Page 50

Marketing System Session For Shops Purpose To develop a plan to retain the customers we have, while increasing their repeat purchase and to build our customer base and referrals in our community.

STEP 1.

How Much Do We Spend On Marketing?

• Calculate annual marketing shopdraw • Rent and fit out costs • LSM (Tight-ass Tuesdays, Demo Days etc)

STEP 2.

Understanding Our Business

• How does our customer experience measure up now? • What are the first impressions customers have related to; cleanliness, windows, brochures, uniforms answering enquiry (phone, email & walk-in)

STEP 3.

Sales Experience And Process

• What do we do well? • What mistakes have we made and what did we learn? • How do we build our team, make it successful & retain our people?

STEP 4.

Understanding Our Customers & Database

• How many customers do we have full contact details for? • How do we communicate to customers? • How do we get feedback from our customers?

STEP 5.

Understanding Our Enquiry

• Calculate total shop enquiry • What is our % of repeat customers? • Determine your shops repeat enquiry category • Check off LSM activity

STEP 6.

Who Are Our Competitors?

• Who are our main competitors and what are there USPs? • How do they market to people in our community?

50

99 Bikes Brand Guide  

99 Bikes Brand Guide

99 Bikes Brand Guide  

99 Bikes Brand Guide

Advertisement