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• The waiting room for patients is very stale, empty, disorganized and unwelcoming. • The way the information about the organization is presented is inefficient.


• To create a welcoming and stimulating environment • To inform patients about the organization’s efforts by way of a paneling system • To suggest recommendations that further advance the communication objectives


• Purple: C – 79, M – 90, Y – 0, K – 0 • Blue: C – 100, M – 46, Y – 0, K – 0 • Grey: C – 0, M – 0, Y – 0, K – 50 • White: C – 0, M – 0, Y – 0, K - 0 Typeface: Futura (T1) • Headlines: Futura Book Oblique • Sub-Headlines: Futura Bold • Body Copy: Futura Book


• Easy to implement • Not a permanent solution, which may be helpful given the current location and infrastructure restrictions • Economical • Mondrian design allows for varying arrangements • Provides dimension, since panels are raised from the wall – not flat


• Enables a sharing and building of community • An easy and interactive way to connect with the company • Creates brand awareness


• Draw patients’ eyes to organization’s services, goal and mission • Incorporate blue as dominant color in overall design to minimize costs, based on current aesthetics • Show sense of community through visual aids • Emphasize the importance of volunteer efforts


• • • •

Paint the Walls Back Wall Design Digital Announcements New Waiting Room Chairs


• A fresh coat of white would liven up the room, which currently looks drab


• Completes the design concept • Reinforces the intended message • Promotes branding – consistent use of color palette


• Run announcements on the TV screen – Would require the TV be repaired, since it is currently not operational

• Free the wall from clutter and paper • Easy to update using Microsoft PowerPoint – Template provided

• Maximize company’s green profile – Sustainability further reinforces the organization’s mission to help the community by preserving and maintaining the world in which patients live

• Reinstate the organization’s goals, etc.


• Create a coherence with the overall design • Updates the look of the waiting room • Promotes branding – consistent color palette

$34.49 each http://www.bizchair.com/xu-ch-60096-pu-gg.html#


All wall panels: ~$1,500 Magazine Racks: $9.59 each @ Office Depot

Welcome vinyl: ~$500 Chairs: $34.49 each Paint: ~ $31 a gallon @ Home Depot


• Main Wall •Panel Folders containing native files, links and fonts, as well as PDF comps (trim size) •Press Files Folder containing files with crop marks and bleed allocation • Back Wall •Comp of recommendation for Back Wall solution


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• Please contact us with any questions regarding concept/implementation: – Olga Martinez, Team Leader • olgamarie2@aol.com

– Kelly Trowbridge – kc.trowbridge@gmail.com – Megan Muetterties – m.muetterties@umiami.edu – Leslie Lopez Chelala – l.lopezchelala@umiami.edu – Aaron Martin – a.martin11@umiami.edu

Community Smiles Presentation  

PhilAdtrophy 2012 Lobby Redesign prepared for Community Smiles

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