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The Jeans for Genes Charity

After researching the chariy and what they do to help families living with genetic disorders I got a real sense of what a “real world problem” is. This was the first opportunity I had to create a design for an organisation that works to improve the lives of real people. On one hand this gave me a strong sense of purpose, however, it also made me feel a sense of responsibility in what I was creating. I was not just making something that was aesthetically pleasing; the design had to appeal to as wide an audience as possible to generate sales and income for the charity to do their work. I experienced the impact that good design can have in a meaningful way.

Market Research Results

Market research In order to obtain information about the target market I sent out a short online questionnaire to around 100 women on my Facebook friend list. By getting responses from people I gained some suprising results (see right). For example, most women said they preferred ‘low-key’ designs, which presented a challenge because the brief stated they were looking for ‘striking’ designs. Also, the majority of women said they do not follow fashion trends, however, the client had asked for our design to consider colour trends for Spring/Summer 2018.

5. Do you wear t-shirts that promote a strong message?

There were a few contadictions between my research results and what the client had asked for. Therefore, my job as a designer was to find a creative solution that met the needs of both the client and the target market.

I received 35 responses to the questionnaire: 1. Do you prefer t-shirts that are brightly coloured or more low-key? 2. Do current fashion trends influence what you buy/wear? 3. Do you prefer feminine or unisex designs? 4. Would you wear a t-shirt with a highly decorative design?

Bright colours...............................8 Low-key design...........................29 Feminine design..........................18 Unisex design..............................17 Decorative-Yes.............................21 Decorative-No..............................13 Follow fashion-Yes......................12 Follow fashion-No........................22 Promotes strong message-Yes...24 Promotes strong message-No.....11

Sarah Ee GDCP PM7000  
Sarah Ee GDCP PM7000  
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