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Brand Guidelines

CONTENTS Introduction About the company Logo description Target audience Color scheme Typeface Logo usage gidelines

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Introduction Welcome to our simple, quick reference guide to help you accurately communicate the ASA company and answer any questions you may have regarding our logo’s usage.By ensuring that we follow the rules set in these guidelines , we can create a more consistent look and feel, and the more consistent and coherent.


About the company ASA company Providing Supported Living, Offending Behaviour Programmes and Community Interventions to young people aged 18-16 years old.

Location United Kingdom- London

Logo description The company (ASA) one of their aims is care of young adolescents .we design the logo as a display font to integration between the object and letters.Logo looks like have just one letter which is “s”,but it actually has the name of company (ASA). The top and bottom of the logo are letter “A” .The letter “S“ collect them together. There is a negative space that represent two people communicate with each other. In this logo we use the curve lines to represent calming and peaceful, and the flexibility in dealing with people.


Target audience young adolescents from 18 to 25 years old.

Company attributes young adolescents care and the criminal justice system.


Color scheme

Color scheme - CMYK

C=59 M=13 Y=100 K=2 C=98 M=22 Y=93 K=4 C=85 M=32 Y=52 K=21 C=90 M=51 Y=22 K=7 C=0 M=0 Y=0 K=100


Color scheme - RGB

R=123 G=167 B=44 R=0 G=129 B=69 R=17 G=113 B=110 R=0 G=103 B=148 R=29 G=29 B=27



Main Typeface

This font use in website as a title.

Bauhaus 93 Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 #⁕�()+;=><?/&$%!@¤§©«±½√∑


Secondry Typeface This font use in printing.

Optima Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 #&%&§½«ª∂[]^_¡~}{?◊€πΩ

Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 #&%&§½«ª∂[]^_¡~}{?◊€πΩ


Logo Usage Guidelines


LOGO USAGE GUIDELINES Minimum and Maximum size for logo

Minimum Size W: o.84 cm H :1.32 cm

Maximum Size W: 2.32 cm H :3.71 cm


DON’T rotate the logo.

DON’T change the color.

DON’T change the scale.



DON’T make it one color.

DON’T use it in a dark background .

DON’T strok the logo .

Thank You If you have any questions or queries regarding the correct usage of the ASA logo or any aspect of the brand identity, please contact me at Manal Fahad 2014

Designer: Manal Fahad Project: Branding/Identity Program Instructor: Maha Aldoubiae Class: Graphic Design 2

ASA Company Brand Guidelines by: Manal Fahad  

For Project: Branding/Identity Program