“Mom and pop owned and have revenue that has grown from $3.8 million to $7.5 million” restaurants in La Verne is that this is a little less stressful of
an environment to go and have
a nice meal,” said Frederickson. an alternative.”
Even long-time residents
are discovering Old Town La Verne’s restaurants. Walters
said that typically people who live north of Foothill don’t
cross south, and he said that
15-20 year residents are pleasantly surprised at what they are finding downtown.
Many people aside from
residents and college students
The downtown area has
come a ways. Thirty years ago,
Walters said that in Old Town
La Verne the old joke …”They roll up the sidewalks after 5
p.m.” was basically true. Right now, if you go downtown it’s becoming more difficult to find parking.
By this August, Com-
munity Development Director
Hal Frederickson said the U LV should open their
940 space parking structure
which will help dramatically.
Although the summer will see fewer students, the area will definitely stay as a popular
location with much to look forward to experiencing.
“Something that we’ve
heard from people going to the
“When school is out, things used to get sleepy here. A
few years ago it was noted by a number of businesses and
restaurants that that’s not the case. And I think a reason
that’s not the case is that it is
becoming its own destination for people who want to come and take advantage of those
restaurants and other businesses too.”
enjoy the area, like those from the business park by Brack-
ett Airport with higher-end
businesses. Walters said that
many of these people look for nice places to have lunch. The Fairplex has also ramped up
activities with 300-plus annual events.
Old Town La Verne also
has its own events. Their Cer-
tified Farmers Market features fine produces every Saturday morning. The area is known for their plentiful car shows
with hundreds of classic cars
including the Cool Cruise (20 years now), Cruisin’ La Verne
and the NHRA Fanfest. There
was also the popular wine walk which happened in late April.
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