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b l a n k i d e nt i t y

table of

Introduction

Logo - Part One full-color black & white reversed (over a dark background)

Logo - Part Two logo signature with tagline protective area wrong usage

Typography Primary typeface informational text Color Palette Main colors (from logo) and a set of complementary options

Stationery set I business card postcard

01

p.4

02

p.6-8

03

p.8-9

04

p.10-11

05

p.12-13

06

p.14-15

Stationery set II letterhead envelope

pg2

07

p.16-17


content 08

p.18-19

09

p.20-21

10

p.22-23

Mobile and Ephemera smartphone coffee mug Exhibition I main panel (artwork by itself and on space) Exhibition II horizontal panel (artwork by itself and on space)

11

Exhibition III vertical panel (artwork by itself and on space)

12

Exhibition IV facade (artwork by itself and on space)

p.23-24

p.25-26


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introduction The purpose of corporate branding is to clearly and effectively establish and reinforce BLANK’s image across our organization and products. This unified and professional look helps viewers easily recognize our products — publications, electronic communications, events — as being BLANK-branded or produced. The following guidelines provide basic rules to follow in designing the various items that feature or use BLANK name, logo or associated brand images and pieces.

pg4


corporate manual


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identity

structure of the logo

Corporate Symbol: Do not reproduce any part of this symbol.

Corporate Wordmark: Do not reproduce any part of this symbol.

a contemporary gallery space

Corporate Tagline: Do not reproduce any part of this symbol.

a contemporary gallery space

Using the negative space on the capital B and mimicking with the S shapes are formed into a unique structural design that simplifies BLANK corporate name which plays homage to the company’s name Blank space, while at the same time, is fresh, sleek, and artisitc.The symbol was developed to represent the company as a whole for the company name and tagline. The following pages will go into further detail as to its accepted use and examples of incorrect usage. And unlike the corporate name, the symbol can be used independent of the company name as a graphic device on its own.

The Logo pg6


alternative usage

Full-color: • Pantone Yellow 116 c CMYK = 0c, 16m, 100y, 0k (RGB = 255, 210, 0 HTML = FF0200) on any backgrounds

Black & White: •

100% black on

light backgrounds

Reversed (over a dark background): • White reversed on a solid color background

The BLANK logo is drawn to specific standards and must not be recreated or modified. The corporate logo should be reproduced from the master digital artwork. Primarily, logos are available in four formats: • EPS — Preferred file format for high resolution printing • TIFF — Next-best file format for high resolution printing • JPEG – For online viewing, including websites and e-communications • PNG – For Power Point and other Microsoft Office applications


a contemporary gallery space

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identity

safe area

a contemporary gallery space

To be visually effective, BLANK’s logo requires an safe area around it. No other visual elements may appear in the safe area. The area is a box of empty space around the logo. The space is determined by a distance from the edges of the logo that is equal to the height of the BLANK’S logo graphic element. The space between the BS is the same as the hight of the top inside capital B as shown in the logo above.

The Logo part 2 pg8


Wrong usage The wordmark and tagline can only be used in one configuration, on the bottom of the wordmark

Do not alter the position or size of any element of the corporate symbol.

Do not remove BLANK form the tagline Do not change the color of one or any of the elements of the logo.

a contemporary gallery space

a contemporary gallery space

Do not change any of the corporate logo to any color other then the specified color pallet for BLANK.

aDocontemporary gallery space not change the background color to contemporary gallery space anya color of the wordmark other than

Pantone Yellow 116 C. a contemporary gallery space a contemporary gallery space

Do not remove BLANK form the logo. a contemporary gallery space a contemporary gallery space

Do not reverse the top right graphic element of the logo

a contemporary gallery space a contemporary gallery space

Do not change the wordmark’s color or the tagline.

a contemporary gallery space

Do not expand the logo. a contemporary gallery space

Our logo is a valuable visual asset and care must be taken to ensure it is clearly presented. In order to preserve the integrity of the logo, please avoid executions which misuse, amend or trivialise the identity.


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typography

Logo

code light ABCDEFGHIJKLMn O P Q R ST U V W X Y Z 1 2 3 4 5 678 9 1 0

ABCDEFGHIJKLMn O P Q R ST U V W X Y Z 12345678910

1 0 0 pts

bold

7 2 pt s

a

A

CODE is our logo and wordmark typeface. Timeless and neutral, the family spans 2 font faces; light and bold. This font gives out brand a crisp clean look as well as a more modern approach.

Typographical appearance pg10

AA


Informational Text

medium

Slanted

Aa

72pts

Aa

Letter Gothic Std ABCDEFGHIJKLMNOPQRSTU VWXYZ1234567890!@#$%^& {}:;™©® abcdefghijklmnopqrstu vwxyz1234567890!@#$%^& {}:;™©®

24 pts

Bold

Bold Slanted

24 pts

24 pts

Aa

Aa

ABCDEFGHIJKLMNOPQRSTU VWXYZ1234567890!@#$%^& {}:;™©® abcdefghijklmnopqrstu vwxyz1234567890!@#$%^& {}:;™©®

ABCDEFGHIJKLMNOPQRSTU VWXYZ1234567890!@#$%^& {}:;™©®

ABCDEFGHIJKLMNOPQRSTU VWXYZ1234567890!@#$%^& {}:;™©®

abcdefghijklmnopqrstu vwxyz1234567890!@#$%^& {}:;™©®

abcdefghijklmnopqrstu vwxyz1234567890!@#$%^& {}:;™©®

Letter Gohtic Std is our system and tagline typeface. These include internally created documents, letterhead, electronic media, such as online. Our system typeface is a web safe font and has been chosen to complement CODE. It is readily available on all PCs. Please note this typeface should be used for external professionally created applications, including corporate materials, advertising and communications which should not use the CODE type family.


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color a contemporary gallery space

Primary Colors Pantone Yellow 116 C Tints 80% 60% 40% PMS: 116 Coated 116 Uncoated CMYK: 0/16/100/0 RGB: 255/210/0 HEX: FFD200

Pantone Yellow 116 C

Pantone 425 C

Pantone 425 C Tints 80% 60% 40%

Pantone Yellow 116 C a contemporary gallery space

Pantone 425 C PMS: 425 Coated 425 Uncoated CMYK: 0/0/0/77 RGB:95/96/98 HEX: 5F6062

Our color palette features a series of bright colors taken from the logo, with a selection of muted secondary colors. The primary colors for BLANK visual identity system are Pantone Yellow 116 C and Pantone 425 C. Equivalent color formulas for four-color process printing and digital media are provided here. The preferred color treatment for BLANK logo is shown above.

Visual appearance pg12


Secondary Colors

Tints 80% 60% 40% PMS: 451 Coated 451 Uncoated CMYK: 0/9/45/50 RGB: 148/134/92 HEX: 94865C

PMS: 649 Coated 649 Uncoated CMYK: 9/5/0/0 RGB: 227/232/245 HEX: E3E8F5

PMS: 7604 Coated 7604 Uncoated CMYK: 6/8/20/1 RGB: 234/223/201 HEX: EADFC9

PMS: Cool Gray 1 Coated Cool Gray 1 Uncoated CMYK: 138/10/6/1 RGB: 213/215/222 HEX: D5D7DE

PMS: 7595 Coated 7595 Uncoated CMYK: 39/75/80/46 RGB: 103/56/40 HEX: 673028

PMS: 5202 Coated 5202 Uncoated CMYK: 56/62/39/8 RGB: 122/101/121 HEX: 7A6579

Tints 80% 60% 40%

This supplementary color palette is provided as an aid to designing print and Web communications that reflect BLANK’s brand in tone and style through consistent use of color. Although the BLANK’s primary identity colors are Pantone Yellow 116 C and Pantone 425 C, designing effective marketing communications benefits from a more flexible and sophisticated use of color harmony and contrast. The 6-color palette configuration above further simplifies color choices by selecting a three color tints from the example above.


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Stationery set I

Business card

Card’s reverse: BLANK wordmark as a backdrop design element with the wordmark and tagline in the bottom right

3.5”

2”

0.5” a contemporary gallery space

0.25” The text is specified as Pantone 425 C. Address: 6 pt. Letter Gothic Std Bold; leading is 7.2 pt. and 24 tracking. Contact info: 6 pt. Letter Gothic Std Bold as well as the designators “T” , “E”, and “W”. Telephone and Email information: Letter Gothic Std 6 Medium URL: Letter Gothic Std 6 Slanted.

New York 10001 Suite 204 511 West 25th Street

0.5”

T: (212). 924. 2025 E: info@blankspace.com W: www.blankspace.com/gallery

0.5”

Our brand’s business card are simple with Blanks’s name added as a sequence along the cards reverse. The front is displays the logo along with the gallery’s information aligned. On the left and right are an additional design element used to represent Blank Space. The color alternate depending on the color background, still using only Pantone Yellow 116 C.

Print pg14

0.5” 0.25”


post card 0.5” 0.5”

Card’s reverse: BLANK wordmark as a backdrop design element with the wordmark and tagline in the bottom right

4.25”

0.5” a contemporary gallery space

0.25” 6”

Our brand’s post card are a larger representation of our business card without the information presented. The front of the post card is left empty to let the visitor write their desired opinions, comments, and or dates.


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Stationery set II

envelope 9.5”

0.5”

The text is specified as Pantone 425 C.

0.5”

Address: 7 pt. Letter Gothic Std Medium; leading is 7.2 pt and 24 tracking.

New York 10001 Suite 204 511 West 25th Street

0.5” a contemporary gallery space

4.125”

The front is kept simple with just the logo and the gallery’s information aligned to the left. On the right of the envelope is one of the additional design element used to represent Blank Space. While the inside again shows blank’s name repeated to create a subtle pattern.

Print part 2 pg16


letterhead

8.5”

1” T: (212). 924. 2025 E: info@blankspace.com

1” Cus re parum

T: (212). 924. 2025 E: info@blankspace.com

1.75”

Aboreiunt reperibus culpa exeri debitat umquasi temporae vendenti optatibusae volupta tistem quist, Cus re parum quasitintur? Aboreiunt reperibus culpa exeri debitat umquasi temporae vendenti optatibusae volupta tistem quist, ut dolupta dolesti as nus. aceribus. Solupta alibus moloressitet harundae eum namObita veligni mincietur as quia nusam, quia cumqui cus, ut omnimi, con et aut ut veliquati te seque num dem velent. In ellit il moles doloressed quat.Cianduc imolum nonsequis et adisima gnimodignist evenihi llatur, volupti umquam renis reiciunte nis mi, conse a dunt aut as explibe arciisciis qui blaboribus Ique nulparum res et maionsero velestiumquo molesci dolupit liquias aliquia cum et atistias in esto tet invelliciur, undipsant disqui cus dolumquisqui doluptaquunt imi, que pe sa doluptatusam quae si odi dundund itaquae doluptatqui nemquunt dollend icatior mos con pellacim faccusda quatis aut acest ressitamus. Magnatem nis sinume nest, volorem sapera voluptur mi, oditia senit, simillia preptat isquam eaque perepta spicil ipsapistio inuscim illuptat endellaut et aut in corum nihiliciam res volendisi audita duciumqui doluptati conetur, odi rehent ea earum voluptatis quid

1”

11”

sincerely

1”

a contemporary gallery space

0.5” a contemporary gallery space

0.25”

To keep with our brands image identifiable, the letterhead is also treated with the same stylistic manner front and back as the business card and postcard. The margins are shown above for accurate layout.


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mobile and ephemera

smartphone

BLANK

The splash screen of the smartphone first opens up to Blank’s logo, using the white version, then slowly fades away while the wordmark squence cascades to fill the sceen. This is a shot of both elements displayed.

Print part 3 pg18


Coffee mug

Blank’s coffee mug is stylized with just the logo to parallel with the front of the postcard. The logo is at the top right left while the rest of the mug is empty of any other graphic elements. In a few seconds, the brand is identifable and helps the viewer focus on just the logo rather than any added details.


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Exhibition i

main panel

r A a n d o m International

SWARM LIGHTS

Artist Exhibition pg20


on space

The Creartors Project, visual artist random international exhibition show. For the main panel maintaining Blank’s visual identity, exhibition displays should use our corporate’s colors Pantone Yellow 116 C and Pantone 425 C. To represent Random International and their overall works, lines and dots were used to simplify the essence their artworks. Note that colors from the secondary palette may be used depending on which featuring artist is exhibited, but still using Pantone Yellow 116 C or Pantone 425 C as background.


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Exhibition ii

Horizontal panel

r A a n d o m International

Artist Exhibition 2 pg22

SWARM LIGHTS THE CREATORS PROJECT FEBRURAY 2 0 1 4


on space

In the horizontal panel, three cube diagrams are presented to further visualize the movement in Random International’s artworks that sense human presence threw light formation.


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Exhibition iii

vertical panel

r A a n d o m International

SWARM LIGHTS THE CREATORS PROJECT FEBRURAY 2 0 1 4

Artist Exhibition 3 pg24


on space

In the vertical panel, the three cube diagrams are agian shown through another perspective to capture the visitors attention. At this odd angle the lines and dots start to have more movement and interaction with the viewer. The dots, still aligned with each other create depth leading the eyes back into the cubed objects. The lines play a role of connecting the dots to create the structure of the cubes.


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Exhibition iv

Facade

r A a n d o m International

SWARM LIGHTS THE CREATORS PROJECT FEBRURAY 2 0 1 4

Artist Exhibition 4 pg26


on space

The Facade panel is to be seen from outside, so creating an interesting illustration is key to presenting any artist exhibition. Again using the same three cube diagrams in a new perspective, the visual illustration gives the viewer a little taste of what is inside the exhibit.


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pg28

a contemporary gallery space

Blank  

Identity Manual