IN THIS ISSUE Inside the ADDY® Awards Learn what it takes to win an ADDY®
The Pinnacle Awards Are Back Competition will be stiff!
Book of the Month
The Ripple Effect: Maximizing the Power of Relationships for Your Life and Business
College Connection News Lamar welcomed LSU students
ADDY 101 Workshop When: December 3, 2009, 6:00pm–8:00pm Where: Lamar Advertising, 5551 Corporate Blvd. Cost: Free RSVP online at aafbr.org by November 30!
Get your next masterpiece ready to enter in the ADDY® 2010 Awards! The ADDY® 101 Workshop will cover the who, what, when, where and why of entering the ADDY® 2010 competition including: defining categories, prepping files for entry, entering online, clarifying the judging process and explaining District and National forwarding. This workshop is also an opportunity to submit early entries, so come prepared with your work and fees. Early entrants will be entered in a drawing for a free ADDY® ticket-a $60 value! Like all ADDY® functions, there will be socializing and delicious Cajun cookin’ to enjoy.
2009 Seasonal Scrooge Pandemic Bring a Toy to December’s Luncheon
DATES TO KNOW
When: December 4, 2009, 11:30am Where: Juban’s Restaurant, 3739 Perkins Rd. Cost: Free for members, $25 per guest RSVP online at aafbr.org by December 2!
December 3, 6pm–8pm
ADDY® 101 and ADDY® Call for Entries, Lamar on Corporate Blvd.
December 4, 11:30am
What does it take to win an ADDY® Award? Join us at the December 4 luncheon at Juban’s as we get the inside scoop on the ADDY® Awards from some of last year’s winners.
December Luncheon, Toy Drive and ADDY® Call for Entries, Juban’s
December 8, 6:30pm–9pm
Past President’s Council Meeting, On the Border
December 10, 6:30pm
Gutters & Garland AAF-BR Holiday Bowling Party, Don Carter’s All Star Lanes
December 15, 11:45am
From the art director’s perspective
From the client’s perspective
From the musician’s perspective
Ideopolis LLC, owner BEST OF SHOW | INTERACTIVE
Board Meeting, Business Report
December 20, 9am
First Toy Drop-Off with Nubian Kruzers (Celebration to follow)
Second Toy Drop-Off with Nubian Kruzers
V-Creative, owner MOSAIC AWARD
Score Music, Inc., owner BEST OF SHOW | RADIO
January 8, 11:30am
January Luncheon, Chris Rose, Juban’s
January 11, 5:30pm–8pm Final ADDY® Call for Entries, Lamar on Corporate Blvd.
January 21, 7pm
Crush It! Social Media Techniques by Gary Vaynerchuk, Independence Park Theatre
February 20, 7:30pm
ADDY® 2010 Awards, La. State Museum
Immediately following the luncheon will be an opportunity to submit ADDY® 2010 entries. Please bring all artwork, submission forms and fees to turn in an entry at Juban’s after the luncheon. The ADDY® 2010 Online Entry Site is Now Open! Go to http://www.omnicontests.com/addy/
April 30, 11:30am
Salute to Students Luncheon featuring AAF President James Datri, Juban’s
The Pinnacle Awards Are Back!
President’s Message Marielle Land-Howard
It’s inevitable. It’s the only thing more certain than death and taxes. Love it or hate it, Change really is the only constant in our world. I would be lying if I said I love it all of the time. In general, I am a fan of Change. I love the idea that I don’t have to face any given day knowing it will be the exact same experience as the day before. I get to reinvent myself everyday. On the other hand, all of that adapting, learning and reinventing is a lot of work, often exhausting in fact. Rolling with the punches doesn’t mean I won’t get knocked flat on my butt as often as not. Taking my licks, now that’s the part of Change that no one is a fan of, right? On the days I go home, exhausted, wiped to the point I have to concentrate to even find my way home, those are the days in retrospect, I love the most in my life. Really! The 24 hours, two weeks after his June due date when I finally gave birth to my son will always be one of my favorite days. The day I found out I had cancer, and simultaneously realized that I had a reserve of calm, assured strength and trust that I never knew I had…again, a GREAT day. In the heat of battle, or physical/emotional pain, we are rarely ever likely to go, “Wow, this is so cool! What a great learning experience!” But look back at your life. I am confident that you too will find that when you climbed mountains no one thought you could, those were peak days. No one said Change was easy. But avoiding it, well that’s the death march of any great career or adventure or life for that matter. I only hope that you find one of those GREAT days in your past and remember that while the good times, the safe times, can’t last forever, neither can the difficult, change filled days.
Back by popular demand, we are pleased to announce the reinstatement of the Pinnacle Awards to the ADDY® 2010 Awards! These awards recognize outstanding accomplishments within our profession not directly related to traditional “creative” advertising (copywriting, graphic design, etc.), and will once again be presented during The ADDY® Award Show. The Pinnacle Awards will include nine categories, competition will be stiff and the winners very deserving. Pinnacle Award Categories include: • Industry Account Executive • Media Sales Representative • Printing/Paper Company Sales Representative/ Account Executive • Sales Manager • Media Director/Buyer • Marketing Director • Industry Newcomer • Industry CEO/President of the Year • Client of the Year Early bird entry deadline is December 18, 2009, and last call is January 11, 2010. Please visit www.addy2010. com for more information about the Pinnacle Awards and to nominate your commendable colleagues and coworkers! If you have any questions, contact Paige Horn at email@example.com.
College Connection News
As our industry changes, fear is not an option. Love it or hate it, Change is the only constant in our world. When it’s all said and done, we will still have an industry, a marketplace, an economy. It will look different than on any day before it. But we all get a say in what that new world of advertising looks like. And I like that view.
BOOK OF THE MONTH The Ripple Effect: Maximizing the Power of Relationships for Your Life and Business | Steve Harper Provocative and practical, The Ripple Effect is filled with valuable strategies for both veteran and rookie networks. New chapters spotlight emerging social media technologies and create an emergency networking plan when the economy takes a nose dive. Learn to get what you really want by first giving of your time, your talent and your expertise. As you read, you will discover the ROI of selflessness is truly astounding.
Lamar Outdoor welcomed LSU students in October as part of AAF-BR’s College Connection initiatives. Lamar’s Creative Director Mendi LeBlanc gave fifteen students representing four majors an inside look at the facility where all those billboards are printed. The evening prior to the facility tour, Mendi shared great advertising and career tips with the LSU AAF members during their semi-monthly meeting. Thanks, Lamar! Also, many thanks to Vivid Ink Digital Printing, our November sponsor for the Feed a Starving (Student) Artist Program. Vivid Ink knows that smart, engaged students make for a better profession and a better community. We can’t thank them enough! On behalf of our students and the professional members with whom they will work, thanks Vivid Ink!
2009 Seasonal Scrooge Pandemic Each year AAF-BR analyzes holiday spirit activity in the Baton Rouge Metro Area and publishes findings of key Scrooge indicators. A review of the key indicators found that Scrooge-like activity remained elevated in East BR. Below is a summary of the most recent indicators: •
Visits to doctors for lack of holiday spirit are higher than levels expected for this time of the year.
• Total rates for laboratory-confirmed cases of reduced holiday cheer are higher than expected for adults and children. •
The feelings of happiness associated with gift-giving and selflessness are lower than what is expected this time of year.
Studies show that the mental and emotional stress caused by lack of holiday spirit can be controlled through participation in the annual Toy Drive. There are steps you can take to reduce the risk of catching the humbug that’s going around: •
Bring a new, unwrapped children’s toy to the AAF-BR December 4 Luncheon.
Offer to bring a Toy Drop box to your office to collect more toys.
Join other AAF-BR members and the Nubian Kruzers to help drop off toys to needy children in the Baton Rouge and Hammond areas on Sunday, December 20.
More updates to come, please contact Shannon Perry, shannonm.perry@ gmail.com, or Trammie Anderson, firstname.lastname@example.org.
Nicole Duet Latiolais
Owner/Graphic Designer Solo Designs email@example.com How long have you been a member of AAF-BR?
Since college…seems like last year. HOW HAS YOUR BUSINESS CHANGED OVER THE YEARS?
I guess you can say I’ve come full circle—from a freelance to agency to freelance again. All good changes—I look forward to the next round. Do you plan to enter the ADDY® 2010 awards?
Always, I look forward to entering every year. It’s all part of the ADventure. What are your thoughts on today’s economy and how it will affect the Baton Rouge advertising community?
I think the recession has affected all of us in one way or another. Sooner or later, clients always come back. If they stop advertising completely, they may as well shut down and accept defeat. Our market is filled with fighters, so I think we’ll be just fine.
*Statistics provided by the Center for Magical Creatures & Coalition of Figments of Your Imagination, 2009
Follow AAF-BR on Twitter AAF-BR is now on Twitter at www.twitter.com/aafbr! The Twitter account will serve as a quick way to be reminded of member events, learn about industry happenings, and help you become connected with other AAF-BR members. If you have suggestions for Twitter updates, please contact Brian Rodriguez at brian.rodriguez@ gatorworks.net.
A LITTLE BIRDIE TOLD US… Birthdays
Tiffanie Hunter LSU School of Graphic Design X Design firstname.lastname@example.org
What types of projects are you working on at x design?
I am working on posters for the Manship Theatre. I create lobby posters displaying upcoming performances and also sandwich board signs to go outside the Manship Theatre. What are your plans for after graduation?
I hope to find a local job with a creative environment, where I can work with a great team on design projects that really make an impact.
13 Shannon Wade 27 Marie Powell Congratulations to Jennifer Macha Hebert and her husband, Barry, on the recent birth of their son, Brooks!
We love to party, so give us a reason to celebrate! Send in your birthday and club anniversary date to Emily Clemons at email@example.com.
We want to feature news about YOU in our weekly E-News. It goes out every Tuesday, so email your news to adfedkelley@hotmail. com every Monday by noon to be included.
Do you have any advice for your fellow interns?
I would tell fellow interns to get involved. In the past few months, I have done more than in my previous years of college by attending AAF and LSU-Ad Fed events. Meeting professionals in your field and seeing their workplace is a great way to find what is right for you. What is your favorite local advertising campaign?
I think Cane’s “One Love” campaign is one of my favorites. Their identity is strong, and all parts of the campaign are easily recognizable as Cane’s. The “One Love” slogan is short but bold, and applies well to many mediums, from radio ads to billboards.
P.O. BOX 1707 BATON ROUGE, LA 70821 P.O. BOX 1707 P.O. BOX 1707 P.O.LA BOX 1707 BATON ROUGE, 70821 BATON ROUGE, LAROUGE, 70821 LA 70821 BATON
Baton Rouge Baton Rouge Baton Rouge Baton Rouge The American Advertising Federation (AAF),
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STRATEGIC PLANNING PAST PRESIDENTS UNITE! FIND AAF ON THE WEB AAF–BR WEB SITE STRATEGIC PLANNING Still highPAST from the success of the 2009 Spring AAF-District FIND AAF ON THE WEB PRESIDENTS Past Presidents, be on the Convention, lookout forseveral anUNITE! updated e-mail7 www.aafbr.org STRATEGIC PLANNING FIND AAF ON THEON WEB When: December 10, 2009, 6:30pm (Teams arrive 6pm) PAST PRESIDENTS UNITE! STRATEGIC PLANNING FIND AAF THE WEB Club of the Year Awards and the induction of our very own Curtis Vann as AAF–BR WEB SITE PAST PRESIDENTS UNITE! from Immediate Past President Bourgeois. He’ll7 Still high from the success of the Don 2009 Carter’s Spring Convention, several AAF-District Where: All StarAce Lanes
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All proceeds go to LSU AdFed. For more information about the Holiday Party, contact Becky Sadler at firstname.lastname@example.org!
Printing compliments of Printing compliments of Printing Printing compliments of compliments of
Also look for us on Facebook, LinkedIn and Twitter!
1391 Highland Road Baton Rouge, LA 70802 1391 Highland Road 1391 Highland Road Phone (800) 375-0504 1391 Highland Baton Rouge, LA 70802 Road Baton(225) Rouge, LA 70802 387-0504 Baton Rouge, Phone (800) 375-0504 LA 70802 Phone (800) 375-0504 www.franklin-press.com Phone (800) 375-0504 (225) 387-0504 (225) 387-0504 (225) 387-0504 www.franklin-press.com www.franklin-press.com www.franklin-press.com