Unisex Design Development This concept was a development of the chromosome idea I had been working on. After the briefing with the client where they stated they would consider a unisex design I decided to challenge myself to produce two designs. I also welcomed the opportunity to work on a design for a male audience as my past experiences as a designer involved designing and producing fashion for a strictly female market. The concept started with a charcoal drawing I had made of a knarled old tree during a recent walk in the woods. I made a link between the concept of genetic heritage and the family tree. I thought about the way the tree seemed to twist as it grew and linked this to the shape of the double-helix. I visualised the helix floating and spinning in the watery interior of a human body.
I experimented with using some of the ink lines I had drawn for the chromosome design and new horizontal strokes to digitally construct the helix shape. This time the emphasis was on trying to create a sense of the helix spinning in space. I liked the way some of the broken lines conveyed a sense of movement and fluidity. Working solely with the helix shape gave me an opportunity to concentrate more closely on analysing each of the lines, considering the variations of the intensity of the colour, the thickness and thiness, how each line started and finished; and how each of these elements contributed to building an overall feeling of a spinning, moving, floating object.