Visit the new markets – enlist the support of UKTI who can sort out an itinerary. Arrange meetings and, where needed, brief an interpreter to work with the business for the duration of the visit. When back in the UK the business should be making arrangements to move forward and to establish a launch of some sort. This launch needs planning and a budget is required to ensure that the marketing is correct and that it is not just a ‘wet weekend’ launch. The process outlined above should involve around 4-5 visits from start to launch – visas and flights hotels and subsistence are all part of this investment and should be included in the refunds. The entire process requires a budget which should be treated as an investment, spending money in the UK on sales and marketing is not different to spending money to develop a new market. It needs to be part of a full programme of activity, exporting is not an add on – it is an integral part of the Business Plan and needs to be treated with commitment to make it work. There is an argument that the OMIS (as in France) should only be charged once the sales have started – but that might be going too far! It could be linked to the Targeted Export Support Scheme. The Institute of Export is here to help your businesses make a profit out of your new market call us on 01733 404400
Britain’s Export Innovation and Creativity Showcased in National Competition The Institute of Export (IOE) is marking the vibrant success of five businesses who clinched top spot in a nationwide competition to accelerate and boost their export growth. Our Director General Lesley Batchelor was on the judging panel of the first ever Global Jump-start Competition launched by Open to Export – a free online community spearheaded by UK Trade & Investment in partnership with the private sector. Matthew Halfin, Marketing Manager for Open to Export, said: “We were blown-away by the quality of the entries we received, especially the ones from our finalists and we are very excited to be supporting them as they realise their international growth ambitions.” A big congratulations to the five finalists starting with Blooming Simple whose flat-packed flower vase is being sold into international markets. Mia Tui, who invented her award winning bag design while living in Vietnam, has since created a range of practical handbags with pockets for everything. Ohh Deer, a group of illustrators designing gifts and clothing, have seen revenues grow exponentially in a year and are now selling products to Urban Outfitters, Paperchase and Topshop. Global Jump-start winners (L-R): See.Sense., MiaTui, Ohh Deer, Olympus Automation, Blooming Simple
Revolutionary industrial cooking technology from Olympus Automation reduces salt content in processed foods by 20% – while husband and wife team See.Sense created the first intelligent cycle light that flashes brighter and faster in response to road risks.