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4 18

4to18 a free ma for all pa gazine rents


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The free magazine for ALL parents 4to18 is the only free direct distribution magazine for parents of all children from zero to 18 years old and a brand new, and cost effective way to reach your target market. We’re not just a collection of advertisements inside a glossy cover but a content-rich real magazine with substantial articles, news and features on all aspects of being a parent. Just because we’re free doesn’t mean we can’t offer quality content and high production values.

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4to18 is published quarterley at times chosen to complement key marketing times for schools and our intelligent distribution model ensures we enjoy access to affluent and aspirational parents every time. Since our launch in June 2009 we have published four well-received editions and now we are increasing our circulation whilst redrawing our circulation areas to make 4to18 an even better proposition for our advertisers.



The principals of 4to18 have many years experience in publishing and marketing for schools and the magazine was launched as a direct response to the need for a quality publication that puts schools, colleges and children-oriented advertisers first.

Atticus Media l 3 Fairlands Road l Sale

l M33 4AX l

Contact l Sarah Longley l 0161 610 2620

l 0791 7725 335 l

Publishing dates

Advertising rates


Full page



Copy Feb 16 Publication March 2

South Manchester edition Approx 35 000 into Chorlton, Didsbury, Trafford, Stockport, Wilmslow &Macclesfield

It’s not too late to find a new school The good university guide How to get your child into examination mode

North Manchester edition Approx 35 000 into Bury, Bolton, Salford & East Lancashire

Summer 2010 2011

Copy May 19 Publication May 31 Copy May 18 Publication May 30

Estimated readership is around 90 000 per edition

It’s time to start looking at schools for NEXT year


Courses, play schemes and off-beat weekends

4to18 uses an intelligent distribution model to ensure deep penetration into affluent areas. Copies are distributed free to carefully selected households by our street teams

Get set for September

Autumn 2010 2011

Copy July 30* Publication Sept 6 Copy July 29* Publication Sept 5

£675 £720 £810 £900 £1000

Making your fees go further

Winter 2010 2011

Copy Nov 24 Publication Dec 8 Copy Nov 23 Publication Dec 7

Entrance exams: a practical guide Finding a tutor for your child The best educational presents Cheap days out for whole family

4 issues 3 issues 2 issues 1 issue


less15% £340 less10% £360 less 5% £380 £400

Eighth page

4 issues 3 issues 2 issues 1 issue

4 issues 3 issues 2 issues 1 issue

less20% £480 less15% £510 less7% £558 £600


Lineage Bold company name + contact details approx £30

less10% £225 less 7% £233.50 less 3% £242.50 £250

Advertising sizes Inside full page 272mm deep and 185mm wide

Half page (portrait) 272 deep and 90 wide

Full page Back, ISF or ISB 298mm deep and 210mm wide (with 5mm bleed)

Half page (landscape) 132mm deep and 185mm wide

Eighth Page 64mm deep and 90mm wide

Editorial support

Settling in to a new school Setting limits for moody teens


Half page

4to18 is also available from selected nurseries and retailers. A digital version of the magazine may be viewed online at

* Non-school advertisers Copy August 17

Open events: what to look for

4 issues less25% 3 issues less20% 2 issues less10% 1 issue Back, ISF, ISB

Quarter page

We welcome contributions from advertisers on any aspect of parenting. We are happy to credit you, your organisation or company but the content must be of general interest to our readers. Our editorial team will be happy to advise

Quarter page 132mm deep and 185mm wide

Irregular sizes available on request

Atticus Media marketing 4to18 publisher Atticus Media offers a full design and marketing service. Whether you just need a few leaflets, an advert or a full marketing solution we are the answer. We offer considerable discounts to 4to18 advertisers. Please ask your sales person for details

Atticus Media l 3 Fairlands Road l Sale

l M33 4AX l

Technical stuff Our preferred format is Adobe Acrobat PDF. These must be hi res (press optimsed) with embedded fonts. A pre flight check is advisable (PDF x1a). We can also accept TIFFs or EPS (CMYK 300dpi). Sorry, no Publisher documents and we can only accept Word for raw copy. Finished artwork should be sent to

Contact l Sarah Longley l 0161 610 2620

l 0791 7725 335 l

4 to 18 Media Pack 2010  

4 to 18 Media Pack 2010

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