7. Radio – .Advertising mostly on NOVA to capture the largest group of 24 - 49 year old listeners. Advertisements on NOVA are fun and broadcasted during our major sales.
8. Local Store Marketing (LSM) – Opportunity for each store to leverage from relationships within their local community
9. Emails and Database – Our customer database is effective and very cheap to grow and maintain. Emails are sent regularly advertising sales and store/customer-type specific events. 11. Social Media – Our Facebook and Twitter pages are great ways to keep in touch with customers and keep a good online presence. This allows our marketing to go viral, plus makes running quick competitions and promotions simple. 10. Website & Internet – Our website is designed around a brilliant bike browser, plus information on our workshops, race teams, and every staff member. Using various internet marketing options, we create traffic to our website for their first impression. Content on our website is always targeted to drive people in-store for a professional first opinion.
11. Referral Program – Hook Me Up Vouchers are given out to target repeat business. $50 refer-a-friend vouchers are given to reward any customers who refer a friend who buy a bike from us.
99 bikes BRAND GUIDE
99 Bikes Brand Guide