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Company P r o f i le QUALITY IS PRIORITY Since 1986


Samim Group FZE

Al Samim

General Trading LLC

Samim

Retail

Retail

QUALITY IS PRIORITY Since 1986


Samim Group a bou t

Since 1985

”Samim Group” in 28 years has grown to become the regions leading player in the tabletop market - manufacturing, distributing, selling and marketing glass tableware, dinnerware, cookware & giftware. Building upon a heritage of 80 years of combined experience. Samim Group’s focus upon distribution has resulted in a network that is second to none in the region. Today we have strategic distribution networks in 54 countries across the region making sure the product mix we offer is appropriate and timely for each individual market and channel, with experienced human resource of almost 400 staff. Samim Group recognizes that each and every territory in which we operate has its own culture and lifestyle. We structure our approach to each territory to match these needs. We work with our business partners, product development and logistics teams to ensure the right product in the right place at that right time.

QUALITY IS PRIORITY Since 1986


Vision By 2015 Samim Group is recognized as world-class in Tabletop Industries and creating diversified retail, investment and service opportunities with substantial rewards to key stake holders.

Mission Samim Group – Generates value by serving different segments in the Tableware Industry, with a comprehensive customer focused range of High Quality Innovative Products at Fair Value, through its extensive global network.

QUALITY IS PRIORITY Since 1986


Company Hi s tory QUALITY IS PRIORITY Since 1986


Key Client Channels Modern Distribution Channels

Assembling & Co-Production Crystal Handmade Decor Glass & Crystal Coloring

Kitchenware Retail Stores Brand Corner Retailings Chain Store Cooperations

New Product Development Marketing & Advertising Services Logistics Financing

QUALITY IS PRIORITY Since 1986


Around countries

across Middle East North Africa Indian Subcontinent & CIS countries

Market Area QUALITY IS PRIORITY Since 1986


International Distribution Samim Group UAE

6 Reginal Divisions

> 125 point of sales

CIS Countries Levant & North Africa India Subcontinent GCC & Africa Central Arabia Wholesale Department

> Covering all major hypermarkets and supermarkets

6 Managers (Team of 15)

Key Clients Samim Group

UAE Distribution Network

> A(35%), B(40%), C(25%) Team of 7 Staff

Modern Distribution

> More than 10 traditional network

> 270+ point of sales only in Tehran

> 1200+ point of sales

> Covering major hypermarkets and supermarkets Team of 16 Staff

Team of 12 Staff

Own Retail > Dubai Deira: 4500 sq.ft > Sharjah: 3500 sq.ft Team of 15 Staff


Samim Group’s

E x p e rt ise in D ist rib ut io n

> Ultra modern logistics centre capable of on time supporting and servicing the supply chain distribution network across the total region; > Benefits for the partners and customers, importers, wholesalers and retailers thanks to the quicker turnarounds and continous\ stock management; > Dedicated team for supply chain and supplier relation based on brands. > Optimized inventory turnover; > Advanced planning processes; > Over 40,000 pallet positions in UAE & 35,000 pallet positions warehouse; > Seasonality not an issue; > Multiple delivery options; > SAMIM GROUP’S customer focus is demonstrated in the flexibility offered in sales and deliver; > Orders of the regional customers are delivered in pallets, cartons or single pieces consigned as FCL or LCL cargo; > With additional facilities in Iran, Dubai and other operating centers that offer a range of add on services across the region tailor made for partners and customers; > Re-packaging; > Value added finishing; > Kitting facilities;

Over 250 Staff JFZ operation

QUALITY IS PRIORITY Since 1986


Jebel Ali Office & Warehouse Facility


Samim warehouse, Jebel Ali, UAE


Silica Concept stores offer the shopper: > Single point tableware, home and kitchen shopping & wide range of product and designs. - Giftware - Cookware - Serveware - Drinkware

Samim Group is one of the first to identify in this sector and future plans call for aggressive growth in the number and locations of silica branded concept stores. Currently there are 2 SILICA Silica Concept Store | Dubai concept stores in the Unites Arab Emirates.

> A growing Range of Home Accessories with Exquisite tabletop setting > Silica Concept stores have been designed to showcase partner brands and SAMIM GROUP Product ranges > Well lit, branded highlights displays with Product information > Relaxed shopping atmosphere > Seasonal window displays > Individual consumer service

QUALITY IS PRIORITY Since 1986


Silica Store | UAE


Silica Store | UAE


Lindo Store


AGRRESSIVE BRAND & PARTNER SUPPORT SAMIM GROUP, in conjunction with our partners, showcases our product ranges at international exhibitions such as the Ambiente fair in Frankfurt and regional trade shows in Dubai and Tehran. Consumer promotions, advertising campaigns and merchandising support ensure awareness and sales growth via. > > > > >

Long term brand building Short term tactical initiatives Seasonal campaigns Trade Marketing and Visual Merchandising Channel Management

> Brand support > Territory support

QUALITY IS PRIORITY Since 1986


Samim Group

Own Brands

QUALITY IS PRIORITY Since 1986


Samim Group

Agencies

QUALITY IS PRIORITY Since 1986


Samim Group

Own Retail Brands

Samim Group

Local Retail Brands

QUALITY IS PRIORITY Since 1986


Samim Group

Strategy Market Research

Feedback / Reorder

Category Identification

Sales

Supply

Channel Management

Trade Marketing

QUALITY IS PRIORITY Since 1986


Head Office P.O. Box: 5085, Dubai, UAE T: +971 4 221 14 931 F: +971 4 221 27 52

www.samim.com

E: sales@samim.com

www.facebook.com/samim.group

www.youtube.com/samimgroup

www.twitter.com/samimgroup


Samim Group Company profile