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Consumer Brand Guidlines


Reproducing the Logotype (Georgian)

These guidelines describe the basic rules of designing with/reproducing the Bank Constanta brand identity. In order to gain maximum benefit from these guidelines they must be used consistently, as even small variations will undermine the impact of the Bank Constanta brand identity. 2

Reproducing the Logotype (Georgian)


Logotype (Georgian)

Logo/Geo/...

10mm

Constanta_logo.ai

Minimum Size

The main logotype of bank consists of mark and typography, written with specially designed font.

Where possible, the Bank Constanta logotype should be displayed on a flat white background.

The precise position and proportion of all the logotype elements is fixed and must always be reproduced in the set relationship shown here. The elements must never be re-drawn or modified in any way.

For the print, the Bank Constanta logo should never be less that 10mm in height. If there is absolute must to use the logo in miniature size, the designer should consider using only the mark. Reproducing the Logotype (Georgian)

3


Logotype Measurments and Exlusion Zone 11x

23.5x

2x

2.5y 3y 2.5y

11x y

x Measurments

4x

4x 5x

5x

4x

4x 5x Exclusion Zone

5x x

Constanta Bank logotypes must always be surrounded by an area, which is entirely clear of typography and any other graphic devices.

4

Reproducing the Logotype (Georgian)

The minimum exclusion area, shown here, is made up of the width and height of one of the Constanta Bank logotype blocks at the chosen size.


Reproducing the Logotype in Black and White

Constanta_logo_simple.ai

Constanta_logo_black.ai

Constanta_logo_white.ai

Wherever possible, the logotype should be reproduced in the Bank Constanta green. When reproducing the logotype for print on colored background, care must be taken to ensure that the area surrounding the logotype is tonally even and either sufficiently light or sufficiently

dark. To ensure that logotype is legible on colored background it should always be either all white or all black. If the background color is bright the logo should be all black, if the backgound color is dark the logo should be all white. Reproducing the Logotype (Georgian)

5


Reproducing the Logotype in Black and White

Constanta_logo_black.ai

When reproducing the logotype for print on colored background, care must be taken to ensure that the area surrounding the logotype is tonally even and either sufficiently light or sufficiently dark. To ensure that logotype is legible on colored background it should always be either all white or all black. If the background color is bright the logo should be all black, if the backgound color is dark the logo should be all white. 6

Reproducing the Logotype (Georgian)

Constanta_logo_white.ai

When reproducing the logotype for print on gradient background, care must be taken to ensure that the area surrounding the logotype is tonally even and either sufficiently light or sufficiently dark to ensure the logotype is legible. If the gradient background color is bright the logo should be all black, if the backgound color is dark the logo should be all white.


Reproducing the Logotype on Photo and Pattern Backgrounds

When using a PHOTOGRAPHIC background, the legibility of the logotype is of paramount importance. When the backround is textured, to ensure legibility, the designer must always use white block under the logo. Exclusion zone must also be considered.

When using a textured background, the legibility of the logotype is of paramount importance. When the backround is textured, to ensure legibility, the designer must always use white block under the logo. Exclusion zone must be considered.

Reproducing the Logotype (Georgian)

7


What Not to do With the Logotype

Never rotate the logo

Never change the colors

Never change the composition

Never change the typography

Never rotate the mark

Never outline the logotype

Never use typography without the mark

Never use shadows

8

Reproducing the Logotype (Georgian)


Logotype (English)

Logo/Eng/...

10mm

Constanta_logo.ai

Minimum Size

The main logotype of bank consists of mark and typography, written with specially designed font.

Where possible, the Bank Constanta logotype should be displayed on a flat white background.

The precise position and proportion of all the logotype elements is fixed and must always be reproduced in the set relationship shown here. The elements must never be re-drawn or modified in any way.

For the print, the Bank Constanta logo should never be less that 10mm in height. If there is absolute must to use the logo in miniature size, the designer should consider using only the mark. Reproducing the Logotype (English)

9


Logotype Measurments and Exlusion Zone 11x

24.5x

2.2x

2.5y 3y 2.5y

11x y

x Measurments

4x

4x 5x

5x

4x

4x 5x Exclusion Zone

5x x

Constanta Bank logotypes must always be surrounded by an area, which is entirely clear of typography and any other graphic devices.

10

Reproducing the Logotype (English)

The minimum exclusion area, shown here, is made up of the width and height of one of the Constanta Bank logotype blocks at the chosen size.


Reproducing the Logotype in Black and White

Constanta_logo_simple.ai

Constanta_logo_black.ai

Constanta_logo_white.ai

Wherever possible, the logotype should be reproduced in the Bank Constanta green. When reproducing the logotype for print on colored background, care must be taken to ensure that the area surrounding the logotype is tonally even and either sufficiently light or sufficiently

dark. To ensure that logotype is legible on colored background it should always be either all white or all black. If the background color is bright the logo should be all black, if the backgound color is dark the logo should be all white. Reproducing the Logotype (English)

11


Logotype (Special)

geo_special.ai

eng_special.ai

arm_special.ai

az_special.ai

12

Reproducing the Logotype (Special)

Logo/Special/...


Logotype (Special)

Logo/Special/...

gd_around_mark_white.ai

x

x

2.5x

For the special cases was designed graphic device around the mark. The precise position and proportion of all the logotype elements is fixed and must always be reproduced in the set relationship shown here. Reproducing the Logotype (Special)

13


Logotype (Special)

gd_geo.ai

gd_eng.ai

gd_arm.ai

gd_az.ai

White graphic device can be used with other logos types too. NEVER change color of graphic device. 14

Logo/Special/...

Reproducing the Logotype (Special)


Logotype (Special, Bilingual)

Logo/Special/...

gd_GeoEng.ai

gd_GeoArm.ai

gd_GeoAz.ai

Reproducing the Logotype (Special)

15


Reproducing the Logotype (Bilingual)

These guidelines describe the basic rules of designing with/reproducing the Bank Constanta brand identity. In order to gain maximum benefit from these guidelines they must be used consistently, as even small variations will undermine the impact of the Bank Constanta brand identity. 16

Reproducing the Logotype (Bilingual)


Logotype (Bilingual)

Logo/ /...

GeoEng.ai

GeoArm.ai

GeoAz.ai

Reproducing the Logotype (Bilingual)

17


Logotype (Bilingual)

GeoEng_simple.ai

GeoArm_simple.ai

GeoAz_simple.ai

18

Reproducing the Logotype (Bilingual)

Logo/Bilingual/...


Logotype (Bilingual)

Logo/Bilingual/...

GeoEng_black.ai

GeoArm _black.ai

GeoAz _black.ai

Reproducing the Logotype (Bilingual)

19


Logotype (Bilingual)

20

Reproducing the Logotype (Bilingual)


Tagline (Georgian)

Geo+tagline.ai

x

Logo/Tagline/...

ყველაფერი თქვენი წარმატებისთვის

2x x ყველაფერი თქვენი წარმატებისთვის

Slogan color should be the same color, as logotypes dark green. The precise position and proportion of all the logotype and slogan elements is fixed and must always be reproduced in the set relationship shown here. The elements must never be re-drawn or modified in any way. Minimum size of slogan font is 7pt. Colors

21


Tagline (Georgian)

ყველაფერი თქვენი წარმატებისთვის Geo+tagline_special.ai

ყველაფერი თქვენი წარმატებისთვის

x Measurments

22

Colors

2x 2x

ყველაფერი თქვენი წარმატებისთვის

Logo/Tagline/...


Tagline (Don’t Do)

ყველაფერი თქვენი წარმატებისთვის

Never change color of slogan

ყველაფერი თქვენი წარმატებისთვის Never change the size of slogan font

ყველაფერი თქვენი წარმატებისთვის

ყველაფერი თქვენი წარმატებისთვის

Never change slogan font

Never change the position of slogan

ყველაფერი თქვენი წარმატებისთვის

Never use effects

Never outline slogan

Colors

23


Colors

The colour gives our brand its face. Constanta Bankis a dominantly green brand. A spectrum of primary and secondary colours help to create varied and exciting applications. These are the Constanta Bank Colours and their inspirations. Please always match Constanta Bank brand colors to the swatches that are presented in this section. Accurate reproduction of the Constanta green is essential in communicating a clear and consistent message about interactivity via logotype. 24

Reproducing the Logotype (Georgian)


Bank Constanta Colors

with matt lamination:

C:90 M:30 Y:95 K:30 Pantone 7484 C R:0 G:104 B:56 #006838

C:40 M:0 Y:100 K:0 Pantone 376C

R:141 G:198 B:63 #8DC63F

without matt lamination:

C:50 M:0 Y:100 K:0 Pantone 376C

C:50 M:0 Y:100 K:0 R:141 G:198 B:63 #8DC63F

C:90 M:30 Y:95 K:40 R:0 G:104 B:56 #006838

Reproducing the Logotype (Georgian)

25


Secondary Colors

C:65 M:25 Y:0 K:0 R:81 G:159 B:215 #27a6fe C:22 M:0 Y:0 K:0 R:191 G:222 B:242 #c1e8fb

C:80 M:45 Y:100 K:50 R:28 G:72 B:19 #1c4814 C:70 M:17 Y:100 K:0 R:93 G:161 B:70 #5da146

26

Reproducing the Logotype (Georgian)


Secondary Colors

C:80 M:50 Y:90 K:60 R:14 G:56 B:20 #c1e8fb

C:35 M:20 Y:100 K:0 R:179 G:179 B:54 #b3b336 C:20 M:10 Y:100 K:0 R:210 G:201 B:0 #d4c900

Reproducing the Logotype (Georgian)

27


Typography

Typography is an important element of the Bank Constanta brand identity system to help to create recognition of the brand. Uni Sans is the font used for all Latin Bank Constanta applications. The Georgian equivalent font is called BPG Nino. The system font for web and office applications is Arial for Latin and Sylfaen for Georgian. For demonstration purposes English and placeholder text (Lorem Ipsum)is used on many applications in these guidelines. Use typography in a bold and confident way. In all applications, Georgian is the 28

Typography

dominant language and English the secondary one. In Georgian language headlines and titles are usually set in BPG Nino Bold. Body copy usually appears in BPG Nino Regular. All fonts used for Bank Constanta applications will either be provided by Bank Constanta Marketing department, or must be purchased at www.myfonts.com or at www.fonts.ge. Please contact the Bank Constanta Marketing department for further information.


Lorem Ipsum

LOREM IPSUM DOLOR SIT AMET

ლორემ იპსუმ დოლორ სიტ ამეტ

Aenean varius blandit libero ac feugiat. Etiam arcu massa, accumsan sit amet ultricies id, luctus vitae lectus. Sed id libero ac sem sagittis blandit. Cras in diam at lacus eleifend semper eget at orci. Cras vestibulum aliquam adipiscing. Suspendisse facilisis ultricies magna volutpat malesuada. Phasellus faucibus, dui et egestas pulvinar, metus justo mollis lacus, a convallis mi ante a ipsum. Phasellus mi metus, hendrerit quis dapibus vitae, tempus eu sapien. Nulla sed metus nisl. Fusce eu magna neque. Curabitur venenatis varius iaculis. Curabitur vitae nulla vel odio elementum fermentum in nec lectus. Phasellus viverra iaculis eros, nec tincidunt augue commodo quis. Morbi pretium rutrum sapien.

აენეან ვარიუს ბლანდიტ ლიბერო აც ფეუგიატ. ეტიამ არცუ მასსა, აცცუმსან სიტ ამეტ ულტრიციეს იდ, ლუცტუს ვიტაე ლეცტუს. სედ იდ ლიბერო აც სემ საგიტტის ბლანდიტ. ცრას ინ დიამ ატ ლაცუს ელეიფენდ სემპერ ეგეტ ატ ორცი. ცრას ვესტიბულუმ ალიქუამ ადიპისცინგ. სუსპენდისსე ფაცილისის ულტრიციეს მაგნა ვოლუტპატ მალესუადა. პჰასელლუს ფაუციბუს, დუი ეტ ეგესტას პულვინარ, მეტუს ჯუსტო მოლლის ლაცუს, ა ცონვალლის მი ანტე ა იპსუმ. პჰასელლუს მი მეტუს, ჰენდრერიტ ქუის დაპიბუს ვიტაე, ტემპუს ეუ საპიენ. ნულლა სედ მეტუს ნისლ. ფუსცე ეუ მაგნა ნექუე. ცურაბიტურ ვენენატის ვარიუს იაცულის. ცურაბიტურ ვიტაე ნულლა ველ ოდიო ელემენტუმ ფერმენტუმ ინ ნეც ლეცტუს. პჰასელლუს ვივერრა.

LOREM IPSUM DOLOR SIT AMET

ლორემ იპსუმ დოლორ სიტ ამეტ

Aenean varius blandit libero ac feugiat. Etiam arcu massa, accumsan sit amet ultricies id, luctus vitae lectus. Sed id libero ac sem sagittis blandit. Cras in diam at lacus eleifend semper eget at orci. Cras vestibulum aliquam adipiscing. Suspendisse facilisis ultricies magna volutpat malesuada. Phasellus faucibus, dui et egestas pulvinar, metus justo mollis lacus, a convallis mi ante a ipsum. Phasellus mi metus, hendrerit quis dapibus vitae, tempus eu sapien. Nulla sed metus nisl. Fusce eu magna neque. Curabitur venenatis varius iaculis. Curabitur vitae nulla vel odio elementum fermentum in nec lectus. Phasellus viverra iaculis eros, nec tincidunt augue commodo quis. Morbi pretium rutrum sapien.

აენეან ვარიუს ბლანდიტ ლიბერო აც ფეუგიატ. ეტიამ არცუ მასსა, აცცუმსან სიტ ამეტ ულტრიციეს იდ, ლუცტუს ვიტაე ლეცტუს. სედ იდ ლიბერო აც სემ საგიტტის ბლანდიტ. ცრას ინ დიამ ატ ლაცუს ელეიფენდ სემპერ ეგეტ ატ ორცი. ცრას ვესტიბულუმ ალიქუამ ადიპისცინგ. სუსპენდისსე ფაცილისის ულტრიციეს მაგნა ვოლუტპატ მალესუადა. პჰასელლუს ფაუციბუს, დუი ეტ ეგესტას პულვინარ, მეტუს ჯუსტო მოლლის ლაცუს, ა ცონვალლის მი ანტე ა იპსუმ. პჰასელლუს მი მეტუს, ჰენდრერიტ ქუის დაპიბუს ვიტაე, ტემპუს ეუ საპიენ. ნულლა სედ მეტუს ნისლ. ფუსცე ეუ მაგნა ნექუე. ცურაბიტურ ვენენატის ვარიუს იაცულის. ცურაბიტურ ვიტაე ნულლა ველ ოდიო ელემენტუმ ფერმენტუმ ინ. Typography

29


Georgian Typography

Font/Geo/...

აბგდევზთიკლმნოპჟრსტუფქღ აბგდევზთიკლმნოპჟრსტუფ ქღ0123456789 BPG_Nino_Mtavruli_Regular.otf / BPG_Nino_Mkhedruli_Regular.otf

აბგდევზთიკლმნოპჟრსტუფქღ აბგდევზთიკლმნოპჟრსტუფქღ 0123456789 BPG_Nino_Mtavruli_Bold.otf / BPG_Nino_Mkhedruli_Bold.otf

In Georgian language headlines and titles are usually set in BPG Phone Bold. Body copy usually appears in BPG Phone Regular. Minimum font size for print materials is 6pt. and for billboards 200pt. 30

Typography

All fonts used for Constanta applications will either be provided by Constanta Bank Marketing department, or must be purchased at www.myfonts.com or at www. fonts.ge.


English Typography

Font/Eng/...

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Uni_Sans_Regular.otf

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Uni_Sans_Bold.otf

In English language headlines and titles are usually set in Uni Sans Bold. Body copy usually appears in Uni Sans Regular or Uni Sans Book. The Georgian equivalent of the Uni Sans font is called BPG Nino.

Minimum font size for print materials is 6pt. and for billboards 200pt.

Typography

31


Grid System

A grid system is utilized for the print layouts, which helps to create consistency in design, and to define the size and placement of the brandmark as well as the graphic device. 32

Grid System


Grid System

A4 Grid

A5 Grid

Grid System

33


Master Grid Measurements

3.7 26mm 3.7 26mm 3.7 26mm 3 2

26mm

3.7

26mm

3.7

26mm

For consistent layout purposes, a master layout grid is used for all print applications (editorial). The layout grid is based on the A4 master grid. It is constructed with 6 vertical and 10 horizontal columns. The position and size of the brandmark Cell is always based on the grid, and the graphic device is constructed according to the grid, too. Use it further for the placement and alignment of text and image boxes in the layout For any DIN format, scale the master grid which is based on the A4 format. Please use the template files provided whenever possible. 34

Grid System

3.7

26mm

3.7

Sometime it is allowed to begin content not from the begining of squre, but from the center. Like in Print Samples, Flyer.


Master Grid

Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipusc elit. Vestibulum arcu lectus, ultrices id sagittisum gravida, sodales ac risus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum arcu lectus, as ultrices id sagittis gravida, sodales ac risus. Mauris porta ultrices orci dapibus sbart elementum. Morbi posuere, dui in posuere ornare, risus odio eleifend augue, asfgh blandit felis augue sed est. Phasellus sed quam leo. Nunc nibh augue, condimentum non imperdiet rutrum, molestie at turpis. Suspendisse at mi mauris. Fusce dyu faucibus odio ut arcu adipiscing in suscipit nibh suscipit. Nullam vitae nulla non sfit felis congue bibendum. Nulla et vestibulum dui. Duis ut ligula ac nisl pharetra asdu malesuada nec ultricies libero. Aliquam blandit lectus ut nibh porttitor eleifend sdk. Praesent libero diam, egestas vel ultricies sed, laoreet ac diam. Quisque non metus tellus. Etiam justo felis, bibendum ac accumsan ac, tincidunt et dolor. In pharetrabii volutpat ipsum. Morbi est quam, malesuada ut suscipit id, pretium non turpis buina. Fusce diam turpis, maleisuaidia vitae adipiscing et, egestas inun nisi. Aenean congue tortor idiot dolor placerat laoreet. Donec tv non massa eget libero blandit y congue bibendum quis maurisa. Nullam eu dolor sem. Nunc afij augue orci, adipiscing et rutrum eu, condimentum vitae ante ku. Nulla sed dui nibh, vel ultricies ipsum. Ut vitae odio metus. Morbi posuere, dui in posuere ornare, risus odio eleifend augue, a blandit felis uime augue sed est. Phasellus sed quam leo. Nunc nibh augue, condimentum non confi imperdiet rutrum, molestie at turpis. Suspendisse at mi mauris. Fusce faucibus odio ut arcu adipiscing in suscipit nibh suscipit. Nullam vitae nulla non felis congue uimi bibendum. Nulla et vestibulum dui. Duis ut ligula ac nisl pharetra malesuada nec ui ultricies libero. Aliquam blandit lectus ut nibh porttitor eleifend. Praesent libero leru diam, egestas vel ultricies sed, laoreet ac diam. Quisque non metus tellus. Etiam ui justo felis, bibendum ac accumsan ac, tincidunt et dolor. In pharetra volutpat omeni ipsum. Morbi est quam, malesuada ut suscipit id, pretium non turpis. Nullam turpas sollicitudin suscipit metus. Aliquam blandit lectus ut nibh porttitor eleifend sertifica. Praesent libero diam, egestas vel ultricies sed, laoreet ac diam. Quisque non metus

Grid System

35


Photographic Style

Imagery plays a vital role in the Bank Constanta master brand identity system. The correct and consistent use of imagery is a powerful means of strengthening the recognition of the brand – it reflects Constanta’s personality and beliefs and creates differentiation. This photographic style is based on light and openness. The image is either taken against the sun or elements within the image are directly illuminated. The attributes below apply to the photographic style. 36

Photographic Style


General Rules

1. Each image must include approximately 50% of Constanta green. 2. They can look towards the camera. People in photos should smile and be happy. 3. Close and distant angles are allowed. 4. Images should be bright and have a frendly outlook. 5. 40% of background should consist of nature. Photographic Style

37


General retouching of the Constanta Green

Original

50% green

• Apply green only at areas realistic to the scene.

• Ensure to match to the correct green

• Green must always be the dominant highlight colour within the shot. • Ideally only apply green to evenly toned and textured surfaces • Ensure correct balance of green within the shot according to the guidelines. 38

Photographic Style

• Avoid applying green to areas where colours blend into one another. • Always maintain the full focal field – foreground, midground and background. • Never apply green as a solid background or overall tinted layer.


Common misuse

Not Showing green at all

Colouring the whole image in green

The green in the images should match Constanta green

Black and White photoes

Too much green

Background without nature Photographic Style

39


Print Samples

For outdoor advertising, impactful and bold layout is the key. - Use large type. - Write short and easily understandable messages. - No small print. - Choose a suitable layout grid in order to avoid too small a brandmark. 40

Print Samples


Billboards (Horizontal)

Billboard with image and grid

Lorem Ipsum Lorem ipsum dolor sit amet, consecte adipiscing elit. Ut augue ipsum, placerat sit amet imperdiet at, malesuada trices.

Billboard with text and grid

Print Samples

41


Billboards (Vertical)

Lightbox with image and grid

42

Print Samples

Lightbox with text and grid


Flyer

Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut augue ipsum, placerat sit amet imperdiet at, malesuada ultrices mauris. Duis congue diam et nibh ultrices a semper risus scelerisque. Sed hendrerit purus et turpis sodales auctor. Praesent quis nisl ac tortor feugiat tincidunt vel eu risus. Praesent interdum ante sit amet tortor sodales at rhoncus mauris feugiat. Morbi et justo est, vitae lobortis diam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Proin felis augue, vestibulum quis molestie non, pulvinar eget odio. Ut sapien nisi, vehicula Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut augue ipsum, placerat sit amet imperdiet at, malesuada ultrices mauris. Duis congue

Lorem Ipsum!

Flyer with image and grid

Flyer with text and grid

Print Samples

43


Extreme Print Formats (Horizontal)

Lorem Ipsum Lorem Ipsum dolor sit amet elit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut augue ipsum!

Lorem Ipsum dolor sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut augue ipsum!

Main grid cannot be used with extreme formats. Divide the total space in two parts, use brandmark clearspace to get the best proportion. Align brandmark to that given segmentation. You can also add the graphic device. Brandmark and layout rules of the graphic device apply as usual, and can be placed as shown. 44

Print Samples


Extreme Print Formats (Vetical)

Lorem Ipsum

Lorem Ipsum

orem ipsum dolor amet, consectetur adipiscing elit. Sed mauris tesque sed imperdiet enenatis, pulvinar vel massa. Duis tempor dolor inrat rutrum nec mmodobero molestie. Nulla facilisi. Praesent rnare, eratnon ultricies itudin, dolorgue scelerisque dui, neccipit libero sem a sapien.

orem ipsum dolor amet, consectetur adipiscing elit. Sed mauris tesque sed imperdiet enenatis, pulvinar vel massa. Duis tempor dolor inrat rutrum nec mmodobero molestie. Nulla facilisi. Praesent rnare, eratnon ultricies itudin, dolorgue scelerisque dui, neccipit libero sem a sapien.

Maecenas ac mi nonm porttitor molestie vel in lacus. Aliquam viverra, nulla sed cibusincidunt, augue ante placeratelit, sed ncus neque dui id. Nec pretium libero ac nibh cursus eu placerat lacus condimentum.

Maecenas ac mi nonm porttitor molestie vel in lacus. Aliquam viverra, nulla sed cibusincidunt, augue ante placeratelit, sed ncus neque dui id. Nec pretium libero ac nibh cursus eu placerat lacus condimentum.

Divide the total space in two parts, use brandmark clearspace to get the best proportion. Align brandmark to that given segmentation. You can also add the graphic device. Brandmark and layout rules of the graphic device apply as usual, and can be placed as shown.

Print Samples

45


Stationary

A letter or a business card may often be the first contact with Bank Constanta. The stationery demands correct and consistent application of the Bank Constanta identity across all stationery items, so as to maintain a clear and professional image for our organisation. Most stationery items work in dual language. 46

Stationary


Style

Stationary

47


Business Card (Georgian)

Stationary/...

5 7 12 8

გიორგი გოგუა მარკეტინგის დეპარტამენტის უფროსი

7 16

117 წერეთლის გამზ., ტელ.: (+995 32) 401 401 ext.2353 თბილისი 0167, საქართველო ფაქსი: (+995 32) 951 731 მობ.: (+995 91) 404 494 ელ-ფოსტა: Giorgi.Gogua@bankconstanta.ge

5

43

www.bankconstanta.ge 5 BusinessCard_Geo_template.ai

Size: 85 x 55 mm Print colour front: CMYK Print colour back: Pantone 376 C 48

Stationary

Name: BPG Nino Mtavruli Bold 11pt., Title: BPG Nino Mkhedruli Bold 9p.t, Address: BPG Nino Mkedruli Regular 7pt., Web: Uni Sans Bold 10pt.


Business Card (English)

Stationary/...

5 7 12 8

GEORGE GOGUA Head of Marketing Department

7 16

117 Tsereteli ave., Tel.: (+995 32) 401 401 ext.2353 Tbilisi 0167, Georgia Fax: (+995 32) 951 731 Mob.: (+995 91) 404 494 e-mail: Giorgi.Gogua@bankconstanta.ge

5

43

www.bankconstanta.ge 5 BusinessCard_Eng_template.ai

Size: 85 x 55 mm Print colour front: CMYK Print colour back: Pantone 376 C

Name: Uni Sans Bold 11pt., Title: Uni Sans Bold 9pt., Address: Uni Sans Regular 7pt., Web: Uni Sans Bold 10pt. Stationary

49


Letterhead (Georgian)

Stationary/...

ლორემ იპსუმ ლორემ იპსუმ დოლორ სიტ ამეტ, ცონსეცტეტურ ადიპისცინგ ელიტ. Dონეც მოლესტიე პრეტიუმ ლიგულა, ატ საგიტტის ტელლუს ფრინგილლა სედ. ჩურაბიტურ ატ სემ ნონ ენიმ ცომმოდო ვარიუს ეუ ეტ ლორემ. ნულლამ ბიბენდუმ ტემპუს ესტ სედ ტინციდუნტ. ალიქუამ სიტ ამეტ ლეცტუს ატ ერატ ბლანდიტ საგიტტის ინ ვიტაე ნულლა. დონეც ლუცტუს ურნა იაცულის ენიმ ტინციდუნტ ეტ ელემენტუმ მაგნა პოსუერე. ნულლამ ა ჰენდრერიტ ნისი. M აეცენას დაპიბუს, ნულლა ატ სოლლიციტუდინ ჰენდრერიტ, ნუნც ნულლა ბლანდიტ ქუამ, ველ ცონსეცტეტურ ანტე დოლორ იდ ნისლ. მაეცენას ნეც დიამ ა ტორტორ მოლესტიე ვეჰიცულა ინ ველ რისუს. უტ ლაორეეტ იაცულის დუი სედ რუტრუმ. Dონეც ჰენდრერიტ დოლორ იდ საპიენ ცონსეცტეტურ ქუის ფრინგილლა ნულლა იმპერდიეტ. Vივამუს დიგნისსიმ ლიბერო ა არცუ ფაცილისის ულტრიცეს. Vესტიბულუმ ველ ენიმ სემ. ჩლასს აპტენტ ტაციტი სოციოსქუ ად ლიტორა ტორქუენტ პერ ცონუბია ნოსტრა, პერ ინცეპტოს ჰიმენაეოს. ჩურაბიტურ ეგესტას არცუ ინ ტორტორ ვენენატის ორნარე. შედ ფაცილისის იაცულის აუგუე, იდ ვივერრა ტელლუს ელეიფენდ ინ. Mაურის პოსუერე ლიბერო აც მეტუს პლაცერატ ელემენტუმ.Nუნც სოდალეს, ტელლუს ინ რჰონცუს გრავიდა, დიამ მი ფაცილისის ნულლა, აც ფაცილისის ნიბჰ ლაცუს ნონ მეტუს. Dონეც ნისი ელიტ, სცელერისქუე აც ეუისმოდ უტ, ვოლუტპატ უტ ესტ. M აეცენას მოლესტიე საგიტტის არცუ ეგეტ ულტრიცეს. Vივამუს მოლლის ტემპუს ლუცტუს. Fუსცე ულტრიციეს პჰარეტრა ულლამცორპერ. Lორემ იპსუმ დოლორ სიტ ამეტ, ცონსეცტეტურ ადიპისცინგ ელიტ. Mაეცენას ფრინგილლა საგიტტის ფელის ქუის ორნარე. Vესტიბულუმ იდ მი ეუ მაგნა აცცუმსან ჰენდრერიტ სედ ნეც მაგნა. Pრაესენტ ეუისმოდ მალესუადა დაპიბუს. Nულლამ სემპერ ლაორეეტ დოლორ რუტრუმ დიცტუმ. ენეან მეტუს ტურპის, მალესუადა გრავიდა სიტ ამეტ, პულვინარ ქუის ჯუსტო. Aლიქუამ რჰონცუს ტელლუს ადიპისცინგ მი სემპერ ვოლუტპატ სიტ ამეტ იმპერდიე რისუს. უტ ლაორეეტ იაცულის დუი სედ რუტრუმ. Dონეც ჰენდრერიტ დოლორ იდ საპიენ ცონსეცტეტურ ქუის ფრინგილლა ნულლა იმპერდიეტ. Vივამუს დიგნისსიმ ლიბერო ა არცუ ფაცილისის ულტრიცეს. Vესტიბულუმ ველ ენიმ სემ. ჩლასს აპტენტ ტაციტი სოციოსქუ ად ლიტორა ტორქუენტ პერ ცონუბია ნოსტრა, პერ ინცეპტოს ჰიმენაეოს. ჩურაბიტურ ეგესტას არცუ ინ ტორტორ ვენენატის ორნარე. შედ ფაცილისის იაცულის აუგუე, იდ ვივერრა ტელლუს ელეიფენდ ინ. Mაურის პოსუერე ლიბერო აც მეტუს პლაცერატ ელემენტუმ.Nუნც სოდალეს, ტელლუს ინ რჰონცუს გრავიდა, დიამ მი ფაცილისის ნულლა, აც ფაცილისის ნიბჰ ლაცუს ნონ მეტუს. Dონეც ნისი ელიტ, სცელერისქუე აც ეუისმოდ უტ, ვოლუტპატ უტ ესტ.

ტელ.: (+995 32) 401 401 ext.2353 ფაქსი: (+995 32) 951 731

117 წერეთლის გამზ., თბილისი 0167, საქართველო

www.bankconstanta.ge

Letterhead_Geo.ai

Size: A4 297 X 210 mm Print colour front: CMYK Print colour back: Pantone 376 C 50

Stationary

Back

Title: BPG Nino Mtavruli Bold 16pt., Body: BPG Nino Mkhedruli Bold 11pt., Address: BPG Nino Mkhedruli Regular 7pt.


Letterhead (English)

Stationary/...

LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec molestie pretium ligula, at sagittis tellus fringilla sed. Curabitur at sem non enim commodo varius eu et lorem. nullam bibendum tempus est sed tincidunt. aliquam sit amet lectus at erat blandit sagittis in vitae nulla. donec luctus urna iaculis enim tincidunt et elementum magna posuere. nullam a hendrerit nisi. Maecenas dapibus, nulla at sollicitudin hendrerit, nunc nulla blandit quam, vel consectetur ante dolor id nisl. maecenas nec diam a tortor molestie vehicula in vel risus. ut laoreet iaculis dui sed rutrum. Donec hendrerit dolor id sapien consectetur quis fringilla nulla imperdiet. Vivamus dignissim libero a arcu facilisis ultrices. Vestibulum vel enim sem. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur egestas arcu in tortor venenatis ornare. Sed facilisis iaculis augue, id viverra tellus eleifend in. Mauris posuere libero ac metus placerat elementum.Nunc sodales, tellus in rhoncus gravida, diam mi facilisis nulla, ac facilisis nibh lacus non metus. Donec nisi elit, scelerisque ac euismod ut, volutpat ut est. Maecenas molestie sagittis arcu eget ultrices. Vivamus mollis tempus luctus. Fusce ultricies pharetra ullamcorper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas fringilla sagittis felis quis ornare. Vestibulum id mi eu magna accumsan hendrerit sed nec magna. Praesent euismod malesuada dapibus. Nullam semper laoreet dolor rutrum dictum. enean metus turpis, malesuada gravida sit amet, pulvinar quis justo. Aliquam rhoncus tellus adipiscing mi semper volutpat sit amet imperdie risus. ut laoreet iaculis dui sed rutrum. Donec hendrerit dolor id sapien consectetur quis fringilla nulla imperdiet. Vivamus dignissim libero a arcu facilisis ultrices. Vestibulum vel enim sem. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur egestas arcu in tortor venenatis ornare. Sed facilisis iaculis augue, id viverra tellus eleifend in. Mauris posuere libero ac metus placerat elementum.Nunc sodales, tellus in rhoncus gravida, diam mi facilisis nulla, ac facilisis nibh lacus non metus. Donec nisi elit, scelerisque ac euismod ut, volutpat ut est. ecenas molestie sagittis arcu eget ultrices. Vivamus mollis tempus luctus. Fusce ultricies pharetra ullamcorper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas fringilla sagittis felis quis ornare. Vestibulum id mi eu magna accumsan hendrerit sed nec magna. Praesent euismod malesuada dapibus. Nullam semper laoreet dolor rutrum dictum. enean metus turpis, malesuada gravida sit amet, pulvinar quis justo. Aliquam rhoncus tellus adipiscing mi

Tel.: (+995 32) 401 401 ext.2353 Fax: (+995 32) 951 731

117 Tsereteli ave., Tbilisi 0167, Georgia

www.bankconstanta.ge

Letterhead_Eng.ai

Size: A4 297 X 210 mm Print colour front: CMYK Print colour back: Pantone 376 C

Back

Title: Uni Sans Bold 16pt., Body: Uni Sans Regular 11pt., Address: Uni Sans Regular 7pt. Stationary

51


Envelope (Georgian)

ტელ.: (+995 32) 401 401 ფაქსი: (+995 32) 951 731

Stationary/...

117 წერეთლის გამზ., თბილისი 0167, საქართველო

Envelope_Geo.ai

Print colour front: CMYK Print colour inside: Pantone 376 C 52

Stationary

Address: BPG Nino Mkedruli Regular 7pt,


Envelope (English)

Tel.: (+995 32) 401 401 Fax: (+995 32) 951 731

Stationary/...

117 Tsereteli ave., Tbilisi 0167, Georgia

Envelope_Eng.ai

Print colour front: CMYK Print colour inside: Pantone 376 C

Address: Uni Sans Regular 7pt, Stationary

53


Folder

Folder.ai

Size: 514 x 385 mm Print colour front: Pantone 376 C 54

Stationary

Stationary/...


Folder inside

Stationary/...

Size: 514 x 385 mm Print colour front: Pantone 376 C Stationary

55


Outdoor Signage

Constanta logotype has a special characteristics that must be taken in consideration for the outdoor signage. Each time we use the clored version of Constanta logotype, a designer must place it on the white background. Following section demonstrates how to use the Constant logotype correctly. 56

Outdoor Signage


Outdoor Signage

Day

Night Outdoor Signage

57


Outdoor Signage

GeoEng.ai

Logotypemust be on the left side of the signage. Green spaces width depends on banks width. 58

Outdoor Signage

Signage/...


Phone Number and Web

Signage/...

PhoneWeb.ai

Outdoor Signage

59


Exception

Example

If Signages Width is too long, we use logotype and phone twice, like if we had two signages. But we have only one side signage. Place of second logo depands on width of signage. 60

Outdoor Signage


Side Signage

Signage/...

Side.ai

It’s desirable, but not necessarily to use side signage on every bank signage. Outdoor Signage

61


Plastic Cards

A letter or a business card may often be the first contact with Bank Constanta. The stationery demands correct and consistent application of the Bank Constanta identity across all stationery items, so as to maintain a clear and professional image for our organisation. Most stationery items work in dual language. 62

Plastic Cards


Plastic Card (Grass)

Plastic Cards

63


Promo

A letter or a business card may often be the first contact with Bank Constanta. The stationery demands correct and consistent application of the Bank Constanta identity across all stationery items, so as to maintain a clear and professional image for our organisation. Most stationery items work in dual language. 64

Promo


Cup

Promo

65


Cup

66

Promo


Pencils

Promo

67


Tshirt

68

Promo


Tshirt (No Grass)

Promo

69


Tshirt (Green)

70

Promo


Clock

Promo

71


Stand

72

Stand


Stand Measurments

600mm

85 85

95mm 185mm 20

300mm

170mm

1800mm

190mm

105

430mm

73

Stand


ATM Sign

74

ATM Sign


ATM Sign Measurments

2x

x

3x 4x

2.5x

3.5x

4x

ATM Sign

75


Car

Cars are very important part of Constanta brand. Perfect order of logotype and additional elements should be achieved in order to assure comprehensive communication. In this section are presented two types of car, Bright and dark cars. 76

Car


Car

Bright Car

Dark Car

Car

77


Sponsorship

The logos of our partner/s can be positioned in a horizontal row or a vertical column depending on the application. Ideally all logos should be similarly proportioned to each other, with sufficient clear space between them 78

Sponsorship


Event Sponsor

Sponsorship

79


Co-Sponsor

80

Sponsorship


Main Sponsor

Sponsorship

81


Navigation

Cars are very important part of Constanta brand. Perfect order of logotype and photogragraphic elements should be achieved in order to assure comprehensive communication. 82

Navigation


Doorplate with Number or Arrow

Navigation

83


110mm

110mm

23

10mm

Doorplate with Number or Arrow

330mm

GEORGE GOGUA

Head of Marketing Department 450mm 20mm

20mm

37mm

23 37mm

GEORGE GOGUA

20mm

Head of Marketing Department

20mm

20mm

20mm

30mm

MARKETING DEPARTMENT

30mm

20mm

Size: 450 X 110 X 10 mm Name Eng: Uni Sans Bold 60pt, Name Geo: BPG Nino Mtavruli Bold 60pt, 84

20mm

Navigation

Position Eng: Uni Sans Bold 32pt, Position Geo: BPG Nino Mkhedruli Bold 32pt, Number: Uni Sans Bold 140pt


60mm

110mm

10mm

Doorplate without Number or Arrow 330mm

CASHBOX 400mm 20mm

25mm

OPERATIONAL

20mm

25mm

DINING-ROOM

Size: 400 X 110 X 10 mm Name Eng: Uni Sans Bold 80pt, Name Geo: BPG Nino Mtavruli Bold 80pt Navigation

85


220mm

110mm

110mm

10mm

Doorplate of WC and Exit

220mm

110mm

110mm

10mm

340mm

340mm

110mm

110mm

86

24/7

Navigation


80mm

10mm

Directory

410mm

25mm

11

LOREM IPSUM DOLOR SIT AMET

12

CONSECTETUR ADIPISCING ELIT

13

ETIAM LIGULA PURUS

14

VENENATIS UT PRETIUM

21

DONEC QUIS EST

22

ACCUMSAN PRETIUM

23

CUM SOCIIS NATOQUE

25mm

25mm 10mm

500mm

Name Eng: Uni Sans Bold 60pt, Name Geo: BPG Nino Mtavruli Bold 60pt, Number: Uni Sans Bold 115pt Navigation

87


Constanta Bank Brand Guidlines  

Constanta Bank Brand Guidlines

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