Portofino Island and Resort

Grant Gordon, Creative Director-Lin Media

D igital A dvertising

Romjue Advertising & Company Southern Vacation Rentals

Trudy Romjue, Creative Team Patricia Hardiman, Creative Team Grant Gorton, Creative Director_Lin media

SILVER

Southern Vacation Rentals

R adio , L ocal , : 3 0

Cat Country 98.7 / NewsRadio1620 Pensacola Symphony

Paul Stadden, Producer/Writer/Voice Over

2014 Ad dys

GOLD

Pensacola SymphonyBeethoven and Blue Jeans

21


Professional R adio , L ocal , C ampaign

Cat Country 98.7 / NewsRadio1620 Pensacola Honda SILVER

Pensacola Honda Paul Stadden, Producer/Writer/Voice Over Branden Rathert, Voice Over Shawn Bell, Voice Over Leigh Capps, Writer

R adio , L ocal , C ampaign

Cat Country 98.7 / NewsRadio1620 SILVER

Dunkin Donuts Dunkin Donuts - Hunger Satisfaction Paul Stadden, Writer/Voice Over/Producer

R adio S elf P romotion

Cat Country 98.7 Cat Country 98.7 Christmas Wishes 2014 SILVER

Brent Lane, Producer, Host

22

Candy Ruddy, Host Chris Clare, Imaging Director John Willyard, Voice Talent

2014 Ad dys


Professional

R adio S elf P romotion

Cat Country 98.7 / NewsRadio1620 Cat Country Quick Cat Cash Captain Chris Clare, Writer/Producer

SILVER

Cat Country 98.7

John Willyard, Voice Over

T elevision , L ocal , : 1 5

Appleyard Agency Sacred Heart Health System

JP Roberts, Creative Director Bart Rowell, Project Manager

GOLD

Sacred Heart - Pediatric ER

Cindy Neill, Voiceover

T elevision , L ocal : 3 0

WEAR ABC 3 / WFGX 35 Cram the Van 2013 Danial Hemme, Producer / Director

2014 Ad dys

SILVER

WEAR ABC 3

23


Professional

T elevision , L ocal , : 3 0

WEAR ABC 3 / WFGX 35 SILVER

Covenant Hospice Inc Life's a Dance Brian Butler, Producer / Director

T elevision , L ocal , : 3 0

WEAR ABC 3 / WFGX 35 Leadership Pensacola 2013

SILVER

LEAP Trail Danial Hemme, Producer / Director Chip Henderson , Graphic Design

T elevision , L ocal , : 3 0

Appleyard Agency Waterfront Rescue Mission "Meal Ticket" JP Roberts, Creative Director, Animator

GOLD

Bart Rowell, Production Manager

24

Dennis Gould, Voiceover Soundworks, Audio Production

2014 Ad dys


Professional

T elevision , L ocal , : 3 0

Cox Media Pensacola Your I.T. Solution

Dave Flaton, Producer/Camera/Editor Manda Manning, Writer

SILVER

Your I.T. Solution

Will Phillips, Writer

T elevision , L ocal , : 3 0

WEAR ABC 3 / WFGX 35 Pensacola Ice Flyers

Brian Butler, Producer / Director Keith Wallace, Photographer

GOLD

Return of the Champions

T elevision , L ocal , : 3 0

Appleyard Agency Pensacola State College PSC "Go Here. Get There."

Bart Rowell, Production Manager Sheila Nichols, Producer

2014 Ad dys

GOLD

JP Roberts, Animator Joe Vinson, Art Director

25


Professional T elevision , L ocal , : 6 0

idgroup McKenzie Law Firm

GOLD

McKenzie Law Firm TV Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Associate Strategist/Sr. Account Manager/ LeadCopywriter J Dane MacKendrick, Director/Studio DP Jared Granger, Lead CG Designer

T elevision , L ocal , C ampaign

Appleyard Agency Pensacola Blue Wahoos

SILVER

Blue Wahoos Home Stands JP Roberts, Creative Director, Animator Bart Rowell, Project Manager Tommy Thrall, Voiceover

T elevision , L ocal , C ampaign

Appleyard Agency National Naval Aviation Museum

SILVER

Naval Aviation Museum Museum Promos

26

JP Roberts, Creative Director, Animator Bart Rowell, Production Manager Ralph Mitchell, Voiceover

2014 Ad dys


Professional T elevision , L ocal , C ampaign

Appleyard Agency Friends of the Y

Joe Vinson, Motion designer Dick Appleyard, Creative Director

GOLD

This is Why

Bart Rowell, Production manager Kelly Klemolin, Voiceover

T elevision , R egional / N ational

Luke Infinger Jewelers Trade

Luke Infinger, Director Jamie Anderson, DP AJ Rice, Grip

SILVER

Jewelers Trade Shop TV Spot

Joel Godard, Sound Designer

I N tegrated C ampaigns

idgroup Henghold Skin Health & Surgery Group Henghold Brand Rollout

Gail Spruill-Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director

2014 Ad dys

GOLD

Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Associate Strategist/Sr. Account Manager

27


Professional I ntegrated C ampaigns

idgroup Pain Consultants of West Florida SILVER

Pain Consultants of West Florida Brand Rollout Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Associate Strategist/Sr. Account Manager/ LeadCopywriter Gail Spruill-Shaw, Sr. Creative

I ntegrated C ampaigns

idgroup McKenzie Law Firm McKenzie Law Firm Brand Rollout GOLD

Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Associate Strategist/Sr. Account Manager Gail Spruill-Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director

I ntegrated C ampaigns

Appleyard Agency Pensacola Blue Wahoos "Go for the..." Blue Wahoos Campaign Jami Sanderson, Graphic Designer

GOLD

Chitra Carroll, Art Director

28

Susan Suggs, Project Manager Michael Spooneybarger, Photographer

2014 Ad dys


Professional

I ntegrated C ampaigns

Columbia Southern Education Group "Where is your Classroom" Summer Campaign

SILVER

Columbia Southern Education Group

Columbia Southern Education Group Marketing Department

I ntegrated C ampaigns Street Name 325?? Navarre, Fl 850.???.????

September ☛ Beginner Kayaking 13, 5-7pm $25 per person. Santa Rosa Sound ☛ Guided tour by localinMaster Naturalist Down By the Boardwalk Saturday September (includes a shell collecting14, 9-11am $15 per person bag and guide to local ☛ Guided walk along marsh, shells.) dune, and swash zone ☛ Local Shell Guide keepsake ecosystems

September 20-22

and collecting bag

What Makes the Sunset Friday September ☛ Beginner Kayaking 20, 5-7pm $25 per person. Santa Rosa Sound ☛ Guided tour by localinMaster Naturalist I Live for the Sun Sunday September 22, 9-11am $15 per person ☛ Guided Marsh Walk/Beach Clean-up ☛ Dip netting and seine netting, weather permitting

Festival on Navarre Beach all Weekend! Blues in the Night September 27, 5-8pm ☛ Lab experience with and$15 per person lecture on bioluminesce ☛ Guided night beach walk nce The Local Motion 28, 9-12pm $10. ☛ Sand lab and guidedSeptember ☛ Seining experience inbeach walk the Santa Rosa Sound What Makes the Sunset September 28, 5-7pm $25 per person. ☛ Beginner Kayaking in ☛ Guided tour by local

Santa Rosa Sound Master Naturalist

Under the Boardwalk September 29, 9-11am $15 per person (includes a shell collecting ☛ Guided walk along marsh,bag and guide to local shells.) ☛ Keepsake of official local dune, and swash zone ecosystems

3SIXTY Design Studio Gulf Coast Discovery Center Wish You Were Here

shell guide and collecting More information available bag at www.gulfcoastdiscov erycenter.org

Register for all three-day All proceeds go towards events for only $50 per person, per weekend, and save the Gulf Coast Discovery $15! Center.

Cissi Milford, Owner/Designer 3SIXTY Design Studio

SILVER

Remember

down by the shore...

A rts & S ciences

Meredith Taylor Design Pensacola LGBT Film Festival LGBT Film Festival Poster Meredith Taylor, Creative Concept/Direction Vowells Printing, Printer

2014 Ad dys

SILVER

A September to

Do you miss the beach? Didn’t want your vacation worries, man. The Navarre Beach Marine Science to end this summer? No Discovery Center are Station featuring discounted ready to help make your Fall weekenand Gulf Coast ds cool. We are lodging and program s that will give you Remember! Don’t be a September to square, register today… We Wish You Were September 13-14 Here. What Makes the Sunset September 27-29 Enjoy the Sand Sculpting Friday

29


Professional 11000 University Parkway Pensacola, FL 32514

UWF Historic Trust

A rts & S ciences

Invites you to Celebrate the Unveiling of our New City of Five Flags Exhibit on

Friday, November 22, 2013 5 to 7 p.m.

T.T. Wentworth, Jr. Florida State Museum 330 S. Jefferson Street Pensacola, In e Florida

o

u

ar

Bu sIness

vI t

attI re

e

Y t o a Private Receptio n an d Reception: 5:00 p.m.

d

G ra nd Open in g o f 5:30 the p.m. Program andReRibbon Cutting: Exhibit Tour: 6:00 p.m.

T.T. Wentworth, Jr. Florida State Museum

UWF Historic Trust

Invites you to Celebrate the Unveiling of our New City of Five Flags Exhibit on

Friday, November 22, 2013 5 to 7 p.m.

To RSVP, please return the enclosed card by November 18, 2013. You may also call 850.474.2447 or email mwolf@uwf.edu.

T.T. Wentworth, Jr. Florida State Museum 330 S. Jefferson Street Pensacola, Florida B usIne ss

GOLD

University of West Florida

UWF Historic Trust

attI re

Reception: 5:00 p.m. Program and Ribbon Cutting: 5:30 p.m. Exhibit Tour: 6:00 p.m.

UWF Historic Trust T.T. Wentworth Grand Re-Opening Reception Friday, November 22, 2013

Yes, I/We Will Attend Name Guest’s Name

Please respond by November 18, 2013.

T.T. Wentworth, Jr. Florida State Museum Grand Re-Opening Event Invitation

To RSVP, please return the enclosed card by November 18, 2013. You may also call 850.474.2447 or email mwolf@uwf.edu.

Jennifer Peck, Graphic Designer Pola Young, Creative Director Sabrina McLaughlin, Executive Director

A rts & S ciences

Appleyard Agency Pensacola MESS Hall MESS Hall - Hexatetraflexagon GOLD

Joe Vinson, Director / Copywriter JP Roberts, Animator Bart Rowell, Production Manager Jessica Clark, Voiceover

A rts & S ciences

Appleyard Agency Pensacola MESS Hall MESS Hall Video Joe Vinson, Director / Cinematographer

GOLD

JP Roberts, Animator / Editor

30

Bart Rowell, Production Manager Evan Chancey, Voiceover

2014 Ad dys


Professional

A rts & S ciences

Appleyard Agency MESS Hall Animated Banner Joe Vinson, Designer

SILVER

Pensacola MESS Hall

JP Roberts, Animator

A rts & S ciences

Appleyard Agency Pensacola MESS Hall

Joe Vinson, Designer / Developer Chase Gatyas, Developer

SILVER

MESS Hall Website

A rts & S ciences , C ampaign

Pensacola State College Pensacola State College

Sheila Nichols, Director of Marketing Bonnie McQuagge, Graphic Designer Vivian Spencer, Director, Visual Arts Gallery

2014 Ad dys

SILVER

PSC Art Exhibition Materials for Roland Miller Show

31


Professional

A rts & S ciences , C ampaign

Appleyard Agency Pensacola MESS Hall MESS Hall Outdoor

GOLD

.org

1-877-YES-MESS

116 N. Tarragona St. • Downtown Pensacola

Joe Vinson, Designer / Photographer

A rts & S ciences , C ampaign

Appleyard Agency Pensacola MESS Hall MESS Hall Branding Campaign GOLD

116 N. Tarragona St.

(behind Caldwell Associates)

Downtown Pensacola Tues-Sat 10am-5pm Sun 1-5pm 9 3 7

Joe Vinson, Creative Director / Photographer JP Roberts, Animator Bart Rowell, Production Manager

6 3 7 7

1-877-YES-MESS www.PensacolaMESSHall.org

P ublic S ervice

idgroup Pensacola Humane Society Pensacola Humane Society Stationery Mona Amodeo, Ph.D., Sr. Strategist

GOLD

Gail Spruill-Shaw, Sr. Creative

32

Jared Granger, Art Director Somi Choi, Designer

2014 Ad dys


Professional P ublic S ervice

Ideawรถrks Levin, Papantonio, Thomas, Mitchell, Rafferty & Proctor P.A.

Kimberly Davion, Graphic Designer Michelle Ortiz-Miguez, Creative Director

GOLD

All You Need Is Love Invitation

Caron Sjรถberg, Client Director UVIAUS, Printer

P ublic S ervice

idgroup Big Brothers Big Sisters of Northwest Florida Someone to Believe In

J Dane MacKendrick, Writer/Director/DP Dave Mungia, 2nd Camera Op

GOLD

Lindsey Braxton Shook, Sr. Account Manager Courtney Humbaugh, Exec Producer/Interviewer

P ublic S ervice

Appleyard Agency Levin Papantonio City of Champions Video

Joe Vinson, Cinematographer / Editor Bart Rowell, Production Manager JP Roberts, Motion Designer / Animator

2014 Ad dys

GOLD

Dick Appleyard, Creative Director / Copywriter

33


Professional P ublic S ervice , C ampaign call someone wHo understands you.

Heroes need help, too.

You served your country. Now it’s time to take care of yourself. Help is just a phone call or click away.

Pensacola State College

The Veterans Crisis Line connects Veterans in crisis and their families and friends with qualified, caring Department of Veterans Affairs responders through a confidential toll-free hotline, online chat, or text.

Pensacola State College

www.veteranscrisisline.net referral resources ImmedIate emergency assIstance

On campus 850.484.2500 Off campus 911 communIty resources

Lakeview Center: 850.432.1222 Members of the military: 800.273.8255 and press 1

Heroes need he lp too.

Faith & Hope Counseling Center 850.471.3430 suIcIde PreventIon HotlInes

1.800.273.talK (1.800.273.8255) suicidepreventionlifeline.org

PSC C.A.R.E.S. Campaign

SILVER

1.800.799.4tty (1.800.799.4889) camPus resources

Campus Police/Public Safety 850.484.2500

Sheila Nichols, Director of Marketing

Crisis Referral Coordinator 850.484.1817

This poster was developed [in part] under grant number 1U79SM060495-01 from the Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Department of Health and Human Services (HHS). The views, policies, and opinions expressed are those of the authors and do not necessarily reflect those of SAMHSA or HHS.

3741_CARES_poster_Horz_18x12.indd 2

9/3/13 10:46 AM

Bonnie McQuagge, Graphic Designer

Heroes need help, too.

You served your country. Now it’s time to take care of yourself. Help is just a phone call or click away.

You served Now it’s your countr Help is time to take care just a phone of yourse y. lf. call or click away. 3739_CAR

ES_RackC

ards.indd

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8/30/13

11:47

AM

Victoria Stopp, Writer Jamie Russell, Grant Writer

P ublic S ervice , C ampaign

AAF Pensacola Autism Pensacola AAF Pensacola 2013 Public Service Campaign SILVER

Beau Vignes, Public Service Chair Mason Guttery, Graphic Designer Joe Vinson , Videographer Jahna Jacobson, Copywriter

P ublic S ervice , C ampaign

idgroup Pensacola Humane Society Pensacola Humane Society Brand Rollout Mona Amodeo, Ph.D., Sr. Strategist

GOLD

Kris Poore, Associate Strategist / Sr. Account Manager

34

Gail Spruill-Shaw, Sr. Creative / Director Jared Granger, Lead Designer / Art Director

2014 Ad dys


Professional

L ogo

University of West Florida UWF Historic Trust

Jennifer Peck, Graphic Designer Pola Young, Creative Director

SILVER

UWF Historic Trust Logo

Sabrina McLaughlin, Executive Director

L ogo

University of West Florida UWF Innovation Institute

Jennifer Peck, Graphic Designer Pola Young, Creative Director Sabrina McLaughlin, Executive Director

SILVER

UWF Innovation Institute Logo

L ogo

Emagination Unlimited Covenant Hospice

Aaron Holck, Creative Concept/Director Meredith Taylor, Art Director Chip Henderson, Account Executive

2014 Ad dys

SILVER

Covenant Hospice Logo

35


Professional

L ogo

Emagination Unlimited Vital Worker Voices SILVER

Vital Worker Voices Aaron Holck, Creative Concept/Director Chip Henderson, Account Executive

L ogo

idgroup McKenzie Law Firm McKenzie Law Firm Logo SILVER

Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Associate Strategist / Sr. Account Manager Gail Spruill-Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director

L ogo

Appleyard Agency Pensacola MESS Hall

SILVER

MESS Hall Logo

36

Joe Vinson, Designer

2014 Ad dys


Professional L ogo

Duncan McCall Creative Learning Academy

Mason Guttery, Graphic Designer Michael Duncan, Art Director Vicky Wonders, Project Director

SILVER

Creative Learning Academy Spirit Logo

L ogo

idgroup Pensacola Humane Society Pensacola Humane Society Logo

Gail Spruill-Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director

GOLD

Mona Amodeo, Sr. Strategist Kris Poore, Associate Strategist

P hotography

University of West Florida UWF Marketing & Creative Services

John Blackie, Photographer

2014 Ad dys

SILVER

Butterfly

37


Professional

P hotography

Emagination Unlimited Pensacola Young Professionals SILVER

Pensacola Beach Views Aaron Holck, Photographer Chip Henderson, Account Executive

P hotography

idgroup Pensacola Humane Society Pensacola Humane Society Campaign Photography GOLD

Mona Amodeo, Ph.D., Sr. Strategist Gail Spruill-Shaw, Sr. Art Director Jared Granger, Art Director Matthew Coughlin, Photographer

P hotography

Emagination Unlimited Pensacola Young Professionals Blue Surf Mikaela Sheldt, Photographer

GOLD

Aaron Holck, Post Production

38

Chip Henderson, Account Executive Meredith Taylor, Creative Director

2014 Ad dys


Professional

P hotography

Emagination Unlimited Pensacola International Airport

Aaron Holck, Photographer & Post Production Chip Henderson, Account Executive

GOLD

Landing in Paradise

P hotography, C ampaign

Blake Jones Photo Fixed on Fitness Fixed on Fitness Re-Brand

Jacob Gray, 1st hand assistant Fixed on Fitness Troy Ulshoeffer, trainer

GOLD

Luke Infinger, Creative director

A nimation / S pecial E ffects

Appleyard Agency Studer Community Development Group

JP Roberts, Animator Joe Vinson, Art Director

2014 Ad dys

SILVER

Progress + Promise Opening Credits

39


Professional A nimation / S pecial E ffects

idgroup The Ray C. Anderson Foundation

GOLD

Gray Notes Mona Amodeo, Sr. Strategist / Account Manager J Dane MacKendrick, Writer /Director / Animator Jared Granger, Scene Designer Somi Choi, Scene Designer

A nimation / S pecial effects

Appleyard Agency Pensacola MESS Hall GOLD

MESS Hall Animation JP Roberts, Animator

C inematography

Ballpoint Communications Group Ballpoint Communications Group Angler Up - Brand Video GOLD

Aaron Ball, CEO

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Shane Mapoles, Associate Art Director Destyn Patera, Visual Narrator

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Professional

R esponsive D esign

Duncan McCall Bayou Hills Run Nick Johnson, Web Designer/Developer

GOLD

Creative Learning Academy

Jahna Jacobson, Copywriter

2014 Ad dys

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for your special day...

we worry about the details so you don’t have to. F

rom your first wedding shower to an intimate rehearsal dinner and elegant reception, our experienced team of professionals will create the wedding of your dreams. We work with you each step of the way on the gourmet meals, custom decor, floral arrangements, spacious accommodations for you and your guests, and all the special touches that make this most important occasion memorable. n 4,200 sq. ft. of divisible

n Full-service Great

n On-site catering and

n 137 guest rooms,

n Rehearsal dinners,

n Outdoor pool, whirlpool,

meeting and banquet space to accommodate up to 250 guests

wedding planning

weddings and receptions

American Grill® serving breakfast, dinner and evening room service

including 14 suites and workout facility

850-479-8900 • 1144 Airport Blvd., Pensacola • HiltonGardenInnPensacola.com

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Student Judges Gail Spruill-Shaw, idgroup

Senior designer at Wier/Stewart, has been in the creative field for more than 15 years. A national television, film and print award winner, Gail has a impressive track record of helping organizations of all sizes — from media conglomerates to governments to governors, hospitals and universities, banks and tourism bureaus even a symphony orchestra — articulate and communicate their brands through exceptional creative work in every medium. Emotional Brand videos are her passion. Gail has worked on both sides of the ad agency business from Founder/Creative Director of Spruill&Hicks, a $2.5 million ad agency; to management and broadcast production as Associate Creative Director/Agency Executive Producer for GodwinGroup, Mississippi’s largest and oldest ad agency with over $100+ million in billings. Since 2007, Gail has resided as Sr. Creative at idgroup, an innovative Pensacola-based branding firm recognized nationally for it’s unique creative and targeted, strategic whole systems branding. Gail received the 1994 Silver Medal Award from the Jackson Advertising Federation and has served as an ADDY Judge for competitions across the Southeast.

Kimberly Davion, Ideaworks

Philanthropist, multimedia artist, avid blogger, photographer, web designer and awardwinning graphic designer, Kimberly Davion brings a wide range of experience to marketing projects. Kimberly is a full-time graphic designer for Ideawörks, with 14 years in the graphic design business. A native of the Mississippi Gulf Coast, Kimberly majored in graphic design technology at Mississippi Gulf Coast Community College and graphic design/fine arts with a minor in sculpture at William Carey University. Kimberly is an active member of the AAF Pensacola chapter since 2009 and is a participating illustrator for Illustration Friday.

Joe Vinson, Appleyard Agency

A native of Pensacola, Joe studied at Florida State University and Hiroshima University, earning a B.A. in English, Italian and Asian Studies. Joining Appleyard Agency as a graphic designer in 2003, he has helped build the agency's in-house digital media studio, known as "The APP" (Appleyard Production Place), and now serves as creative director for video and web projects. Joe is also the 2009-2010 Past President of AAF Pensacola.

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Student Judges

Meredith Taylor, Emagination Unlimited

Southern bred, world traveler of sorts, Meredith Taylor brings 10 years of creative experience across multiple continents and cities ranging from London to Berlin and San Francisco. Upon finishing her undergraduate degree at University of Alabama, Meredith traveled to California and attended Miami Ad School before interning at Saatchi & Saatchi. Meredith has a love of all things creative – especially stationery design, typography, letterpress and branding. Before joining the Emagination Unlimited team, where she currently serves as the agency's Creative Director, Meredith worked for Buder Engel & Friends and Hello Lucky. Her graphic design skills have been featured in advertisements for companies such as the San Francisco 49ers, Disney.com and Northface.

Sarah Turner, EW Bullock

Sarah Turner brings more than 30 years of graphic design experience to the judging table this year. After graduating from Auburn University with a Bachelor of Fine Arts degree in commercial art and Bachelor of Science degree in art education, she joined EW Bullock in 1984 as a graphic designer. Sarah has won numerous ADDY awards for her work on local, regional and national levels as well as recognition for her photography, oil painting and poster designs. Her scope of work includes overall creative/art direction for all electronic and print media for clients such as The Grand Marlin, Pensacola Beach and Margaritaville Beach Hotel, to name a few. She continually enhances her creativity as a painter and graphic artist by participating in art competitions, workshops and by taking classes.

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The University of West Florida encourages local students to showcase their creative talent by entering the ADDY Awards. Congratulations to tonight's AAF Pensacola ADDY Award winners.

uwf.edu

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Student

Best of Show Judges Choice

B est of S H O W

Miranda Anderson Pensacola State College Turn-Up Truck Menus & Branding Miranda Anderson, Graphic Designer

J U D G E S C H O ice

Anastasiya Belous Pensacola Christian College Howell Computer Repair Campaign Anastasiya Belous, Graphic Designer

J udges C hoice

Anastasiya Belous Pensacola Christian College Pantone Scrabble Anastasiya Belous, Graphic Designer

2014 Ad dys

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Award Winning Excellence Since 1981

www.awardmastersinc.com sales@awardmastersinc.com 48

2014 Ad dys


Student

Best of Show Judges Choice

J udges choice

Blake Jones Pensacola State College Ms. Lovett

judges choice

Libby Castellani Pensacola State College Misfit Mother

J udges choice

Alicia Nguyen Pensacola State College Anchorline Tea

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Student ANGELS light reflects from your shadow it is more than I thought could exist you move through the room like breathing was easy if someone believed me they would be as in love with you as I am they would be as in love with you as I am they would be as in love with you as I am they would be in love, love, love and everyday i’m learning about you the things that no one else sees and the end comes too soon like dreaming of angels and leaving without them and leaving without them being as in love with you as I am being as in love with you as I am being as in love with you as I am being as in love, love, love love, love, love love, love, love and with words unspoken a silent devotion I know you know what I mean and the end is unknown but I think i’m ready as long as you’re with me being as in love with you as I am being as in love with you as I am being as in love with you as I am being as in love, love, love CHAINED I watched you breathe in and I wished you’d stop only for long enough long enough it’s hard to say separate or combine I ask you one last time did I hold you too tight? did I not let enough light in? ooh, ooh, ooh, ooh if a feeling appears if your mind should sway it’s not a secret you should keep I won’t let you slip away we used to be closer than this we used to be closer than this we used to get closer than this is it something you missed? we used to be closer than this we used to be closer than this we used to get closer than this is it something you missed? winged or chained I ask you would you have stayed did I hold you too tight? did I not let enough light in? ooh, ooh, ooh, ooh FICTION fiction, when we’re not together mistaken for a vision, something of my own creation I wake up alone, with only daylight between us last night the world was beneath us, tonight comes, dear love were we torn apart by the break of day? you’re more than I can believe, would ever come my way fiction, when we’re not together mistaken for a vision, something of my own creation come real love, why do I refuse you? cause if my fear’s right, I risk to lose you and if I just might wake up alone bring on the night fiction, when we’re not together mistaken for a vision, something of my own creation any certainties, how am I to tell? I know your face all too well, still I wake up alone fiction, when we’re not together TRY we bide our time though the time is fine oh to be there, I could be there say you’ll be there you know the way, I can’t resist you, I said to myself i’ll try why do we waste time hiding it inside? I want you to be mine now it’s dead and gone you say what you would’ve done you would’ve been there, I wish you’d been there, I needed you there and if we try once more would you give me it all? I won’t believe it, ‘til I can feel it can you feel it? you know the way, I can’t resist you, I said to myself i’ll try REUNION we visit a life we both left behind ignore the heart move to the ever-moving or, blazin’, we go over and over and over and over again if I wait too long, i’ll lose you from my sight maybe tonight I could stop dreaming and start believing in forever and ever and ever and ever again reunion, reunion reunion, reunion never not ever, never not ever again and it’s burning inside ‘til you give it up how long should I wait? there’s no need to hide, from this only you in here there’s an end to us with someone else inside you shine your light there goes that feeling, won’t let me see them never not ever, never not ever again did I see you, see me, in a new light? did I see you, see me, in a new light? did I see you, see me, in a new light? never not ever again did I (never not ever) see you (never again) see me (never not ever) in a new light? (never not ever again) did I see you, see me? never not ever, never not ever again SUNSET I saw you again, it felt like we had never met it’s like the sun set in your eyes and never wanted to rise and what have you done with the one I love? when I look into your eyes, I see no surprise I always thought it was sad the way we act like strangers after all that we had we act like we had never met we make believe, i’ve never seen your face, you neither mine and catch my eye, don’t register a smile you were more than just a friend, oh but the feeling it never came to an end, I can’t bear to see you I always thought it was a shame that we have to play these games it felt like you really knew me now it feels like you see through me when I see you again i’ll know not to expect stay one step away we will have to wait when I see you again and i’m greeted as a friend it is understood that we did all we could I always thought it was sad the way we act like strangers after all that we had we act like we had never met I always thought it was a shame that we have to play these games it felt like you really knew me now it feels like you see through me MISSING my heart is beating in a different way been gone such a long time and I feel the same my heart is beating in a different way been gone such a long time will you miss me? (i, i, i, oh) when there’s nothing to see? (i, i, i, oh) tell me, how did this come to be? (i, i, i, oh) and now there’s no hope for you and me my heart is beating in a different way been gone such a long time and I feel the same my heart is beating in a different way been gone such a long time do you still believe? (i, i, i, oh) in you and me? (i, i, i, oh) are we all we could be? (i, i, i, oh) is it meant to be? my heart is beating in a different way been gone such a long time and I feel the same my heart is beating in a different way been gone such a long time my heart is beating in a different way been gone such a long time TIDES you leave with the tide and I can’t stop you leaving I can see it in your eyes some things have lost their meaning devote to me alone with me say with me why would you ever want to leave? you leave with the tide and I can’t stop you leaving I can see it in your eyes some things have lost their meaning fade out of view I wouldn’t do that to you I wouldn’t just leave us alone when we can be close, close, close hold me close when you could leave us alone why would you just leave us alone when we have been close, close you leave with the tide and I can’t stop you leaving I can see it in your eyes some things have lost their meaning UNFOLD am I blind? you move your hand away from mine i’ll take it as a sign that you’re any less than mine oh, it doesn’t move me to be cold it doesn’t lessen my hope you know our time and all oh, let it unfold I won’t leave it untold the feeling goes on and on and on in my head you tell me things you’ve never said and I choose to forget and take the good and leave the rest oh, the illusion’s getting old and you don’t answer when I call I would have given you it all oh, out of sight, out of mind it doesn’t mean you’re not mine the feeling goes on and on and on SWEPT AWAY I get swept away when I think of you take me to that place where it’s control I lose i’m soothed by you, you take it all away I lose to you, surrendered at the start of the game i’ll never deceive i’m right here, I always been hide away, i’ll hide away with you i’ll let the world just slip away and i’m left with you your little masquerade, i’m sure of the mood the moments we share always end too soon part of you stays a while even when you’re far away how so far away, yet you feel so near OUR SONG all I have, I will give to you and at times when no one wants to I will give you me and we’ll be us all I have, I will give to you and at times when no one wants to I will give you me and we’ll be us and there’s no one else that knows me like you do what i’ve done you’ve done too the walls I hide behind you walk through you just walk through well I know all the words didn’t take you apart you know I know you’re hurt I want to mend your heart if you’re broke down why don’t you tell me from the start you know I know you’re hurt I want to mend your heart and there’s no one else that knows me like you do what i’ve done you’ve done too the walls I hide behind you walk through you just walk through

S ales P romotion , P ackaging

SILVER

Alicia Nguyen Pensacola State College The XX

S ales P romotion , P ackaging

GOLD

Alicia Nguyen Pensacola State College Anchorline Tea

P oster , S ingle

Cassidy Smith Pensacola State College

SILVER

Lyceum Series

50

2014 Ad dys


Student

P oster , S ingle

Graffiti Festival Promotional Poster

SILVER

Cassidy Smith Pensacola State College

P oster , S ingle

Lyceum

SILVER

Ashley Spencer Pensacola State College

P oster , S ingle

Georgia Calender

2014 Ad dys

SILVER

Joe Chisenall Pensacola State College

51


Student CONNECT LEARN BE INSPIRED

SATURDAY MORNING STUDIOS AN AIGA AND HOW CONVENTION FOR CREATIVE PROFESSIONALS APRIL 18–20

SAN DIEGO CONVENTION CENTER

SILVER

WWW.SMSSANDIEGO.COM/LEARNMORE

Katie Barich Pensacola Christian College Saturday Morning Studios

DAY SAT UR ING MO RND I O S STU 1 3 2 0

THE GENTLEMENS RACE Separating the men from the boys 200mi. 2 days 2 mountains

OCT.24–27.13 Hood River, OR thegentlemensace.com

SILVER

P oster , S ingle

P oster , S ingle

Benjamin Kaiser Pensacola Christian College The Gentlemen's Race

P oster , S ingle

SILVER

Libby Castellani Pensacola State College

52

Misfit Mother

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Student

P oster , S ingle

Barbara Nezovich Pensacola State College Typographical Calendar August/Helvetica

Pet er Karow, the creator of the Ikaru s p ro g ra m for typ e d i g i ti zat ion, wrot e t hat Helvet ica seeme d to b e o ne of h i s favori tes, b u t showed reservation wit h t hat st an ce whe n h e d ec l a red tha t St efan Rogener had t old him tha t “ 9 0% o f cre ati ve d i rec tors use Helvetica, Futura, Garamond and B a skervi l l e . (Hi s resp o nse was: ) Give me a pistol!” AUG 24, 2013 Typographic pion e er Z uzan a L i c ko i s ho no red wit h t he 2013 SOTA(Society of Typ o g ra p h i c A fi ci on ad os) Typography Awatrd as part of T yp eCo n 2 01 3.

P oster , S ingle

Ashley Spencer Pensacola State College Lyceum

T

SILVER

The design of Helvetica may be based on t he grotesques of t he nineteent h cent ury, but wit h new revisions is now in the san serif sub-category of neo-grotesque. Helvet ica came t o

t he Unit ed St ates in t he 1960’s, wh ere the ori g i na l a l i g n m en t standards were changed by Merg en tha l e r Li no typ e, wh o a d d ed several new versions.

P oster , S ingle

Barbara Nezovich Pensacola State College Typographical Calendar: March/Gotham typeface

2014 Ad dys

GOLD

Helvetica began it s life as Neue Haas Grotesk in 1957 (Grotesk was a modernization of Akzidenz Grotesk from 1898). Eduard Hoff man conceived it , and Max Miedlinger produced it f or t he Haas foundry in Munchenstein. It was renamed Helvetica, f rom Helvet ia, t he Lat in name f or Swit zerland, in 1960. The use is phenomenal and widespread t hat it can be seen just about anywhere you look. How did such a simplist ic alphabet get so big? The beaut y of Helvet ica is in it’s abilit y to deliver just about any message both clearly and eff iciently.

SILVER

H ELVE TIC A

53


Student

Promotional Poster

Infographic Poster

P oster , C ampaign

SILVER

Philip Engesath Pensacola State College Save the Bees

P ublication D esign , C over

SILVER

Jonathan Sidwell Pensacola State College Alex Rider (Point Blanc)

P ublication D esign , S eries

SILVER

Cassidy Smith Pensacola State College

54

Finishing School Book Cover Series

2014 Ad dys


Student

Ashley Spencer Pensacola State College Thomas Harris Hannibal Covers

SILVER

P ublication D esign , S eries

P ublication D esign , B ook ( E ntire B ook )

Proverbs Prayer Journal

GOLD

Anastasiya Belous Pensacola Christian College

Digital Billboard

O ut- O f - H ome , S ingle

Billboard

2014 Ad dys

SILVER

Philip Engesath Pensacola State College

55


Student

O ut- O f - H ome , C ampaign

SILVER

Jennifer Cantor University of West Florida FedEx

N on -T raditional A dvertising , S ingle

GOLD

Anastasiya Belous Pensacola Christian College Pantone Scrabble

D igital A dvertising , M obile A pps

SILVER

Shareeta Smith Pensacola State College

56

Tapin Radio

2014 Ad dys


Student

I ntegrated C ampaigns , C onsumer

Howell Computer Repair Campaign

GOLD

Anastasiya Belous Pensacola Christian College

I ntegrated C ampaigns , C onsumer

Lyceum

GOLD

Miranda Anderson Turn-Up Truck Menus & Branding

V isual , L ogo

Cassidy Nicole Design Logo

2014 Ad dys

SILVER

Cassidy Smith Pensacola State College

57


Student

V isual , L ogo

SILVER

Libby Castellani Pensacola State College Ari Parker

V isual , L ogo

GOLD

Joe Chisenall Pensacola State College Dunk Logo

V isual , I llustration , S ingle

SILVER

Jonathan Sidwell Pensacola State College

58

Human Trafficking

2014 Ad dys


Student

V isual , I llustration , S ingle

INK Tropical Ice Water Flavoring

SILVER

Casey Herman University of West Florida

V isual , I llustration , C ampaign

PostCard Illustration

SILVER

Cassidy Smith Pensacola State College

V isual , I llustration , C ampaign

AMC Stamp Series

2014 Ad dys

GOLD

Jordan Sullivan Pensacola State College

59


Student

V isual , P hotography, C olor

SILVER

Rebecca Hagemann Pensacola State College Ice Cream

V isual , P hotography, C olor

SILVER

Rebecca Hagemann Pensacola State College Shrimp

V isual , P hotography, C olor

SILVER

Kristy Davis Pensacola State College

60

Radish

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Student

Kristy Davis Pensacola State College Softsoap Orange Peel

SILVER

V isual , P hotography, C olor

V isual , P hotography, C olor

Goose Island

SILVER

Kristy Davis Pensacola State College

V isual , P hotography, C olor

Fireman

2014 Ad dys

SILVER

Kristy Davis Pensacola State College

61


Student

V isual , P hotography, C olor

SILVER

Crystal McClellan Pensacola State College Ice Ice Baby

V isual , P hotography, C olor

SILVER

Jade Furman Pensacola State College Pipeline Porter

V isual , P hotography, C olor

SILVER

Glendon Thomson Pensacola State College

62

Rangoon Palette

2014 Ad dys


Student

Monica White Pensacola State College Rouge Ecstasy

SILVER

V isual , P hotography, C olor

V isual , P hotography, C olor

Hilfiger Handbag

SILVER

Monica White Pensacola State College

V isual , P hotography, C olor

Fashion & Ink

2014 Ad dys

SILVER

Monica White Pensacola State College

63


Mona A. Amodeo Ph.D Founder/President idgroup

People who work with Mona become accustomed to hearing the phrases “Trust the process” and “The answers are in the room.” These mantras define her business philosophy and the Branding from the Core® process she developed to engage diverse stakeholders through the integration of change management and branding. Mona began her career in the communications field as an international documentarian and broadcast journalism instructor at the University of West Florida. She left her position at UWF in 1989 to launch a creative agency, but ultimately found a deeper interest in creating connections between what organizations do and what they say. This shift in focus transformed idgroup’s mission toward a new discipline: Whole Systems Branding—a term coined by idgroup to define brand reputations built by aligning an organization’s identity, culture and image. As the President of idgroup she leads a team of professionals who work in complex settings to help clients define, live and communicate authentic brand stories. Mona holds a Ph.D. in Organization Development and Change and a MA in Communication Arts. She has presented at conferences throughout the United States and has been published in numerous journals and books. Her research on sustainability pioneer, Interface, Inc. (IFSIA) and its founder, Ray Anderson, was featured in the award-winning documentary film So Right, So Smart. She and the idgroup team have been honored with numerous awards and recognitions, including the prestigious 2011 Public Relations Society of America Silver Anvil, a Fourth District American Advertising Federation Charlie Award and numerous other national and regional recognitions for outstanding creative and communication campaigns. Mona is a member of Benedictine University Center for Values-Driven Leadership Advisory Board, Impact 100 and founding member of Think Beyond, a positive change initiative focused on building a sustainable Pensacola. She formerly served on the boards of Santa Rosa County and Pensacola Bay Area Economic Development groups. Through the idgroup Brand on Us program she contributes her talents to building brands for small, local not-for- profits that are making a difference in the Pensacola Bay Area community. Mona lives in Gulf Breeze, Florida with her husband Ken Ellzey, Sr. and her four-legged best friend, Beau.

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2014 Ad dys


Cat Pak WEEKDAY MORNINGS 5-10

60

Celebrating...

with Brent & Candy

Yea

... serving the Gulf Coast! 2014 Ad dys

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Committee Thank You

2014 ADDY Awards Gala

The Pensacola area is brimming with creative talent. From photography to print, to digital and broadcast, talented advertisers are creating dynamic pieces for our community and beyond. AAF Pensacola is proud to host the American Advertising Awards to showcase the skills of local professionals and students and award those artfully bridging imagination and execution. An event honoring our advertisers would be impossible without the generous support of student volunteers and industry partners who donate hundreds of hours in service each year. Please help us recognize these gracious committee members for their efforts: Phil Baker, Baker Creative Eric Boggs, Pensacola Christian College Student Riannon Boven, Appleyard Agency Mike Craney, Cox Media Stacie Dice, WALA-TV Fox 10 Forrest Dixon, Emagination Unlimited Jessica Edwards, Pensacola Christian College Student Jennifer Kelly, Lewis Bear Company Robin Kelly, WALA-TV Fox 10 Casey Herman, University of West Florida Student Stephen Patel, Pensacola Christian College Student Jennifer Peck, University of West Florida Margaret Roberts, University of West Florida Michelle Rushing, Plaza Properties Susan Shaw, University of West Florida Beau Vines, Columbia Southern University Joe Vinson, Appleyard Agency Pola Young, University of West Florida Thank you to all who keep our area bustling and innovative, and congratulations to all receiving awards.

Annina Dahlstrom ADDY Entry Chair

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2014 Ad dys

Lindsey Braxton Shook ADDY Gala Chair


2014 Ad dys

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AAF Pensacola ADDY Awards 2014

AAF Pensacola 2014 ADDY Awards Book  
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