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FONTANA Motors “A better way to be exclusive�

Aadesh Runwal Jitaksh Khanna Kumara Sadana Putra Pantea Razzaghi Ramon Santikakanant Ruben Velasco Roldan Mentor : Paulo Lorini Carla Zorzo Amelia Valletta Master in Business Design Academic Year 2011-2012

Milan, November 4, 2011

WKS-01 MADE IN ITALY FILES. Distributed Product Management


FONTANA Motors “A better way to be exclusive”

Milan Population

RESEARCH | Milan Population


FONTANA Motors “A better way to be exclusive”

Milan Public Transit 1,070,000

741,000

5,000

RESEARCH | Milan Public Transport


FONTANA Motors “A better way to be exclusive”

Milan ATM

RESEARCH | Milan ATM


FONTANA Motors “A better way to be exclusive”

Milan ATM

POTENTIAL FOR IMPROVEMENT

RESEARCH | Milan ATM


FONTANA Motors “A better way to be exclusive”

• Practical, affordable, fun • Oil independence has never been so much fun

COMMUNITY & SUPPORT

• High performance, lightweight, fast, safe, powerful, clean • The Ultimate Urban Crosser

COMMUNITY & SUPPORT

• Performance, style, efficient, scooter, affordable • Unplug and play, good clean fun

COMMUNITY & SUPPORT

RESEARCH | Competitor Analysis


FONTANA Motors “A better way to be exclusive�

STRATEGY One design for every rider Flexible design to meet the needs of varying riders

Fontana creates the feeling of Freedom Transform the city into a fun, enjoyable, and hassle free place

Freedom of Mind: Security, Connectivity, Versatility Encourage travelers to adopt new eco-friendly habits

Freedom of Choice: Rent, Lease, Buy Make Freedom available for everybody

Innovate in Milan: Motorcycle Share Europe's first electric motorcycle share system

SOLUTION | Strategy


FONTANA Motors “A better way to be exclusive”

A friendly inner city electric motorcycle focused on accessibility and functional design. FREEDOM OF MIND

SECURITY + VERSATILITY + CONNECTIVITY FREEDOM OF CHOICE

RENT / LEASE / BUY SOLUTION | Freedom


FONTANA Motors “A better way to be exclusive” FREEDOM OF

CHOICE

• competitive hourly pricing • exceptional customer experience • strategic access points • benefits rewards system with partnerships: earn points towards more rentals & savings in city

SOLUTION | Freedom of Choice

• minimum 25% investment, purchase motorcycle over time • no access point – motorcycle taken home • unique inner city parking spots • benefits rewards system with partnerships: earn points to purchase motorcycle & savings in city

• highly customizable options • unique inner city parking spots • benefits rewards system to enable access to exclusive news & events & accessories/customization


FONTANA Motors “A better way to be exclusive”

FREEDOM OF

MIND

SECURITY

SOLUTION | Freedom of Mind

CONNECTIVITY

VERSATILITY


FONTANA Motors “A better way to be exclusive”

USER CASE SCENARIO | Rent


FONTANA Motors “A better way to be exclusive”

USER CASE SCENARIO | Lease


FONTANA Motors “A better way to be exclusive”

USER CASE SCENARIO | Own


FONTANA Motors “A better way to be exclusive�

SYSTEM ADVANTAGES User advantage: Opportunity to try vehicle while being rewarded for their eco-friendly user habits, gain rewards from partnerships

Partnership: Attract more buyers while gaining reputation as being forward thinking & eco-friendly

Fontana: Track user habits + chance to conduct user testing in real time

Milan & italy: Launching first electric motorcycle share system in Europe

SYSTEM ADVANTAGES


FONTANA Motors “A better way to be exclusive”

DESIGN | Showcase


SECURITY SECURITY


CONNECTIVITY


VERSATILITY VERSALTILITY


fontana motors workshop  

In this project we had to develop new strategies and designs for the launch of a new electric bike being launched by fotana group

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