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COOPERATION WITH FINTECHS

The Heart Warsaw organizes events tailored to support innovation culture inside the corporations and cooperation with start-ups

Madrid for the last couple of years, managing digital and data transformation of AXA entities in Latin America, Africa, Central and Eastern Europe and the Middle East. One comes from my background. I’ve worked in financial corporations for almost the last 15 years, managing mostly digital and data transformation or direct/online channels sales, marketing and ops. Because of this background, I make sure all our programs for financial institutions meet a certain standard and really tackle important challenges that are current, and I know are important points on all CEO agendas. I help shape Board Immersion days and Corporate Club discussions, assess startups we scout, etc. The second and larger one is a new arm of The Heart that I took responsibility for building. I met The Heart while still working for AXA and I was amazed what a great platform it is. Not only to help scout for relevant technologies or fintech products but also as a place where

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so many institutions meet at all management and expert levels. And I knew that there is not always a start-up for every challenge. I knew that this platform is a great starting point to do more for corporations that are mature or ambitious enough not only to follow the fintech trend but also to shape it. I shared my thoughts with Tomasz Rudolf, the CEO of The Heart, who told me that he and The Heart management had long thought the same. It didn’t take much time to decide to join forces and create our new offer - Company Builder. We are now assembling a platform, a mix of top notch experts and partners that will form a shared service for all key start-up building components. From strategy and idea creation, through design thinking and UX, software and hardware development, data management, branding, performance marketing and sales capabilities. We also cooperate at a strategic level with our incredible partner Mastercard. Together we are able to offer enormous value, especially to banks. We haven’t even started yet

officially and we already have projects at the PoC stage that are moving fast towards MVP. OG: Can you share some success stories of cooperation between banks and fintechs that became possible thanks to the The Heart? MM: Of course. We have over 30 examples of collaboration. Unfortunately, most of them are under NDA, but we have some that we can share. We have collaborated many times with BNP Paribas. For example, in the offer for new micro companies at eMikroksięgowość (eMicroaccounting), they implemented Cyber Productivity accounting automation, or Vintom (video marketing automation) for BGŻ Optima customers. Also, we were involved in the widely reported Zencard acquisition by PKO BP, the biggest bank in Poland. Maciej Marszałek will be speaking during the Cooperation models between banks and fintechs Panel within the CEE SME Banking Club Conference 2018 in Warsaw, October 29-30. See pages 48-49 for details.

APRIL 2018

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