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The Brand Product Range Marketing Channels The Organisation Franchise Opportunities The World of Bateel

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The brand

Luxury you can taste Bateel has achieved a rare distinction: it is a leading brand in the gourmet food market. With strong market presence in fifteen countries, Bateel’s deluxe boutiques and elegant cafÊs adorn premium shopping destinations in major cities, stretching from London to Jakarta. Bateel established its prominent brand position by creating the market for gourmet dates and date confectionery. This bold and pioneering achievement provided Bateel with a valuable launching pad to expand to complementary sectors in the gourmet food industry. Today, using its unrivalled integrated production and distribution assets, Bateel offers a comprehensive range of sweet and savoury foods as well as premium shopping and dining experiences.


Product Range

Gourmet food to delight a discerning palate What makes Bateel a leading gourmet food producer is our commitment and ability to consistently develop high quality innovative products. Bateel’s extensive range includes dates and date products, biscuits and pastries, chocolates and a wide variety of other sweet and savoury gourmet products.

Pioneering the art of gourmet date production and marketing, Bateel offers the best quality dates and date products not available from any other source. We market over 20 varieties of dates, an unrivalled selection, which includes the Khidri, Sokari, Madjool and Kholas.

Dates and Date Products

A heritage of excellence

While the Bateel date selection is unmatched, it is the quality that has made us the undisputed market leader. Celebrating this noble fruit, Bateel has created a full range of confectionery and savoury gourmet products with dates as essential ingredients.

In the world of deluxe chocolate products, Bateel’s reputation was firmly established by its famous date chocolate recipes. Today, the full range of our truffles, pralines and ganaches makes us a favourite destination for chocolate connoisseurs who appreciate Bateel chocolates’ delicate texture, rich taste and authentic aroma.


Chocolatier to connoisseurs

Our success as a leading producer of gourmet chocolates reflects the quality of our ingredients and innovative recipes. Only the finest single source and blended chocolates are selected by Bateel’s highly skilled chocolatiers to create traditional as well as contemporary chocolate recipes.

Biscuits and Pastries

Superb patisserie Using superior ingredients and timeless recipes, Bateel master pastry chefs create an exquisite assortment of gourmet pastries and biscuits. Our delightful selection includes a complete range of croissants and Danish pastries, cookies, biscuits, and fine cakes.

Contemporary Fine Foods

A brand of choice for fine food Well known for its gourmet dates and chocolates, Bateel is also a brand of choice for fine food. Bateel retail outlets and cafés offer gourmet foods that include Turkish delight, date and hazelnut bars, traditional and date nougat; pâtés de fruits, marrons glacés and roasted and caramelised nuts; date honey, date dhibs, honey acacia and a collection of Bateel preserves; bottled antipasti, pesto, tapenade and mustard, and flavoured extra virgin olive oils complemented by aged date balsamic vinegar; pasta, risotto, lentils and select, dry produce as well as sparkling date drinks. Bateel premium coffees, made from the finest Arabica beans slow roasted to perfection, delight coffee connoisseurs whether visiting Bateel cafés or brewing at home.

Bateel Gifts

Defining taste in gift giving

Bateel has made gift giving an art form. Each gift bearing the Bateel name carries on an age-old tradition of gift offering. A gift from Bateel is not only a reflection of a rich tradition of hospitality but also of impeccable taste. Our wide selection of luxurious and traditional packaging offers suitable choices for all occasions, whether for family, friends or business associates.

Marketing Channels

The blueprint behind leadership At Bateel we have invested in an exclusive retail and wholesale distribution network to reach our customers. The network includes company owned or franchised premium retail boutiques and cafĂŠs and intermediaries who source Bateel products for distribution in airport duty free shops as well as gourmet shops in five star hotels and luxury department stores.

Bateel Boutiques

Dedicated to brand excellence Bateel boutiques, with exquisite interior architecture and elegant retail displays, showcase the full range of Bateel products. Bateel boutiques are located in malls and shopping districts around the world. The internationally famous New Bond Street in London and Dubai Mall are examples of the world’s luxury shopping destinations where customers can visit Bateel boutiques.

Shop-in-Shop Concept

Enhancing destinations Bateel products can be found in the company of other world-class brands at leading airport duty free markets. Customers can also find our products in five star hotels and department stores.

Café Bateel

A warm, sophisticated experience Combining the rich tradition of Arabian hospitality with the renowned Umbrian culinary heritage, Café Bateel offers a distinct range of gourmet foods and beverages. This unrivalled food offering in a sophisticated and warm ambience has made Café Bateel a destination of choice among food connoisseurs. Bateel cafés are located in premium commercial and residential districts, such as Dubai International Financial Centre, Marina Walk and Dubai Mall.


a paradise for gourmets

The Organisation

The four secrets of our success Bateel’s leadership in the market is anchored in its strategy of constantly developing and producing high quality and innovative products. Bateel supports this strategy by investing in research and development and production assets that include extensive date groves and processing plants as well as several modern chocolate and biscuit production facilities. A highly skilled product development team continuously upgrades the existing range and develops new products that are produced in Bateel plants or outsourced to world-class producers with special expertise.

Date Groves

No. 1 Starting with Mother Nature The Bateel date groves are located in Al Ghat, a town in Central Arabia that nature has favoured with sweet water, rich soil and climate conditions ideal for producing high quality dates.

Our unique, organic based approach to farming results in a wide range of superb quality dates unmatched by any other source. From the nurturing of the palm, our modern thinning and netting techniques to multi-stage harvesting, each element of our farming process is critical to the quality of Bateel dates.

Processing Plants

No. 2 Loving care Dates are harvested only once for consumption throughout the year. In Bateel’s date processing plant loving care is taken and special hygienic cleaning, grading and storage technologies are employed to ensure that dates remain fresh and maintain the desired taste, texture and colour until the next harvest.

Chocolate Factories

No. 3 Control for quality Located in Riyadh (Saudi Arabia) and Dubai (United Arab Emirates), Bateel’s chocolate factories are the finest in the Middle East. The factories produce a full range of date chocolates, pralines, and truffles made with the finest chocolate and natural ingredients.

This is also where Bateel’s date-based specialties and much of the Bateel confectionery range that the world has come to know and treasure is manufactured. Company owned, these factories enable Bateel to innovate and refresh its offerings, giving customers the choice of classic or contemporary tastes that are forever indulgent and always, uniquely Bateel.

Our People

No. 4 Personal passion One of Bateel’s sustainable competitive advantages is the caliber of employees it attracts; people who are recognized for their skill, passion and commitment to excellence. Dedicated and highly trained, our people bring success to Bateel’s operations around the world.

Franchise Opportunities

Be part of our success Franchise opportunities for Bateel retail boutiques and cafÊs are available for select markets. We support our current franchisees with guaranteed territories and a comprehensive program to develop, operate and market the franchised concepts. Interested parties should contact Bateel’s Dubai office to receive information on the program.

The world of Bateel Retail Outlets — KSA and UAE Jeddah Al Jazira Building The Red Sea Mall Stars Avenue Mall Riyadh Kingdom Centre Olaya Al Khobar Al Rashed Mall

Retail Outlets — other Countries Dubai Atlantis, Palm Jumeirah Burjuman Centre Deira City Centre Dubai Festival City Dubai Mall Dubai Marina Mall Souk Al Bahar, The Old Town Town Centre Jumeirah Abu Dhabi Abu Dhabi Mall Khalidiya Mall Shangri-La Hotel

Azerbaijan Bahrain India Indonesia Jordan Kuwait Malaysia Oman Pakistan Qatar United Kingdom

Café BATEEL — Locations Dubai International Financial Centre (DIFC) Dubai Festival City Marina Walk Dubai Mall City Centre Mirdiff Business Central, Dubai Media City Dalma Mall, Abu Dhabi Sun and Sky Towers, Abu Dhabi

HEAD OFFICES United Arab Emirates Dubai Investments Park PO Box 7634 Dubai, United Arab Emirates T + 971 4 885 8737 F + 971 4 885 8738 E

Kingdom of Saudi Arabia PO Box 197, Riyadh 11383, Kingdom of Saudi Arabia T + 966 1 265 2477 F + 966 1 265 1452 E


Bateel Sweets


Bateel Sweets