Wu Chia Hsunâ€™s
Samuel Wu I am a student who has great passion in design, and I think that’s the most important part of a designer. I’m now living in Taipei and majoring in industrial design, I’m also really interested in transportation design, currently pursuing summer Internship to broaden my
abilities and increase my working experience.
2016 calligraphy work
Contents re-Design design language Amphisbaena
"Attitude is everything."
I spent five months to do this project, itâ€™s a high integrity project. It was divided into two parts, P1 and P2. I take a brand and trying to find out its design language on P1, so I did a lot of research about it such as making image board, and than we have to do more researches about this companyâ€™s users or marketing strategy in order to create a brand new product.
Design elements Structural
Image board Image board help me to figure whatâ€™s the design language of Black and Decker, and use these features to design a new product
Sense of touch.Material
Repeat .same shape
Analyze Write down the feelings that the brand give me, and find out these elements that make people feel comfortable and structural, and take them as the design language
Concept 1 Structural Comfortable
01 I believe the tools from Black Decker include both comfortable
When designing, I form the shape directionally,
and structural feelings. The aspect of comfortation was adopted
associating Black Decker’s products, which widely
from the form of electrical tools’ handle. and the structural aspect
use lineal methods to create a sense of continuity
was adopted from the machine’s lines, phases and quite an
amount of c angle and r angle.
Sketch & Mockup
Apply rather more smooth lines to show and magnify their details.
Utilise smooth lines and massive objects as
Try to create a sense of flowing with lines
and try to merge comfortation and structure together.
MODEL 1 I form the shape directionally bacause I donâ€™t want it to be so heavy on visual, and I also enlarge some details to show the Black And Deckerâ€™s design.
MODEL 2 In this case, I enlarge the c angle and r angle, which is the most identified detail on Black And Decker. I also make the layer effects on my model, this is another part of its design.
Concept 2 Structural Visual continuity
02 I apply more structural lines with a few elements to create its visual ďŹ‚owing.In the aspect of details, I apply Black Deckerâ€™s means and present them ondifferent faces.
Sketch & Mockup
Apply a same line winding different faces to show its continuity
Structural object, details added to each face
Try to merge both and add to each productâ€™s detail
MODEL 1 I put at least one detail on each surface, and trying to make connection. This model is combine with structural and visual continuity, I also put a lot of structral elements in it.
Heat gun is a necessary product of electrical tools, and there are also many different kinds of heat gun on the market, but I found out that there are some problems of them. Too heavy, and different angles while using, so I design a new heat gun that people can use it more convient, by the launguage of the Bkack Decker. Itâ€™s a brand new Black & Decker heat gun.
Brand direction Black & Decker's objective is to establish itself as the pre-eminent global manufacturer and marketer of power toolsand accessories, hardware and home improvement products, and technology based fastening systems According to my research, we can see that BLACK+DECKER is working hard to be a part of household appliance market
The things I have learned from BLACK+DECKERâ€™s history are that they spare no effort to get into the household appliance market, and they will get the new technology by mergers and acquisitions
The DIY Revolution
Launch A Machine Shop In Baltimore First Plant Opens
Lawn + Garden Revolution
1961 The World's First Cordless Electric Drill
and-Held Cordless Vacuum
Small Household Appliance Division First Global Power Tool Battery Charger
2010 First Motion-Activated Screwdriver
Extra Power or Extra Runtime
USERS FEATURES Strong power storage
FAMILY DIY USERS
Cordless Light Convenient Energetic Household appliance
Batteries + Accessories
Lawn + Garden
Brand Spirit When Doing the DIY Project, We Can Help You Making High Quality Works, and It’s Better than Other Brands Black and Decker. Powerful Solutions Ideas at work
Keep Working on Satisfied User’s Needs
Brand positioning is unclear Confuse users Brand Positioning BLACK+DECKER has changed their logo four years ago, in order to rebuild their brand positioningand branding image because of the Inconsistent design language among different product series that really confuse users
Soft . lighter . Comfortable Brand new product series
Amphisbaena Conbine two kinds of handle, make it more convinient and more comfortable. User can choose two ways to hold this heat gun, base on, and that is the major part of my design
How it works?
When you have to heat the thing lower than you, for example, on the table, this angle will make you more convinient
I have tried many angles of handle, found out that this is the best way to hold, cause user doesnâ€™t have to curve their wrist, it means that they can use it in more comfortable way , and of course, more longer
I place the buton on the handle where thumb can push it on each side
This can make you more convinient, you will feel less weight of the heat gun because of it
An affordance is a relation between an object or an environment and an organism that, through a collection of stimuli, affords the opportunity for that organism to perform an action. It is very important to observe the design features that can guide users to use this product in the right way.
The bad experience There are many bad experiences when carrying your tray in the fast food restaruant and the bottle fall over, if thereâ€™s a way to make the bottle more stable on the tray and also reamain the fluent process when carrying, it will be really useful product
More stable I design a hole on the tray, let people carrying their bottle more stable, cause the bottle will be stucked in the hole, in the same time, users will feel more relieved when the hand touching the bottle
For fast food restaurant Itâ€™s for the single personâ€™s tray so it can be smaller and using less space when eatting, and the color of it is depand on the research of the color that make people feel better when eatting, and the most important, it can be collected in the easy way.
Ideation I started to exploring a number of ways to carry the bottle while moving, andalso combine with the tray, and the most important, make it beautiful so thatpeople can feel more comfortable while eatting.
More comfortable to hold the tray by the design of handle
Make it more easy to hold the tray
The most important part of this product, to carry drinks in the safe way, the bottle will stuck into the hole and make it more stable
How to use ?
Itâ€™s really easy while using it, just hold the tray and pick it up, and the drink bottle will stuck in the hole
picture while carrying the st-ay
Sketch I always want to become a car designer, and since I started to study in design college, realizing how car design works and what abilities should I prepare, I started to practice my sketching skill, and these are my works .
â€œNothing great in the world has been accomplished without passion.â€?
This is my 2017 portfolio, I'm really glad to show you all of my works, thanks for watching, enjoy.