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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

WE INSPIRED... A look back over a fantastic year at the Manchester United Foundation.

ANNUAL REPORT 2010 1


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

Registered charity No. 1118310 3


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

WHAT’S INSIDE “There’s Only One United: Manchester United. And don’t you forget it.” - Joe Jordan

INTRODUCTION Trustees Vision, Values & Strategic Vision Foreword from David Gill

8 10 12

FOOTBALL Girls’ Football Disability Football

19 20

EDUCATION Manchester United Enterprise Academy 26 Hub of the Community 29

HEALTH Premier League Health Premier League 4 Sport Something to Chew On Healthy Bus

35 36 38 39

COMMUNITY COHESION Footy Fix Kickz Kick It Out

43 44 47

Jody Holt

49

CHARITIES Charity Partners UK Charity Partners Dream Days Hospital Visits The Christie Francis House United For Unicef Signed Merchandise

52 53 56 57 58 59 61 65

FUNDRAISING Summary Big Red Day Out Golf Day Open Training Ladies’ Lunch Friends of the Foundation

70 73 78 79 80 81

PARTNERS & PROJECTS Kumho Tires Princes Trust MUDSA & Headley Court Hublot Watches Reading Stars MUDSA

87 88 88 89 89 91

Looking Forward Acknowledgements

93 94

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

TRUS David Gill

Philip Townsend

Kathy Cowell

David has been on the Board of Directors at Manchester United since 1997, appointed initially as Finance Director before being promoted to Managing Director and then Chief Executive in 2003. David also sits on the Football Association board and is Chairman of the Board of Trustees at the Manchester United Foundation.

Philip is the Communications Director of Manchester United and Deputy Chairman of Trustees at the Manchester United Foundation. After 10 years in the public sector, including five years as the Press Secretary to the Minister for Sport, at a time when the government helped establish the Football Foundation and developed its strategy of encouraging greater physical activity to improve health, he became the Club’s CD in early 2004.

Kathy is the Chairperson of the East Cheshire NHS Trust and holds a number of positions outside of the Trust. She has been Chairman of the Cheshire & Merseyside Courts Board since its inception, is a member of the Lord Chancellor’s Advisory Committee on the appointment of Justices of the Peace and more recently was appointed Group Chairman of Harvest Housing, a not-forprofit housing association.

Michael Edelson

Eamonn Holmes

Ginny Buckley

Michael has been a non-executive Director of Manchester United since 1982, sits on the Fundraising Committee and is a director of MU Foundation (Trading) Limited. He is an investor, venture capitalist and philanthropist who has been instrumental in creating numerous cash shell companies on the Stock Exchange. Michael is the Director and Chairperson of many public limited companies in the area.

Eamonn is a journalist and broadcaster. He is known for his work on UK and Irish television, notably presenting GMTV and This Morning. After co-hosting GMTV for twelve years, Eamonn joined Sky News in October 2005 to present the new-look Sunrise programme.

Starting her career at the age of 12 at BBC Radio in Manchester and appearing on TV’s Swap Shop, Ginny has also presented BBC1’s Holiday, anchored Sky News and reported on Granada Television. She is also an experienced print journalist who has written travel and motoring publications and was the motoring editor of The News of The World. Ginny can now be seen presenting the BBC1 series, Crimewatch Roadshow.

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

STEES Lord Herman Ouseley

Denis Irwin

David Maples

Lord Ouseley holds an expertise in equality and diversity matters and is the Chairperson of Kick It Out. Knighted in 1997 for services to local government and community relations, he was made a life peer as Baron Ouseley, of Peckham Rye in the London Borough of Southwark in 2001. He has been at the forefront of challenging institutional racism in organisations and is a tireless advocate on behalf of individuals from disadvantaged and deprived backgrounds.

In 12 years as a Manchester United player, Denis made 296 Premier League appearances and won seven Premier League title medals, three FA Cup winners medals, a League Cup winners medal and both Champions League and Cup Winners’ Cup European honours. Retiring in 2004, Denis has presented analysed and discussed all things United for MUTV ever since.

David is a corporate partner of Brabners Chaffe Street Solicitors with more than 25 years experience. As well as advising commercial clients on all aspects of corporate and commercial law, he regularly advises charities and social enterprises on governance and constitutional issues and their on-going business related issues, including mergers, trading activities and subsidiaries.

Tom Bloxham MBE

Tarun Kapur CBE

Tom is an award winning property developer, founder of the pioneering urban renewal property development company Urban Splash. Tom was elected Chancellor of The University of Manchester in June 2008 to take office for a period of seven years and is a member of the judging panel for RIBA’s Sterling Award.

Executive Headteacher Tarun Kapur has 27 years experience in education and currently heads up the West Trafford Learning Partnership. He was awarded the North West Head teacher of the Year Award in 2007 and one of his Schools, Ashton-on Mersey, has been rated by Ofsted as outstanding on four separate occasions. Tarun is the Chairman of the facilities panel for the Football Foundation.

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

VISION & VALUES

GOAL

MISSION

To educate, motivate and To channel the worldwide passion for Manchester inspire future generations United to influence positive change within to build better communities by: communities for all • Developing unique and relevant partnerships VALUES • Empowering young people through the delivery of innovative and RESPONSIBILITY educational programmes RESPECT • Developing greater understanding of social issues through education ACHIEVEMENT

EXCELLENCE PASSION STRATEGY

The Foundation has five areas of delivery:

FOOTBALL, EDUCATION, HEALTH, COMMUNITY COHESION & CHARITIES Fundraising underpins delivery. As a registered charity, we rely on income from grants, donations and fundraising events. 10


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

FAST FACTS •

Manchester United Foundation has helped to raise a staggering £706,132.71 for charity from August 2009 to April 2010

• Through our hub-coaches alone we have reached nearly 50,000 young people

Over 94,485 local people have benefited from Foundation programmes in the last year

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Anti-social behaviour in East Wythenshawe has dropped by over 25% since our evening community cohesion project began

Giving messages about leading a healthy lifestyle, our Something to Chew On programme has reached nearly 21,000 children this year

Kickz is continuing to have a significant impact on the local communities of Trafford and Salford. As well as many of our attendees moving through to volunteer and take qualifications, there has been a dramatic drop in crime figures (see below).

CRIME FIGURES IN TRAFFORD

All crime down

41%

of children felt more positive about eating fruit and vegetables after the Something To Chew On programme

Robbery down 53.5% on scheme days - potential saving of over £167,000 to the Criminal Justice Service (CJS)

Violence Against the Person down 47.7% on scheme days - potential saving of over £426,000 to the CJS

Anti-social behaviour down 17.1% on scheme days

Select crime down 29.8%

Violence Against the Person down 42.9% on scheme days - potential saving of over £312,000 to CJS

Anti-social behaviour down 16.4% on scheme days

CRIME FIGURES IN SALFORD

All crime down

25.4%

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

WHAT A YEAR Welcome to the 2010 annual report of the Manchester United Foundation. It has been another challenging and rewarding year for the charity and I speak for all the trustees when I say that we are delighted with the progress we are making towards our charitable objectives. Throughout this report it is apparent that the Foundation’s ability to join forces with different partners has been key to its continued development. They range from a longstanding affiliation with the Premier League on programmes such as the Manchester United Enterprise Academy and the Premier League 4 Sport projects to new initiatives with Club sponsors. For example, Kumho Tyres linked up with the Foundation in their very effective road safety awareness ‘Play Safer’ campaign in July. We must also say a big thank you to Hublot who pledged $108,000 to United for UNICEF at their ‘Million Dollar Challenge’ in New York during the preseason tour. After a decade of working with UNICEF We were was delighted to commit Manchester United to a new three year partnership and continue the longest running charity partnership in the game. We have pledged to raise a further £1million towards UNICEF’s child development programme and look forward to assisting them with their activities and campaigns throughout the world.

Having assessed the last 12 months its good to see that some of our programmes are now bedding in and really making a difference to the lives of local children, but in many ways the Manchester United Foundation is still in its infancy and there is still a great deal we want to accomplish. So much of the work the Foundation does could not be achieved without the help of the players, staff and supporters of Manchester United who participate in so many of its fundraising events. This year’s Events Calendar culminated in the annual Santa Run around Old Trafford and for the final time it was started by a great champion of the Foundation, Ole Gunnar Solskjaer. Ole, like any true servant of this Club believed that Manchester United has a commitment to young people both on and off the pitch and through the M U Foundation we strive to reach as many as we can. David Gill Chairman

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

FOOT 16


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

TBALL “The Old Man always told us that football is more than a game. It has the power to bring happiness to ordinary people� - Sir Bobby Charlton

Manchester United strive to achieve excellence on the pitch and the Foundation is no different. It has FA Centre of Excellence status, providing opportunities for girls to play football at the highest level. Its award-winning disability programme has grown into one of the largest in the Premier League >

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

GIRLS’ FOOTBALL

01

The MU Foundation Girls’ Development programme provides opportunities for girls to play football from grassroots through to elite level. We have sessions in place for girls who just want to just turn up and play through to more structured, advanced sessions and finally the elite Centre of Excellence. Our commitment to girls’ football continues through various school projects, mainly taking place in our Hubs and their primary schools >

PAST 12 MONTHS

First season as a Centre of Excellence Our first season as a Centre of Excellence involved a tough trial process, due to the fact we had 200+ girls competing for only 70 or 80 places. However after working closely with the girls that were selected we have already witnessed a great improvement to their all round game. A number of the players from the Centre have now gone on to represent England. Elizabeth Ince captained the U15’s and has now taken the step up to play regularly in the U17 team. Jody Holt (see Case study page 50) and Katie Zelem got their first call ups to the U15 squad. Ella Hartley and Millie Chandarana were also placed on standby for some of U15 matches. This was a great achievement for Millie who shows real potential and is the youngest player in our U14 squad. Every Centre of Excellence player has also experienced a once in a lifetime opportunity of flag bearing at a UEFA Champions League fixture at Old Trafford.

FAST FACTS •

The U18’s girls finished the 2009/2010 season in May with 3 trophies;

- - -

With assistance from Greater Sport, we are now supporting nine U18 players who wish to take the FA Level One Coaching certificate.

League Championship League Cup Knock Out Cup

CASE STUDY

Here come the girls... To throw the spotlight on Girls’ football, in December 2010 the Foundation celebrated its first ever Girls’ Football Week > Throughout the week we showcased the Centre of Excellence by providing opportunities for beginners, launching our first Girls Only evening sessions and inviting spectators to our matches. This included a demonstration game at Old Trafford on a match day (Blackburn Rovers). There was also a surprise visitor to one of our Girls’ Development sessions: Michael Owen turned up to join in a development session for 10 and 11 year old girls at Cadishead Primary school, Irlam. The United striker answered questions

from the girls and then took on a coaching role for the rest of his visit. Working on awareness and heading skills, Michael was keen to see if his players were up to the task, he left suitably impressed, saying; “I thought they did really well today, the girls really worked hard. I know they have a match coming up soon and I hope today has boosted their confidence.” Headmaster, Neil Hargreaves explained the event would have exactly the desired effect; “They have a tournament in January and Michael’s visit has really inspired them.” He added, “It was fantastic. We want to take some inspiration from the people in our community, and Manchester United is our community club. We’re incredibly grateful that these girls have been given an experience they will never forget.” To promote Girls’ Football Week even further, the whole session was filmed by the BBC for their new Saturday morning show, Kickabout - aired on Saturday 15 January 2011. 19


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

DISABILITY FOOTBALL

02

The MU Foundation offers opportunities for disabled people both to play and coach football through our Ability Counts programme. We also run a Centre of Excellence for disabled players in partnership with the Manchester FA >

The Foundation runs specialist sessions with different charities, these include Cerebral Palsey Sport, the Amputee Association, the Blind Association and the Down’s Syndrome Society. We have 55 participants attending on a weekly basis. Like any other footballer, our players want to train and play in matches so we link up with Everton, Wigan and other regional clubs so our teams can compete against each other once a month.

ABILITY COUNTS TEAMS: U12, U14s, U16s, Adult pan-disability Adult deaf Adult amputee.

CASE STUDY 1

The Level Playing Field When United played Tottenham on the 24th April 2010, you might have wondered why the biggest cheer of the day came at half-time? To the delight of both sets of fans, coach Adam Temple and his team of Down Syndrome players were enjoying a football battle of their very own against Spurs. The Level Playing Field (LPF) disability awareness campaign was introduced in 2003, working in partnership with the Foundation, MUDSA organises the annual

LPF event at Old Trafford; seeking to highlight the Club’s work with disabled fans and players. The young footballers involved in this year’s activity could not have projected a more positive message on the inclusiveness of football: “It was brilliant,” Adam explains. “Before the game the lads went into a private box and as it got closer to kick-off you could see them getting nervous and more excited. Then we took the lift down to the pitch. Even though I told them they were about to go on the pitch, I don’t think it really sank in until they stepped on the grass and looked around.” After a tremendous reception from the crowd the players began a three-a-side match, “The Tottenham boys were slightly older than our lads and I think we lost something like 25 -1 but they couldn’t have cared less. They were just so over the moon that they’d got to play at Old Trafford.”

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

CASE STUDY 2

Jordan Raynes Jordan came into the Centre of Excellence as a Goalkeeper. After three seasons with us at the centre he was selected for the Cerebral Palsy development squad, this was followed by a full cap with the Great Britain team >

“The Centre provided me with my first steps into playing a high level of football.” Says Jordan, “The set up was very professional and I received high level coaching which has stood me in good stead for my international Career.”

Jordan has since developed further to captain the side and having already represented Great Britain at the Beijing Para-Olympics, he is now looking forward to leading the side in London 2012.

Manchester FA Disability Centre of Excellence The Centre Of Excellence provides high level coaching and games programmes to talented players from across Greater Manchester. The Centre constantly strives to improve and has over the past two seasons worked on mentoring coaches with a disability to a level where they now lead and deliver the coaching and games programme. We are recognised nationally as a leading centre due to our success in developing players for the England Disability squads. Last season three players were selected for the International squads with many more players on the fringe of selection. Players selected for squads:

James Roberts (Age 17) Cerebral Palsy Development Squad

Jack Hibbert (Age 17) Cerebral Palsy squad

Anthony Smith (Age 16) Visually Impaired Development Squad 23


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

EDUCA 24


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

ATION “When you come to play with the best you know you have to work hard to be on their level. And when you make that step you start to grow up, on and off the pitch. When you join the club you realise what a great place it is to learn. It’s like a school for the young players to learn how to become the best”. - Dimitar Berbatov

Football is a powerful tool, it is unique in its ability to reach out to young people and excite them. The Foundation uses this special quality to provide educational opportunities for young people in the local area >

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

ENTERPRISE ACADEMY

03

The Foundation piloted and launched the Manchester United Enterprise Academy in 2010. The project is a national initiative which arose as a result of a formal agreement between the Department of Business, Innovation and Skills (BIS) and the Premier League >

AIMS

FAST FACTS

MUEA gives youngsters an insight into the running of an exciting multi-national business. It educates pupils on the inner workings of a football club, explaining that the occupations within the business stem far greater than the 11 players on the pitch.

Over 16 schools have engaged in MUEA enterprise activities across Manchester Trafford & Salford and the North West

To give young people skills and knowledge they will need to gain employment

To work with valuable partners who share the same ethos in education and community cohesion

To create a sustainable project by providing revenue streams

Following a successful pilot at All Hallows Business and Enterprise College MUEA rolled out across schools in Salford, Trafford and Manchester. The Foundation has offered a variety of delivery including Enterprise Workshops and OCR accredited courses in Employability Skills. MUEA has to date created a sum of revenue which has superseded the initial funding grants of the NWDA. This means the project is heading towards being selfsustaining and not wholley dependant on funding grants. Pupils can currently work towards gaining a Certificate in Business & Enterprise and Certificate in Employability Skills.

750+

children have taken part in Enterprise activities

165+ 157+ children have achieved the OCR Business and Enterprise qualification

further children will achieve the qualification in the coming months

£38,000

of funding was given by The North West Development Agency to deliver Enterprise education to young people in Key Stage 3, 4 and 5

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

CASE STUDY

Premier League Enterprise Challenge Final Budding entrepreneurs from schools representing nine Premier League and Championship clubs headed to Old Trafford on Thursday 9 December to pit their business minds against each other. They took part in The Premier League Enterprise Challenge Final where pupils were tasked with providing possible solutions to the following real life challenge set by Premier League Chief Executive, Richard Scudamore: “Football clubs are constantly looking at ways to improve communications with fans of all ages. As future fans and potential season ticket holders, young people have been identified by many clubs as a key group to engage with. Your task is to create new and improved communication channels for your club to engage young fans.” Over 3,000 young people took part in the Enterprise Challenge. Schools put forward teams of five pupils and the finalists made

their pitch to a panel of professionals which included Michael Bolingbroke (pictured), Chief Operating Officer at Manchester United, Bill Bush, Director of Communications and Public Policy at the Premier League, Ian Herbert, Sports Writer at the Independent and Shelley Alexander, Outreach Programme Manager, BBC Sport.

EDUCATIONAL PARTNERS

Enterprise Learning Partnerships, Further Educational Enterprise Hubs, Enterprise Advisor Service, Manchester City Council - Curriculum Department, OCR Specification Review Team and North West Development Agency Enterprise Forum.

DELIVERY PARTNERS

Parkway Green Housing Trust, Harvest Housing, Manchester & District Housing Trust, Partington & District Housing Trust, Grove Village Housing and Salford Foundation.

As part of the Challenge, Manchester United stars John O’Shea and Chris Smalling, both of whom were due to study business degrees before gaining professional football contracts, passed on advice of what it’s like to work at a Premier League football club and handed out certificates to the winners, Tottenham Hotspur.

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

HUB OF THE COMMUNITY

04

The Foundation’s objectives have always been to take Manchester United to the heart of the community and develop young people to achieve their full potential. No project has gone further to achieving this than the Hub of the community. In its infancy a year ago, the project aimed to base full time Community Development Officers (CDOs) permanently in targeted areas, in order for them to build lasting relationships with the local community. A year on from the first hub being set up, the project has five thriving hubs and now strategically underpins a significant part of the Foundation’s delivery >

AIMS Working with local councils, the Foundation has identified key target areas that are classed as ‘deprived’. Our specialised, FA qualified coaches are then based permanently at a secondary school in that area. The CDO works with children from that school, children from feeder primary schools, teachers, parents, local community groups and partnership organisations. After an initial assessment of provision in the area, programming is tailored to meet the needs of that particular community. Where possible and relevant, we also deliver existing Foundation programmes from the hubs. The quality of delivery in the five hubs has meant the Foundation is building a strong reputation out in the heart of our community. The hubs have helped us to achieve quantity as well as quality. We have used football to engage with children more than 50,000 times this year. “There were children here at first who weren’t interested in the sport, but because we are here all the time they have become more and more involved with what we are doing. It is nice, as a coach, to be able to build relationships with the local community, and as a result we have managed to achieve our objective of more pupils applying to the school. ” - Dave Chapman, CDO

CASE STUDY 1

Manchester Health Academy - changing perceptions, changing lives Around two and a half years ago Barry Burke, principal of the Manchester Health Academy approached the Foundation. After taking over as principal he was tasked with changing the perceptions of the local community in a bid to boost enrolment figures at the school. At that time, only 17 pupils had applied to the school and it was drastically underperforming. Community Development Officer, Dave Chapman was placed at the school and working closely with the staff at the MHA, put together a programme of delivery with the following aims: •

To encourage parents to view the new facilities and meet staff

To work with feeder primary schools to bring local young people to the school

To increase health and fitness of the local young people

To use the association with Manchester United to change existing perceptions

To work with partners to reduce crime and anti-social behaviour in the area

Regular sessions were set up with the feeder primary schools to spread the word that Manchester United were working at the Health Academy, and where possible we worked hand in hand with the teachers at the Health Academy providing a visual link between the school and the Foundation. Teachers were identified as key way to spread the message so as well as engaging 80 - 90 children per session, we also extended our provision to include teacher training in the schools. Jody Holt was discovered at the Manchester Health Academy and recently made her England debut. “Helping us was a big risk for the Foundation and we are extremely thankful to John Shiels for putting his reputation on the line to assist us. It was a risk that really paid off. I am pleased to say that our school admissions are full for next year.” - Barry Burke, Manchester Health Academy Principle

The school went from having 17 pupils apply to full capacity of 120 in just 18 months.

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

F

E C

1

B

E

A D

2

C

B G A D

E F D C

3 A B

C

B

A

4 B A

C D

5 C

6

A E B D

HUBS

1

Wentworth High

2

All Hallows High

3

Irlam & Cadishead

4

Broadoak High School

5

Manchester Health Academy

6

Manchester Enterprise Academy

FEEDER PRIMARY SCHOOLS A

Clarendon Road Primary

A

All Souls Primary

A

Cadishead Primary

A

Partington Primary

A

Sandilands Primary

A

Haveley Hey Community School

B

Monton Green Primary

B

St James’ Primary

B

St. Mary’s Primary

B

Our Lady of Lourdes

B

Rackhouse Primary

B

C

St. Andrews Primary

C

St. Sebastian’s Primary

C

Irlam Primary

C

Forest Gate Primary

C

Northenden Primary

C

The Willows Primary Benchill Primary

D

Lewis Street Primary

D

St. Joseph’s

D

D

St. Wilfred’s Primary

D

Ringway Primary

E

Westwood Park Primary

E

St. Boniface Primary

E

Irlam Endowed Primary Moorfield Primary

E

Peel Hall Primary

F

St. Thomas Primary

F

G

Cathedral of St. Peter & St. John

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Fiddlers Lane Primary


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

CASE STUDY 2

AFC Partington - A Community Club… To develop grassroots provision, Adam Temple and his fellow coaches have provided help to a new youth football club in the Partington area, AFC Partington’s chairman, Rob Beesley, explains:

sides for all of the age groups. But through hard work, and lots of enthusiasm, and word of mouth, the numbers slowly started to increase. We now have 120 children playing football.

“We started the football teams in Partington with just a handful of children. There was no local side for kids, so I decided to try and start up a team - this coincided with the Foundation looking to set up local sides. So I met up with Adam Temple and found out that we both wanted the same thing.

Adam has been instrumental in helping us obtain funding, giving the club structure and the direction to go forward. The coaches’ efforts mean the children now have training every week and matches in a structured league at the weekend.

Initially, we had to mix the ages to get enough players in order to put out an Under-10s side and we couldn’t put out

Our success isn’t just on the pitch, though. For example, we have a child at U10 level, who is not the most gifted footballer, but through encouragement, team work and involvement, his social

FAST FACTS

50,000

Through our hub coaches alone we have used football to engage with children more than 50,000 times this year >

Partington

All Hallows

The Partington Hub has reached 17,648 young people this year

Nine teams now play for AFC Partington - a total of 120 players in teams from under-seven to adult.

Since January 2010 our hub coach, Chris Edwards, has worked with 8,564 students.

Six week blocks of 45minute coaching sessions are delivered to each year group from nursery to Year 11

Our coach travelled to Lake Garda and took the lead role in the coaching sessions. Chris said “It was an experience that I will certainly never forget and for the children it must have been out of their world.”

Five boys from each year group have been selected for the ‘Broadoak Football Academy’; each selected player receives three high level coaching sessions a week

All Hallows was used as the pilot school when MU Foundation delivered its first Enterprise Academy sessions.

skills have improved away from football. Where he was previously shy and lacking confidence, he is now volunteering for school projects and putting himself forward for initiatives. Clearly the work the Foundation does extend way beyond the football pitch.”

“It’s mint playing for AFC Partington” - Under 12 Player

“I’m proud to play for the same team as my dad” - Under 10 Player

Irlam and Cadishead •

6935 children have been reached through the Irlam and Cadishead hub.

• Emma Fletcher, Girls Centre of Excellence Director was brought in to pilot girls only football sessions in the feeder primary schools. This was a great success and will now be rolled out across other hubs in 2011.

Manchester Health Academy

A total of 15,195 were reached through a variety of innovative programmes.

130 young people attend the community cohesion project on a regular basis.

Crime in the area has reduced by up to 30% at the times of the cohesion sessions

A multi-sports offering has evolved with young people being given the opportunity to take part in rock climbing, rugby, cricket, athletics, badminton amongst other sports.

Children were regularly tested in speed, balance and agility and improvements of up to 6.56 seconds were recorded.

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ALTH MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

“I try to eat healthily with my kids and encourage them to exercise regularly. Leading a healthy lifestyle is easy, but you have to make the decision to do it and stick to it. Once you start to change the way you eat and to exercise more, the benefits will really start to show.� - Edwin Van der Sar

Manchester United Foundation gives support and encouragement with the aim of helping the community to eat healthily, become more active, sleep soundly, manage stress, become smoke free, drink safely and socialise >

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

PREMIER LEAGUE HEALTH This innovative programme, also called ‘Raise your Game’ was specifically set up to deal with the issues of men’s health. The programme operates in the Wythenshawe area of Manchester and is open to all men. It targets the more hard-to-reach men in the community, those who may be suffering from depression due to unemployment, drug or alcohol issues, and men with general health and weight issues.

CASE STUDY

11th October 2010 - A visit from Ole Gunnar Solskjaer To mark the success of the first year of Raise your Game, Manchester United Legend and Reserve team coach, Ole Gunnar Solskjaer visited the programme > Ole took part in a training session - giving young men from Greater Manchester an experience they will never forget. After a ‘no holds barred’ 5 - a side match the United coach reviewed his experience: “It’s been a very positive day for me. First and foremost you see the passion in Steve Hoy and you see how much the lads enjoy being here. Everyone can play football, it doesn’t matter if you’re the best or worst player in the world, the point is it brings people together. I’ve met my best friends through football and probably these lads will form some great friendships too. Creating camaraderie and feeling positive about yourself - we all know about the power of football and Raise Your Game is using it to great effect.”

05

The aim is to help the men regain control and support them to get their lives on track. Sessions are essentially about playing football, there is no pressure on the attendees getting a job or losing weight. This approach ensures that they come back week after week. However, as they see others getting back into work and achieving personal goals it has a positive knock on effect for the rest of the group.

The attendees take part in free football based activities and general fitness routines. This is supplemented by other activities such as outdoor pursuits, which act as a hook to encourage them to improve their health, wellbeing and tackle underlying problems >

FAST FACTS

TESTIMONY

Our projects aren’t just for Reds “I had been unemployed for four years when I decided to join the project. At first I just wanted to play football, but I soon realised the project would be good for me - especially given how bad my fitness levels were. On a normal day we’d play for an hour, completing different styles of training and then a 5 a-side match afterwards. Occasionally, we’d play other Foundations in an 11 a-side game. We had a match at Bolton’s Reebok stadium - something I’ll never forget. The project gets you out of the house and stops you getting up to mischief on the streets. Without it I would just be sat around playing computer games and going nowhere in life. I believe I’ve become a better person because of the scheme. Playing football, for example, has taught me that you must respect your team-mates in order to be successful. I don’t have a bad attitude towards people anymore because I’ve learnt that everybody is different and they need to be treated well.

The programme is funded for three years by the Football Pools and The Premier League.

There have been 114 registrations on the programme.

14 have gone on to employment

4 have gone on to training

1 member has commenced a Personal Trainer course at college

1 has enrolled on a Princes Trust programme

PARTNERS & AGENCIES

FAPL, Manchester Probation Service, Job Centre Plus, Wythenshawe Forum, Manchester PCT, Salford PCT, Manchester City Council, Turning Point, Manchester Community, Health Trainers, Adult Learning, YMCA, Mencap and Connexions.

I would definitely recommend the project to anyone, especially the unemployed. I’d never even bothered looking for work before, but once I’d regained my confidence I said to myself, “Let’s get out there and give it a go.” Now I’ve got a temporary Christmas job thanks to the help of Raise Your Game.” - Danny Royle 35


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

PREMIER 06 LEAGUE 4 SPORT Premier League 4 Sport is a nationwide initiative aiming to engage children with four Olympic sports ahead of the 2012 Olympics. It is part of the government’s plan to provide sporting opportunities for young people aged 5-16 and offer 5 hours of sport per week.

Working in partnership with various organisations (See highlighted names in partners/Agencies section) the project supports Sport England’s strategy to create world renowned community sport schemes. It also plays a major role in addressing the long standing problem of getting young people to make the step from school sport to community sport >

hour to accommodate the number of young people and their different abilities.

PAST 12 MONTHS

The first year of PL4S ended in July 10. This preliminary stage was spent creating solid, sustainable structures. In year two we are developing the programme to increase delivery to more satellite clubs across the three boroughs. We have made particular progress in badminton, volleyball and table tennis. The Levenshulme Energy Box session has sustained 15-20 young people every week, assisted by Sport Trafford and the School Sport Partnership network. Each month our Volleyball satellite clubs play a round-robin tournament as part of their inter club competitions. It has also now opened up to a number of different schools to take part in a Salford South School Sport Partnership competition. Before PL4S there was no sustainable table tennis delivery in Trafford. Table tennis sessions have now developed so much that we had to extend the sessions by an extra 36

To increase the profile of PL4S, Manchester United players have taken part in different initiatives. Wes Brown took part in a virtual table tennis skills trial. Children can now log on to the English Table Tennis Association’s website to see if they can beat his score. We also recruited Paul Scholes to take part in a badminton session. (see Case Study) It has a real galvanising effect when children can see for themselves how much the players enjoy other sports. Promotional activity in judo has been outlined in 2011 with defender, Chris Smalling (Chris is a former youth judo champion).

The table below shows which activities took place at the various clubs. Badminton

Table Tennis

Judo

Volleyball

Manchester Health Academy Parrs Wood High School Levenshulme Energy Box Woodhouse Park Walkden High School Moorside High School Salford City Academy Altrincham Grammar School Hub Altrincham Grammar School Satellite Altrincham Leisure Centre Partington Primary School Ashton Mersey High School St. Patrick’s RC High School


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

FAST FACTS

CASE STUDY

A PE lesson with a difference 12 pupils from Wythenshawe Enterprise Academy were invited to take their PL4S badminton session at the first team training ground with one extra participant, Manchester United hero, Paul Scholes. Taking part in every aspect of the class, Paul was impressed by the level of ability the 12 year olds showed and made the most of taking part in singles and double matches against the thrilled youngsters; “I used to play badminton at school and I play quite a bit now, it’s a good game. I know it’s not one of the most popular sports but once you start playing it’s a very enjoyable game.” To the surprise of his fellow players the United midfielder revealed that badminton is a sport that most of the players have taken part in, “It helps you with your movement, balance and getting your feet sorted out”, he explained, “and when we’re injured we play tennis or badminton because it really helps with your fitness.”

After a short Q & A session, in which Scholes advised them on healthy eating and enjoying sport the youngsters gathered to have a group photograph with their new badminton class mate. “It’s an experience they’ll never forget,” says PL4S coach, Zeki Istanbul. “The boys deserved this opportunity due to their good behaviour, hard work and the enthusiasm they have shown in their PL4S sessions. When we can offer experiences like this, it’s a great source of inspiration.”

A total of 6,730 young people have benefitted from the Foundation’s PL4S programme to date.

PL4S helps to create sustainable club structures in four minority sports; badminton, judo, table tennis and volleyball.

PL4S aims to provide 25,000 young people nationally with suitable exit pathways and ‘school to club’ links.

Badminton England recruited a development officer with the funds provided by the PL4S programme.

Working in partnership with City of Salford Volleyball Club, the Manchester United Foundation has helped increase the participation in Volleyball across Salford

PARTNERS & AGENCIES

Premier League, Youth Sport Trust, Sport England, Badminton England, British Judo Association, English Table Tennis Association, Volleyball England, Salford Partnership Development, Trafford Partnership Development, Manchester Partnership Development, Sport Trafford, Broad Oak High School, Manchester Health Academy and Manchester United Foundation Girls Centre of Excellence

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

SOMETHING TO CHEW ON

07

Something to Chew On is a ten week programme that combines football, fitness and nutrition and educates children to eat healthily and live a balanced lifestyle. Sessions encompass practical healthy eating activities in the classroom and physical activity sessions delivered by MU Foundation coaches. Teaching activities are supported by a high quality resource pack and DVDs >

PAST 12 MONTHS

Over the past twelve months, the Foundation has delivered STCO in 96 schools > At an event in April with Rugby Union club Sale Sharks, STCO was launched on a national basis. With training support from the Foundation, the project has been delivered in a rugby format through 13 of the Premiership Rugby clubs. Around 200 schools nationwide have benefited from this version of the project. The project was awarded the Inspire mark, a programme that highlights inspiring projects through affiliation with the London 2012 Olympics, in early 2010. On the back of this it received a VIP visit from Hugh Robertson, Minister for Sport and the Olympics. The minister visited Sacred Heart Primary School in Gorton where he watched a session in progress and answered questions from the children. STCO has been nominated for four national and international awards: •

The Community Programme Award at the Sport Industry Awards

Best Social and Community Programme at the European Club Association Awards

Project of the Year at the North West Football Awards

Best New Project at the global Beyond Sport Awards

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CASE STUDY

Cameron Henshall is a young boy who attends Foundation disability sessions; he has learning disabilities and autism > His mother had been having trouble with getting him to eat well. Because of his autism he had phobias about certain foods, would only eat unhealthy foods and wouldn’t eat at the right times. His parents mentioned this to his coaches who told her about Something to Chew On and the techniques used by the programme. Cameron is now using football and his favourite player Wayne Rooney to overcome these issues. Cameron’s Mum said, “The Something to Chew On coaches talked to Cameron about what food his favourite player Wayne Rooney might eat. We designed a healthy menu that Wayne Rooney may eat. Now Cameron knows that eating porridge will give him the energy to play football and he will eat all kinds of things like vegetables and broccoli and he drinks plenty of water; just like Wayne Rooney.”

FAST FACTS

27% more children were positive about eating fruit and vegetables after the programme

91%

of children identified crisps and cake as foods high in fat and/or sugar after the programme

20,948 young people have benefited from the project this year


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

HEALTH BUS

08

The Health Bus initiative was launched by Darren Fletcher in April 2010 in partnership with Arriva, Salford Community Health and the Manchester United Foundation. The project aims to target hard-to-reach individuals to promte healthy living >

PAST 12 MONTHS

FAST FACTS

The Bus has been at various locations throughout Greater Manchester and health checks have been delivered both with and without appointment. The table below shows which health issues were identified by the Health Bus > Male

Female

Total

%

23

12

35

14%

Increased waist measurement

122

57

179

70%

High Body Mass Index

125

45

170

67%

2

1

3

1%

High Ratio (Cholesterol)

59

16

75

29%

Low Cardiovascular Risk Score

41

52

93

36%

Raised Blood Pressure

Irregular pulse

Medium Cardiovascular Risk Score

40

9

49

19%

High Cardiovascular Risk Score

20

4

24

9%

255 health checks were performed on the Health Bus this year

45%

of clients advised to see a GP as a result of their health check

THE STATS

255 Health checks performed 91 Females 164 Males 114 (45%) clients were advised to see their GP as a result of having a health check

PARTNERS & AGENCIES

Arriva North West and Salford Community Health.

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

COMMUNITY

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

Y COHESION “It’s up to every player to find their home, I found mine at United.” - Ole Gunnar Solskjaer

We aim to use the passion of Manchester United to target hard-to-reach young people and engage them in positive activities. By providing free football and alternative sessions in areas of high deprivation, often where anti-social behaviour is also high, we can make a real difference to entire communities >

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

FOOTY FIX Based on the success of our Kickz branded programmes, we have now set up our own Community Cohesion programmes. One in Whalley Range and a further two programmes in east and west Wythenshawe. The programmes are tailored to the areas in which we deliver. For example, due to

09 the high level of gun crime in the Whalley Range area, our programme is delivered in partnership with Greater Manchester Police’s Xcalibre task force. It aims to reduce the number of firearm related incidents and remove or negate the supply of firearms and ammunition.

Wythenshawe is one of the most disadvantaged areas in the country. Through our hubs at the Manchester Enterprise and Health Academies we have developed ‘Footy Fix’ - aimed at 8-16 yrs old boys and girls >

The day after the game, the boys visited George Best’s grave at Roselawn cemetery before heading back home to Manchester. The trophy has taken its pride of place in the Manchester United Museum and it is hoped that this George Best Memorial Trophy competition will be the first of many.

FAST FACTS

CASE STUDY

The George Best Memorial Trophy In 2009, George Best’s sister Barbara McNarry approached the Manchester United Foundation with the idea of the George Best Memorial Trophy > On St. Patrick’s Day 2010 her dream was realised. Players from the MU Foundations’ Community Cohesion programme, including Kickz, faced a team from the George Best Foundation in the inaugural competition. The first leg took place at Manchester United’s first team training ground at Carrington and ended with the scores level at 1-1. After the game both teams were invited back to Old Trafford for a postmatch dinner and medal presentation. The second leg took place on Saturday 22 May, which would have been George’s 64th birthday. The Foundation players, some of who had never left Manchester before, found themselves on a flight to Belfast representing Manchester United. Upon arrival in Belfast, the boys checked into their hotel before having lunch and a tour of the Irish parliament at Stormont. It was then time for the game. Once again, the teams were evenly matched and the scores finished 1-1. Even penalties couldn’t separate them, until Manchester United seized the winner in a gripping 9-8 sudden death shoot out.

“George said, ‘Remember me for my football’, and that is exactly what we did on 17 March in Manchester and 22 May in Belfast.” Barbara McNarry, Company Secretary, George Best Foundation. “It is a privilege for us to help keep alive the memory of one of the greatest football players who ever lived. All the teenagers entered into the spirit of the event. For the Manchester United Foundation players, the visit to George’s home city is a dream come true”. - John Shiels, Chief Executive, Manchester United Foundation.

Over 3,000 young people have attended our own cohesion programmes across Greater Manchester in the past 12 months.

Since the west Wythenshawe project commenced in May 2009 there has been a 23.5% decrease in Anti-Social Behaviour in the area.

PARTNERS & AGENCIES

Manchester Health Academy, Manchester Enterprise Academy, Parkway Green Housing Trust, Willow Park Housing Trust, Greater Manchester Police, Xcalibre task force and MAGS Team.

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

KICKZ

10

Kickz was originally developed by the Metropolitan Police and the Premier League. It uses the hook of professional football clubs to target disadvantaged areas.The overall vision of Kickz is to: create safer, stronger, more respectful communities through the development of young people’s potential >

AIMS •

To engage young people in a range of constructive (healthy) activities.

To create routes into education, training and employment.

To reduce crime and anti-social behaviour in the targeted neighbourhoods.

To break down barriers between the police and young people.

To encourage volunteering within projects and throughout the target neighbourhoods.

To increase playing, coaching and officiating opportunities for participants.

Kickz provides year round, concentrated provision, targeting young people primarily aged 12 to 18yrs. The format of the programme combines football coaching and competition with flexible sessions. The frequency of the programme allows messages beyond football to be conveyed. Flexible/alternative activities, workshops or developmental sessions can cover a range of key issues, from healthy lifestyles, to the dangers of getting involved in drugs or carrying weapons.

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PAST 12 MONTHS

Manchester United Foundation Kickz has excelled in 2010 > Both Trafford & Salford Kickz programmes have cemented their places in the community and we have been able to offer young people some life changing experiences including football tournaments in London and Belfast. The theme of this year’s Kickz has been around the Home Office’s alcohol awareness campaign, ‘Why Let Drink Decide?’ As part of this, the Kickz central team received funding for the ‘Kickz Cup’ - a national tournament involving all Kickz clubs. Trafford & Salford Kickz put forward U14, U16 and U18 teams to represent the Manchester United Foundation and all teams did fantastically well. As part of England’s bid to host the 2018 World Cup, young People from Kickz were given the opportunity to take part in a training session and play in front of VIPs from the world governing body who visited the stadium. Wayne Rooney, Rio Ferdinand, Sir Alex Ferguson and Sir Bobby Charlton also attended. Wayne and Rio later joined in the training session to the delight of the young people.

FAST FACTS •

There has been a 28.4% reduction in anti-social behaviour across days and times where Kickz sessions are run in Trafford.

There has been a 16.3% reduction in anti-social behaviour across days and times where Kickz sessions are run in Salford.

Five young people have come through the programme, registered as volunteers and now achieved employment as casual coaches.

PARTNERS & AGENCIES

Greater Manchester Police, Trafford Safer Neighbourhood Team, Violent Extremism Team, TUFC, Trafford Extended Schools, Salford Community Safety Team, Teenage Pregnancy Unit and Salix Homes.


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

CASE STUDY

Music and Football Come Together On 2nd December 2010, a group of young people from Salford and Trafford performed in front of an audience that included Rio Ferdinand at the iconic music venue, Salford Lads’ Club > The BRIT Trust funded “Come Together Now” event was written and produced by the young people as part of the Foundation’s Kickz project, in conjunction with Classique Inc Recording Studio, Old Trafford. By performing in front of a live audience this group of 15 young people have completed the final assessment set by Rock School (the accrediting body) to receive a GCSE qualification in live music performance. Lee Adams, Kickz coordinator for the Manchester United Foundation said:“The lyrics of the songs touch on issues that the young people themselves feel are important. And with lines such as, ‘too many guys getting killed, too many guys joining gangs’, it’s a tough reminder that projects like this are very much needed in our community.” The project has run in Salford and Trafford for the past ten weeks and aims to provide positive activity for young people from disadvantaged areas, in order to combat problems such as gang violence, underage drinking and teenage pregnancy.

“Attendees at regular Kickz sessions are in the most part male,” says Lee. “Salford is an area that has one of the highest rates of teenage pregnancy in the country so we really needed something in that area that appealed to young girls. We also felt there was a need to offer music as an alternative to football so that we could appeal to a wider audience.”

“I was really impressed with what I have seen today, it was powerful stuff. Whatever it is that motivates you - football, music, drama, if you want to get somewhere you need to work hard to pursue that goal and stay focused.” - Rio Ferdinand

Ryan Holden has been taking part in the project and feels that it has given him something to work towards: “It went perfect today, seeing someone like Rio Ferdinand just motivates you, you know. I’ve been a United fan all my life and when he showed up my face just lit up. It is a reward for us because we have worked hard. I definitely want to carry on with music now; this project has kept me off the streets for a time and given me something to do. I definitely want to pursue it.”

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

KICK IT OUT

11

On the Club’s behalf the Foundation ensures that Manchester United is inclusive to all irrespective of race, creed, disability, gender, age or sexual orientation. Through all our projects and Community Cohesion programmes, the Foundation works with at-risk individuals every day >

The Foundation also manages the themed, One Game One Community match. This took place on 16th October - Manchester United v West Bromwich Albion. Players warmed up in themed t-shirts and inclusion messages were communicated through all club media (i.e. match-day programme, website and digi-boards). The event also saw half-time football activity from individuals involved in the Foundations’ Health programmes.

“A lot of positive steps have been taken already to stamp out discrimination in football, but there’s still work to be done. Here at Manchester United we have players and staff from different backgrounds who hold different beliefs. But we all work together and we all want to achieve the same goals. The Kick It Out campaign promotes fairness and equality in football, and that’s how it should be; it’s a global game and everybody deserves to enjoy it.” - Ji-sung Park (Kick It Out 2010 Ambassador)

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

INSPIRING POTENTIAL - JODY HOLT The purpose of our Community Cohesion programmes is to engage young people in structured, educational and enjoyable physical and theory based sessions. Through the project we aim to have a positive impact on the lives of the children we come in to contact with. In one case in particular, we have been able to help a young girl change her life forever >

CASE STUDY BY DAVE CHAPMAN, HEAD COACH MU FOUNDATION

At the MU Foundation we believe that if you give a young person an opportunity you will see them realise their potential. We are completely committed to this principle and when it happens there is no greater reward. This case study encapsulates everything the Foundation strives to achieve. Jody Holt is a12 year old girl from the Baguely area of Wythenshawe. She is a pupil at the Manchester Health Academy and a regular at our Cohesion project. When Jody first came to the coaching sessions I saw a girl who was keen to be involved in all the sessions we put on, but was very quiet and seemed to lack confidence around the coaches and children she hadn’t met before. One thing I and the other coaches all noticed was Jody’s fantastic footballing talent but, despite her ability, Jody wasn’t a member of a girls’ football team. This was due both to her reluctance to travel out of her home area to find a team and to financial reasons. The more time we spent with Jody, the more we found out about her family life and personal situation. Jody lives with her father, younger sister and a younger brother who is blind. Money is very tight due to the care and attention her younger brother needs to help with his disability. The Cohesion project provided a safe positive environment for Jody to come and express herself through the sport that she loves, football.

Over the weeks, the coaches and I saw Jody’s confidence grow and grow; so much so that we decided to invite her to Manchester United’s Cliff training ground to trial for the Foundation’s Centre of Excellence. Over 70 girls took trials in Jody’s age group over a four week period. The standard was very high, with girls travelling from all over the North West hoping to make it into the Centre of Excellence squad. Jody was out of her comfort zone, having to mix and play with girls she had never met before. Despite this, she made it into the Manchester United Girls U14 squad. It was a very proud moment to see how well she had done and how far she had come in terms of confidence and personal development. Jody now has lots of new friends and team mates from outside of Wythenshawe. She has come from playing football with us at our Community Cohesion programme, to playing against the likes of Everton, Blackburn Rovers and Liverpool.

Funding has played a huge part in Jody’s success. It enabled us to provide Jody with equipment such as boots, shin pads and a kit bag. We were also able to provide transport for Jody every week to get her to and from the trials. Without the funding, Jody would definitely have missed out on this wonderful opportunity. It isn’t only Jody who has benefited from her success though; her father travels to every game to watch and support her. Through this, he too has made a new network of friends. Jody’s success has also had a real knock on effect for the rest of the children at the project; they have seen what can be achieved with hard work and discipline and as a result we have noticed increased attendance figures and a huge improvement in the behaviour of the group as a whole.

In October Jody received an England U15 callup and spent four days at a training camp at Warwick University. 49


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

CHAR 50


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

RITIES “ I want to applaud players who give their time to charity, they all do so much ” - Sir Alex Ferguson

Manchester United has charity partnerships with two local charities - Francis House Children’s Hospice and The Christie Charity. The Club continues its longstanding partnership with UNICEF working with children and communities across the globe helping to prevent the spread of HIV and Aids in developing countries >

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

CHARITY PARTNERS The Foundation assists the Club charity partners to raise awareness and funds through various player appearances and events throughout the year. We also organise Dream Days and ‘once in a lifetime experiences’ for children and adults who suffer from serious illnesses or have experienced extreme hardship.

52

The Foundation fulfils campaign/event requests for charities, schools and grassroot sporting clubs throughout the year. In addition, we donate signed items to assist charities and good causes at their fundraising events.

12 GLOBAL CHARITY PARTNER UNICEF

UK CHARITY PARTNERS The Christie and Francis House


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

UK CHARITY PARTNERS

13

In July 2010 the Club came to the end of a three year partnership with The Royal Manchester Children’s Hospital, Cystic Fibrosis, The Children’s Society, Francis House, The Christie and The Legacy. We worked on hundreds of awareness and innovative fundraising events with the charities and by the end of the partnership they had collectively raised over £1 million >

It was decided that to maximise the impact and success that Manchester United can make on an organisation a new partnership would be offered to two UK based charities. The Foundation organised a selection process: among supporters, players and staff including a vote on the shortlisted charities. Two charities proved to be the outright winners - demonstrating how close they are to the hearts and minds of the people living in this region. The Christie and Francis House signed a new three year partnership and we look forward to demonstrating the success our collaboration can have the coming years.

£1,026,570

raised collectively

Highlights from the events calendar Abseil Old Trafford - March 2010 Sponsored ‘daredevils’ got the chance to Abseil from the 140 feet high North stand roof.

Pitch Day - May 2010 The Christie organised a patients/sibling day. Guests experienced the first team changing room, the player’s tunnel and playing on the hallowed turf. Francis House raised £22,000 by giving their fundraising teams the ultimate prize.

986

Complimentary match tickets were provided in the Ability Suite for very poorly children and adults in the 09/10 season

Summer Dash - July 2010 630 children raised money for their school and sports’ club by taking part in a sponsored run around the stadium and pitch.

Santa Run - December 2010 Approximately 1000 Santas raised money for the Clubs’ charity partners or their own personal charity at this 3rd annual Santa Run.

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

DREAM DAYS We organised two Dream Days in 2010 for individuals and Wish Foundations. Watching the first team train and meeting the players, followed by a tour of Old Trafford is a priceless experience that enriches the lives of Manchester United fans who are suffering from severe illness or tragic circumstances.

“The experience was one Finlay will never forget. He is very young and has Down’s Syndrome, but he will remember that day for the rest of his life, as will I. Seeing my son meet his heroes was simply amazing and I’ll never forget that day.” - Hugh Whiteside 56

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

HOSPITAL VISITS

15

Every Christmas the first team pay visits to some of our regional hospitals. On 22 December the players delivered 600 Christmas presents to patients at the Royal Manchester Hospital and The Christie. Ole Gunnar Solskjaer and the Reserve team also visited Francis House Hospice.

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

THE CHRISTIE

16

CASE STUDY

Sibling Day

Filming at the Christie Jerry is a 21 year old palliative cancer patient who wishes to leave a legacy in the form of help for others. He is focusing his time in hospital by working on a project on how to motivate and encourage young cancer patients through role models. Through a short DVD, Jerry wants to portray the positive impact role models can have on young patients, and encourage them to focus on looking to the future as opposed to expressing sadness and anger. Jerry has identified the positive effect role models such as sportsmen can have on young patients through living healthy lifestyles and achieving their goals. On 22 December 2010 Jerry got his chance to pose a series of questions to United stars, Bebe, Ji-sung Park, Nani and Patrice Evra 58

when they visited the Young Oncology Unit. He delivered several questions and was delighted to see his hopes of filming some to fruition: “It’s fair to say he was overwhelmed by it all”, explained Jenny Haskey, Head of Sporting Events at The Christie. “Unfortunately he was very poorly on the day, which meant he was really struggling and used an awful lot of energy doing the interviews, but I know that when he viewed it back the memories of such an amazing experienced really hit home.” Through his project, Jerry wishes to encourage others in the same position as him to keep strong, believe in their dreams and stay positive. We look forward to seeing and promoting his film in early 2011.

In June 2010 a day was set aside for the siblings of patients at the Young Oncology Unit at The Christie. 15 young people enjoy a coaching session at the first team training ground.


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

FRANCIS HOUSE

17

CASE STUDY

In Safe Hands Manchester United goal keepers Edwin van der Sar and Ben Amos joined Tanya Ryan in September 2010 at the opening of Francis Lodge - a state of the art respite centre, built purposely for teenagers and young adults who receive care from Francis House Hospice. The lodge was the brainchild of Tanya’s brother Stephen Ryan. 18 months ago Stephen wrote a letter to the Charity Trustees of Francis House describing his desire to spend more time at the hospice as he was becoming increasingly isolated as his neuro-muscular condition worsened. He was finding it difficult to keep in touch with his mates by computer and so his plea was for more respite for himself and his group of friends.

After taking a tour of the facility Edwin van der Sar echoed Tanya’s sentiment; “I think Francis Lodge is an excellent facility. To be fair, I’ve never heard of a facility like this before. I think for the teenagers to have a place of their own and somewhere they can socialise was a fantastic idea of Stephen’s and it’s great to see it happen”

Stephen died in November 2009, just nine months before Francis Lodge officially opened its doors. If he had survived Stephen would have cut the ribbon himself, but his sister, who also has the same life limiting condition, took his place. She said: “Stephen was determined to see a service created to meet his and his friends care needs and to live a life like any other person rather than one governed by routine.”

The Trustees were eager to grant Stephen his wish and build a four-bedroom respite centre for young people with a short life expectancy. 59


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

Images courtesy of UNICEF 60


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

UNITED FOR UNICEF

18

The United for UNICEF partnership is the longest running of its kind between a charity and a sporting organisation >

2009 was the 10th anniversary of the partnership and in October 2010 David Gill, Ryan Giggs and Sir Alex Ferguson joined UNICEF officials at an event officially to announce a renewal of the commitment for another three years. Over this period, Manchester United has pledged to raise £1m towards UNICEF’s world child development programme ‘Put it Right’. The first project of the partnership will equip 35 child survival centres in Senegal with qualified staff and health care provisions such as mosquito nets and vaccines.

A programme of fundraising events takes place across the year, the highlight of which is always the annual Gala Dinner that this year took place on the 28th November 2010. Hosted by Sir Alex Ferguson and attended by the First Team squad, this prestigious annual event offers money-can’t-buy auction prizes and raised £116,000. The Foundation will work closely with UNICEF over the next three years in developing new funding streams for the partnership which will include holding events in London and across Asia.

CASE STUDY

Ryan Giggs visited Sierra Leone to see first hand how the United for UNICEF partnership is combating the spread of HIV and Aids in developing countries > Ryan’s trip followed on from a billboard campaign which he fronted with Rio Ferdinand and Patrice Evra, aimed at informing young men on how they can protect themselves and their families against HIV.

“I think that if I was to single out one person, it would be when we were in Freetown and we met a 21 year old lad, who had the courage to speak to me first hand. There’s a massive stigma about owning up to other people about HIV and Aids because your family just disown you. For him to actually tell me that he was living with HIV and Aids was an incredibly brave thing.” - Ryan Giggs on his memories of the trip to Sierra Leone.

FAST FACTS

2.2 million + children have benefited from the United for UNICEF partnership

£320,000 has been raised from this new partnership since 1 July 2010

£116,000 raised at the annual Gala dinner

£50,000 was donated by Manchester United to help victims of the Pakistan flood disaster

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

SIGNED MERCHANDISE

19

£131,281 was raised in the 09/10 season from signed merchandise donated to beneficiaries who applied via our online application system >

Number of Cases

Amount Raised

Signed Football

Signed Pennant

Signed Photograph

Signed Shirt

August 2009

78

£17,081

45

18

9

6

September 2009

66

£10,912

21

20

12

13

October 2009

53

£9,558

14

18

11

10

November 2009

47

£10,455

15

10

7

15

December 2009

51

£7,111

21

15

8

7

January 2010

144

£29,545

54

40

9

41

February 2010

88

£17,998

53

19

5

11

March 2010

132

£21,770

80

11

35

6

April 2010

28

£6,850

22

1

5

Sum

687

£131,281

325

152

101

109

In addition to this we have donated a large number of items to our charity partners. 67


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

Beneficiaries of signed merchandise from The Manchester United Foundation in the 09/10 season > 13th Stoke on Trent Newcastle (1st Alsager) Scout 2Simple Trust: Stella Rogers Appeal Aberystwyth Round Table Acorns Children’s Hospice Across the Divide ACT: Addenbrooke’s Charitable Trust Action for Family Carers Action4Youth Active Hope Age Concern Age Concern Wiltshire Aid For Aspergers Air Ambulance and Asthma Research Alder Hey Children’s Hospital Alder Hey Imagine Appeal Ally Cadence Trust for Spinal Muscular Atrophy Alzheimer’s Society Anchor Trust Anxiety UK Army Benevolent Fund Arthur Rank Hospice Charity Ashgate Hospice Aspire Asthma UK Asthma UK / Charlotte Beech Lasting Memories Fund Auction of Promises Autism Plus Aylsham and District Care Trust Balshaw’s CE High School BARB Barnardo’s Barnardo’s, Cymru Shelter, Cymru BASIC Beccles Caxton Football Club Beechfield United FC Ben Bone Memorial Fund Big C Norfolk and Waveney BIKE800 Birmingham Children’s Hospital Birmingham St. Mary’s Hospice Birmingham Women’s NHS Foundation Trust Charities BLISS Bluebell Wood Children’s Hospice Blythe House Hospice Bobby Moore Fund Bradford Burns Unit Bradford Park Avenue Under 8s Brake Brampton Abbotts C of E Primary School Brampton Village School Association Brandon Breakthrough Breast Cancer Breast Cancer Campaign Breast Cancer Care Breast Cancer Research Breast Cancer Unit Breathtakers Brian House Children’s Hospice Brislington Junior Football Club British Heart Foundation British Red Cross Broadoak School PTA Broughton House Home for Ex-Service Personnel Budleigh Salterton Lions Club Burton District Stroke Club Bury Referees’ Association Busy Bees Pre-School Buxton and Glossop Friends Fighting MS CALM Camphill KCAT Cancer Funding for Cornwall Cancer Research UK Cancer Research UK (Relay for Life Swanwick) Cannock Town Blues Under 10s Cardiac Risk in the Young Cardiomyopathy Association Care International UK Caron Keating Foundation Cash4Kids Chadderton Park Juniors FC Chapter 1 68

Charlie and Kathleen Dunnery Children’s Fund Charlie Mortimer Memorial Fund Chest Heart and Stroke Northern Ireland Chestnut Tree House Children’s Hospice Chigwell Riding Trust for Special Needs Child Development Centre Child Victims of Crime Childhood Eye Cancer Trust Children Today Children with Leukaemia Children’s Community Nursing Team Children’s Heart Surgery Fund Children’s Hospice Association Scotland (CHAS) Children’s Liver Disease Foundation Chloe Cotton Trust Fund Christian Lewis Trust Christie’s Against Cancer CJD Support Network Claire House CLAPA CLAPA, South West Clatterbridge: ‘Your Cancer Centre’ CLIC Sargent Club 83 Under 10s Football Club Combat Stress Community Rescue Service Compton Hospice Connor Wright Shwachman Diamond Project Costello and CFC Syndrome Support Group Countess Mountbatten Hospice Craig Gowans Memorial Fund Cranfield VC Lower School PTFA Cullompton Pre-School Cumbernauld Colts Cuminestown Youth Active Football Club Cymorth I Cerys: In aid of Bobath Children’s Therapy Centre Cystic Fibrosis Trust Daisy Chain DAISY Lincs Dame Hannah Rogers Trust DBA UK Denton Stars Morris Dancing Troupe Dereham St. Nicholas Junior School Home Association Derian House Children’s Hospice Devdaya Charitable Trust (UK) Diabetic Unit Dogs for the Disabled Dorset Somerset Air Ambulance Down South Down’s Syndrome Association Down’s Syndrome Scotland Dr Kershaw’s Hospice Drug Awareness Duchess of Kent House Charity Durham County FC: Cougers Earl Mountbatten Hospice East Anglia’s Children’s Hospice East Belfast Mission East Cheshire Hospice East Neuk Wheelchair Appeal Easthouses BC Under 16s Eden House Children’s Hospice Eden Valley Hospice Elodie Wilton Elworth Pre-School Group Emmanuel Church Epilepsy Bereaved SUDEP Essex Air Ambulance Exeter Hospital (Yeo Ward) FAB Federation of Disability Sports Organisation Fifteen Foundation First Magherafelt Presbyterian Church Flavel Centre Trust Limited FORCE Cancer Charity Forence Park Foundation for the Study of Infant Deaths Friends and Parents of Darfield Valley Primary School Friends of Beech Tree School Friends of Brough School Friends of Castlefields School Friends of Chernobyl’s Children Friends of Dobcross School (F.O.D.S) Friends of Firbank Friends of Park Lane Special School Friends of Phoenix Friends of PICU Friends of Presfield School Friends of Queniborough School Friends of Ryefield School Friends of Weedon School Association FSH Support Group: Muscular Dystrophy Campaign Gaelscoil an tSeanchai

Galloway’s Society for the Blind Garden House Hospice, Letchworth Garden City Genesis Cancer Appeal Fund Georgia Fourie Memorial Fund Ghazal Miah Foundation Gloucestershire Stillbirth and Neonatal Death Charity Goldenhar Family support group Gosport FC Under Eleven Team Grantham Women’s Centre Great Ormond Street Hospital Greatwood Guide Dogs for the Blind Association Guide Dogs for the Blind NI Gyle Recreation Ground Committee Handstand Appeal Hannah House Hospice HAPPA Harefield Hospital Harmony House Harry Christie’s Surgery Fund Harry Vaughan Fund Hastings United Football Club Have a Heart Hayfield Junior FC HCPT The Pilgrimage Trust Headway: The brain injury association Headway East Northants Healing Little Hearts Hearing Dogs for Deaf People Fleet District Heart Foundation Heartbeat NI HeartLine Association Helen and Douglas House Help For Heroes Help For Heroes Royal British Legion Help Gracie-May Walk Henderson Suite Herring House Trust Heswall Disabled Children’s Holiday Fund Highland Hospice Hillside Rovers FC Hollin Primary School HOPPA Hospice of the Good Shepherd Hospice of the Valleys Huntington’s Disease Association, Cumbria Branch Imagine Appeal Irish Cancer Society Jack and Jill Pre-school Jamal’s Fundraiser Jimmy Davis Memorial Fund Julia’s House Children’s Hopsice J-U-M-P: Jacob’s Unique Memory Pot Just Care Keech Hospice Keech Hospice Care Keith Alexander’s Sacred Sports Foundation Kidney Research UK Kidz Klub Gorton Kings Lynn: The Blue and Gold Supporters’ Trust Kings Meadow School PTA Lady McAdden Breast Unit (BUST) Lakelands Hospice Launton Boys FC Laura Booth LCpl Taran Cheeseman Fund Leighwood United YFC Leonard Cheshire Disability Leukaemia Lymphoma Research, Maidstone Branch Leukaemia Research Levi’s Star Lewis Anthony Trust Lewis Mighty Fund Liam Harker Memorial Fund: Teenage Cancer Trust Lincoln and Lindsey Blind Society Lindsey Lodge Hospice Ling Trust Links to Work Little Hearts Matter Little Heroes Cancer Trust Littleport Branch Royal British Legion Lostock Hall (Juniors) Football Club Lupus UK Luton and Dunstable Hospital Charitable Fund Lymm Village Hall Playgroup Lynzi Webster Cancer Support Fund Macmillan Cancer Support Macmillan Charity Night Macmillan Nurses MACS Maggie’s Cancer Care Centres Maggie’s Centre, North East Make A Wish Foundation Manor 4th Football Club


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

Marie Curie Cancer Care Marie Curie Cancer Care / Leyland Golf Club Marlow Bottom Playing Fields Management Committee Matthew’s Friends Matt’s Fund / Welton Boys Football Club Maybole Juniors F.C. Mayford Athletic Football Club Meningitis Research Foundation Meningitis Trust Meningitis UK Menkes Foundation UK Merseyside Police Federation Charitable Trust Michael Sobell House Mid Cheshire Hospitals NHS Foundation Trust MND Association: Motor Neurone Disease Association Mo Cooper’s Charity Rock ‘n’ Roll Gig Multiple Sclerosis Society Multiple Sclerosis Trust Muscular Dystrophy Campaign Myeloma UK Myositis Support Group Myton Hospices NACC NACCPO: National Alliance of Childhood Cancer Parent Organisations National Autistic Society National Blind Children’s Society NCHI: National Concern for Healthcare Infections Newchurch CP School PTA Newent Association for the Disabled NI Children’s Hospice Nigel Smith NORCAS Norfolk Heart Trust North Bristol NHS Trust Charitable Funds North West Air Ambulance Northallerton College Nottingham University Hospitals Charity NSPCC NSPCC: Childline NSPCC: BBC Children In Need Appeal Oakwell Motel Football Club Oesophageal Cancer Fund Oncology Unit Open Door Centre Our Lady and St. Philip Neri Friends’ Association Ovarian Cancer Action Overgate Hospice PACT Pancreatic Cancer UK Papworth Hospital Charity Parkinson’s Disease Society Pembroke Dock Community School Pennal School PTA People First Tameside Philips High School Phoenix FC Phyllis Tuckwell Hospice Poppy Amelia De’Ath Appeal Positive Mental Health Foundation, Galway, Ireland Post Pals Precious Lives Appeal Primrose Hospice Promise Dreams Prostate Cancer UK Prostate UK PTFA The Willows Primary School Queen Alexandra College Queenscourt Hospice RAF Association RAFT Rainbows Children’s Hospice Rathbone RCDM REACH Richmond Town Football Club RNIB Cymru RoadPeace Robert Browning School Ronald McDonald House Ronald McDonald House at Alder Hey Ronald McDonald House Charities Rose Road Association RoSPA Rotary Club of Burnham-on-Sea Rowcroft: The Torbay South Devon Hospice Royal Agricultural Benevolent Institution Royal Marsden Hospital RNLI: Royal National Lifeboat Institution Ruby Owen Rugby First Responders Ruston Ward Ryan’s Appeal Saint John of God Hospitaller Services

Sally Dale Sunshine Appeal Samantha Dickson Brain Tumour Trust Samaritans Samaritans of Aberdeen and District SANDS: Stillbirth and Neonatal Death society Sandiacre Town Reds Under 11s Save the Children Save the Family SCALP Scope Scott Blyth Memorial Fund SDR 4 Erin Seahouses and District Cancer Research and Relief Sean Devereux Children’s Fund Sean’s Fund Second Chance Children’s Charity Sense: for Deafblind People Sense Scotland Severn Hospice Shannon Corr Charity Fund Sharon Docker’s Charity Valentine’s Ball Shine a Light NI Shine Marathon Walk Shrewsbury and Telford Hospital NHS Trust SIBZ SiMBA Simpson’s Memory Box Appeal Sleaford Sports Association Snaith Lavender Ball Snaith Prostate Cancer Charity Sobell House Hospice Oxon Animal Sanctuary Sobell House Hospice Charity Soft Power Education South East Essex Advocacy For Older People Sparks Special Care Baby Unit: Royal Bolton Hospital Spinal Research SSNAP St. Catherine’s Hospice St. Helen’s School St. Andrew’s C of E Primary School St. Andrew’s Hospice St. Andrew’s Parent Association St. Ann’s Hospice St. Barnabas Hospice St. Dunstan’s St. Elizabeth Hospice St. Giles Hospice St. Helena Hospice St. Helier Hospital St. Nicholas Hospice Care St. Peter’s Hospice Bristol St. Wilfrid’s Hospice St. Anne’s CE Primary School PTA St.. Luke’s Hospice St. Peter’s C of E Primary School St. Peter’s Hospice St. Philip’s Pre-school Stan Bowman Appeal Starlight Children’s Foundation Steven Yates Strathburn Park Playgroup Strongbones Children’s Charitable Trust STEPS Sue Ryder Care TACT: The Adolescent and Children’s Trust Tansley House Residential Home Tantaras Wish - VHL Research TEAMS 4 U Ted’s Gang Teenage Cancer Trust Tenovus Teresa Deeney The Alan Morement Memorial Fund The Albemarle Centre The Alex Pearson Appeal The Ayrshire Hospice The Bethany Project The Bihar Development Foundation UK The Bobath Centre The Breast Cancer Unit The British Heart Foundation The Bubble Foundation UK The Carers’ Centre, North West Oxfordshire The Children’s Adventure Farm Trust The Cyrenians The Daisy Garland The Daniel Worrall Memorial Trust The Diabetes Centre The Elizabeth Foundation The Encephalitis Resource Centre The Everyman Male Cancer Campaign The Fire Fighters Charity The Forever Friends Appeal The Fountains Care Home

The Friends of Granville School The Friends of Ladybarn Primary School The Friends of Mooragh View The Friends of St. Paul’s School The Gerry Spencer Appeal The Glebe House Project The Good Life Orphanage The Haven, Wolverhampton The IDEA League UK The Jennifer Trust The Loomba Trust The Maisy Rose Project The Merlin Project The Metabolic Unit Research Fund The Muir Maxwell Trust The National Autistic Society: Helen Allison School The National Deaf Children’s Society The Oliver Curd Trust The PACE Centre The Pituitary Foundation The Prince’s Trust The Prostate Cancer Charity The Ratanak Foundation The Rawlings Fund The Roy Castle Lung Cancer Foundation The Royal Marsden Cancer Campaign The Royal Marsden Hospital The Salvation Army The Salvation Army: Ashford Corps The Sick Children’s Trust The Sir Bobby Robson Foundation The Stable Family Home Trust The Stroke Association The Sunnybank Trust The Thai Children’s Trust The Transplant Trust The Weir Link Centre The West Yorkshire Forget Me Not Trust The Willow Foundation The Willow Foundation / Queens Park Athletic FC Time 4 Children Tintwistle Children’s Gala Committee TOMMY’S Trinity Hospice Twiss Green Primary School Ty Gobaith / Hope House Ty Hafan Children’s Hospice UHNS Charitable Trust UJIA UK Thalassaemia Society Unique Home For Girls University Hospital of South Manchester Fundraiser Vale First Responders Walk The Walk Worldwide Wallace & Gromit’s Grand Appeal Walsall Football Club: Youth Development Fundraiser Ward 44, Manchester Royal Infirmary Warwick Hospital Breast Unit Appeal Warwickshire Association of Youth Clubs WaterAid Watford Special Care Baby Unit WellChild Trust Westhoughton Parochial CE Primary School Weston Park Cancer Charity When You Wish Upon a Star White Lodge Centre White Ribbon Campaign Whitefield Galaxy FC Whitehaven Special Care Baby Unit Whizz-Kidz Wigan and Leigh Hospice Willow Foundation Willow Park Housing Trust Willow Wood Hospice Worster-Drought Syndrome Support Group Wright Appeal Yorkhill Children’s Foundation

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FUNDR 70


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

RAISING “I never wanted Manchester United to be second to anybody. Only the best would be good enough.” - Sir Matt Busby

Over the past twelve months, we have held a wide variety of events and challenges to help us to to deliver a high quality of service and make a real difference to the lives of those who need our help most >

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

FUNDRAISING The Foundation raises its funds through a combination of events, public sector grants, match-day raffles, grants and donations from the public and partners such as Manchester United FC > In addition to this it also works in partnership events for annual charity appeals such as Sport Relief.

MATCH-DAY EXECUTIVE RAFFLE The match-day raffles are a long-running and vital source of income for the Foundation. The decision was taken at the beginning of the year to take a more streamlined approach to match-day fundraising by focusing on the Executive areas of the Club.

This has shown a 4% increased return of £191,695 in the 2009/10 season.

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Foundation Fundraising

Proceeds from Match-day executive raffles Net proceeds achieved from fundraising

20 £296,080 £191,695 £487,775

“The fans have been a tremendous support and we’d like to thank anyone who attended an event or sent a donation. 2010 was a year of many firsts...with new events such as the Big Red Day Out, a Golf Day and Ladies Lunch. These events were so successful that we aim to add them into the fundraising calendar for next year. Through the array of activities the Foundation has built up over the last three years, there really is something for everyone.” - Gillian Mitchell, Project Manager


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

Education

24.7% Football

39.7%

CHARITABLE ACTIVITIES Health

16.1% Other activity donations

11.6%

Cohesion

7.8%

Voluntary Income

17%

Incoming resources from activities

37.3%

Investment Income

0.5%

INCOMING RESOURCES

Activities for generating funds

45.1%

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

THE BIG RED DAY OUT

21

The first ever Big Red Day Out was held at Old Trafford on Saturday 1st May >

This groundbreaking event combined a celebrity football match with a concert on the pitch featuring The Saturdays, Flawless, The Hoosiers and Tinchy Stryder. The event saw a reunion of members of the ’99 Treble-winning squad, with the return of legends such as Jaap Stam, Dwight Yorke and Andrew Cole who were joined by celebrity fans such as Ronan Keating and Keith Duffy. This Manchester United XI took on an All Star team made up of ex-players and celebrities which included Ian Rush, Paddy McGuinness and Jason Manford. Old Trafford had a real festival, family feel on the day with salsa bands, entertainers, pitch activities and competitions to entertain the crowd from the instant they arrived.

Hosted by the Club and managed by the Foundation and Sport Relief, the event was attended by a crowd of just over 36,000 raising for both charities:

£160,000 The Big Red Day Out was awarded ‘Most Innovative non Match Day use of a Stadium’ at the North West Football Awards in October 2010.

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

GOLF DAY The first Foundation Golf Day was held at Dunham Forest on the 11th May > Supporters were given the chance to enjoy a round of golf with past Manchester United players such as Denis Irwin and Sir Bobby Charlton and present players including Ryan Giggs, Paul Scholes and Gary Neville.

80

ÂŁ21,000 was raised to help the Foundation to continue its vital community cohesion work.

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

OPEN TRAINING A family favourite, is always a hit with the local community. The event gives local families the chance to get close to the players and see Old Trafford for the affordable price of £6 for adults

and £3 for children. Crowd numbers have increased year on year and 2010 was no different with 9,200 attending the event. This year there was the added attraction of celebrity fan Olly Murs performing his single “Please Don’t Let Me Go”, which subsequently went to number one.

23

9,200 attended the 2010 Open Training event.

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

LADIES’ LUNCH The Ladies’ Lunch was held at Old Trafford in September and showcased the new Autumn/Winter collection from Selfridges >

82

24 Entertainment was provided by Cole Page, Will Mellor and X-Factor’s Chico. Ladies enjoyed a three course meal and free activities from Appy Feet, Dermologica, a world-renowned psychic and award-winning jewellery.


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

FRIENDS OF THE FOUNDATION Fans attending any Foundation event are given the opportunity to give a one-off donation of a minimum of ÂŁ10 to become a Friend of the Foundation. Becoming a Friend means they receive exclusive offers on Foundation events and other Manchester United products such as the Museum, Tour and Megastore. Friends are also given priority notice of

25

upcoming Foundation events. The ongoing commitment by supporters of the Foundation to raise funds is building a network of valued support.

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

THANKS FOR YOUR SUPPORT The Foundation will build on its success and awardwinning events and aims to develop new and innovative ways of providing much needed funding. The aim is to continue to work with supporters and fans and to build relationships with Club partners and sponsors.

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PARTNERS &

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

& PROJECTS “There is a combination; they are suited as a partnership. The understanding has grown. Some partnerships click straight away, like Dwight Yorke and Andy Cole. That was uncanny. It just happened.” - Sir Alex Ferguson

Manchester United Foundation works in partnership with like-minded organisations to deliver a range of initiatives, all of which use the power of football to improve the lives of young people >

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PARTNERS & PROJECTS

26

Our core vision and values stress the importance of forming meaningful partnerships with like-minded organisations. Working in partnership means that all parties work to their strengths to create exciting and successful projects. A successful partnership has mutual rewards, however our shared goal is that the participants benefit the most >

Club Sponsor collaborates with the Foundation on road safety awareness

“I think it’s a great message, the fact you can mix the football with road safety. I know as a kid you can switch off a little bit, so it’s good they can link it to professional football by using awareness and vision while crossing the road. I think it will help the kids drum home how important it is.” - Darren Fletcher

MU Foundation joined forces with Club sponsor Kumho Tyres and Greater Manchester Police to set up an innovative football themed road safety scheme. ‘Play Safer’ is aimed at children aged 5-11 and is the only programme of its kind that uses the skills of professional footballers to teach children about road safety; making it a fun and effective way to save lives. At the Kumho tyres dedicated game against Tottenham on the 24 April, an outdoor activity area was constructed on the North Stand car park. Legends, Andrew Cole, Denis Irwin and Sir Bobby Charlton joined local children to take part in fun football activities and learn about road safety awareness.

The Foundation took the programme into local schools and in July United favourites, Wes Brown and Darren Fletcher visited Irlam Primary School. They looked on as 250 children displayed essential football skills - vision, awareness, anticipation and control - to demonstrate their own wellbeing on and around roads.

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

Building a better future with the Prince’s Trust Old Trafford activities:

MU Foundation works with the Prince’s Trust and Greater Manchester Fire and Rescue to deliver a12 week personal development course. It enables 16-25 year olds to learn new skills, gain national qualifications and develop confidence to help them through every day life and work. Working with groups from Salford, East Manchester and Old Trafford members

Coaching sessions with MU Foundation coaches

Job training skills

Inspirational talks

Tours of the stadium

Presentation Evening

80%

of young people go on to find work or further education opportunities.

from the Prince’s Trust Team programme attended Old Trafford in November for a ‘Get Your Dream Job’ seminar. This year 70 disadvantaged young people on the programme gained enormous confidence through Manchester United supported activities.

Working with MUDSA to make a difference to the lives of our service men and women Working with the Manchester United Disabled Supporters Association and the Tri-forces Rehabilitation Centre, Hedley Court, the Foundation provides long-term support to injured service personnel. “Our work with injured soldiers dates back some years, when former club secretary Ken Ramsden wanted Manchester United to do something for our servicemen and women,” explains MUDSA founder, Phil Downs. “He wanted to do something without shouting about it and he didn’t want to dip in and then out. He wanted to make it part of something we already do”. 90

As a result the Foundation and MUDSA provide on-going assistance in the form of: • • • •

Training sessions to help with rehabilitation Match tickets for every game Opportunities to see the first team train at Carrington Invitations to MUDSA dinners and events

Corporal, Terry Byrne, whose right leg was amputated below the knee after an injury sustained in Afghanistan remembers his visit to the First Team training ground last year. “It was a great experience. I went on a tour of the whole facility. Giggsy came over and Solskjaer and then we had some coaching with the disability coach, Adam Temple.” He adds, “It was brilliant and a good laugh.” Now part of the GB Para-Cycling squad, Terry is content just to watch his football and attends Old Trafford whenever he’s able. “There’s an allocation of tickets for every game, so I get over whenever I can, it’s something I know all the soldiers really appreciate, especially if you’re a Red!”

“It’s about offering ongoing support and opportunities for participation.” - Phil Downs, MUDSA Founder


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Hublot make money for United for UNICEF in Million Dollar Challenge On Thursday 22 July, in Madison Square, New York, the Hublot Million Dollar Challenge with Manchester United drew over 1500 people. Club Sponsors Hublot pledged to donate $1million to United for UNICEF if Paul Scholes, Ryan Giggs, Darren Fletcher, Edwin Van de Sar or manager, Sir Alex Ferguson could score through a target 51feet away. Surprisingly, it was goalie Edwin van der Sar who came closest, missing the target by a mere three inches. Despite the fact the target remained intact, Hublot’s Chief Executive Officer, Jean Claude Biver wrote a cheque for $110,008 to United for UNICEF. “It’s one hundred thousand from Hublot, ten thousand from me and eight dollars because it’s my lucky number,” he said.

Reds get reading This project uses the power of Premier League clubs as a motivational tool to encourage children and adults to read. The project focuses on literacy and encourages parents to read with their children. Each of the 20 Premier League clubs nominates a reading champion to recommend his favourite book and act as a role model to inspire a love of reading in children. Each Club then adopts at least one local library, which hosts a reading club based on the book choice of the player. In October 2010, Owen Hargreaves presented certificates to Children who had successfully completed the Reading Stars programme at libraries in Stretford, Irlam and Swinton.

“Kids like to play probably more than they like to read, but if you can get them to read, it doesn’t matter what it is they can only benefit from that.” - Owen Hargreaves

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MUDSA

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A certain esprit de corps exists amongst disabled supporters attending the matches at Manchester United > MUDSA completed its 20th anniversary celebration in December 2010 after a themed calendar of events throughout the year which highlighted landmarks from the last 20 years. One of the most obvious examples is a huge 2x3 metre montage of ‘MUDSA moments’, ‘squinted-eye viewing’ of old photos for those members who have been around for that length of time!

PAST 12 MONTHS

Within the club MUDSA has always been synonymous with disabled supporters > We are now looking to gradually morph the name ‘MUDSA’ into ‘The Ability Team’ which just happens to link in well with the Ability Suite used by disabled supporters as a refreshment lounge on matchdays. The Ability Suite also doubles as a learning centre for Trafford College on non matchdays offering a variety of basic skills courses. The Ability Team has taken on considerably more responsibility since the last close season; now having responsibility for match by match Blue Badge parking and the overall operational control of the issuing of life passes to either season ticket holders or those members who apply match by match. In a stadium the size of Old Trafford we now have almost 500 people with seasonal lift passes but this is expected to grow exponentially. Due to the increase in workload and general increase in the awareness of disabled supporters’ facilities we have expanded the Ability Team with an extra part-time member of staff. Keeping in close contact with an expanding membership is of vital importance so we decided to leap into the 21st century with a MUDSA Facebook presence. A spectrum of opinions exists about the plusses and minuses of Facebook but we are delighted to see our first posting received almost 300 impressions after a couple of days.

FAST FACTS

MUDSA deals with approximately 13,000 emails a year.

MUDSA handles around 3,000 calls per month - that equates to approximately one and a half days a week spent on the phone.

The Manchester United Foundation supports the Level Playing Field disability awareness campaign.

Old Trafford has >

120 20 229 46

wheelchair places

places for visually impaired supporters

wheelchair places in hospitality areas

ambulatory disabled supporters’ places

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LOOKING FORWARD When I think back to this time last year I am amazed at how much we have grown and diversified as an organisation in just twelve months. I am proud to say that with this has come some amazing achievements. We have managed award-winning events, long-standing projects have received international recognition and of course there have been many more heartwarming personal stories from our young people, some of whom have changed their lives forever. All of this is testimony to the staff that have continued to deliver to the consistent high standard expected of an organisation intrinsically linked to Manchester United. Education is the key area in which we will develop. We are already in the process of setting up two more hubs, targeting schools in South Manchester so that geographically we have a presence right across Manchester, Salford and Trafford. Our projects will respond and evolve to the changing social climate, so our work will be geared towards employability, providing young people with the skills, knowledge and inspiration to achieve their full potential in whatever field they choose. I am also very pleased to announce that in 2011 we make the official move towards providing formal qualifications as we pilot our first BTEC in Sport in partnership with Irlam and Cadishead High School.

There are exciting but demanding times ahead on the fundraising side. As things get tighter economically we have to work hard to find creative and innovative ways to raise funds, both for the Foundation and for our charitable partners. In the next three years we aim to raise in the region of £6million through fundraising, accessing grants and working in partnership with different organisations. To raise this money we need to explore fundraising streams in areas that we have not worked in before. We will take Manchester United Foundation to the Asian fan base with a tour of Legends’ dinners. Members of the First Team will travel to London with UNICEF to build on the success of the inaugural UNICEF Gala Dinner here in Manchester. We also aim to develop our working relationships with Club sponsors, highlighting how we can assist them in their own CSR delivery. Our work to empower children and improve their lives is challenging, but ensuring that the children from our region are better provided for has been, is and always will be our primary motivating factor. I am immensely proud of what we have achieved in 2010 and I look forward to the next year continuing in the same vein. John Shiels Chief Executive

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MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

ACKNOWLEDGEMENT Thank you to all our partners and associates who helped make 2010 such a great year >

All Hallows

AFC Partington

Broadoak School

English Table Tennis Association

Greater Manchester Police

Manchester Enterprise Academy 96

Arriva North West

Department for Business Innovation & Skills

Enterprise Learning Partnerships

Harvest Housing

The Manchester FA

Badminton England

Department of Health

Francis House

Irlam & Cadishead Community High School

The Manchester Health Academy

British Judo Association

EdComs

Food Standards Agency

Kickz

NHS Salford


MANCHESTER UNITED FOUNDATION ANNUAL REPORT 2010

North West Development Agency Enterprise Forum

Premier League

Premier League Health

The Christie

Volleyball England

Parkway Green Housing Trust

Oakwood Youth Club

Premier League & PFA Community Fund

Premiership Rugby

The FA

Wentworth High School

Premier League 4 Sport

Premier League Enterprise Academy

Salford City Council

Salix Homes

Trafford Leisure Trust

Willow Park Housing Trust

PFA

UNICEF

Xcalibre

Youth Sport Trust

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Supported by the Premier League.

The paper used in this report is from a sustainable source.

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MU Foundation Annual Report 2010  

Manchester United Foundations 2010 Annual Report - We Inspired

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