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Corporate Identity Manual


Our Brandmark

4.5

1

4 0.5 1

重現建築本貌,再興古之風華 能高老宅歷經風霜依舊聳立, 就像是一座時間記憶的堡壘, 將緣份相互交織在一起, 刻畫出一道歲月的痕跡。 能高郡是臺灣日治時期的行政區劃之一。能高 郡管轄埔里街、國姓庄及不設街庄的蕃地,郡 役所設於埔里街。該郡命名由來,是因該郡東 側邊緣有海拔3300公尺的能高山。而老宅位置 於能高老街上,延伸出來的招待所取自老宅前 身是招待所的功能。增加新字象徵新的開始, 老宅再次以新的面貌,招待你我他。

Brandmark Usage 2.1


Clear Space

An exclusion zon needs to be put in place to ensure other graphic elements do not interfere with or detract from the Shinenko logo. The zone equates to a space equal to the height of the “

�. These

requirements shouldbe followed for all logo applicaions unless it is otherwise specified.

Brandmark Usage 2.3


Color Palette All visual communications across various media types and materials. Using co l o r s co n s i s te nt l y i n a l l co m m u n i c at i o n s w i l l c re ate re co gn i t i o n a n d strengthen identity. On this page you will find specifications for reproducing the Shinenko colors in a vatiety of ways.

Primary Color

C : 85

R : 48

C : 60

R : 95

M : 80

G : 49

M:0

G : 195

Y : 65

B : 60

Y : 40

B : 173

K:0

K : 40

Secondary Color

C:0

C : 15

C:0

C : 25

M : 10

M:0

M:0

M : 35

Y : 80

Y : 80

Y:5

Y : 10

K:0

K:0

K:0

K:0

R : 255

R : 224

R : 255

R : 190

G : 222

G : 228

G : 165

B : 79

B : 88

G : 253 B : 242

B : 191

Support Element 3.1


Letter Head

20mm 15mm

Format 210mm x 297mm Shown at 40% of actual size

Return Address

Jan.L 0983456654 janl@hotmail.com

Typeface: Helvetica LT

Jalan Jinjin Salahan 33, Kuala Lumpur, Malaysia.

Size: 11 pt

Dear Miss, I am writing you this email to make reservations for one of your Shinenko Hotel, for the dates of Disember 15 until Disember 20. My husband and I plan to arrive at your hotel at approximately noon on the 15th of September and would like to request that we have lunch ready and prepared in our room when we get in. Listed beloware the food items that we would like to have for lunch. I wouldalso like to ask that you give us an extra duvet, as my husband always feels cold when visiting your city.

Body Copy Typeface: Helvetica LT

I have enclosed a check for NTD1000 to serve as my deposit. I hope to hear from you, via a call or an email to confirm that you have received my request. If there are any other concerns that you would like discuss with me, you can reach me at 03-39033. My husband and I are very excited about staying in your hotel.

Size: 11 pt

Thank You.

Brandmark Guidelines on top with purple measurements pertain to page placement of the supplementry brandmark. SHINENKO

05-8877565

h e llo@ sh i n e n ko.com

w w w. s h i n en k o. co m

15mm

Be sure to remain cautious of clearspace requirements.

Applications 4.1


Business Card

30mm

30mm

10mm

18mm

20mm

30mm

10mm

JANUARY LIM 0988-775-656

05-8877565 南投縣埔里鎮西康路 w w w. s h i n e n k o. co m . t w

Format 85mm x 50mm Shown at 100% of actual size

Front: Contact Information Typeface: 方正姚体 : Helvetica LT Size: 8 pt

Front: Brandmark Guidelines with red measurements pertain to placement of the brandmark. Be sure to remain cautious of clearspace requirements.

10mm

Applications 4.2


Envelope

10mm

65mm

Format 230mm x 110m Shown at 40% of actual size 5mm

Sender Address Typeface: Helvetica LT Size: 10 pt Joh n Lim J a l a n B i nta n g 3 3 , J i n ji n S e l ata n , Ku ata n , Pa h a n g, M a l ays i a .

Sender Address: Title TEL: 05-8877565

Email: hello@shinenko.com

Website: www.shinenko.com

Typeface: Helvetica LT Size: 12 pt Return Address Typeface: 方正姚体 Size: 9 pt Brandmark Guidelines with purple measurements pertain to placement of the brandmark.

新能高招待所 南投縣埔里鎮能高街西康路135號

Be sure remain cautious of clearspace requirements.

Applications 4.3


Restaurant Menu Design

Full Color Example

Inside Page Example

Design is at the discretion of each property provided the requirements are met. When the Shinenko logo is displayed it must follow general guidelines. Examples not shown at actual size.

Carte Menu Example

Breakfast Coupon Example

Applications 4.4


Toiletries Packaging

Toiletries packaging are an important and visible part of the Shinenko identity system. This is the only application where it is acceptable to resize the propotions of Shinenko brandmark. This will create a more dynamic appearance as long as the integrity of the brand is not to be lost through the resize. Please note that these prototypes are demonstrations only and should not be used as final work. Please contact marketing department with any questions about acceptable uses or resize the Shinenko brandmark.

Applications 4.6


Color Palette All visual communications across various media types and materials. Using co l o r s co n s i s te nt l y i n a l l co m m u n i c at i o n s w i l l c re ate re co gn i t i o n a n d strengthen identity. On this page you will find specifications for reproducing the Shinenko colors in a vatiety of ways.

C:45 M:40

C:20 M:45

C:45 M:50

C:35 Y:65

C:45 Y:50

C:60 Y:60

M:20 Y:70

M:45 Y:85

M:55 Y:60

C:50 Y:35

C:70 Y:45

C:85 Y:30

Support Element 3.1


Texture Treatment Ceramic tile pattern, wood texture, old photo collage and old wall texture application to enrich the classic and nature theme of Shinenko.

Old Wall Texture

Ceramic Tile Pattern

Photo Collage

Photo Collage

Photo Collage

Brandmark Usage 2.9


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