Fashion Trends My primary research involved going out and recording information from magazines on current fashion trends and looking at t-shirts on sale in high street womenswear shops. I found a wide range of designs from very minimal, to striking, to decorative, to risque. Colour schemes were also very varied. I looked at the designs from previous winners of the competition. Recurring themes were the double helix, chains, flowers, and I noticed some of the most popular designs were very feminine and used gold or silver. I questioned the relevance of fashion trends to the project because ultimately I needed to create something very specific that responded to the ethos of the charity. I was aware of the danger of using cliches, and repeating ideas that had already been used, eg. the double helix, flowers, chains.
Previous winning designs