(A) social-cultural Full file at(B) https://testbankuniv.eu/Contemporary-Marketing-17th-Edition-Boone-Test-Bank political-legal
(C) competitive (D) economic Answer : (A)
140. As chief executive of Stalwart Shipfitting Company, a diversified producer of marine supplies and equipment, John needs a method for spotting promising product lines that warrant commitment of additional resources, as well as those that should be removed from the firm's product portfolio. A good choice for this firm at this stage would be to use: (A) computer models. (B) strategic business units. (C) a marketing audit. (D) an industry analysis. Answer : (B)
141. The strategic business unit (SBU) concept is best identified as a: (A) planning tool that separates tactical and operational issues for analysis. (B) strategic approach used primarily to separate marketing costs from production expenses. (C) marketing planning tool that best suits the needs of large, diversified organizations. (D) marketing approach appropriate for small enterprises producing a single product. Answer : (C)
142. Which of the following is true of a strategic business unit? (A) A strategic unit directly adopts the mission of its parent organization. (B) Each strategic unit depends on plans of the other units in the organization. (C) A strategic unit has its own managers, resources, objectives, and competitors. (D) A strategic unit is a key business unit within a small company that does not differ significantly from the parent company. Answer : (C)
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