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What is Intellectual Capital Management Accreditation ECIC 13 - Bilbao, 11-12 April 2013

Šwww.company.com Nuno Matos


Contextualization • In the last three decades, the world economy has undergone profound economic changes. • We exchanged the traditional economy based on resources, land, capital and labour, into an economy based on intangible assets. • These assets have a strategic value, therefore reliable methods are needed to validate how these assets are being managed.

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Objective • To present a SMEs accreditation methodology: Intellectual Capital Management Accreditation – ICMA®. • The ICMA® methodology is a process where a collegial body recognizes that a particular company has the capacity to manage their intellectual capital.

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Objective • ICMA® - consists of technical process validation and of the acknowledgement of the global capacity of the entity to be accredited, converting it into a member of a recognized group in which the Intellectual Capital best practices are predominant.

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Why SMEs? • According to the European Commission (2008), Small- and Medium-sized Enterprises (SMEs) in Europe constitute 99% of all companies and represent the majority of new jobs created. • These companies are responsible for a lot of innovation that creates products and services with high value.

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Objectives of ICMA® • Ensure the partners (shareholders, investors, customers, suppliers, etc.) the reliability of the management of their intellectual capital, serving as a market instrument and ensuring transparency. • Provide managers with a tool for decisionmaking and innovation management.

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Objectives of ICMA® • Be a tool for benchmarking, allowing a comparison of companies according to national and international criteria, where best practices are encouraged and rewarded. • Promote continuous improvement at all levels of the organizational performance of SMEs, by providing a management tool to improve their competitiveness.

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Objectives of ICMA® • Provide an effective transnational network of SMEs that have common interests in the development of intellectual capital as a way to achieve high performance. • Promote the entities accredited by the recognition of responsibility for intellectual capital management.

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Support Research Methodology • The methodology that supports this accreditation is the result of theoretical research and several empirical research conducted over the last years. • This methodology is based on ICM (Intellectual Capital Model) and conducted the investigation to ICMA®.

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Support Research Methodology

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What is ICMA Methodology ? • ICMA®criteria are based on the ICM which consists of 4 Quadrants divided by twenty two parameters. • To achieve ICMA®, companies have to demonstrate that they meet the ICM parameters in 4 areas: Individual Capital, Team Capital; Processes Capital and Clients Capital.

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Individual Capital Quadrant • • • •

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Training / Qualification and Talent management Valuation of Know - How and Innovation Investment in Innovation and Development (ID) Existence of a Policy for Talent Retention

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Team Capital Quadrant • • • •

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Training / Qualification Team Work Innovation in teams Leadership in teams

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Processes Capital Quadrant • Processes Systematization • Registration of Organizational Knowledge • Existence of Certification, environmental and social policies • Partnerships • Investment in Innovation and Development (ID) • The Brands Creation and Management • Complaints System • The existence of Awards ECIC 13 - Bilbao, 11-12 April 2013

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Clients Capital Quadrant • • • •

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Market Audits Management of the Clients' Satisfaction Complaints System dos clients New Markets

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Accreditation Procedures 1 Preliminary Inquiry

2 Preliminary Eligibility

3 Formal Requests

4 Self-Assessment

6 Eligibility

Accreditation

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5 Audit

Š Nuno Matos


Accreditation Procedures Preliminary Inquiry •According to the request of the company that wants to start the accreditation process, the accrediting body provides a preliminary questionnaire. This questionnaire shows that the company meets the minimum conditions for continuing the process of accreditation.

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Š Nuno Matos


Accreditation Procedures Preliminary Eligibility •After examining the preliminary investigation, the accredited entity sends the company the results of this questionnaire. If the preliminary assessment of the application for accreditation is favourable, the company will be invited to formalize its application.

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Š Nuno Matos


Accreditation Procedures Formal Requests •The formal request is made online, through the website of the accredited entity. This request is composed of several documents available on the same site. Access to these documents is done by assigning a password. The process is automatic, after completing the formal application.

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Accreditation Procedures Self-Assessment •After completing the application form, the company is invited to perform a self-assessment that allows them to make an initial diagnosis of their situation in terms of the ICMA® standards. This process is based on the ICMA® Guide. During the process of self-evaluation, the company can clarify issues with the accrediting body.

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Accreditation Procedures Audit •On dates agreed with the company, it is visited by ICMA® auditors, usually three. The auditors use the ICMA® Audit Guide to evaluate the company. •In the final evaluation the auditors produce a report that includes the improvements to be implemented in the company so that it can meet the ICMA® criteria. ECIC 13 - Bilbao, 11-12 April 2013

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Accreditation Procedures Eligibility •When the auditors' report is favourable to the accreditation, the company is deemed eligible, and a Report of ICMA® Acceptance is produced. This report should clearly state the reasons supporting the accreditation.

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Accreditation Procedures ICMA® •The Report produced by the team of auditors is signed by them and by the company. •The Report is submitted to the Accreditation Committee which, after consideration, should grant accreditation.

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Conclusion • Accreditation can be an important competitive advantage for SMEs because it guarantees their partners that they have the capacity to generate relevant, shared knowledge and induce incremental innovation. • Emphasize, the ICMA® intended to be a unifying system. However, ICMA® respects the specificities of SMEs from different countries.

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Contacts Thanks for your attention. Please See: www.icaa.pt

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Š Nuno Matos

What is Intellectual Capital Management Accreditation?  

Paper presented at ECIC 2013 - 5th European Conference on Intellectual Capital - Bilbao - Spain

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