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BCWF BRAND GUIDE


This Brand Guide Book deals with brand identity elements and usage. All rules should be strictly applied to internal or external materials. Our goal is to reflect the wilderness and show respect for the nature behind our organization.


TABLE OF CONTENTS BRAND ESSENSE

4

MOODBOARD5 INTRO LOGO

6

LOGO VARIATION COLOR VARIATION MINIMUM SIZE AREA OF ISOLATION

LOGO USAGE

12

UNACCEPTABLE USAGE

COLOR 

14

COMPONENTS MAIN PALETTE SUMMER PALETTE WINTER PALETTE

TYPOGRAPHY18 FONTS & USAGE

APPLICATION20 STATIONARY MERCHANDISE ADVERTISEMENT


BRAND ESSENSE The BC Wildlife Federation is a province wide voluntary conservation organization representing all British Columbia’s whose aims are to protect, enhance and promote the wise use of the environment for the benefit of present and future generations. Our goal is to renew the logo to help promote the value of British Columbian’s fish, wildlife, park and outdoor recreational resources and to show recognition and respect for wildlife and outdoor recreation.


MOODBOARD

This moodboard is a representation of the look and feel of BC Wildlife Federation. Key words include fresh, wilderness, habitat, breathtaking and natural.

BRAND GUIDE

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INTRO LOGO LOGO VARIATION COLOR VARIATION AREA OF ISOLATION MINIMUM SIZE


LOGO VARIATION The logo of the BCWF is a clean wordmark and symbol. The symbol shows a stylized mountain, salmon and bear representing British Columbia. The primary logo must always be visually centered in a clear white space. The logo was carefully designed and proportioned. It should not be altered and distorted.

PRIMARY LOGO This is a our primary logo. Use it whenever possible

HORIZONTAL LOGO To be used when there are space restrictions.

BRAND GUIDE

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COLOR VARIATION

GRAYSCALE

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BC WILDLIFE FEDERATION

REVERSE


There are variations of colors for the logo, which are grayscale, reverse, summer, and winter. Grayscale is used when placed in light-colored backgrounds or when the color options are limited. Reverse is intended to be used with dark-colored backgrounds or a dark photo background. The seasonal logos can change throughout the year and will use a different logo color scheme.

SUMMER

WINTER

BRAND GUIDE

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AREA OF ISOLATION The purpose reqires a minimum space around it with the purose of not reducing legibility or interrupt the intention of the design. This isolation area surrounding the logo is defined using the character “BCWF” from our wordmark.

MINIMUM SIZE Minimum size is the smallest size of the logo to maintain legiblity. To ensure the legibility, the logo has to be bigger than 1-inch width for print and 72-pixels in width for electronic and web media.

Height 1.4” for print

10 BC WILDLIFE FEDERATION

Width 1” for print


x-height

Clear Space

x-height x-height

BRAND GUIDE 11


LOGO USAGE UNACCEPTABLE USAGE


UNACCEPTABLE USAGE A few rules are necessary to maintaining the heritage of the brand. Our logo can’t be modified in order to preserve the essence of the original design.

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2

3

4

5

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1 Do not rotate the logo. 2 Do not squash or stretch. 3 Do not change the color of part the logo. 4 Do not place elements in the logo clear space. 5 Do not rearrange parts or recreate the compositions. 6 Do not add unoffical graphics to the logo.

BRAND GUIDE 13


COLOR COMPONENTS MAIN PALETTE SUMMER PALETTE WINTER PALETTE


MAIN PALETTE Our main colors connect with the nature theme. Blue represents peace and calmness. Green represents balance, harmony and growth. Yellow represents hope. All three colors are a good match for the theme of our logo.

CMYK RGB PANTONE HEX

100 42 0 0 94 0 47 300PC 007BC3

CMYK RGB PANTONE HEX

1 14 81 0 255 214 76 128C FED54C

CMYK RGB PANTONE HEX

94 0 47 0 94 0 47 3275C 520A76

BRAND GUIDE 15


SUMMER PALETTE

16 BC WILDLIFE FEDERATION

CMYK RGB PANTONE HEX

100100 0 0 49 46 146 7687C 2E3192

CMYK RGB PANTONE HEX

1 14 81 0 255 214 76 128C FED54C

CMYK RGB PANTONE HEX

94 0 47 0 78 168 72 773C 4EA848


WINTER PALETTE

CMYK RGB PANTONE HEX

78 45 100 50 42 70 52 553C 2A4634

CMYK RGB PANTONE HEX

1 14 81 0 255 214 76 128C FFD64C

CMYK RGB PANTONE HEX

8 77 100 0 225 88 41 7579C E15829

BRAND GUIDE 17


TYPOGRAPHY FONTS & USAGE


FONTS & USAGE These are the various typefaces used in order to create the logo and guide book. The primary typeface is upper-case Bakerville Regular while the lower-case secondary typeface and guide book display is Din Pro Bold. Body text is Arial Regular.

Aa

Aa Aa

Baskerville Regular - PRIMARY LOGO

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 !?#& Din Pro Bold - DISPLAY, PRIMARY LOGO

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 !?#& Arial - BODY TEXT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pwp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 890!?#& BRAND GUIDE 19


APPLICATION STATIONARY MERCHANDISE ADVERTISEMENT


STATIONARY Stationary should show the BCWF logo as the most dominant on the item. It should not be competing with any other elements. Depending on the layout of the item, both primary and horizontal logos can be used.

BRAND GUIDE 21


MERCHANDISE Logos can be used interchangeably on these products such as T-shirts, hats, mugs or tote bags.

22 BC WILDLIFE FEDERATION


ADVERTISEMENT All marketing campaigns should always reflect our vision and represent the brand. It is preferred that the primary logo is used in advertisements. Flags, bus station ads, magazine and posters are recommended materials.

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BCWF BRAND GUIDE DESIGN BY TINA CHOI COPYRIGHT© 2017

BC Wildlife Federation Brand Guide  
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