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Merchandising Product Presentation If it doesn’t look like you are in the business generally you aren’t! Merchandising is the effective use of products, display fixtures, space, colour, lighting and signage to encourage customers to buy. Expectations: • Consistency is key – all the same way for the same shop and same categories • All writing/printing must be done in uniform CAPS • No visible sticky tape • Signs must be replaced as soon as they are looking tatty • No signs without a sign holder

1. Category First • All products are displayed in categories as this is how a consumer shops. Eg: all pumps together, all clothing together, all road bikes together

2. Complementary Categories • Categories that are purchased together should be displayed together. Eg: socks with shoes, water bottles with bottle cages

99 bikes BRAND GUIDE

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99 Bikes Brand Guide  

99 Bikes Brand Guide

99 Bikes Brand Guide  

99 Bikes Brand Guide

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