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Merchandising Product Presentation 3. Straight Lines • Product displays flow from left to right in straight lines • Eye line is buy line - put what you want to sell here

4. Fill The Space • The ultimate objective when you have finished laying out your category is that you cannot see any of the fixture it is displayed on • Give more facings to the item with the best margin / best seller - use more than 1 hook • It is human nature to feel like we are buying the most popular item in the range

YES!

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X

NO

99 Bikes Brand Guide  

99 Bikes Brand Guide

99 Bikes Brand Guide  

99 Bikes Brand Guide

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