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Alexa Mendez University of Florida School of Art + Art History Portfolio 2013 1958-5416 alexa_m77@yahoo.com (850) 218-9170


Champagne 17 in. x 11 in. Typography 1 Digital print on paper Fall 2012 Ligature 22: Awarded Best Sophomore This poster was created with the intent to express Alfred Hitchcock’s use of written text to narrate the viewer in his silent movies. Black screens with white text interchanging between movie scenes explained the dialogue, but more uniquely the storyline was developed in the form of a newspaper.


Champagne (details) 17 in. x 11 in. Typography 1 Digital print on paper Fall 2012 Ligature 22: Awarded Best Sophomore


A Cycle of Life 5 in. x 3 in. x .5 in. Visual Methods Pen and ink on paper, cardboard, burlap, leaves Spring 2012 I am drawn to the cycle of how many different types of life follow the same cycle­­— birth as a seed, a seedling, a tree, and death. This man-made narrative displays the passing of time through the similar life of these very different types of trees.


A Cycle of Life (details) 5 in. x 3 in. x .5 in. Visual Methods Pen and ink on paper, cardboard, burlap, leaves Spring 2012


Visiting Artist Rebeca Mendez 17 in. x11 in. Visual Methods Digital print on paper, spray paint Spring 2012 Rebeca Mendez’s project that inspired this poster was a branding for a documentary. The use of spray-painted stencil typography mimics making a statement attitude similar to her branding for the film. The visual boldness in color, typeface, and style create an attention-grabbing aesthetic.


Visiting Artist Rebeca Mendez (detail) 17 in. x11 in. Visual Methods Digital print on paper, spray paint Spring 2012


GeoPhone 6.25 in. x 3.75 in. x .75 in. Independent Project Digital print on cardstock Fall 2012 Locating and spatial recognition found in a product that uses tracking to find your phone, similarly remind me of the basic elements of design. The use of geometric shapes, line, and color follow how the elements of design can be seen in seemingly different disciplines, like geometry and art.


GeoPhone (detail) 6.25 in. x 3.75 in. x .75 in. Independent Project Digital print on cardstock Fall 2012


Gravity 2 ft. x 1ft. each Sculpture Gravity and Buoyancy Wood, wood stain, glue, nails Spring 2012 This sculpture explores how gravity can be presented in different ways by using contrasting principles of art within the same material and minimalistic approach. Darker color and a form that is directionally towards the ground gives the idea of heaviness in weight while the opposite gives the idea of lightness.


Reading Responses 11 in. x 8.5 in. Typography 1 Digital print Fall 2012 The purpose of this design is to enhance how type can be used to create a visually unique statement while also drawing the viewer in based on content. The names grouped together to form a perfect square combine how type can be art and informative.


Ugly 22 in. x15 in. Printmaking Figure Ground relief print on plastyboard Fall 2012 One of the ugliest events plaguing todays society is human trafficking. This idea is portrayed by two hands chained by oppression and enslavement, reaching up into hope and a future. Different uses of texture create a pattern that displays this idea in a pleasing way that contrasts reality.


Ugly (detail) 22 in. x15 in. Printmaking Figure Ground relief print on plastyboard Fall 2012


Be Calm 16.5 in. x 8.5 in. Digital Bootcamp Digital print on paper Spring 2012 Our busy lives keep us constantly going and its important to slow down and have peace of mind and body. For me, that time is represented through sitting down and enjoying a cup of tea. The gestural drawing and handwritten type give a loose feeling of letting go of stress.


Tea Bags (3) 1.5 ft. x 1ft. x .5 in. Sculptue Gravity and Buoyancy Tea-dyed tissue paper, Black tea, glue, twine Spring 2012 Tea serves a sensory experience of touch, taste, and smell. By making them oversized and filling the bag with real tea, the viewer can fully experience the sense of smell that is such a powerful part of enjoying and being soothed by the effects of drinking tea.


Joyful Typography 40 Seconds MOV Time Based Media Photography, video editing Spring 2013 This stopmotion explores meaning of words through elements of video editing. Various lighting, slow-paced music, and movement of the individual letters shows the change from despair to joy. The times comes when we choose to live a life of joy, even without happiness.

Joyful Typography https://vimeo.com/61014734


Corner; Latin (CON)fusion 17 in. x 3.5 ft. Typography 1 Digital Print on paper, foam board Fall 2012 Inspired by their melding of Latin Cuisine and American culture, I incorporated traditional and modern elements to bring together the essence of the food and the atmosphere of Corner. The folded edges in the design plays on the name and leads to an interesting way to display type in perspectives.


Corner; Latin (CON)fusion (details) 17 in. x 3.5 ft. Typography 1 Digital Print on paper, foam board Fall 2012


Pepsodent Toothpaste 8.25 in. x1.5 in. x 1.5 in. Typography 1 Digital print on cardstock Fall 2012 This Pepsodent package incorporates visual elements and theories of the Arts and Crafts movement. Hand drawn floral illustrations mix with the typical information to decorate the package. The reverse of the package folds into a box, that can be used to plant the sassafras seeds (main ingredient) found inside.


Pepsodent Toothpaste (detail) 8.25 in. x1.5 in. x 1.5 in. Typography 1 Digital print on cardstock Fall 2012


Portfolio 2013  

Portfolio for UF Graphic Design Program

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