Brands & Marketing
Thursday, August 30, 2012
CSR: 2012 Indomie Heroes Award judges announced STORIES: ELLA OLAMIJU
ufil Prima Plc, makers of Indomie Instant Noodles, has announced the panel of judges for the fifth edition of its corporate social responsibility initiative, “Indomie Independence Day Award for the Heroes of Nigeria”. The Judges are expected to select the three winners from the top 18 Stories already penciled down by the selection committee so far. According to the statement issued by Public Relations Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, members of the panel for this year would include, Headmaster, Lagos Preparatory School, Mr. Graham Stohhard, Editor, Businessday, Mr. Philip Isakpa, Women Arise
for Change Initiative, Dr. Joel Okei Odumakin, Veteran Playwright, artist and singer, Mr. Jimi Solanke Professor, Department of English, UNILAG, Mrs Karen-King Aribisala, PSFR Specialist, Mrs Angela Ege Ochuko and Fifth Gear Consulting’s Mr Niyi Adesanya . Asiwaju had said, “I am pleased to announce to you that we have selected another creed of credible and well meaning Nigerians this year to serve on the panel of judges for 2012 Independence Day Heroes Award to select three deserving heroic children’’. “ The selected members of the panel are credible people with proven integrity and the fact that they come from different backgrounds ranging from academics, media, NGOs and private practice will bring about a cross fertilisation of
ideas to reach informed decisions’’. Ashiwaju revealed that the search phase of the 2012 edition by the Independent Research Agency and submission of entries have been concluded with over 11,000 stories, out of which 18 stories have been carefully selected by a screening committee in consonant with the set criteria for selection. He disclosed that the verification teams on the field to authenticate, validate and simulate “the selected stories which will be used during the judges” meeting for the selection of the first, second and third place winners. The winners of the award are expected to win N1million worth of scholarship for the first prize winner, N750, 000 for the second prize winner and N500, 000 for the third place winner.
National Mirror www.nationalmirroronline.net
Guinness appoints Ufomba as marketing and innovative director
he management of Guinness Nigeria Plc has appointed Mr. Austin Ufomba as its new Marketing and Innovation Director. Ufomba is expected to lead the marketing of the company’s portfolio of world class brands as it plans to sustain its market leadership objectives. He started at Guinness Nigeria as a Graduate Management Trainee (GMT) and, over a 10 year period, held various positions within Diageo including Brand Manager, Malta Guinness and the Guinness Extra Stout. He was also the Global Marketing Manager, Guinness working out of the UK and Project Manager, Marketing. From 2005 to date, Ufomba has held senior leadership roles in First City Monument Bank (FCMB) and Coca-Cola where he was appointed Strategic Marketing Manager (Colas) and subsequently, Strategic Marketing Manager for all Sparkling Beverages, with responsibility for building the Coke, Fanta, Sprite, Schweppes, Limca and Gold Spot brands. While at FCMB, he was the Vice President, Brand Marketing and Communication, and while in this role, he positively drove the marketing and communication unit leading many successful innovations for the organisation. He has attended various local and overseas management training courses in reputable institutions including the Harvard Business School. He re-joins Guinness Nigeria at a critical moment to lead the marketing team and make solid contributions in the quest to beat the competition in the vibrant beverage industry in Nigeria.
How brands use promotions to market on pinterest
P L-R: Managing Partner, TruContact Ltd, Mr. Ken Egbas, Lead Facilitator and Director Incite, South Africa, Mr. Jonathon Hanks and Mr. Nduneche Ezurike at TruContact’s specialist course on CSR held in Lagos recently.
Etisalat introduces prize for innovation at Africa Com 2012 Awards
igeria’s fastest growing and most innovative telecommunications company, Etisalat has announced the launch of the first edition of the ‘Etisalat Prize for Innovation’ to reward the most innovative existing mobile broadband product or service in Africa. The award which will be one of the major attractions at the 15th Annual Africa Com Conference scheduled to take place in Cape Town, South Africa in November 2012. The Etisalat Prize for Innovation’ is aimed at encouraging and celebrating valuable innovation in the African market and will be awarded in 2 categories; both prizes will be for driving or facilitating mobile broadband use in Africa. The first prize of $25, 000 is for the most innovative product or service launched in the last 12 months and a second prize of $10,000 for the most innovative idea. Chief Executive Officer, Etisalat Nigeria, Mr. Steven Evans said, “The importance of Africa as a growth market for mobile broadband is clearly
evident, as the continent remains the fastest growing telecommunications market in the world. Over the past few years, Africa has witnessed a dramatic increase in mobile broadband connections mainly due to the surge in mobile broadband connections in Nigeria. At Etisalat, we believe that the next big thing in telecommunications in Nigeria and Africa in general is broadband and we are pushing this agenda very seriously being the first to launch a 3.75G network in Nigeria”. He explained that the award seeks to reward corporate organisations; small and growing businesses as well as individuals developing advanced mobile broadband solutions and platforms in Africa. “We have launched this award because we realise the importance of innovative broadband projects, products and services which have improved the way we live and work. Innovation is core to our business strategy at Etisalat and we see ourselves as a young and innovative
business setting the pace for others in the Nigerian telecommunications industry.” Entries for the award open Thursday 16th of August till September 6, 2012 and should be made via the Etisalat website on www.etisalat.com/innovation. The entries must show demonstrable impact on broadband usage, impressive uptake from customers and would have made a visible commercial or social impact in the community. According to Etisalat, entries are open to African Mobile Network Operators (MNO) and Mobile Virtual Network Operators (MVNO) with innovative Broadband products or services using the GSM network family (2G GPRS & EDGE, 3G, HSPA, LTE), Handset and/or Device manufacturers, App Developers and other Software service providers making use of mobile broadband capability, Radio and Core network Infrastructure suppliers enabling broadband products and content developers.
interest’s traffic and engagement are spiking, and marketers want a piece of the action. After launching branded profiles, many businesses are now developing promotions on the platform, encouraging users to follow the profiles of individual brands and pin items from their websites. Most recently, British Midland International (BMI) launched a “Pinterest Lottery.” The airline has posted a series of boards on its Pinterest page, featuring numbered and logo-clad photos from five destinations: Beirut, Dublin, Marrakech, Moscow and Nice. Users are asked to repin up to six images. At the end of each week, the company will choose a number at random; the users who had repinned the image with that number will be qualified for a chance to win a pair of free return flights to any BMI destination. In December, Lands’ End Canvas launched a promotion called “Lands’ End Canvas Pin It to Win It.” Fans of the apparel brand were asked to pin items from landsendcanvas.com to designated Lands’ End Canvas pinboards for a chance to win one of those items. Barneys New York launched a similar campaign ahead of Valentine’s Day. The Manhattan-based retailer encouraged followers of its other social channels to follow its Pinterest page and create a “Barneys New York Valentine’s Day Wish List” board in the Women’s or Men’s Apparel categories. Participants were welcome to pin anything they wanted to their boards, but at least five items needed to be sourced from barneys.com to qualify for the contest. Entries were handled by email.
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