Marketing Sales & Local Store Marketing Local Store Marketing - Budget, Options and Approval 2010/11 – Each store has $1000 per quarter to spend on LSM activities ($28k in budget). If not used within the quarter it is lost. Must be through an outlet as per below, or new idea that is agreed upon. For database emails, 1-2 weeks notice is needed to organise.
LSM Costs (Transfer to Support Office) Database Email
1. Schools and Organisations • School PE Programs (Churchie has a large bike program going at the moment) • Youth Groups • Take out an ad in local school newsletter – (e.g. Discount on BMX bikes) • Defence Force (highly into Fitness) • Gyms • Tri/Road/MTB Clubs • You could offer information nights, bike fits, training ride, mechanic courses – either Free or paid for by organisation 2. Hotels • Fleet of bikes/helmets for guests • Supply on-site bike servicing every six months 3. Events • Take tent, archway, flag, etc & hand out catalogues • Run a small competition to gather customer details. Suppliers are usually keen to help out. • e.g. - Win $3000 ‘Merida Credit’ paid 50/50 by your store & Advance Traders. Emails collected go to your store database 4. Companies • 15% off Merida (Advance takes half the discount) • Owen already has a flyer designed; it can be sent to companies. Use your relationships with customers who work for larger businesses. 5. Local Businesses • Catalogues in local cafés, food courts, gyms, shopping centre notice boards • Local PT businesses – mutual referral agreement
99 Bikes Brand Guide