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AF FO RD AB LE LU XU RY



BRANDING

Story and Strategy A beauty industry veteran with over two decades of experience has

camera - ready, film, photo shoots and runways to every day wear with

developed a revolutionary brand powered by a team of young, creative and

professional looks. Again, there has never been a better time for CAO

inspiring makeup artists, trusted manufacturers and reliable distribution

Cosmetics to offer highly pigmented color cosmetics at an affordable price

networks from coast to coast. For an emerging brand, the accumulation of

for professional makeup artists. The professional retail was launched in

experiences has far exceeded half a century.

October 2011 through professional network of makeup artists, schools, salons and spas. All Color Cosmetics are made in the USA and meet EU

With humble beginnings, launching only Basic Professional Makeup Kits,

standard requirements. Tools and Accessories are designed exclusively in

CAO Cosmetics has gained an immediate recognition for the quality which

the USA and manufactured in various countries in Europe, Asia and South

reflected the consistent growth of 20-35% every six months, despite

America.

the economical crisis. Having sold over 20,000 kits within the past year, of selected Basic and Advanced Professional Kits for Cosmetology and

Furthermore, the brand’s vision is to be an education-based makeup

Esthetician students, throughout North America. CAO Cosmetics was

line. The curriculum is being developed to not only support the product

selected to be the main sponsor for the official makeup at the Los Angeles

knowledge for the entire line but also to train professionals with advanced

Fashion week in 2009 and the first ever Beverly Hills Fashion Festival in

editorial and master skill classes. Online Makeup Tutorials are posted

2010. CAO Cosmetics was used on Miss world 2008, Ksenia Sukhinova

regularly on YouTube, providing instruction on how to create various looks,

of Russia at her Vintage Valentino runway special appearance, as well as

product usage and benefits.

Robin Antin of The Pussycat Dolls and actress Apollonia Kotero at the Vintage Valentino show.

The brand reaches out to its audience through the company’s website and Social Networking sites such as Facebook, Twitter, Linkedin and email

While being extremely competitive in pricing, the brand has lived up to

blasts. Customers are now able to shop directly online by using distribution

the promise of delivering quality products yet continuing to improve and

codes to access, identify and track the distribution network. Stay in touch

expand on its line. The brand uniqueness was modeled around being the

for more exciting development from CAO Cosmetics.

ideal makeup offering High Definition with full coverage for television and


MODERN INTERMIX

RUNWAY

LOS ANGELES

GLAMOROUS

SOPHISTICATION

RED CARPET

CAMERA READY


PROFESSIONAL KITS

Hollywood Kit Bridal Kit Advanced Kit Basic Kit


RETAIL CONCEPT

PRO Brush Display

Luxury Makeup Display


HD FOUNDATIONS

CONCEALER/CORRECTOR

PRIMER

TRANSLUCENT POWDER

BRONZER


EYE SHADOWS

CREAM LIPS & CHEEKS - DUAL PURPOSE

CHEEK COLOR

EYE/LIP PENCILS

LIP GLOSS


GEL LINERS

LIP BALM

TWEEZER

LASH CURLER

METAL SPATULA & MIXING PALETTE


BROW SCISSORS

MAGNETIC PALETTE

WATERPROOF MASCARA

LASHES KIT

PENCIL SHARPENER


BRUSHES

PRO-BELT

DISPOSABLE TOOLS

MAKEUP REMOVER WIPES

BRUSH CLEANER WIPES


HOLLYWOOD CHAIR

PRO-POUCH

PRO-CASE BASIC & ADVANCED

HOLLYWOOD CASE/BRIDAL CASE

BANNERS


HOLLYWOOD KIT

ADVANCED KIT

1 HOLLYWOOD MAKE UP CASE 2 FOUNDATION
PALETTES (12 SHADES) 1 CONCEALER
PALETTE (6 SHADES) 1 FACE PRIMER 3 EYESHADOW PALETTES (12 SHADES EACH) 3 GEL EYELINERS (3 SHADES) 1 CHEEK COLOR PALETTE (6 SHADES) 1 DUAL LIP/CHEEK COLOR PALETTE (6 SHADES) 1 TRANSLUCENT POWDER 1 BROZER 1 PROFESSIONAL SET (18 BRUSHES) 4 EYE PENCILS
 6 LIP PENCILS
 1 MASCARA 1 TWEEZER
 1 SCISSORS
 1 SHARPENER
 1 METAL SPATULA & MIXING PALETE
 1 LASH CURLER
 1 INDIVIDUAL LASH KIT
 1 DISPOSABLE MASCARA WANDS (10PCS.) 1 DISPOSABLE SPONGE (12 PCS.)

1 LARGE MAKE UP CASE
 2 FOUNDATION
PALETTES (12 SHADES) 1 CONCEALER
PALETTE (6 SHADES) 1 FACE PRIMER 3 EYESHADOW PALETTES (12 SHADES EACH) 3 GEL EYELINERS (3 SHADES) 1 CHEEK COLOR PALETTE (6 SHADES) 1 DUAL LIP/CHEEK COLOR PALETTE (6 SHADES) 1 TRANSLUCENT POWDER 1 BRONZER
 1 PROFESSIONAL SET (18 BRUSHES) 4 EYE PENCILS
 6 LIP PENCILS
 1 MASCARA
 1 TWEEZER
 1 SCISSORS
 1 SHARPENER
 1 METAL SPATULA & MIXING PALETTE 
1 LASH CURLER
 1 INDIVIDUAL LASH KIT
 1 DISPOSABLE MASCARA WANDS (10PCS.) 1 DISPOSABLE SPONGE (12 PCS.)


INTRODUCING RETAIL CONCEPT PRO BRUSHES DISPLAY 101 EYELINER BRUSH 102 ANGLE BRUSH 103 FLAT LINER BRUSH 104 CONCEALER BRUSH 105 MASCARA BRUSH 106 SMALL SMUDGE BRUSH 107 SHADER BRUSH 108 FAN BRUSH 109 TAPERED BLENDING BRUSH 110 L ARGE TAPERED BLENDING BRUSH 111 SMUDGE BRUSH 112 LARGE SHADER BRUSH 113 CONTOUR BRUSH 114 BLUSH BRUSH 115 TRIPLE EFFECT BRUSH 116 FOUNDATION BRUSH 117 POWER BRUSH 118 LARGE POWDER BRUSH LUXURY MAKEUP DISPLAY MAKEUP DISPLAY 1 FOUNDATION ADVANCED (SET OF 6 SHADES)* 1 FOUNDATION BASIC (SET OF 6 SHADES)* 1 CONCEALER (SET OF 6 SHADES)* 1 FACE PRIMER 1 EDITORIAL EYE COLOR (SET OF 6 SHADES)* 1 HIGH FASHION COLOR (SET 6 SHADES)* 1 SMOKEY EYE COLOR (SET OF 6 SHADES)* 1 GEL LINER (SET OF 3 SHADES) 1 CHEEK COLOR (SET OF 6 SHADES)* 1D  UAL LIP/CHEEK COLOR (SET OF 6 SHADES)* 1 POWDER (SET OF 2 SHADES) 1 PROFESSIONAL (SET OF 18 BRUSHES) 1 LIP BALM 1 LIP GLOSS SET (3 SHADES) 1 EYE PENCILS
SET (4 SHADES) 1 LIP PENCILS
SET (6 SHADES) 1 MASCARA *ALL PRODUCTS COME IN INDIVIDUAL COMPONENTS VANITY 4


BASE 6 BASIC FOUNDATION SHADES

6 ADVANCED FOUNDATION SHADES

NEUTRAL 1

WARM COOL 1

NEUTRAL 3

WARM COOL 3

NEUTRAL 6

WARM COOL 6

WARM1

COOL1

Warm3

COOL3

COOL 6

WARM 6

6 CONCEALER SHADES ULTRA LITE

NEUTRALIZER RED

LITE

HI-LITE

MEDIUM

DARK

BRONZER

ZERO

POWDER

FACE PRIMER


DEFINE

DUAL LIP/ CHEEK COLOR & PENCILS FLIRT ALLURE DESIRE NAKED DARLING RAPTURE

CHEEK COLOR AMERICAN BEAUTY DELICIOUS FOXY GODDESS JUST PEACHY DIVA

CHIC

LAVA

PURE

GLAM

ROXY

GLOW

DUSK

BLAZE

DEMURE

LATTE

KELLY

BARE

AWAKEN

SLATE

GENTLE

GEL LINER

RUST

FETISH

SUNSET

BLACK

COSMO

SUNSHINE

SPICE

SIN

MINT

MYSTIC

SASSY

WICKED

VIRTURE

EXPOSE

KISS ME

SEQUENCE

VERDE

GLITZ

TRUE

ABYSS

STARDUST

ECLIPSE

< EYE/FACE COLOR

BROWN PLUM


High Definition Foundation High-definition foundation, containing botanical base that is derived from flower extracts and can be broken down with water. All 6 shades are intermixable with each other. Botanical mineral base formula is suited for all skin types. HD Provides long-lasting full coverage even in extreme conditions. Creamy texture leaves skin feeling comfortable and blissful. Achieve a flawless complexion under all HD Cameras.

Concealer/Correctors Full coverage concealer, enhanced with anti-aging ingredients such as green tea and cucumber extract.

FEATURES & BENEFITS EyeShadows

Cheek Color

12 dual function shades of highly pigmented eyeshadows with extreme pay off and a variety of finishes from matte to satin, to contour, shape, or add a splash of color to the eyes. Effortlessly go from natural, to runway in one palette.

Dress up any cheeks with our compact blushes in a variety of shimmering and matte finishes to create a natural healthy glow with a subtle sparkle.

All shades may be used wet or dry. When applied wet. Coordinated shades make it easy to create beautifully sculpted eyes. Includes neutral shades which can function as brow filler, highlighter, crease, and contour.

Great range of intermixable tones. May be used before or after foundation. Concealer 1 Slightly pink undertone suited for fair complexion

Cream Lip/Cheek Color

Concealer 2 Slightly orange undertone conceals any traces of blue (dark circles)

Dual purpose cream lip or Cheek Color adds a fresh finish to any look. 3 enticing colors in a range of natural to vibrant.

Concealer 3 Contains a yellow undertone for dark skin tones Concealer 4 Neutralizes any redness for all skin tones. Concealer 5 Yellow highlight Concealer 6 Red undertone for dark skin, neutralizes any brown under-eye circles. Created for high-definition filming. Instantly minimizes any fine lines, dark circles, shadows, and any skin imperfections. Developed to blend excellently with the skin.

Itâ&#x20AC;&#x2122;s dual function makes it a perfect tool for any artist on set or off. Easy application makes this Cream Lip/Cheek Color fool-proof and a must have in any make up kit. Colors are customizable with great pay off delivering easy application.

Enhances natural skin tone with a wide array of colors suited for all skin tones. Sparkle with a subtle touch shimmer provides a radiant glow of a soft halo of light. Absorbs oil and shine throughout the day. It is clear in color.


Powder Bronze A matte finish bronzer with fine consistency. It can be used for contouring or to give the skin a nice natural looking summer tan.

Mascara Waterproof Mascara.

Face Primer A silicone-based primer that absorbs oil and shine throughout the day. It is clear in color Glides on smoothly, creating a soft surface for foundation to adhere to.

Adds great volume and length to the lashes, long lasting throughout the day with no smudging or running.

Lip Pencils

Translucent Powder

A highly pigmented Lip Pencils.

High performance pressed powder contains zero pigment.

Glide on nicely. These pencils are feather resistant and stay true to color throughout the day.

Eye Pencils A highly pigmented Eye Pencils. Giving a soft touch on the skin. Great to use on the waterline or above the lashes. May be used as a brow pencil.

Brushes Specially designed with usage in mind. The brushes are made with a combination of hair depending on the task it is to be used for. Including high quality goat, pony or sable and synthetic hair. Create a polished and professional makeup application.

Suited for all skin types. Translucent setting powder provides a flawless yet natural looking coverage. The soft creamy texture blends nicely into natural skin and sets beautiful for a finishing touch.


INGREDIENTS PRODUCT: CREAM CHEEKS & LIPS CAPRYLIC/CAPRIC TRIGLYCERIDE, DIMER DILINOLEYL DIMER DILLINOLEATE, DIPENTAERYTHRITYL TETRABEHENATE/ POLYHYDROXYSTEARATE, PPG-2 DIMER DILINOLEATE COPOLYMER, OCTYLDODECYL STEAROYL STEARATE, HYDROGENATED CASTOR OIL, OCTYLDODECANOL, HYDROGENATED OLIVE OIL, DIMENTHICONE, HYDROGENATED JOJOBA OIL, OZOKERITE, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, TRITICUM VULGARE (WHEAT) GERM OIL, POLYETHYLENE, ALOE BARBADENSIS LEAF EXTRACT, GLYCINE SOJA (SOYBEAN) OIL, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, TRIHYDROXYSTEARIN, TOCOPHERYL ACETATE, PHYTOSTEROLS, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, CAMELLIA OLEIFERA LEAF EXTRACT, OLEA EUROPAEA (OLIVE) FRUIT OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, KAOLIN, SILICA, POLYESTER-3, LAUROYL LYSINE, RED 7 LAKE (CI 15850), RED 6 LAKE (CI 15850), YELLOW 6 LAKE (CI 15985), TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), YELLOW 5 LAKE (CI 19140), Ultramarines (CI 77003, 77013), IRON OXIDES (CI 77489, 77491, 77492, 77499), MICA (CI 77019), RED 22 (CI 45380), BISMUTH OXYCHLORIDE (CI 77163), CARMINE (CI 75470)

PRODUCT: CONCEALER PALETTE OCTYLDODECYL STEAROYL STEARATE, OCTYLDODECANOL, HYDROGENATED CASTOR OIL, HYDROGENATED OLIVE OIL, HYDROGENATED JOJOBA OIL, EUPHORBIA CERIFERA (CANDELILLA) WAX, JOJOBA ESTERS, HYDROGENATED SOYBEAN OIL, COPERNICIA CERIFERA (CARNAUBA) WAX, TRIHYDROXYSTEARIN, TOCOPHERYL ACETATE, CAMELLIA OLEIFERA LEAF EXTRACT, BUTYROSPERMUM PARKII (SHEA BUTTER), GLYCINE SOJA (SOYBEAN) LIPIDS, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, DIMETHICONOL/IPDI COPOLYMER, SILICA SILYLATE, PROPYLENE CARBONATE, CYCLOPENTASILOXANE DIMETHICONE/DIVINYLDIMETHICONE/SILSESQUIOXANE CROSSPOLYMER, QUATERNIUM-90 BENTONITE, DISTEARDIMONIUM HECTORITE, ISODODECANE, PHYTOSTEROLS, OLEA EUROPAEA (OLIVE) FRUIT OIL, SILICA, ALLANTOIN, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, MAY CONTAIN, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77489, 77491, CI 77492, CI 77499), BUTYROSPERMUM PARKII (SHEA BUTTER), GLYCINE SOJA (SOYBEAN) LIPIDS, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, DIMETHICONOL/IPDI COPOLYMER, SILICA SILYLATE, PROPYLENE CARBONATE, CYCLOPENTASILOXANE, DIMETHICONE/DIVINYLDIMETHICONE/SILSESQUIOXANE CROSSPOLYMER, QUATERNIUM-90 BENTONITE DISTEARDIMONIUM HECTORITE, ISODODECANE, PHYTOSTEROLS, OLEA EUROPAEA (OLIVE) FRUIT OIL, SILICA, ALLANTOIN, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, MAY CONTAIN, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77489, 77491, CI 77492, CI 77499)


PRODUCT: FOUNDATION PALETTE OCTYLDODECANOL, OCTYLDODECYL STEAROYL STEARATE, HYDROGENATED CASTOR OIL, HYDROGENATED OLIVE OIL, HYDROGENATED JOJOBA OIL, HYDROGENATED SOYBEAN OIL, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, TRIHYDROXYSTEARIN, TOCOPHERYL ACETATE, CAMELLIA OLEIFERA LEAF EXTRACT, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, GLYCINE SOJA (SOYBEAN) LIPIDS, DIMETHICONOL/IPDI COPOLYMER, BUTYROSPERMUM PARKII (SHEA BUTTER), SILICA SILYLATE, CYCLOPENTASILOXANE, QUATERNIUM-90 BENTONITE,DIMETHICONE/DIVINYLDIMETHICONE/SILSESQUIOXANE CROSSPOLYMER, PROPYLENE CARBONATE, ISODODECANE, DISTEARDIMONIUM HECTORITE, PHYTOSTEROLS, OLEA EUROPAEA (OLIVE) FRUIT OIL, ALLANTOIN, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77489, 77491, CI 77492, CI 77499)

PRODUCT: EYESHADOW PALETTE SILICA, MICA, LAUROYL LYSINE, CAPRYLIC/CAPRIC TRIGLYCERIDE, ZINC STEARTE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, RETINYL PALMITATE, TOCOPHERYL ACETATE, CAMELLIA OLEIFERA LEAF EXTRACT, OLEA EUROPAEA (OLIVE) FRUIT OIL, HYDROGENATED POLYISOBUTENE, JOJOBA ESTERS, PALMITIC ACID, HYDROGENATED LECITHIN, ZINC OXIDE (CI 77947), TIN OXIDE (CI 77861), BLUE 1 LAKE (CI 42090), CARMINE (CI 75470), MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77489, 77491, CI 77492, CI 77499), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), ULTRAMARINES (CI 77003, CI 77013), FERRIC FERROCYANIDE (CI 77510, CI 77520),CHROMIUM OXIDE GREENS (CI 77288), CAPRYLIC/CAPRIC TRIGLYCERIDE, ZINC STEARTE,SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, RETINYL PALMITATE, TOCOPHERYL ACETATE, CAMELLIA OLEIFERA LEAF EXTRACT, OLEA EUROPAEA (OLIVE) FRUIT OIL, HYDROGENATED POLYISOBUTENE, JOJOBA ESTERS, PALMITIC ACID, HYDROGENATED LECITHIN, ZINC OXIDE (CI 77947), TIN OXIDE (CI 77861), BLUE 1 LAKE (CI 42090), CARMINE (CI 75470), MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77489, 77491, CI 77492, CI 77499), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), ULTRAMARINES (CI 77003, CI 77013), FERRIC FERROCYANIDE (CI 77510, CI 77520), CHROMIUM OXIDE GREENS (CI 77288) * MICA IS USED AS BOTH COLORANT AND BULKING AGENT

PRODUCT: TRANSLUCENT PRESSED POWDER MICA, CAPRYLIC/CAPRIC TRIGLYCERIDE, ZINC STEARATE, TALC, RETINYL PALMITATE, TOCOPHERYL ACETATE, NYLON-12, SILICA LAUROYL LYSINE, METHICONE, POLYESTER-1, HYDROGENATED LECITHIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, CARMINE (CI 75470), IRON OXIDES (CI 77489, 77491, CI 77492, CI 77499), ULTRAMARINES (CI 77003, 77013), BISMUTH OXYCHLORIDE (CI 77163), RED 30 LAKE (CI 73360), CARMINE (CI 75470), RED 28 (CI 49410), RED 7 LAKE (CI 15850) RED 22 (CI 45380), TITANIUM DIOXIDE (CI 77891)


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CAO COSMETICS INC. PO BOX 2278 PASADENA CA 91102 Free Email

888.481.7081 Info@caocosmeticsusa.com

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CAO_Catalog-1  

A beauty industry veteran with over two decades of experience has developed a revolutionary brand powered by a team of young, creative and i...