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AnauthorofTheArtofSEO,publishedbyO’ReillyWehopethistobeusefulforyouguys!ChapterIntroductiontoSEOSearchEngineOptimization(SEO)is thepracticeofoptimizingyoursitetoimproveitsrankinginsearchresultsThisapproachwasknownas“BlackHatSEO.”Itinvolved,forexample,tacticssuchas “keywordstuffing,”wherebysitesweredeliberatelycreatedwithasmanykeywordsaspossibleinordertoachievehighrankingsinthesearchresultsStudentswill learntheconceptsforSEOinthecontextofjournalisticwork[7,,]InthisworkweexplainedrequiredinformationtomakeaSEOwasseenaslargelyunknownto usersFirst,we’llgiveyougeneralinformationaboutSEOSEO“SearchEngineOptimization”istheoneofthewidelyusedtechniquethatprovidessitesfast reachableMyco-authorsareRandFishkin,EricEnge&JessieStricchiolaSEOorSearchEngineOptimizationistheprocessorscience(andsometimesanartin itself)ofmaximizingthevisibilityofsitesinsearchengines,intheresultstheygenerateandgettingtheoptimumlevelofrelevanttrafficdirectedtoone’ssite,thusthe wordoptimizationisusedChapterPuttingItAllTogetherDevelopingacomprehensiveSEOstrategyImplementationtipsandtricksMeasuringsuccessand continuousimprovement.[13]foundthatwhileSEOwasconsideredindispensableasitensuresvisibilityofthecontent,italsohasasignificantinfluenceonseo, thenthere’llbeasectionaboutAcquisitionStrategy&Tacticsandtocloseoutwe’lltalkabouttherightmindsetStudentsareintroducedtoSearchEngine OptimizationbestpracticestooptimizesitestorankhigheronsearchenginesBelowalistweJiaoLuoAssociateProfessor,CarlsonSchoolofManagement, UniversityofMinnesotaEmail:luoj@AddressthAvenueSouth,,Minneapolis,MN,Office:FoundedNetconceptsLLCinMadisonWIinFoundedNetconcepts LtdinAucklandinLivedinNewZealandforyrs,returnedtoUSinInventorofGravityStream,apay-for-performanceSEOtechnologySEOforbeginnerstraining –ModuleWhatisholisticSEO?ThislessoncoversSearchEngineOptimization(SEO)Therefore,itassumedthatuserscannotisrealisticallyassessthe impactSEOhas,andthatuseropinionsaboutSEOdependCourseDetails.