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Street Lights Addition a city circles project

a city circles project 2017 - 2018


Street Lights Addition by Rik Makes

a city circles project 2017 - 2018


While being and researching in the streets of the 3 neighborhoods, Planetario, Delicias, and Usera. What is noticeable is that there was a big amount of paper spread. Starting the waste it becomes when thrown on the ground. The hooker carts that are ripped apart and thrown on the ground. When looking up from the street you will notice the flyer’s under the wipers of the cars. And the hooker carts between the windows. Some cars we’re packed with flyer’s of estate agents, contractors and movers. Apparently there is a big need of presenting the company’s that don’t have a shop window. Are they ought to be forgotten or do they need to do this to compete with their competitors ? After facing the language barrier in Madrid and the unwillingness to have small talks on the street, my research evolved in things that are Observable. So that made me to map the street lights and their use by citizens. This took place in the streets that are incorporated the city circles program. This book contains an overview of my research and the Data gathered.


Planetario


In Planetario, I wandered around in the morning and afternoon. There is modern architecture and people are quiet. The gutter is clean, and the streetlights are rather clean. There are 2 parks, and there are some squares. There is a big road that divides the neighborhood and everything looks new, not more than 20 or 30 years old. Big apartment blocks, Big apartment buildings. On overall the neighborhood is set up spacious. The people dress up elegant, and chique. There are less shops around than in the other neighborhoods. It is approximately 1/3 of the amount. Some jewelry, some clothing shops, and different baby shops.


40°23’37.1”N 3°41’26.0”W


Capo Del Sol 114 Location Coordinates 40°23’37.1”N 3°41’26.0”W Neighborhood Planetario Street position Corner Placement

Attachment Bin Messages Advertisement

Advertisement Painters Computer Repair Nanny asking for work Estate Agent Red Piso Language Classes

Construction Tape on Paper Bold and Nut Iron Strap Grounded

Crowdedness of the street

Amount of shops around

Amount of Space around Pole

Amount of Advertisements Local Advertisement Differentiation in Advertisements


40°23’37.1”N 3°41’26.0”W


Calle del Plomo 17 Location Coordinates 40°23’37.1”N 3°41’26.0”W Neighborhood Planetario Street position Corner Placement

Attachment

Bin Messages Advertisement

Advertisement Hall Football Nanny Language Classes Product Repair

Construction

Crowdedness of the street

Amount of shops around

Amount of Space around Pole

Amount of Advertisements Local Advertisement


40°23’33.1”N 3°41’23.9”W


Calle del Plomo 13

Attachment Advertisement

Amount of shops around

Advertisement English Language Class

Location Coordinates 40°23’33.1”N 3°41’23.9”W Neighborhood Planetario Street position Along street side

Crowdedness of the street

Amount of Space around Pole

Amount of Advertisements

Construction Tape on Paper Folded Paper

Local Advertisement Differentiation in Advertisements


40°23’29.5”N 3°41’22.4”W


Calle del Rodio 17

Attachment Advertisement

Amount of shops around

Advertisement Estate Agent Personal Trainer Movers Language Classes

Location Coordinates 40°23’29.5”N 3°41’22.4”W Neighborhood Planetario Street position Along side Street, next to park

Crowdedness of the street

Amount of Space around Pole

Amount of Advertisements

Construction Tape on Paper Transparent Tape Paper Tape Ripped Paper

Local Advertisement Differentiation in Advertisements


40°23’27.5”N 3°41’20.6”W


Calle del Plomo 2-4

Attachment Advertisement Bin

Amount of shops around

Advertisement Estate Agent Contractor Looking for work English Language Class Movers 2x

Location Coordinates 40°23’27.5”N 3°41’20.6”W Neighborhood Planetario Street position Along side Street

Crowdedness of the street

Construction Tape on Paper Folded Paper Bold & Nut Iron Strap

Amount of Space around Pole

Amount of Advertisements Local Advertisement Differentiation in Advertisements


40°23’28.7”N 3°41’24.2”W


Calle del Rodio 3

Attachment Bin

Amount of shops around

Advertisement

Location Coordinates 40°23’28.7”N 3°41’24.2”W

Amount of Space around Pole

Amount of Advertisements

Neighborhood Planetario Street position Along side Street, next to park

Crowdedness of the street

Construction Paper Tape Ripped Paper Bold & Nut Iron Strap

Local Advertisement Differentiation in Advertisements


40°23’23.4”N 3°41’32.5”W


Paseo Molino 17

Attachment

Traffic Sign Advertisement

Advertisement Movers

Location Coordinates 40°23’23.4”N 3°41’32.5”W Neighborhood Planetario Street position Along side Street, next to park

Crowdedness of the street

Amount of shops around

Amount of Space around Pole

Amount of Advertisements

Construction Tape on Paper Bold & Nut Iron Strap

Local Advertisement Differentiation in Advertisements


40°23’27.5”N 3°41’40.0”W


Paseo Molino Legazpi

Attachment

Amount of shops around

Advertisement

Street position Along side Street, next to park

Amount of Space around Pole

Amount of Advertisements

Location Coordinates 40°23’27.5”N 3°41’40.0”W Neighborhood Planetario

Crowdedness of the street

Construction Left over glue

Local Advertisement Differentiation in Advertisements


Delicias


Delicias is a noisy area, where there are quite some people are around during the morning and late afternoon. During the day, you don’t see a lot of people, this is because of the sun. The sun is really strong from 12.00 till 18.00. Before and after you see people walking and talking. The shops close around 13.00 until 15.00. What I noticed in Delicias was that there is relatively more trash in the gutter. The streets are packed with cars. The side streets, are small, and with the tree’s on the pavement of the there is only a small space to pass pedestrians. In the side streets there we’re just a couple of shops, not too much. In general, there are a lot of shops around. Especially at the bigger streets. Most restaurants and cafeteria’s (Laverna’s) are located at the busy streets. This means that the food and drinks are consumed at noisy bus stops, the smell of gasoline and car emission. The set-up of the neighborhoods from the perspective of buildings is packed. Everything is tight together, and there is not a lot of space for green, parks or square’s. Most activity’s is done along the busy streets.


40°23’39.5”N 3°41’38.8”W


Calle Alicante 4

Attachment

Advertisement Amount of shops around

Advertisement Movers Key makers Location Coordinates 40°23’39.5”N 3°41’38.8”W Neighborhood Delicias Street position Along side Street, next to park

Crowdedness of the street

Amount of Space around Pole

Amount of Advertisements

Construction Tape on Paper Stickers

Local Advertisement Differentiation in Advertisements


40°23’36.9”N 3°41’40.1”W


Paseo de las Delicias 107

Attachment Advertisement

Amount of shops around

Advertisement Movers Key makers

Street position Along side Street, next to park

Amount of Space around Pole

Amount of Advertisements

Location Coordinates 40°23’36.9”N 3°41’40.1”W Neighborhood Delicias

Crowdedness of the street

Construction Stickers Paper Tape Transparent Tape

Local Advertisement Differentiation in Advertisements


40°23’41.6”N 3°41’43.3”W


Calle de Embajadores 2

Attachment

Traffic Sign Advertisement

Advertisement Movers

Location Coordinates 40°23’41.6”N 3°41’43.3”W Neighborhood Delicias Street position Along side Street, next to park

Crowdedness of the street

Amount of shops around

Amount of Space around Pole

Amount of Advertisements

Construction Tape on Paper Bold & Nut Iron Strap

Local Advertisement Differentiation in Advertisements


40°23’45.1”N 3°41’45.6”W


Calle de Embajadores 166

Attachment Traffic Sign Advertisement

Amount of shops around

Advertisement Movers Lost Dog

Street position Along side Street, next to park

Amount of Space around Pole

Amount of Advertisements

Location Coordinates 40°23’45.1”N 3°41’45.6”W Neighborhood Delicias

Crowdedness of the street

Construction Transparent Tape Bold & Nut Iron Strap

Local Advertisement Differentiation in Advertisements


40°23’42.4”N 3°41’53.8”W


Calle de Jaime el Conquistador 29

Attachment

Traffic Sign Advertisement

Advertisement Web Design

Location Coordinates 40°23’42.4”N 3°41’53.8”W Neighborhood Delicias Street position Along side Street, next to park

Crowdedness of the street

Amount of shops around

Amount of Space around Pole

Amount of Advertisements

Construction Tape on Paper Bold & Nut Iron Strap

Local Advertisement Differentiation in Advertisements


40°23’38.4”N 3°41’47.9”W


Plaza de Rutilio Gacís

Attachment Advertisement

Amount of shops around

Advertisement Movers Computer Repair

Street position Along side Street, next to park

Amount of Space around Pole

Amount of Advertisements

Location Coordinates 40°23’38.4”N 3°41’47.9”W Neighborhood Delicias

Crowdedness of the street

Construction Transparent Tape

Local Advertisement Differentiation in Advertisements


40.393656, -3.694742


Paseo de las Delicias 124

Attachment

Advertisement Amount of shops around

Advertisement Movers Key makers Location Coordinates 40.393656, -3.694742 Neighborhood Delicias Street position Along side Street, next to park

Crowdedness of the street

Amount of Space around Pole

Amount of Advertisements

Construction Stickers Transparent Tape

Local Advertisement Differentiation in Advertisements


40.393656, -3.694742


Plaza de la Beata MarĂ­a Ana de JesĂşs

Attachment Advertisement

Amount of shops around

Advertisement

Street position Along side Street, next to park

Amount of Space around Pole

Amount of Advertisements

Location Coordinates 40.393656, -3.694742 Neighborhood Delicias

Crowdedness of the street

Construction Transparent Tape Sticker

Local Advertisement Differentiation in Advertisements


40°23’29.6”N 3°41’43.6”W


La Chopera Location Coordinates 40°23’29.6”N 3°41’43.6”W Neighborhood Delicias Street position Along side Street, next to park

Attachment

Traffic Sign Advertisement

Advertisement Movers Computer Repair Salsa Classes TV Choreographic

Crowdedness of the street

Amount of shops around

Amount of Space around Pole

Amount of Advertisements

Construction Tape on Paper Bold & Nut Iron Strap

Local Advertisement Differentiation in Advertisements


40°23’30.3”N 3°41’35.0”W


Calle de Bolívar 15

Attachment Traffic Sign Advertisement

Amount of shops around

Advertisement Movers

Street position Along side Street, next to park

Amount of Space around Pole

Amount of Advertisements

Location Coordinates 40°23’30.3”N 3°41’35.0”W Neighborhood Delicias

Crowdedness of the street

Construction Tape on Paper Bold & Nut Iron Strap

Local Advertisement Differentiation in Advertisements


Usera


Usera is just across the river which divides the neighborhoods, Planetario and Delicias. It’s quite comparable to Delicias, because of the main road cutting through the neighborhood. They are building a new shopping mall, Plaza de Rio 2, which will attract loads of people in the future. In Usera there is a mix of Latinos, Spanish and Chinese around. There are quite a lot of shops on the main road, but if you go behind, there are few to none shops in the street. The neighborhood is quite packed, buildings are standing close to each other, but he atmosphere is quite and relaxed. The buildings are maintained well, and have a little decoration on them, while being colored in tints of white red to white orange. There are very little front gardens in the neighborhood and there is a big football club around. Also, there is an open soccer field where people train and play games. There is a small basketball field and a Big primary school. Which is fenced with a wall, they have a concrete playing field, without any playing equipment. The floor is painted completely blue, and the kids are running around and playing with balls. The people in the neighborhood are a bit grumpy, and look grumpy to me. They don’t wonder, they don’t talk, they don’t seem interested.


40°23’22.8”N 3°42’10.1”W


Calle Matilde Gayo 9

Attachment

Advertisement Amount of shops around

Advertisement Painters Computer Repair Movers Location Coordinates 40°23’22.8”N 3°42’10.1”W Neighborhood Usera Street position Along side Street, next to park

Crowdedness of the street

Amount of Space around Pole

Amount of Advertisements

Construction Tape on Paper

Local Advertisement Differentiation in Advertisements


40°23’30.2”N 3°42’10.9”W


Calle de Eugenio Caxes 14

Attachment Stickers

Amount of shops around

Advertisement Key makers

Street position Along side Street

Amount of Space around Pole

Amount of Advertisements

Location Coordinates 40°23’30.2”N 3°42’10.9”W Neighborhood Usera

Crowdedness of the street

Construction Tape on Paper Bold & Nut Iron Strap

Local Advertisement Differentiation in Advertisements


40°23’23.8”N 3°42’04.5”W


Calle de Antonio López 111

Attachment

Advertisement Amount of shops around

Advertisement Movers Computer Repair Painter

Location Coordinates 40°23’23.8”N 3°42’04.5”W Neighborhood Usera Street position Along side Street

Crowdedness of the street

Amount of Space around Pole

Amount of Advertisements

Construction Tape on Paper

Local Advertisement Differentiation in Advertisements


40°23’25.2”N 3°42’06.1”W


Calle de Antonio López 111

Attachment Traffic Sign Advertisement

Amount of shops around

Advertisement Movers Estate Agent Sandwiches

Street position Along side Street

Amount of Space around Pole

Amount of Advertisements

Location Coordinates 40°23’25.2”N 3°42’06.1”W Neighborhood Usera

Crowdedness of the street

Construction Tape on Paper Bold & Nut Iron Strap Tie-rips

Local Advertisement Differentiation in Advertisements


40°23’25.4”N 3°42’06.7”W


Calle de Antonio López 111 Location Coordinates 40°23’25.4”N 3°42’06.7”W Neighborhood Usera Street position Along side Street

Attachment

Traffic Light Advertisement

Advertisement Movers Computer Repair Lost Dog Yoga Class

Crowdedness of the street

Amount of shops around

Amount of Space around Pole

Amount of Advertisements

Construction Tape on Paper

Local Advertisement Differentiation in Advertisements


40°23’20.3”N 3°42’00.6”W


Calle de Antonio López 139

Attachment Stickers Advertisement

Amount of shops around

Advertisement Key makers Movers

Street position Along side Street

Amount of Space around Pole

Amount of Advertisements

Location Coordinates 40°23’20.3”N 3°42’00.6”W Neighborhood Usera

Crowdedness of the street

Construction Glue Tape on Paper

Local Advertisement Differentiation in Advertisements


40°23’18.4”N 3°41’57.4”W


Calle del Vado de Sta. Catalina

Attachment

Stickers Advertisement

Advertisement Movers Key makers

Location Coordinates 40°23’18.4”N 3°41’57.4”W Neighborhood Usera Street position Along side Street

Crowdedness of the street

Amount of shops around

Amount of Space around Pole

Amount of Advertisements

Construction Glue Tape on Paper

Local Advertisement Differentiation in Advertisements


40°23’18.4”N 3°41’57.4”W


Calle del Vado de Sta. Catalina

Attachment Stickers

Amount of shops around

Advertisement Key makers

Street position Along side Street

Amount of Space around Pole

Amount of Advertisements

Location Coordinates 40°23’18.4”N 3°41’57.4”W Neighborhood Usera

Crowdedness of the street

Construction Glue

Local Advertisement Differentiation in Advertisements


40°23’18.4”N 3°41’57.4”W


Calle del Vado de Sta. Catalina

Attachment

Stickers Amount of shops around

Advertisement Key makers

Location Coordinates 40°23’18.4”N 3°41’57.4”W Neighborhood Usera Street position Along side Street

Crowdedness of the street

Amount of Space around Pole

Amount of Advertisements

Construction Glue

Local Advertisement Differentiation in Advertisements


40°23’25.2”N 3°42’11.5”W


Moscardó

Attachment Advertisement

Crowdedness of the street

Amount of shops around

Advertisement Movers Car Selling Computer Repair

Amount of Advertisements

Location Coordinates 40°23’25.2”N 3°42’11.5”W Neighborhood Usera Street position Along side Street

Amount of Space around Pole

Construction Tape on Paper

Local Advertisement Differentiation in Advertisements


40°23’25.2”N 3°42’11.5”W


Moscardó

Attachment

Crowdedness of the street

Advertisement Amount of shops around

Advertisement Movers Computer Repair Product Repair Location Coordinates 40°23’25.2”N 3°42’11.5”W Neighborhood Usera Street position Along side Street

Amount of Space around Pole

Amount of Advertisements

Construction Tape on Paper

Local Advertisement Differentiation in Advertisements


40°23’17.0”N 3°41’59.3”W


Glorieta de Cadiz

Attachment Advertisement

Amount of shops around

Advertisement Movers

Street position Along side Street

Amount of Space around Pole

Amount of Advertisements

Location Coordinates 40°23’17.0”N 3°41’59.3”W Neighborhood Usera

Crowdedness of the street

Construction Tape on Paper

Local Advertisement Differentiation in Advertisements


Conclusie


Unwanted Information & Activities are shared, Not to communicate but to be present in informing others. Handmade or -written visuals are creating a trustworthy feeling. The visual presentation of advertisement on the poles in the street, are directly linked to the environment. The presentation is a reflection of the dwelling of the surrounding inhabitants. Spacious neighborhood Planetario has a more clean and spacious set-up of advertisement on the poles. While Delicias & Usera have a more chaotic presentation of advertisement on the poles. There are more layers, it’s more packed, more diverse etc. Most backstreets, have history of the advertisement, they are touched, pasted and cleaned less regularly than the ones on the main streets.

Local Street Lights Advertisement  

Mappingment of Madrid

Local Street Lights Advertisement  

Mappingment of Madrid

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