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Graphic Identity Standards 2009


This publication is the approved artwork guide for the Benjamin Franklin Institute of Technology (BFIT). All marks shown in this publication are the property of the BFIT and may be reproduced with permission. The colors shown in this guide are for color reference only. Match to PANTONE® color standards for accuracy. PANTONE® is the property of Pantone Inc. ©2009 Benjamin Franklin Institute of Technology. All rights reserved.


Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 BFIT Signature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Signature Components and Standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Signature Configuration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Color Standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Alterations (Examples of Incorrect Usage) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 BFIT Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Shockers Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Color Standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 The Institute Seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Color Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20

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Benjamin Franklin Institute of Technology Graphic Identity Standards


Introduction As faculty, staff, or students, we show our pride in the Benjamin Franklin Institute of Technology by contributing in many ways to its dynamic mission. Using BFIT’s approved artwork guide — the symbols, logotype, and colors we use to represent BFIT visually — when telling the institute’s story is an important way we all support BFIT. Consistent and thoughtful use of BFIT’s visual symbols helps convey the institute’s distinctive history and reputation. The cohesive system provides us with a strong “BFIT” and a highly readable and recognizable way of visually representing the institute. When our many communication pieces, from business cards to e-newsletters, are identifiable as coming from one institute, the depth and diversity of BFIT will be even more appreciated. It is expected that all departments and units understand and follow the guidelines described in this document.

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Institute Identity System: The BFIT Signature Signature Components and Standards

BFIT Logo

Logotype

Rule

Overview Uniform use of the BFIT signature builds awareness of the institute in the academic community and beyond. Therefore, the BFIT signature should be used in accordance with the guidelines in this approved artwork guide. Components of the Institute Signature 1. BFIT logo. A graphic representation of a shield with the popular Franklin kite image. 2. Logotype. “Benjamin Franklin Institute of Technology” set in all caps Felix Titling. The extended leg on the “R” – an alteration of the Felix font – represents the hills of the Boston area. 3. Signature rule. Provides a graphic break between the Benjamin Franklin name and Institute of Technology. Please Note: • The Felix Titling font was customized for the logotype, so NO PART OF THE BFIT SIGNATURE SHOULD BE RESET.

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Benjamin Franklin Institute of Technology Graphic Identity Standards


Institute Identity System: The BFIT Signature and Tagline Signature and Signature+Tagline Configuration The components of the signature should not be separated. Because the font was customized for the logo and the logotype, neither should be reset.

Clear Space Clear space requirements must be observed except in special pre-approved circumstances.

X

X

= 1/2 X X = Height of the BFIT Signature

= 1/2 X

= 1/4 X

X = Height of the BFIT Signature

Minimum Size The height of the BFIT Signature should not be less than 1 inch in print, shown here in actual size.

1 Inch

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Institute Identity System: The BFIT Signature Color Standards

The colors used in the institute signature help make it a distinguishable element of BFIT’s identity. It is important to be consistent in the use of color.

Three-color Signature The three-color signature is always preferred. It should be used on a white or light background. When the three-color signature is used on a dark background, the logotype should be reversed (white). Do not use the signature on a background that provides insufficient contrast. When the signature is used on a photographic background, drop shadows may be used to enhance legibility. BFIT Blue PMS 286

One-color Signature If used in one color, the signature should be printed in BFIT Navy (PMS 289), black, or BFIT Gray (PMS 430)

Franklin Maize PMS 124

BFIT Navy PMS 289

Reversed One-color Signature When using a solid-color background, the signature colors should be reversed (white).

PMS 289

Black

PMS 430

Use of Other Colors Do not recolor, tint, or create variations of the BFIT signature. The BFIT signature may also be reversed on colors other than those recommended here.

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Benjamin Franklin Institute of Technology Graphic Identity Standards


Institute Identity System: The BFIT Signature Alterations The configurations and color standards for the BFIT signature are intended to meet most design needs. Exceptions to the guidelines in this document may be made only with prior approval. Examples of Incorrect Usage

DO NOT REPOSITION, RESIZE OR SEPARATE COMPONENTS

DO NOT CREATE A DECORATIVE PATTERN WITH ANY PART OF THE SIGNATURE

DO NOT OVERLAP OTHER LOGOS OR MARKS

DO NOT OUTLINE ANY PART OF THE LOGOTYPE OR SET IN ANOTHER TYPEFACE

DO NOT OVERLAP OR OBSCURE THE SIGNATURE UNLESS LEGIBLE

USE DROP SHADOWS OR OTHER BACKGROUND EFFECTS ONLY TO ENHANCE LEGIBILITY

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Institute Identity System: The Institute Logo BFIT Logo

The BFIT Logo alone, as the dominant part of the signature, has a great deal of visible presence on apparel and promotional items.

X

Clear Space Clear space requirements must be observed except in special pre-approved circumstances.

Minimum Size The height of the BFIT Logo should not be less than 1/4 inch in print, shown here in actual size. 1/4 Inch

= 1/2 X X = Height of the BFIT logo

Color Standards The BFIT Logo should appear only in Three Color (PMS 286, 124, 293) Navy (PMS 289), Black or Gray (PMS 430). A one color version is recommended for embroidering when material is not the standard BFIT Blue.

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Benjamin Franklin Institute of Technology Graphic Identity Standards


Institute Identity System: The Shockers Logo Shockers

The Shockers logo is an iconic presence on the BFIT campus and on apparel and other promotional items. It often represents the institute in place of or in addition to the BFIT logo and signature. As such, a set of guidelines has been developed for using the Shockers Logo in print and on promotional items.

Clear Space Clear space requirements must be observed except in special pre-approved circumstances.

X

= 1/4 X X = Height of the Shockers Logo

Minimum Size The height of the Shockers Logo should not be less than 1/2 inch in print, shown here in actual size.

Grayscale Shockers The grayscale Shockers Logo is acceptable ONLY for high-quality print reproduction.

1/2 Inch

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Institute Identity System: The Shockers Logo Color Standards The two-color Shockers Logo is preferred in BFIT Blue (PMS 286) and Franklin Maize (PMS 124). It may also be printed in one-color black, BFIT Blue (PMS 286) or BFIT Navy (PMS 289). When used on a dark background, “Shockers” should be reversed to provide contrast.

PMS 286

PMS 124

PMS 289

Examples of Incorrect Use

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DO NOT STRETCH OR DISTORT

DO NOT DELETE OR ALTER ANY ELEMENTS

DO NOT REASSIGN COLORS

DO NOT PLACE ON A BACKGROUND THAT DOES NOT PROVIDE SUFFICIENT CONTRAST.

DO NOT USE THE LOGO AS A PATTERN

USE DROP SHADOWS OR OTHER BACKGROUND EFFECTS ONLY TO ENHANCE THE LEGIBILITY

Benjamin Franklin Institute of Technology Graphic Identity Standards


Institute Identity System: The Seal Created in 2008, the Institute seal is intended for formal and ceremonial purposes.

OFFICIAL USE ONLY Use of the Seal The seal may be placed on materials of an official, formal or ceremonial nature, such as documents that describe a student’s academic relationship to the institute, on official personnel-related documents, and official research-related documents by BFIT units. The seal should not be used as a background graphic or design element.

Clear Space Clear space requirements must be observed except in special pre-approved circumstances. X = 1/4 X X = Height of the Seal

Minimum Size The height of the Seal should not be less than 1/2 inch in print, shown here in actual size.

1 Inch

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Institute Identity System: The Seal Color Variations The seal may be printed only in the same color variations as the BFIT Signature. Reversing the seal out of a color is acceptable if done judiciously.

Full Variations

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Reverse Variations

Benjamin Franklin Institute of Technology Graphic Identity Standards


Institute Identity System: Primary Typography Typography The BFIT logotype use Felix Titling, an all uppercase font. Bell MT, a serif font, and Tw Cen MT, a sans serif font, are recommended as complementary fonts. Units may purchase these fonts to complement use of the visual identity elements; however, they are NOT required. The BFIT signature and identity elements are provided as vector art. Felix Titling The BFIT logotype use Felix Titling. Because the type elements are enhanced, they should never be reset. Felix Titling is all caps and the font family consists of only one weight, Regular. To purchase Felix Titling, go to http://www.adobe.com/type. Felix Titling

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 $%&(.,;:#!?)

Logotype

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Institute Identity System: Secondary Type Bell MT Bell MT complements the Felix Titling font in BFIT’s signature. Bell MT can be used as body text in business correspondence. It is also suggested for body text in publications such as brochures, catalogs, and newsletters. Bell MT Italic is suggested for use in body text captions. To purchase Bell MT, go to http://www.adobe.com/type. Bell MT font families consist of 3 font weights and styles: Regular, Italic, and Bold. Bell MT

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 $%&(.,;:#!?) Bell MT Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 $%&(.,;:#!?) Bell MT Bold

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 $%&(.,;:#!?)

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Benjamin Franklin Institute of Technology Graphic Identity Standards


Institute Identity System: Secondary Type Tw Cen MT Tw Cen MT Bold is the sans serif font used for text in the subordinate area of the BFIT signature. Tw Cen MT may be appropriate for headlines, subheads, bylines, captions, sidebars, and dates. To purchase Tw Cen MT, go to http://www.adobe.com/type. Tw Cen MT font family with 4 weights: Regular, Italic, Bold and Bold Italic. Tw Cen MT

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 $%&(.,;:#!?) Tw Cen MT

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 $%&(.,;:#!?) Tw Cen MT

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 $%&(.,;:#!?) Tw Cen MT

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 $%&(.,;:#!?)

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Benjamin Franklin Institute of Technology Graphic Identity Standards


Institute Identity System: Color Palette Secondary Palette To assist designers with color decisions, the institute encourages use of the following secondary color palette. This palette is meant to guide the design of publications and products and to complement the primary palette.

Cool Tones >>

Colonial Blue

French Blue

Pine

Spot color: PANTONE® 5415 Process: C42 M8 Y0 K0

Spot color: PANTONE® 302 Process: C100 M25 Y0 K50

Spot color: PANTONE® 336 Process: C100 M0 Y67 K47

Warm Tones >>

Gold

Tomato

Currant

Spot color: PANTONE® 139 Process: C0 M37 Y100 K23

Spot color: PANTONE® 1805 Process: C0 M91 Y100 K23

Spot color: PANTONE® 7428 Process: C0 M80 Y45 K55

Dark Neutrals >>

Copper

Musket

Smoke

Spot color: PANTONE® 174 Process: C0 M70 Y100 K36

Spot color: PANTONE® 4625 Process: C0 M60 Y100 K79

Spot color: PANTONE® 7540 Process: C0 M0 Y0 K72

Light Neutrals >>

Silver

Breeches

Sand

Spot color: PANTONE® 420 Process: C0 M0 Y0 K15

Spot color: PANTONE® 7503 Process: C0 M12 Y35 K25

Spot color: PANTONE® 7508 Process: C0 M15 Y40 K4

Black

White

Basics >>

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Ben Franklin Institute of Technology Graphic Standards Guide