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88 MAGAZINE

Going Digital: Moving online with minimal disruption WORDS BY 88 MAGAZINE It’s fair to say that the business

If you’re selling products or

or bogged down with information

landscape is undergoing immense

services remotely, how accessible

and

changes at the moment on a scale

are they to your customers? While

at how you can simplify and

that is difficult to wrap your head

your online presence may have

streamline things to make the

around. Every industry has been

been an afterthought in the past,

user journey a pleasant one.

affected by Covid-19, and most

it has now become your main

have identified a need to rapidly

tool for selling and for connecting

change how they do business, both

with your target audience. Make

internally and publicly, if they are

sure your brand voice is clear and

to survive and move forward in

that your messaging is consistent.

a position of strength. While the

This is vital. Without a clear voice

last twenty years has seen the

you can’t expect people to buy

majority of businesses creating

into your business. Your website

an online presence, the need for

and social media channels may be

effective websites, social media

in need of some TLC. Make sure

and networking tools have never

they reflect your brand, and that

been greater than they are today.

the content on there is relevant. If you need to clear out some old

In order to move your business

posts, don’t be afraid to do so.

into a digital realm effectively and efficiently, it’s important

Take a close look at the user

to

journey, from attracting visitors

identify

a

few

things.

DO YOU HAVE A PUBLIC FACING DIGITAL PRESENCE, AND IF YOU DO, HOW DOES THAT LOOK AND HOW DOES IT WORK?

to your website via social media, through to placing an order on your website or making contact with you. If this journey is complicated

complex

processes,

look

DO YOU HAVE THE TOOLS REQUIRED TO ALLOW YOUR STAFF TO BE PRODUCTIVE WHILE WORKING REMOTELY? Thousands

of

people

have

quickly discovered that the job they absolutely had to be in the office to do just a few weeks ago is perfectly possible from their home office or laptop. While home-working suits many people and can in some cases increase productivity, many can find it frustrating and difficult to keep up the same level of work, away from the office. As a business owner or team leader (or indeed a freelancer) it’s your job to make sure you and your employees have all of the tools required to make remote working not just


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