With Newest $200M Round Pinterest on the way toward IPO
What if Pinterest be highly valued at $5 billion and has it’s got a little revenue in return? That is indeed the key question as various incredulous journalists are after news yesterday that the “scrapbooking” site has considerably raised quite an amount of approx. $200 million by bring its total funding to $764 million. The site successfully launched its first ad unit ever to promote pins. Moreover the firm is asking for and is reportedly getting valuable commitments of $1 and $2 million with CPMs of $30 to $40. One of the best uses of the new funding is supposed to be continued with international expansion. The company is well renowned with various offices in Europe and Japan, but is customized for users in more than 30 countries. So the question arises, what really makes Pinterest highly valuable? There are two core principal answers as likely women and mindset of its users (who are mostly women). Women dominate activities on Pinterest that are relevant and interesting since in the US, women reportedly dictate (or substantially dictate) and roughly 70 percent of them spend on households. That very purchasing power represents a hundreds of billions of dollars annually. Apparently, the best thing about it is the mindset of users. Whether it’s for design or luck, Pinterest has successfully created a “culture” of behavior and activity, which is arguably closest to search of all the social networks. Understanding that, Pinterest recently introduced “guided search” it enables people to find things on the site more easily. The native ads or promoted pins on Pinterest are entirely relevant and consistent with whatever the people are already seeking.
This is the very reason that Pinterest is so valuable but although itâ€™s not fully proven as a commercial platform, the company is probably headed toward an IPO. Visit http://www.a1interactive.com/ for more marketing news online.