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‌4Starters Using a Facebook Page for Business http://www.facebook.com/4Starters http://www.facebook.com/EnhancingBusinesses http://www.facebook.com/JAMConsulting


Agenda

• What is Facebook • The vision – why use Facebook for business • Your profile - managing privacy • Setting up your business page • Engagement strategies

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


‌4Starters

What is Facebook, should I use it?


‌4Starters

Facebook's mission;


‌4Starters

Facebook's mission;

To be the web


What is Facebook?

THE biggest social network

Share status updates, pictures, video’s and so much more

500million users worldwide

28million users in the UK

Average age of a user - 38

Fastest growing population – women over 55

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Will it work for me?

Different businesses benefit in different ways

Great for visual and creative businesses

Ideal for causes

Brilliant for physical retailers

Useful for service based professions

With 28m UK users, your customers are on Facebook somewhere

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


The social web 4Starters Pages Hawks on Walks

Friends

Dorrito’s Old Spice

Enhancing Businesses Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Just about being friends?

Can pay for goods and services on Facebook • •

Credits for use in games – vouchers available in the US Complete ecommerce solutions for pages

• Facebook places • Great for physical businesses • Only works on iPhone currently

• Great for advertising • “Deals”

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Opengraph •

Implemented earlier this year

Mission – “To be the web”

You can now integrate your website with Facebook •

• • •

Put a “like” button on your website – people clicking will get a status update on Facebook with whatever you want o put in there. Put a “like box” on your site so people can see who else likes your page Put a stream on your website – great for Search Engine Optimisation Use Facebook login if you have an account process, no more logging in with different details

10,000 sites integrate every day Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


‌4Starters

Facebook for business – the vision


Why use Facebook for business?

• To reach more customers • Raise your profile • Engage

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Pages vs Groups

Groups were designed for community based discussions • • •

Have to have a personal profile to create a group, your profile is then publically visible Great for sending out messages to inboxes Not so hot on adverts, privacy and engagement

Pages are designed for business • • • • • • •

Have to have a personal profile to create a page Privacy is good, you can’t see who “owns” a page (must be an individual) Updates instead of messaging Advertising Great for engagement Custom landing pages Create or admin multiple pages

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Ways to get “like’s” on your page

Ask friends to like your page, friends of friends, ripple effect

Targeted adverts on Facebook

Integrate with your website or direct traffic from your website

People stumble upon your page

Use traditional marketing to drive them to your page • • •

On your business cards Flyers and other printed material Side of a vehicle

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Your vision

Who are you targeting?

What do you want your page to achieve?

How will you promote your page?

How much information are you going to share?

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


…4Starters

Your profile – managing privacy


Why use Facebook for business?

• To reach more customers • Raise your profile • Engage

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


How to manage privacy

Lists

Create lists for “real” friends

Settings so only that list can see stuff on your personal profile

Now privacy is sorted; • Add lots of “friends” • Suggest your page to them

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Create Lists

Click on the friends icon

Create List

Call it “mates” add 2 people

• Click on account – Privacy Settings – Customise Settings • Select friends only • Customise – Specific people • Enter your new list name

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


‌4Starters

Set up your page


Why use Facebook for business?

• To reach more customers • Raise your profile • Engage

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Set up your page

Click on • •

Type in • •

Account Help Centre

Create a page Click on the link

Create a page for a local business • • •

Select your type Select a name Create official page

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Set up your page

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Make it appealing

Add pictures • • •

Edit your info • •

Add a logo/team shot – Click on the logo and edit Create an album Add some pictures

Write something about your page – use edit on front page Click on info and add as much or as little as you want

Post some engaging content to your wall •

If people land on your page lets make sure there is something to tell them

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Tabs •

Add a custom welcome tab • • • • • • • • • • • • • • • •

Home page of your business page Click on edit page Click on applications Browse more applications (bottom) Search for PageLever Click on it Go to application Add PageLever Request for Permission – Allow Upload a photo (think about it – flyers, create an image with all your info on, get one custom made etc) Save my tab Next step Maybe Later View Page Edit Page – Manage Permissions Default landing tab - welcome Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Tabs ...cont

Delete unwanted tabs

Move tabs around

Add tabs • • • •

Twitter LinkedIn Stats Browse through them

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


‌4Starters

How to USE your page


Ways to get “like’s” on your page

Ask friends to like your page, friends of friends, ripple effect

Targeted adverts on Facebook

Integrate with your website or direct traffic from your website

People stumble upon your page

Use traditional marketing to drive them to your page • • •

On your business cards Flyers and other printed material Side of a vehicle

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Get some Likes

Suggest to friends •

Find each others • •

Friend as many people as possible, use lists then suggest regularly.

http://www.facebook.com/4Starters http://www.facebook.com/EnhancingBusinesses http://www.facebook.com/JAMConsulting

Claim your URL •

Need 25 Likes before you can claim a specific page URL http://www.facebook.com/4Starters

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Advertising

Promote with an ad

Cast your net • •

Be specific with who you want to target Think about the message what is your call to action

Think about when people use Facebook for length/time adds

Promote your page or your website

PPC vs PPM • • •

Pay per click great for smaller numbers Pay per impression good for large numbers but low click through rate Click through rate often 0.5%-3% depending upon product/targeted

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Integrate with your website

Like Box • • • •

Show’s people who like your page Shows latest wall posts (great for SEO) Links website and Facebook together – click to “like” page http://developers.facebook.com/docs/reference/plugins/like-box

Like Button • • •

Adds a button to a page Add in “meta data” to the website Persons status is updated to “Tim O’Grady Likes talking rubbish on Enhancingbusinesses.co.uk”

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


‌4Starters

Now what?


Be engaging

• Post regularly but not so much as it turns people off – depends on your business

• Include a twitter tab but don’t have twitter updating Facebook • Allow and encourage people who like your site to post comments, pictures and links on your wall – don’t set it so that only you can do that. • Make sure you comment on comments left by fans

• Share your fan page on your website • Be you! Be chatty and encourage feedback Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


‌4Starters

Who is doing it well


Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


‌4Starters

Places and Deals


Places & Deals

“Places is a Facebook feature that allows you to see where your friends are and share your location in the real world. When you use Places, you'll be able to see if any of your friends are currently checked in nearby and connect with them easily. You can check into nearby Places to tell your friends where you are, tag your friends in the Places you visit”

• Great if you have a physical presence • Currently works on iPhone and Android •

“Deals is a product that allows you to create deals on Facebook through a claimed Facebook Place. There are different types of deals you can create to achieve different business objectives, all of which are very simple to create.”

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


Final Thoughts

• Be targeted • Use advertising • Use places and deals

• Be engaging • • • • •

Ask open questions Run competitions Offer fans something, advice, information, products Value your fans and treat them well Don’t spam

• Opportunity to directly engage with your customers – what do you want to say to them?

Tim O’Grady www.enhancingbusinesses.co,uk

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Jan Minihane www.janminihane.co.uk/


‌4Starters

Thank you for coming http://www.facebook.com/4Starters http://www.facebook.com/EnhancingBusinesses http://www.facebook.com/JAMConsulting

Facebook...4Starters  

Presentation from the wrokshop on the 16th Nov

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