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amie kesler, Visual Artist 919.475.4503 ahkesler@gmail.com

2013 Portfolio


ATYPI 2013 Austin

ATypI 2013 Conference Branding & Marketing Collateral


John Wiley & Sons, Inc. 2012 Annual Report


no.35

Al

no.37

ylang ylang

JM Apotheke Branding & Package Design

Re

elderberry

no.34

So vanilla

Tr

no.36

lavender

no.33

Up citrus


The Garden of Forking Paths by Jorge Borges Print & Experimental Typography


Wind Oil

by dave hakkens Chord

Oil can be extracted from several different kinds of seeds, nuts, and fruits for use in cooking and soapmaking, cosmetics, detergents, or as an ingredient in other foods such as baked or fried goods. Traditionally mass market oils frequently use genetically engineered and pesticide-grown seeds, and sometimes oils are extracted using harsh chemical solvents that can destroy the natural flavors and nutrients of the oil itself.

pitch of blades The pitch of blades can dramatically affect power output; manipulating the blades (0° near the tips and around 10°–20° near the root) can really improve performance.

Direction of travel

In addition, wind turbines with longer blades create more power. Other factors that influence power output include: number of blades, blade shapes, material, and weight.

Frustrated by the poor quality found in mass market grocery stores, Dutch product designer Dave Hakkens, sought out to create a machine which would get the best of both production methods and produce good products in an easy way.

Wind Mathematics Relative wind direction

And so “Wind Oil” was born. Dave’s Wind Oil is an oil-pressing machine which extracts cold-pressed oil from nuts and seeds by working on only wind energy. The machine is made to press nuts and seeds such as walnuts, peanuts, sesame seeds, linseeds, hazelnuts., etc. The wind power is transformed with a worm drive to make the movement slow but very powerful.

5° Angle of attack

P = 1/2 ρ π r V 2

worm drive A worm drive is a gear arrangement in which a worm (which is a gear in the form of a screw) meshes with a worm gear. Like other gear arrangements, a worm drive can reduce rotational speed or allow higher torque to be transmitted. The worm drive is rotated via the power created from the wind turbine, which in turn starts the movement of the press.

3

This equation describes the power found in a column of wind of a specific size moving at a particular velocity. From this formula it can be proven that the size of a turbine and the velocity of the wind are very strong drivers when it comes to power production. If velocity of the wind or the area of our blades increases, power output increases. The density of the air has some impact as well. Cold air is more dense than warm air, so colder climates have the potential for more energy production.

P = Power in the Wind (watts) ρ = Density of the Air (kg/m3) r = Radius of swept area (m2) V = Wind Velocity (m/s) π = 3.14

Actual wind direction

oil press The press is created of a cylinder, worm drive, specialty screw, and funnel that divides the oil from the leftover pulp of the nuts.

Driven by the power created by the wind turbine, once the worm drive begins to turn, the screw is propelled slowly up and down, and in turn begins to crush the nuts and push the pulp and oil out the funnel.

pipe holders Two pipe holders, found at any local hardware store are used to connect the oil press to the body of the wind turbine.

Health Benefits of Conjugated Linoleic Acid (CLA) Decreased cancer risk: Researchers have found non-human subjects who consumed 0.5–1.5 % of CLA, experienced 32–56 % reduction in benign and malignant tumors. Body fat management: According to the American Journal of Clinical Nutrition, CLA increases lean body mass while reducing overall body fat mass. The improved muscle to fat ratio is believed to stem from improved insulin sensitivity.

Walnut

50%

Almond

29%

Improved immune function: To improve immune function with CLA, it is recommended to take 2g to 4g of CLA daily. Those who suffer from allergies may also benefit from CLA. Conjugated linoleic acid works by triggering a protective immune system mechanism that blocks the release of IgE antibodies.from improved insulin sensitivity. Diabetes prevention and management: CLA helps those with diabetes by improving the movement of glucose into cells, which assists in lowering insulin.

Hazelnut

17%

Cashew

77%

% of CLA found in various types of oils / CLA is an omega-6 essential fatty acid

Wind Oil by Dave Hakkens Infographic Design

Pistachio

33%

Storage of Oil

Body fat management: According to the American Journal of Clinical Nutrition, CLA increases lean body mass while reducing overall body fat mass. The improved muscle to fat ratio is believed to stem Rheumatoid arthritis management: CLA blocks excess production of pro-inflammatory immune agents, such as prostaglandin and cytokines, leading to less joint destruction and inflammation. Heart disease prevention: CLA prevents heart disease in two ways— decreasing bad cholesterol and preventing atherosclerosis.

oil press by–products Once the press crushes the nuts two by-products are created, the leftover pulp and the nut oil. The leftover pulp is seen to the left, and is full of protein, great for cooking or feed your animals and plants with. Represented to the right, is the cold-pressed oil.

The Wind Oil machine doesn’t use heat which means it creates pure, cold-pressed oil. The oil can be put into old (soy sauce and dressing) bottles, labeled and sealed with a cork. When storing homemade oil, factors such as light, heat, and air must be taken into consideration..

Cashew Oil

To maximize shelf life, oil should be stored in lightproof, airtight, and moisture-proof containers in a cool place.

1 bottle of oil = approx. 60 nuts


Cheese Yumm Blocks Packaging & Branding Design


20

100% Fluff Greenwashing Infographic Design


Greenwashing is an environmental claim which is unsubstantiated or irrelevant. Found in advertising, public relations or on packaging, and made about people, organizations and products, greenwashing is an old concept, wrapped in a very modern incarnation. Greenwashing took root in the 1970s when the growth of the environmental movement brought awareness of ecological damage to the general public eye.

100% FLUFF how to spot greenwashing and hang dirty laundry out to dry.

Sources: GreenBiz Group + Ernst & Young, Six growing trends in corporate sustainability, 2011; GreenBiz Group, State of Green Business Report, 2012; Futerra Sustainability Communications, Greenwash Guide, 2008; Cone Communications, 2011 Green Gap Trend Tracker.

77%

Fighting the Fluff

In 2011, 3,000+ companies, including of consumers more than 80% of Global 500 firms, reported would bevoluntarily willing toat least some of their CO emissions, water manageand climate change policies to boycott ament,product the Carbon Disclosure Project. if misguided.

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a product or service.

Consumers agree: “I want companies to provide more info about the impact of products on packaging so I can make informed shopping decisions.”

The UK-based company, corporate register, has been tracking these “corporate responsibility” reports Our global footprint now exceeds the world’s capacity to regenerate worldwide since 1992. by about 30% and by 2030 we

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GREEN•WASH (grËn’wâsh’, -wâsh’) Used to 26 GREEN•WASH (grËn’wâsh’, -wâsh’)describe Used to the describe act of misleading act ofthe misleading consumers 5,593 consumers regarding the environmental practices of a company or the of a regarding the environmental practices environmental benefits of a product or service. company or the environmental benefits of

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meaning, for instance using, educated is coming to the forefront of our consumerism.

GREEN•WASH (grËn’wâsh’, -wâsh’) Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

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To meet growing customer demands for disclosure and transparency, companies are publishing reports to explain what they are doing to help the environment.

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With the percentage of green ads and marketing claims more than doubling in the past few years, a call for companies to become more transparent with their efforts and a need for consumers to become more educated is coming to the forefront of our consumerism.

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Words or terms with no clear meaning, for instance using, “eco-friendly,” or statements that don’t make sense when considering sustainability.

In a market economy where the consumer is king, consumers have begun to send strong environmental signals through their purchase choices. Consumers often rely on advertising and other corporate messaging to inform their purchasing choices, and greenwashing is undermining confidence in that advertising. That confidence is now at an all time low, with only 10% of consumers trusting green information from business and government. Without confidence in the claims, consumers are reluctant to exercise the power of their green purchasing, as they no longer know who or what to believe.

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machine wash in extra hot water. maybe run cycle twice. just for fun. for best results use lots of sustainable and eco-friendly bleach. feel free to use bleach as a household cleaner and teeth whitener. no need to buy whitening strips anymore. enjoy.

tracking consumer behavior

In a market economy where the consumer is king, consumers have begun to send strong environmental signals through their purchase choices. # fluffy language Consumers often rely on advertising and other corporate messaging to 1 Words or terms with no clear inform their purchasing choices, and greenwashing is undermining meaning, for instance using, confidence in that advertising. That confidence is now at an all time low, “eco-friendly,” or statements how to with spot greenwashing and hanggreen information from business only 10% of consumers trusting that don’t make sense when and government. Without confidence in the claims, consumers are redirty laundry out to dry. considering sustainability. luctant to exercise the power of their green purchasing, as they no longer machine wash in extra hot water. maybe run know who or what to believe.

Greenwashing is an environmental claim which is unsubstantiated or irrelevant. Found in advertising, public relations or on packaging, and made about people, organizations and products, greenwashing is an old concept, wrapped in a very modern incarnation. Greenwashing took root in the 1970s when the growth of the environmental movement brought awareness of ecological damage to the general public eye.

100% FLUFF

The UK-based company, corporate register, has been tracking these “corporate responsibility” reports worldwide since 1992.

digital drafts

machine wash in extra hot water. maybe run cycle twice. just for fun. for best results use lots of sustainable and eco-friendly bleach. feel free to use bleach as a household cleaner and teeth whitener. no need to buy whitening strips anymore. enjoy.

1992

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get moving , volunteer .

Guerilla Marketing Campaign

visit volunteers.org for more info

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Get Moving, Volunteer.

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visit volunteers.org for more info

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get moving volunteer visit volunteers.org for more info


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Help make the world A better place.

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get moving , volunteer .

visit volunteers.org for more info

good deed

one a day keeps the doctor away

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get moving,volunteer.

visit volunteers.org for more info


On the Cheap Conceptual Book Design


Mila + Chris Wedding Invitation Design


emblem samples

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Natalie + Chris Wedding Invitation Design

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a little birdy is here to tell you to...

she said

YES!

Liza & Elliott August 5, 2012

formal invitation to follow

can’t wait to celebrate their marriage with you at the Fontainebleau Inn in Alpine, NY. mywedding.com/lizaandelliott

Liza + Elliott Wedding Wedding Collateral


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9a a9

Sept 28, 2013

to the wedding of

Sept 28, 2013

YOU are INVITED

Anya + Andrew Together is a wonderful place to be. W Camp Blodgett West olive, Michigan

Details at www.andrewandanya.weddingwindow.com

Please RSVP by 08.01.13

Anya + Andy Wedding Invitation Design

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Saving Africa with Art Marketing Collateral


A.

A.Kesler Portfolio  

A collection of work completed by Amie Kesler, graphic designer, from Chicago, IL. Available for hire: ahkesler@gmail.com

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