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FASHION DESIGN AND MARKETING

Email: vero.degongora@yahoo.com Mobile Number: +44 7512264906 +34 644224528


SOMOS Y SOY SPRING/SUMMER19

Taking initial inspiration from the current political situation in Spain, SOMOS Y SOY looks for the essence of Spanishness, and what it means to belong to its culture. The project explores the search for a persons identity and how part of everyones character is formed by their roots. The brand emphasises the importance of culture, heritage and belonging. SOMOS y SOY is influenced by different aspects of Spanish culture: 17th century art, traditional craftsmanship skills and postmodernism cinema. Essentially, the aim of this new brand is to show the world a different side of Spain, outside of the clichĂŠs and removing the stereotypes. A fresh innovative take on Spanishness. SOMOS Y SOY Quintessentially Spanish


SOMOS Y SOY SPRING/SUMMER 19


MARKETING PLAN


MARKETING STRATEGY


SOMOS Y SOY AUTUMN/WINTER20


COMPETITIONS


Portfolio Veronica de Gongora  
Portfolio Veronica de Gongora  
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