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LinkedIn

‌4Starters

LinkedIn for your business http://uk.linkedin.com/in/timogrady1 http://uk.linkedin.com/in/janminihane


Agenda

• What is LinkedIn • Social Media Planning - recap • Getting the perfect profile • Using LinkedIn actively

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


LinkedIn

‌4Starters

What is LinkedIn, should I use it?


What is LinkedIn?

• Free usiness contact tool where you connect to people you do know and want to be introduced to

• 70million users • Very much your CV on the net

• Create a listing for your business • Join groups to discuss specific business topics

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


7 Reasons to use LinkedIn • People buy from People, so make sure your LinkedIn profile reflects you an individual • Someone will Google you, with 70million users LinkedIn will appear at the top • Your CV is online for others to see, be proud of it, 80% of companies use if for recruitment. • Get free advice from fellow professionals and show your expertise • Get introduced to that client you want to work with • Show great testimonials from real business people

• Drive traffic to your website Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


How should I use LinkedIn? • Passive – Make your profile as full or enticing as you NEED or WANT it to be, you do what you want to do, don’t be forced to copy other people.

– Ensure your “elevator pitch” is your strap line to entice people in, promote your business

• Active – Search for people or companies you want to work with/for – Look for jobs – Ask and answer questions – become an expert – Contribute to groups – Review it often, weekly. – Promote events – Integrate LinkedIn with your website and your other social media activity. Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


LinkedIn

‌4Starters

Social Media Planning Recap


Individual workshops

Understand

Plan

Listen

Monitor

Tim O’Grady www.enhancingbusinesses.co,uk

Engage

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Jan Minihane www.janminihane.co.uk/


1. Understand - Keywords

• Important for websites • Crucial for Social Media • Use them everywhere • What is your “hook”?

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


1. Understand - What do YOU do?

Who are your customers? Customer profile What do they like? What do they do? Interests

What is your product? Your core skills? Can you describe it? Key features of your product? What is your USP? What makes you different Can you prove it? If so, how?

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


LinkedIn

‌4Starters

Getting the perfect profile


The perfect profile • Open your account • Profile – Edit Profile • Name – make sure it’s just your name, nothing else • Location – LinkedIn is American, not great at geo location • Is your sector right? • Edit your “hook” – don’t want default of current position

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Positions • Current • Add job • Add relevant, important positions such as industry bodies • Add networking groups

• Past – ignore for now • Websites • Use all 3 spaces • Can all point to same website • Use “other” so you get free text to describe

• Public profile • Make it meaningful • Edit it to something you can use Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Layout • Use arrows to move sections around • Summary • • • • •

Free text Use keywords What you do Who for How

• Specialities • • • •

For Search Engines Add keywords Be specific Use terminology

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Complete the profile • Add a picture • Head and Shoulders • Smiling • Same as all other Social Media?

• Add experience (past) • As much detail as is relevant

• Claim your name as a personalised url

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


The biggies... • Get connected • Find everyone you can • Use your networking groups as a way to connect • Join relevant groups and find people to connect • Sarnoff’s law – A network with 100 people is 10 times as valuable as a network with 10 people • Metcalfe’s law – A network with 100 people, because of the cascade effect is worth roughly 1000 times as much as one with 10 members

• Get testimonials • • – – – –

Ask people to recommend you Think STAR (Situation, Task, Action , Results) Everyone appreciates a thank you Give testimonials freely IF deserved Ensure people give you relevant, accurate and detailed testimonials DON’T give reciprocal testimonials

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Create a “company” profile • More – Companies – Add a company • Only do it if you own the business • Need to have a email address for that company • Company is then searchable and people can follow your company to see what you are doing

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Edit your settings • Top right - settings • Email notifications - suggest no emails • Ensure your profile is visible to everyone • Contact settings – What would you like to be contacted for? Add some detail

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Applications • Click on More – Application Directory • Tweets • Link your twitter to your LinkedIn profile • Settings – “Display only tweets than include #in”

• Blog • Integrate with Wordpress to share your blog on LinkedIn • Use Blog Link if not using Wordpress

• Slideshare • Want to share with the world what you know or say? • Useful sales tool?

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


LinkedIn

‌4Starters

Using LinkedIn actively


Use LinkedIn to.... • Really connect to people

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Use LinkedIn to.... • Join Groups • Create or join established groups – your target market IS on LinkedIn • Find relevant groups – Shropshire Business Group – 4Starters

• Join in the conversation, get known but don’t sell hard • Offer help and advice, gain trust • Ask questions Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Use LinkedIn to.... • Find or post events • Looking for a training session, networking event? Look at events • Use LinkedIn as your free online booking tool if your event is free • Book onto events posted

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Use LinkedIn to.... • Answers • Search for relevant industry • Find unanswered questions • Ask questions

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Use LinkedIn to.... • Get introductions • Looking to work with a specific person or company? Search for them on LinkedIn and find out who you have in common then look for an introduction •

Ask connections to introduce for you.

• Find new area’s for business growth

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


LinkedIn

‌4Starters

Final Thoughts


Using LinkedIn effectively • Think reputation

• Keep it professional, be social elsewhere • Review often • Present yourself as you would in public – Dress nicely (picture) – Introduce yourself (your headline) – Have a reason for people to keep in touch

• Choose groups carefully but engage with them • Niche your service • Focus on what you want • Market your LinkedIn profile elsewhere Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Homework • Keywords

• Complete summary • Add photo • Finish off experience section

• Link your blog • Contribute to groups • Connect, connect, connect!

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


LinkedIn

‌4Starters

Thank you for coming http://uk.linkedin.com/in/timogrady1 http://uk.linkedin.com/in/janminihane


Making the most of your LinkedIn Profile