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April 2010

IN THIS ISSUE Truth or Consequences

Learn about marketing to minorities

Truth or Consequences

Reverend Dr. Al Anderson, Chairman & Founder of Anderson Communications, Inc.

AAF-BR Is Not Just a Bunch of Tools

When: April 9, 2010, 11:30 a.m. Where: Juban’s Restaurant, 3739 Perkins Rd. Cost: Free for members, $25 per guest RSVP online at aafbr.org by April 7!

President’s Message

Note: Our April 9 luncheon is on the SECOND Friday of April (the first Friday is Good Friday). Please note this deviance from our regular schedule.

Members volunteered at a Habitat for Humanity build The reward for hard work

Book of the Month

The New Rules of Marketing and PR

College Connection News

Thanks for supporting our students!

Spring Cleaning Vote on a change in by-laws is coming

Sponsors “Crushed It” for Gary V

Thanks to all who helped to bring Gary Vaynerchuk to Baton Rouge!

AAF-BR Board Member Elections Nominate yourself or someone you know for the AAF-BR Board!

DATES TO KNOW

APRIL 9 SPEAKER

Learn about marketing to minorities at our April 9 luncheon with Reverend Dr. Al Anderson, Chairman & Founder of Anderson Communications, Inc. Brands are the most valuable assets any company has. If those brands don’t maximize every opportunity for growth, they will never reach their full potential for profitability. Consequently, the most successful companies realize that every ethnic segment is important to their success. They don’t ignore this reality and make a conscious effort to aggressively market their products and services to all of the key consumer segments. Black Americans are unique in their product preferences, lifestyles, media habits and personal aspirations. African Americans are indeed “low hanging fruit” for almost every brand in the marketplace, so it makes good economic sense to make this important ethnic segment a priority, not an afterthought. Al Anderson, a native of Winston-Salem, North Carolina, is a graduate of Morehouse College. He has spent the last 45 years as a pioneer and maverick in the practice of marketing and communications with special emphasis on the African American consumer. He is one of the best-known experts on African American marketing and is known as “The Dean of Black Consumer Marketing.” A noted lecturer and industry counselor, he is Chairman and Founder of Anderson Communications, Inc. (ACI) founded in 1971, (the second oldest African American owned marketing services firm in the country.) Now in its 41st year and recently elected into the Hall of Fame of The Atlanta Business League, ACI is known as one of the best sources for those companies who wish to market their products and services to African-Americans. The company specializes in developing strategically based, integrated ‘Go to Market™’ marketing programs for its clients.

April 8, 5:00 p.m.

Scholarship and Senior Merit Award Application Deadline

April 9, 11:30 a.m.

AAF-BR Membership Luncheon: Truth or Consequences, Juban’s

April 20, 10:00 a.m.–4:00 p.m.

AAF-BR Student Conference, Holliday Forum of the LSU Manship School of Mass Communication

April 22–24

District 7 Spring Convention, Mobile, LA

May 7, 11:30 a.m.

AAF-BR Membership Luncheon: Salute to Students and Ralph Sims Award, Juban’s

AAF-BR is NOT just a bunch of tools! On Saturday, February 27th, a group of our AAFBR members braved the elements and volunteered at a Habitat for Humanity build. The strength of our members was on full display as we swung hammers, slung mud, and successfully constructed walls. AAF-BR also flexed our creative muscles and designed a custom T-shirt for the event. The T-shirts were sold to club members to raise money for our local Baton Rouge Habitat for Humanity chapter. Funds raised from the shirt sale totaled $135 and will be used to purchase lunches for the local Habitat staff. Thanks to everyone who volunteered and/or purchased a T-shirt. We not only helped build a house, but also built a partnership between AAF-BR and Habitat for Humanity!

P.O. BOX 1707, BATON ROUGE, LA 70821 | AAFBr.Org


college connection news College Connection has delved right into the spring semester with a talented group of students who are more engaged than ever!

reward President’s Message Marielle Land-Howard

You made New Year’s Resolutions. The odds are against you keeping them, but you are determined. You made up your mind, and you are still plugging away at them. Maybe you’ve achieved one or two by now. Now what? Duh, it’s Reward time! It’s time for that whole fruits of labors stuff, the good stuff, the bonus round of life. If you got the thing you wanted most, what would you do with it? For my husband, his reward is the Powerball. That’s right, if he got a Door Number 3 in his life, he’d like the Powerball jackpot to be behind it. And if I were a betting woman, I’d bet he’s not alone. “But,” I query, “what about all of the unhappy rich and famous people in the world? What about suicidal rock stars surrounded by everything wonderful and indulgent money can buy? What if the Powerball did that to you?” “Not a chance,” he replies. “I’ve got a plan. I don’t want to be famous, just rich. And, when I’m rich, I’m going to do lots of good things for people I can’t afford to help right now.” A plan? Is that what it takes to be strong enough to get what you want without letting it corrupt you? And, if doing good in the measure which we can currently afford to hasn’t earned us the Powerball prize yet, why should I believe that doing more good when I can afford to will inoculate me from the ills of riches? The point of mine and my husband’s wishful sparring - we want. Want is good – it pushes us to do, give, learn, stretch and try. However, the real reward for hard work is…more hard work. The more responsible I am - as a parent, a wife, a professional, a citizen – the more responsibility I am given. Not exactly a jackpot, right? But it is. The work that is entrusted to us by our companies, our families, our friends, our organizations is a reward. It is the stamp that we have done well and are appreciated for doing so. Personally, I consider all of my work not only an honor to do, but a blessing to endure. If you think I’m crazy, ask one of the 14.8 million people unemployed in America right now how they feel about work. Life is my dream job. Every day, I learn something new, see something I never saw before, love deeper, play harder and live more intensely and purposefully. And as long as this is the reward for my discipline and hard work, I’ll take it.

Students auctioned their time and talent in our annual Silent Student Auction, held concurrently with ADDY 2010. The auction was expanded to the March luncheon and a total of $375 was raised. Thank you to all who bid on our students; we know you’ll love them as much as we do! Wright-Feigley Communications opened their lovely Perkins Rowe office for the first studio tour of the semester in March. Two other tours are in the works to round out the year, including a special tour and social hosted by X Design in advance of the spring conference. And speaking of the spring conference, we are looking forward to hosting students statewide for a day of keynote speakers, panels, breakout sessions, portfolio reviews, and networking April 10 in the Holliday Forum of the LSU Manship School of Mass Communication. Students enjoyed meeting, greeting, and eating at the March luncheon thanks to our March Feed A Starving (Student) Artist sponsor, Digital FX. Thanks for bringing our students and professionals together, and for offering your space for a studio tour this summer! College Connection will be awarding two scholarships again this year in addition to a senior merit award. Please encourage talented students you know to apply by April 8. Visit www.aafbr.org for full details and a downloadable application. We’ve saved the best for last! We wholeheartedly thank our 2010 Flagship Sponsor, Amedisys Home Health Services, who has made a very generous commitment to advertising education initiatives. Their contribution will cover the cost of ALL spring student programs as well as the cost of students’ flights to the Leo Burnett Mosaic Career Fair in Chicago. If you are young at heart and looking to share your experience with the advertising professionals of tomorrow, please contact Margo Jolet (AdFedMargo@gmail.com) or Hunter Territo (HunterTerrito@ gmail.com) to join the College Connection Committee in their spring semester efforts. Thank you to our sponsors for supporting our students!

BOOK OF THE MONTH The New Rules of Marketing and PR David Meerman Scott

Spring Cleaning

Learn how to leverage the potential Web-based communication offers your business. This oneof-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead them to the buying process.

Each year, the Immediate Past President is tasked with keeping our by-laws current. This year, a change is being proposed regarding the E. A. “Pete” Goldsby Silver Medal Award. The Board of Directors has already voted to streamline this process and now it’s your turn. Please be on the look-out for your chance to review and vote on these changes in the coming weeks.


The Pro

Adele Moore Vice President Irby Moore Design IrbyMoore@cox.net

How long have you been a member of AAF-BR?

I was an AAF student member at LSU and have participated in AAF events for more than 20 years. I’ve been an active member of AAF-BR for about four years. In your opinion, what is the best benefit of AAF-BR membership?

Our Sponsors “Crushed It” for Gary V! Thank you to all sponsors and volunteers who helped to bring Gary Vaynerchuk to Baton Rouge in January. The event was a great success and showcased AAF-BR to our community. This event would not have been possible without your support and enthusiasm! Sponsors:

The networking opportunities are great for business, and who doesn’t enjoy a well-executed social event? But what I appreciate most is that many of my colleagues have become valued friends. What are your thoughts on the current economy and how it will affect the Baton Rouge advertising community?

The economic slowdown was evident in 2009, but businesses used this opportunity to reevaluate their goals and develop strategies that will strengthen them throughout the recovery and beyond. I think 2010 is going to be a much better year for our industry. As an active participant in club events, do you have any advice for new members?

In Kind / Media:

Get involved. That’s what you’re here for! In Kind / Other:

The Intern

Kristen Dufauchard

A LITTLE BIRDIE TOLD US… Birthdays April

1 Leslie Cole 4 Jessica Bensen 16 Connie McLeod, Hunter Territo, Marielle Land Howard

new members Kirby Gladden (student), Ink and Air Josh Ford, Giraphic Prints It’s a Girl! Former AAF-Baton Rouge Board Member, Scott Thompson and his wife Shelley, had their first child, Emily Grace, on March 2. Scott is currently Creative Services Producer for ABC26 in New Orleans.

We love to party, so give us a reason to celebrate! Send in your birthday and club anniversary date to Emily Clemons at emilyadfed@gmail.com.

UNEWS

We want to feature news about YOU in our weekly E-News. It goes out every Tuesday, so email your news to adfedkelley@hotmail. com every Monday by noon.

LSU School of Mass Comm. (PR) LSU University Relations kdufau1@tigers.lsu.edu How long have you worked for LSU University Relations, and What kinds of projects are you working on?

I have been working with LSU Communications and University Relations since October of 2009. My most recent duties at my internship have included helping with the execution of the Sesquicentennial event, LSU Day. What’s the most valuable lesson you’ve learned as an intern?

A lesson that I was already taught by both my professor and mentor would be to “make yourself necessary.” This lesson was reaffirmed here at University Relations. Dr. Jinx Broussard taught me that when the opportunity presents itself to show what you can do to fix a problem or concern, take advantage. I have tried to implement this lesson here at my internship by diligently working with the Marketing staff to accomplish our goals. Do you have any advice for your fellow interns?

If you don’t ask, you will never know. I took a chance by emailing this office asking for a position. I asked to job shadow anyone in the office that was willing to offer their time if the first option was not available. Had I not asked, I would not have been given such a great opportunity to learn the skills that I have here at University Relations.


P.O. BOX 1707 P.O. BOX 1707 BOX 1707 BATON ROUGE,P.O. LA 70821 BATON ROUGE, LA 70821 BATON ROUGE, LA 70821

Baton Rouge Baton Rouge Baton Rouge The American Advertising Federation (AAF),

headquartered in Washington, D.C., acts as The American Advertising Federation (AAF), The American Advertising Federation (AAF), The American Advertising Federation (AAF), the “Unifying Voice for Advertising.” Moreasthan headquartered in Washington, D.C., acts the headquartered in Washington, D.C., acts as theD.C., acts as the headquartered in national Washington, 100 years Voice old, the is the oldest "Unifying forAAF Advertising." Celebrating its "Unifying trade Voice for Advertising." Celebrating its Celebrating its "Unifying Voice represents for Advertising." advertising 100th anniversaryassociation in 2005, thethat AAF is the oldest 100thprofessionals anniversary inin2005, the AAFinis2005, the oldest 100th anniversary the AAF is the oldest 50,000 the advertising national advertising trade association that nationalThe advertising association thatassociation that national advertising trade industry. AAF has atrade national network represents 50,000 professionals in the of represents 50,000 professionals in the represents 50,000 professionals in the 200 ad clubsindustry. located in adAAF communities across advertising The has a national advertising industry. The AAF has chapters, a national advertising industry. The AAF has a national the country. Through its 215 college network of 200 ad clubs located in ad communiof 200 6,500 ad clubs located in clubs ad communinetwork of 200 ad located in ad communithenetwork AAF provides advertising ties across the country. Through its students 215 college ties across the country. Through its 215 college ties across the country. Through its 215 college with real-world case studies6,500 and recruitment chapters, the AAF provides advertising chapters, the AAF provides 6,500 advertising chapters, the AAF provides connections corporate America. The AAF 6,500 advertising students withtoreal-world case studies and students with real-world case real-world studies andcase studies and students with also has 130 blue chip corporate members recruitment connections to corporate America. recruitment connections to corporate recruitment connections to corporate America. that are advertisers, mediaAmerica. The AAF also has 130agencies blue chipand corporate The AAF also has 130 blue chip corporate The AAF also has 130 blue chip corporate companies, comprising the nation’s leading members that are advertisers, agencies and members that are advertisers, agencies and members areinformation, advertisers, agencies and brandscompanies, and corporations. Forthat more media comprising the nation's media companies, comprising the nation's media companies, comprising the nation's visit the AAF’s website at www.aaf.org. leading brands and corporations. For more leading brands and corporations. Forcorporations. more leading brands and For more information, visit the AAF's Web site at information, visitinformation, the AAF's Web at visit site the AAF's Web site at www.aaf.org. www.aaf.org. www.aaf.org.

STRATEGIC PLANNING PAST PRESIDENTS UNITE!

FIND AAF ON THE WEB

STRATEGIC PLANNING FIND AAF ON THE WEB STRATEGIC PLANNING FIND PAST PRESIDENTS UNITE! NewStill AAF-BR Board Member Elections are Just PAST PRESIDENTS UNITE! AAF–BR WEB SITE AAF ON THE WEB high from the success of the 2009 Spring Convention, several AAF-District 7 Past Presidents, be on the lookout for an updated e-mail AAF–BR WEB SITE WEB SITE AAF–BR Stillthe high from the success of the 2009 Spring AAF-District 7 www.aafbr.org Still high from success ofthe theConvention, 2009 Spring Convention, several 7 ‘Round Past Presidents, be on lookout for an updated e-mail Past Presidents, on theseveral lookout an updated e-mail Club ofCorner! the Year Awards and the induction ofbeour very own Curtisfor Vann as AAF-District www.aafbr.org from Immediate Past President Ace Bourgeois. He’ll www.aafbr.org

Club of the Year Awards the induction of our very own Vann asCurtis Vann as Club of theand Year Awards and the induction of Curtis our Ace very own from Immediate Past President Ace Bourgeois. He’ll AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move from Immediate Past President Bourgeois. He’ll AAF–DISTRICT 7 WEB SITE be sending information out to all of those wonderfully Do you have fantastic ideas? Do you want to meet new business contacts? Do you want to make AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move AAF–DISTRICT 7 WEB SITE7 WEB SITE AAF–DISTRICT be sending information out to all of those wonderfully up friendships? the annual Board Retreat by 2 selfless months rather than waitingout until August. Held be sending information to all of those wonderfully www.7thaaf.com new lasting Do you have the desire to volunteer but just aren’t sure how to get seasoned veterans of ourrather club, asking for until ways to make up the annual up Board Retreat by 2 months than waiting August. Held the annual Board Retreat by 2 months rather than waiting until August. Held www.7thaaf.com www.7thaaf.com veterans of our club, asking for ways toismake at was also changed toNominating include more strategic planning early June, theseasoned form seasoned veterans of is our club, asking for ways to make started? Lookinno farther, AAF-BR Board Member Committee here to help! ourthe club the that itatcan be. Ace also planning our atbest was also changed to include more strategic planning in early June, form also changed toelected include more strategic planning in early June, the form AAF OFFICIAL WEB SITE The Nominating Committee will submit itsAll list candidates to it AAF-BR members at our April rather than just team building. 22ofmembers of the newly Board of our club the our best that it was can be. Ace is also planning our club the best that can be. Ace is also planning our AAF OFFICIAL SITE WEB SITE Annual Past Presidents Council Meeting and we hope you elected AAFWEB OFFICIAL rather than just teamthan building. All 22 members of the newly elected Board of rather just team building. All 22 members of the newly Board of www.aaf.org 9 luncheon, and additional nominations may be made by any active member in good standing at Directors wereAnnual sworn inPast andAnnual given thePast green light toMeeting begin their many Presidents Council and we ambitious hopeand youwe hope Presidents Council Meeting you www.aaf.org www.aaf.org all will make every effort to attend. Directors wereDirectors sworn and given the green light to begin their many ambitious were sworn inballot, and given green light begin their many ambitious that time. All nominations will beinplaced on the andthe newly elected members of the Board projects for theto coming year. Also look for us on Facebook and LinkedIn! all will make every effort to attend. all will make every effortiftoyou attend. will take office on July 1, 2010. Please contact Ace Bourgeois atprojects AceDesign@earthlink.net for theprojects comingfor year. Also look for us on LinkedIn! the coming year. Also lookFacebook onand Facebook and LinkedIn! Also look forfor us us on Facebook, LinkedIn and Twitter! or someone you know may be interested in running for the board.

Printing compliments of Printing compliments of Printing compliments of

1391 Highland Road 1391 Highland 1391Road Highland Road Baton Rouge, LA 70802 Baton Rouge, LA Rouge, 70802 LA 70802 Baton Phone (800) 375-0504 Phone (800) 375-0504 Phone (800) 375-0504 (225) 387-0504 (225) 387-0504 (225) 387-0504 www.franklin-press.com www.franklin-press.com www.franklin-press.com

AAF-BR April 2010 Newsletter  

The April 2010 newsletter for AAF-BR.

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