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YOUR CULTURE IS YOUR BRAND


Getting to know you…

-

SOLOPRENEUR SMALL BUSINESS MID-SIZE ENTERPRISE


Thank You for being You!


The 1 Differentiator


For Today 1

What?

Current State

2

So what?

ROI of Culture

3

Now what?

How to Create Culture


What? 1 Current State


The Bad News


VOLATILITY


EXTERNAL COMPETITION


INTERNAL COMPETITION


Only 1:3 employees are ENGAGED—worldwide!

SOURCE: BlessingWhite, Inc. Employee Engagement Report 2011.


The Good News


Herb Kelleher put his people first.


Vineet Nayar puts employees first. “I often wonder what would happen if we were to give Gen Y the license to reinvent companies completely.� Vice Chairman and CEO, HCL Technologies The fastest growing information services company in India.


The urge to direct our own lives.


“Yearn to do what we do in the service of something bigger than ourselves.�


“Desire to get better and better at what matters to us individually.�


Mismatch “There is a mismatch between what science knows and what business does.� (Intrinsic vs. Extrinsic Motivators)

Daniel Pink


2

So what? ROI of Culture


The Bad News


COST OF LOST PRODUCTIVITY

$416 billion per year due to Disengaged Employees

Source: Gallup Organization’s Employee Engagement Survey, 2009


Return

Shareholder

SOURCE: Hewitt Associates in 2009


United Breaks Guitars


Why they stay? ENGAGED stay

DISENGAGED stay

for what they…

for what they…

GIVE

GET

SOURCE: BlessingWhite, Inc. Employee Engagement Report 2011.


The Good News


Who’s living it?

Created a purpose driven culture, one employee at a time.


Who’s living it?

Welcome unconventional ways to innovate and create new products.


Who’s living it?

Live their values. Companies pay to learn from them.


CASE STUDY


Values ‘r Us


Values Lead Strategy Zappos Family Core Values “As we grow as a company, it has become more and more important to explicitly define the core values from which we develop our culture, our brand, and our business strategies. These are the ten core values that we live by: 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and A Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More With Less 9. Be Passionate and Determined 10.Be Humble�


ROI of Delivering Happiness

1. Sold to Amazon for $1.25B: AND retained culture & brand.


ROI of Delivering Happiness

2. Tony Hsieh: shared the $1.25B proceeds with employees.


ROI of Delivering Happiness

3. Happy customers: 800 number on top of every page & free returns


ROI of Delivering Happiness

4.

Culture as marketing asset:

Created a training division (Zappos Insights) and Delivering Happiness is a movement.


ROI of Delivering Happiness

5. Open and transparent: Employee testimonials in “Culture Book� (unedited)


It’s happy-ning globally Old New Stability & Consolidation Accounting Rules Tangible Assets Delegation TQM, Six Sigma Hierarchy Mass Production Technology Supports Change Case Studies Products & Services PowerPoint Presentations Enforce Order Transaction Competition Only Men, Engineers MBAs Zero Sum Game

Speed & Imagination Innovation Rules Intangible Assets Abdication Design Management Seamlessness Personalization Technology Drives Change Scenario Planning Experiences & Solutions Storytelling Thrive in Chaos Relationships Collaboration More Women, Ethnographers Designers Win-Win-Win


True bottom-line:

People are resilient!


3

Now what? Conscious Culture


1. Sincere Leader RED-FLAGS Culture is NOT a One-Off “Initiative” | Set of Posters | Morale Event

ENABLERS INTELLECTUALLY

EMOTIONALLY

INTUITIVELY

Ask

Be Involved

MODEL: Trusting

Listen

Be Real

Being Responsible

Respond

Be Vulnerable

Failing


2. Truly Assess Your Culture RED-FLAGS Not simply an annual employee poll with no on-going action.

ENABLERS INTELLECTUALLY

INTUITIVELY

EMOTIONALLY

Basics covered?

Trust Leaders

Pay | Benefits | Workplace

They have your back

Company Direction

Respect Leaders

Living Your Purpose Learning/Growing Freedom to Fail Passionate Positive

Communication

Align with Mission


3. Let Ambassadors Arise AMBASSADORS ADVOCATES FOLLOWER

PASSIVE SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”


What’s an Employee Ambassador? INTELLECTUALLY Live brand tenants with personal confidence and connection.

EMOTIONALLY Spontaneously recite personal stories of brand connection.

INTUITIVELY Proactively suggest new ideas and pilot them rapidly & often. SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”


1

2

3

2


Example of Employee Ambassador Got real vulnerable Trusted advisors Listened

Linked purpose Genuine passion Being 101% herself

SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value�


100% = 24 hours

Bill Gates, you and I‌ all have the same 24 hours.


YOU choose what

to put in your 24 hours


The extra 1%

comes through us and from others who support us.


“A small group of thoughtful people could change the world. Indeed, it's the only thing that ever has.� Margaret Mead


What’s next?


Why talk to Resonant Insights? We inspire people to be their 101% best.


A Strategic Insights Consultancy.


Our Invitation: 1. Visit us at Booth #213

2. Answer 3 quick questions YOUR NEEDS

3. Get Coffee

3 Single-Serve Packets of Starbucks VIA for the first 24 participants


Thank You Bobby Bakshi Chief Inspiration Officer bobby@ResonantInsights.com 425.999.9984 www.ResonantInsights.com


Your Culture is Your Brand