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Marketing System Session For Shops


What Is Our Product?

• Based on diaries write down % of each product category our customers enquire about • What are our opportunities to sell more product? • How do we present this product to our customers?


What Are Our Guarantees?

• Do we live by and implement all our guarantees? • Do they fit with our shop positioning and USP?


What Is Our USP?

• What services or products that we offer our customers are unique to us? • Do they set us apart from our competition • Do our sales people fit with our positioning and USP?

STEP 10.

Our Goals

• What is the shop profit, enquiry, commission and $ per file goals? • Where do we sit in the marketplace? • Do we want to change and if so how?

STEP 11.

Customer Retention & Acquisition

• What can we do to keep our customers and to get them to refer people to us? • How can we improve the shop walk-in enquiry and conversion? • How do we attract new customers?

STEP 12.

Shop Presentation

• What can we do to make our shop and front of shop more inviting and attractive so people want to walk-in? • What service standards do we have to ensure customers have an excellent initial and ongoing impression of us?

99 bikes BRAND GUIDE


99 Bikes Brand Guide  

99 Bikes Brand Guide

99 Bikes Brand Guide  

99 Bikes Brand Guide