Full file at https://testbankuniv.eu/Contemporary-Marketing-16th-Edition-Boone-Test-Bank
13. A company’s plans that focus largely on its current and near-future activities and are determined by its middle level management are referred to as _____ plans. a. strategic b. long-term c. operational d. tactical ANS: OBJ: STA: TOP: KEY:
D PTS: 1 DIF: Difficulty: Easy LO: 2-1 NAT: BUSPROG: Analytic DISC: Marketing Plan A-Head: Marketing Planning: The Basis for Strategy and Tactics Bloom's: Knowledge
14. Preparation of quarterly and semiannual plans by personnel such as the general sales manager or advertising director would be classified as _____ planning. a. consumer b. tactical c. procedural d. operational ANS: OBJ: STA: TOP: KEY:
B PTS: 1 DIF: Difficulty: Easy LO: 2-1 NAT: BUSPROG: Analytic DISC: Marketing Plan A-Head: Marketing Planning: The Basis for Strategy and Tactics Bloom's: Knowledge
15. Compared to other organization personnel, more time is devoted to long-range strategic planning by the: a. middle management. b. manufacturing labor. c. top management. d. supervisory management. ANS: OBJ: STA: TOP: KEY:
C PTS: 1 DIF: Difficulty: Easy LO: 2-1 NAT: BUSPROG: Analytic DISC: Marketing Plan A-Head: Marketing Planning: The Basis for Strategy and Tactics Bloom's: Knowledge
16. In the planning hierarchy, plans dealing with organization-wide objectives, long-term plans, and the total budget would be classified as _____ plans. a. weekly b. tactical c. operational d. strategic ANS: OBJ: STA: TOP: KEY:
D PTS: 1 DIF: Difficulty: Easy LO: 2-1 NAT: BUSPROG: Analytic DISC: Marketing Plan A-Head: Marketing Planning: The Basis for Strategy and Tactics Bloom's: Knowledge
Full file at https://testbankuniv.eu/Contemporary-Marketing-16th-Edition-Boone-Test-Bank