Marketing System Session For Shops Purpose To develop a plan to retain the customers we have, while increasing their repeat purchase and to build our customer base and referrals in our community.
How Much Do We Spend On Marketing?
• Calculate annual marketing shopdraw • Rent and fit out costs • LSM (Tight-ass Tuesdays, Demo Days etc)
Understanding Our Business
• How does our customer experience measure up now? • What are the first impressions customers have related to; cleanliness, windows, brochures, uniforms answering enquiry (phone, email & walk-in)
Sales Experience And Process
• What do we do well? • What mistakes have we made and what did we learn? • How do we build our team, make it successful & retain our people?
Understanding Our Customers & Database
• How many customers do we have full contact details for? • How do we communicate to customers? • How do we get feedback from our customers?
Understanding Our Enquiry
• Calculate total shop enquiry • What is our % of repeat customers? • Determine your shops repeat enquiry category • Check off LSM activity
Who Are Our Competitors?
• Who are our main competitors and what are there USPs? • How do they market to people in our community?
99 Bikes Brand Guide