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52 PICK-UP INC. STRATEGIC DESIGN // COMMUNICATIONS

www.52pick-up.com

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What we bring to each and every client Hello. Nice to meet you. We’re 52 Pick-up Inc. We know you’re busy, so we’ll keep it short. We just want to remind you that keeping your business marketing fresh and relevant is a year-round challenge... There’s no need to go it alone. We’re here for you – with our team of fab, trusted, ahead-of-the-game designers, savvy strategists and brand miracle workers. Need more reasons? Try these:

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Our Strengths

52 Pick-up Inc. is an award-winning communications agency passionate about design and culture. Our core business focuses on creatively delivered solutions that are completed on time, on strategy and that live up to the client’s brand. Incorporated in 1998, 52 Pick-up Inc. was founded by designers Susan McIntee and Nick Monteleone. Our vision is to help clients create and maintain strong brand identities in all communications, through strategic planning and design, enabling them to stand out, differentiate themselves and have their message heard in an increasingly global economy. Service The appreciation we show our clients is paid back in good service. Listening to you. Interpreting your needs and being fully engaged in the job at hand is what we do. And we do it well. Creativity Creativity is not just a practice, it’s a solution. Design – and all the variables that inform it – is our tool. And we thrive on it. Brand Definition Every brand should tell its own story. And we’re here to help you create the narrative that supports your brand intent. Visually, through text, and backed by careful analysis we seek to define your brand – then help you stand apart. Cost Effective Our in-house creative services create the all-in-one environment for your needs. Print to web, web to print. Logos to full fledged consumer presentations... Today’s market initiatives can’t rely on one media. That’s why we bring it to you all in one spot.

www.52pick-up.com

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Our Experience

Since 1998, 52 Pick-up Inc., its founders and partners have been involved in brand defining projects for local and international clients. Our award-winning, high profile strategic design has taken the form of real estate marketing programs, corporate identities, magazines, books, annual reports, videos, advertising and interactive campaigns. Fully integrated communication campaigns, from logo development, broadcast identities to magazine development and design, have led to speaking engagements and judging opportunities for our principals. Client List Alliance Atlantis Arconas Corporation Arido (Association of Registered Interior Designers of Ontario) ATI Technologies Azure Magazine Barbuti Menswear Baywood Homes Bell Canada BILD Boardroom Catering CBC Canada Post Canadian Gift & Tableware Association CanAlfa Canwest Broadcasting Cookworks Core Architects Cresford Developments Davies-Smith Developments Deluxe Design Exchange Diamante Development Corporation Empire Communities ESPN ExperienceIT Four Seasons Hotels Fram Building Group Great Gulf Homes GTAA (Greater Toronto Airports Authority) Hickery Dickory Decks Hush Group of Companies Hydro One Joseph Bogdan Associates Inc. L-eat Catering / L-eat Express Liberty Developments Liza Communities

www.52pick-up.com

Mildred’s Temple Kitchen Malibu Investments Minto Urban Communities Minto Suite Hotel Moncur Design Novadaq Technologies Inc. One: Body, Mind & Spirit Channel Ontario Heritage Foundation Otherwise Editions Paese Ristorante Passport Homes Penguin Books Pinnacle International Quasi Modo Roehampton Communications Ltd. Rogers Media ServiceOntario Skyline Investments Slokker Realty Group Soho Sorbara Group Storm Hair Group Tarion (Ontario New Home Warranty Program) TASdesignbuild Taylor Properties TBS (Turner Broadcasting Station) The Country Kitchen Catering The Crane Resorts The Royal Conservatory of Music Tridel Corporation Turner Fleischer Architects Inc. Urban Capital Vision TV Walden Homes York University fuel-up on our imagination


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MONCUR MONCUR DESIGN ASSOCIATES INC

Our Brands Inspired and Respected If you’re wondering how we approach branding, look at ours! From our name down to our logo, it says everything about who we are. Our love of card games and retro trucks, our sense of humour, our hard-working nature, and the importance we place on racing ahead of the rest. Most of all it conveys our philosophy of logo design: In a world of image overload, a logo has to stand out. At the point where type, color, shape, style and corporate culture converge, your brand has to say, concisely and memorably, who you are. Do we do it well? Absolutely. Our awards prove it.

www.52pick-up.com

EST.

1988

THE KITCHEN

CA

TERING

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Real Estate A Specialty! We own real estate. Well, yes we do. But when it comes to strategy, design, and pulling it all together on time and on budget, we really own it. Just ask any of our clients. Downtown condo high-rises, residential low-rises, masterplanned communities or paradise resorts, we have the understanding and inspiration to take a launch to the next level. We understand target markets and we know how to speak to them – authentically, persuasively, with conviction. And we’re fast. As soon as we get that green light, we get the word out! Whether through the inbox, mailbox or some outsidethe-box way, by finding the right route, and employing our best strategies, we ensure your success. Real Estate is the biggest numbers game in town. It’s high rolling and competitive. Not only do we know how to play it, we understand the strategies that win! www.52pick-up.com

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SEE. DO. BUY. EAT. DRINK. LIVE LIFE ON THE UPSIDE. 210SIMCOE.COM

THE UPSIDE OF LIVING DOWNTOWN www.210simcoe.com

Luminous The Birth of a New Building

Interior Motives The Way We Live Now

A Pie in the Sky Buying an Investment Property 101

Adam’s Eden In Conversation with Councillor Adam Vaughan

Client // Sorbara Development Group and Diamondcorp Identity Marketing Package Sales Centre Displays & Signage Out of Home Signage Advertising & Direct Mail Website www.52pick-up.com

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www.tableaucondos.com

Client // Urban Capital / Malibu Investments / Alit Developments Identity Marketing Package Sales Centre Displays & Signage Out of Home Signage Advertising & Direct Mail Website www.52pick-up.com

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Client // Pinnacle International Identity Marketing Package Sales Centre Displays & Signage Out of Home Signage Advertising & Direct Mail Website www.52pick-up.com

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Client // Fram Building Group Identity Marketing Package Sales Centre Displays & Signage Out of Home Signage Advertising & Direct Mail Website www.52pick-up.com

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Client // CanAlfa Identity Marketing Package Sales Centre Displays & Signage Out of Home Signage Advertising & Direct Mail Website & E-blasts www.52pick-up.com

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www.schoolhouseannex.com

Client // Empire Communities Revitalize School House Identity Sales Centre Displays Print/Advertising Campaign Website

www.52pick-up.com

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Client // Liza Communities Identity Marketing Package Sales Centre Displays & Signage Out of Home Signage Advertising & Direct Mail Website www.52pick-up.com

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Client // Tas DesignBuild Inc. Identity Marketing Package Sales Centre Displays & Signage Out of Home Signage Advertising & Direct Mail Website www.52pick-up.com

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Client // Davies Smith Developments Identity Marketing Package Sales Centre Displays & Signage Out of Home Signage Advertising & Direct Mail Website www.52pick-up.com

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Client // Davies Smith Developments Corporate Brochure Website Advertising

www.52pick-up.com

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so much more than an extraordinary vacation home Spectacular location. Unparalleled residences. World-class amenities and services. Profitable rental pool. Proven track record. Smart investment. From US$445,000 – $3,000,000. Shared ownership from $10,000.

so much more than an extraordinary vacation home

at the intersection of heaven and earth

unmatched resort amenities and services Historic architecture, lush setting and a spectacular cascading waterscape set the tone. Savour superb international cuisine in one of four award-winning restaurants. Enjoy shopping, entertainment and more in The Village, the hub of The Crane community. Or take advantage of The Crane’s spa, tennis and fitness facilities. All while experiencing the wide range of services you would expect to find only in one of the world’s premier resorts.

It’s set on one of the world’s finest beaches. The Crane, founded as Barbados’ first resort in 1887, has always attracted a special kind of person to its extraordinary expanse of sand, spectacular vistas and unspoiled coast. Secluded. Peaceful. Luxury without formality. And we’ve had over a century to perfect our service. Welcome to your personal paradise.

traditional elegance Whether you choose a residence with 740 or 4,000 sq. ft., or purchase one week, 13 weeks or the entire residence, you’ll appreciate the superb finishes and generous, thoughtful floorplans. We’ve spared no detail in The Crane’s blend of 19th century grandeur and 21st century convenience, from the high timber ceilings, handcrafted mahogany furnishings, private tropical gardens and coral stone walls to luxury spa baths. Even your own personal swimming pool. Unparalleled resort living awaits…

Client // The Crane Residential Resort Advertising Marketing Collateral

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Architecture + Design Peer Approval! It’s always an accolade to be approached by fellow design professionals and in some ways to be considered the “designer’s designers”. Architecture, fashion, graphic, interior or industrial design, all are practices we follow with passion. Producing clean, crisp design, reinforcing the brand and delivering stellar communication strategies are our tried and true ways of showing respect.

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Client // Turner Fleischer Architects Inc. Identity Stationery Website Corporate Brochure Direct Mail Out Home Signage www.52pick-up.com

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www.corearchitects.com

Client // Core Architects Inc Identity Stationery Website Corporate Brochure

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www.moncur.ca

Client // Moncur Design Associates Identity Stationery Website Corporate Brochure

www.52pick-up.com

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Institutional Coordinating Communications, Top to Bottom. Corporate culture is to us as a pinstripe is to a suit, the crest is to a college tie‌We’re in the weave. Seamlessly integrating into their process. Relating as partners. Creating the design. Fusing information. Cross-referencing ideas, strategies, ensuring consistency of look and message between departments, internal teams, and right across the board.

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Client // York University Identities Marketing Packages Displays & Signage Advertising & Direct Mail Websites

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Hospitality + Retail The Clients We Savour! We love travel and hotels, shopping and dining out, but most of all we love chowing down on a project that allows us to invent or refresh your identity and design all of your delicious marketing materials! Choose from our à la carte menu of offerings… Websites, e-blasts, a blog. That tasty bite of social media… We’re open Monday to Friday. No reservations required!

www.52pick-up.com

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Client // Minto Suite Hotel Identity Stationery Signage Advertising Marketing Collateral

www.52pick-up.com

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www.barbuti.ca

Client // Barbuti Menswear Identity Stationery Packaging Website

www.52pick-up.com

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Client // Antonio Amorin / Euronord Identity Collateral

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Client // Mildred’s Temple Kitchen Identity Stationery Signage Advertising Website

www.52pick-up.com

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Client // Paese Ristorante Identity Stationery / Collateral Packaging Signage Advertising Website www.52pick-up.com

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Client // Earth to Table Identity Stationery Interior Signage / Exterior

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Since 1998, 52 Pick-up Inc., has won the respect and praise of our peers through many national and international industry awards for our innovative design including corporate branding packages, brochures, books, direct mail and video. 2011

2006

2003

Canadian Home Builders Association Empire Communities – The Schoolhouse (Best Project Signage and Logo) (Marketing Excellence Award)

NODA Publications and Media Showcase Award York University (Outstanding Orientation Handbook) Ontario Home Builders Association Davies Smith Developments / The Rowe Condominiums (Project of the Year - High Rise) Davies Smith Developments / The Rowe Condominiums (Project Logo / Branding / Signage) Unisource Litho Awards (ULA’s) Moncur (Brochure)

Advertising & Design Club of Canada Tom Feiler Photography (Brochure) Deluxe (Corporate Magazine) Applied Arts Deluxe (Corporate Magazine) Zed (Brochure) Tom Feiler Photography (Brochure) Coupe Magazine Awards Deluxe (Corporate Magazine) Tom Feiler Photography (Brochure) How Magazine Tom Feiler Photography (Brochure) Icon Awards Deluxe (Video) Neenah Stationery Awards Claire Stubbs (Stationery) Natasha Nicholson (Stationery) Unisource Litho Awards (ULA’s) Tom Feiler Photography (Direct Mail) Natasha Nicholson (Stationery)

2010 Ontario Home Builders Association FRAM Building Group – The Shipyards (Best Low-Rise Logo) Empire Communities – The Schoolhouse (Best Low-Rise Ad Campaign) (Best Low-Rise Sales Brochure)

2009

Driving Your Brands 365 Days a Year

Coupe International Design Awards Mildred’s Temple Kitchen (Corporate Identity) CASE II Accolades Awards York University (Logo Branding, Silver Award) Ontario Home Builders Association Liza Communities – Shorelands (Best Low-Rise Sales Office Over 1,800 sq.ft.)

2008

Originality. Inspired vision. Award-winning creativity. Stiletto-sharp strategy. The ability to integrate disciplines. Research and brand analysis… easy to say, but gosh darn we do it! And we do it right thanks to a dedicated team who know their stuff: deep thinkers, daring designers, web wizards, Houdini-like problemsolvers, and an old-school service-oriented support system committed to excellence and client satisfaction.

Ontario Home Builders Association Davies Smith Developments / Ironstone Condominiums (Logo Branding, Runner Up)

2007 Applied Arts TAS DesignBuild / M5V Condominiums (Brochure, Catalogue Design) Greater Toronto Home Builder Awards TAS DesignBuild / M5V Condominiums (Community of the Year - High Rise) TAS DesignBuild / M5V Condominiums (Best Sales Office - High Rise) KRW Magazine Awards Retail News, November December 2006 (Best Issue)

2005 Applied Arts Core Architects (Brochure) Retail News (Magazine) Retail News (Magazine) Hydro One (Calendar) KRW Magazine Awards Retail News Magazine Unisource Litho Awards (ULA’s) Davies Smith Developments (Brochure) National Unisource Report Show Davies Smith Developments (Brochure)

2004 Advertising & Design Club of Canada Employee of the Year (Calendar) Applied Arts Employee of the Year (Calendar) Tom Feiler Photography (Brochure) Mildred Pierce Restaurant (Cookbook) Coupe Magazine Awards Employee of the Year (Calendar) Tom Feiler Photography (Brochure) Greater Toronto Home Builder Awards Diamante Developments / One City Hall Condominiums (Website) How Magazine Tom Feiler Photography (Brochure) Tom Feiler Photography (Direct Mail) Unisource Litho Awards (ULA’s) Employee of the Year (Calendar) Employee of the Year (Calendar)

2002 Applied Arts Cookworks (Complete Package) Soho (Corporate Promotion) Tridel (Complete Program) Coupe Magazine Awards Tom Feiler Photography (Direct Mail) Unisource Litho Awards (ULA’s) Cookworks (Stationery) Soho (Corporate Promotion) Novadaq Technologies Inc. (Brochure)

2001 Applied Arts Novadaq Technologies Inc. (Brochure)

2000 Unisource Litho Awards (ULA’s) Design Exchange (Posters)

1999 Advertising & Design of Canada Michael Davey (Brochure) Applied Arts Soho (Corporate Promotion) Summit Creative Awards Soho (Corporate Promotion) Promax/BDA Awards Soho (Corporate Promotion) Unisource Litho Awards (ULA’s) Cookworks (Stationery)

1998 Unisource Litho Awards (ULA’s) Soho (Corporate Promotion) Chubb & Wykes (Invitation) A complete list of awards from 1991 to 1997 are available upon request.

www.52pick-up.com

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Contact Fuel up on our imagination and jump start your next project with 52 Pick-up Inc.! (Don’t worry, we’ll provide the cables.) Call us at 416.537.5200 or visit our website: www.52pick-up.com

Susan McIntee, Principal susan@52pick-up.com Nick Monteleone, Principal nick@52pick-up.com Sue MacKay, Senior Account Executive sue@52pick-up.com Rick Duncan, Brand Strategist rick@52pick-up.com www.52pick-up.com


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www.52pick-up.com 416.537.5200


52 Pick-up Inc. Portfolio